A Journey of Innovation: Exploring the Future of Cars with Faraday Future's CEO

As we embarked on a conversation with Faraday Future's CEO, it became clear that their mission is not just to design cars, but to revolutionize the way people interact with transportation. The company's focus on creating a unique brand identity and designing from scratch has led to some exciting developments in their approach to car design.

The conversation began with a discussion about how Faraday Future's music taste reflects its understanding of who its owners are. "It should know my music taste cuz it it knows who I am and it's it's read my playlist and it should know who you are," the CEO explained. This notion highlights the company's emphasis on personalization and creating a bespoke experience for each driver.

As we explored the car, it became apparent that Faraday Future is not just designing vehicles, but also considering the entire ecosystem surrounding them. The company envisions cars as part of a larger network, where users can access and interact with their vehicles in unique ways. "We see that yes there will be cars that still have single owners," the CEO noted, "but uh in the future with there'll be a be a vast number of people who don't want to own a car anymore we might instead of instead of having own owning a car it might be a subscription."

This shift towards subscription-based services is an exciting development, as it opens up new possibilities for car ownership and usage. The CEO's enthusiasm for this concept was evident, with the company aiming to create cars that are more than just transportation – they're experiences. "I guess I've always going to have that desire," the CEO said, highlighting the importance of fun and adventure in their design process.

When it comes to engineering, Faraday Future is taking a bold approach by starting with individual cars and building out from there. The company's focus on innovation and experimentation has led to some impressive advancements in technology, including the development of test vehicles like the one we saw during our visit.

One of the most interesting aspects of Faraday Future's design process is its use of AI and augmented reality (AR) tools. "It's a very unique uh org structure," the CEO explained, highlighting the company's commitment to pushing boundaries in their work. The use of VR and AR has allowed them to create designs that are not only aesthetically pleasing but also highly functional.

As we walked around the car, it became clear that Faraday Future is designing for more than just speed or style – they're creating a holistic experience that incorporates technology, comfort, and sustainability. "We're doing things super super fast third of the time that I'm used to and we're still doing it at high quality," the CEO said, highlighting the company's dedication to innovation.

The conversation also touched on the role of traditional automotive companies like Apple and Google in the industry. While these companies may be seen as competitors by some, the Faraday Future CEO views them as "like-minded allies." By collaborating with other innovators, they believe that consumers will benefit from increased choice and a more vibrant ecosystem.

As we wrapped up our visit, it became clear that Faraday Future is on the cusp of something truly remarkable. The company's commitment to innovation, sustainability, and user-centric design has set them apart from traditional automotive companies. With their unique approach to car design, Faraday Future is poised to revolutionize the way we think about transportation.

In the not-too-distant future, we can expect to see cars like the one on display become a reality. The CEO's enthusiasm for unveiling their first product in 2016 was palpable, and it's clear that Faraday Future is ready to make its mark on the automotive industry. As they continue to push the boundaries of what's possible, one thing is certain – the future of cars will be shaped by companies like Faraday Future, who are redefining what it means to own a vehicle.

Designing from Scratch: The Story Behind Faraday Future's Unparalleled Design Process

The company's approach to design began with a focus on creating a unique brand identity. "It's not really about designing a car, it's more about designing a brand," the CEO explained. This philosophy has led to some fascinating developments in their design process.

Richard Kim, who is now the head of design for Faraday Future, brings a wealth of experience from his previous roles at BMW and i3/i8. However, unlike traditional automotive companies, Faraday Future's approach to design is centered around creating a clean slate – or "a clean sheet of paper." This approach allows them to design cars that are truly innovative and tailored to individual users.

"We're trying to hit the reset button," Kim explained. "We're designing the car from the inside out, and it's very unique. We do a lot in Oculus and augmented reality so it's a very digital-oriented process."

The use of VR and AR tools has revolutionized the design process for Faraday Future. By immersing themselves in virtual environments, designers can explore new ideas and concepts that might not have been possible through traditional means.

As we walked around the car, it became clear that Faraday Future's attention to detail is unparalleled. Every aspect of the vehicle, from the interior design to the exterior styling, has been carefully considered to create a seamless user experience.

The company's commitment to innovation and experimentation is evident in every aspect of their design process. Whether it's the use of AI, AR, or other cutting-edge technologies, Faraday Future is always pushing the boundaries of what's possible.

With their focus on creating cars that are both functional and aesthetically pleasing, Faraday Future is poised to shake up the automotive industry. As they continue to innovate and push the limits of design, one thing is certain – the future of cars will be shaped by companies like Faraday Future, who are redefining what it means to own a vehicle.

A Look Inside: The Technology That's Powering Faraday Future's Cars

As we took a closer look at the car, it became clear that Faraday Future is leveraging some advanced technologies to create their innovative vehicles. From AI-powered sensors to augmented reality displays, every aspect of the design process has been carefully considered to create a seamless user experience.

One of the most impressive features we saw was the company's use of AR technology. By integrating AR displays into the car, Faraday Future can provide drivers with real-time information and insights that enhance their driving experience.

"We're doing things super super fast third of the time that I'm used to and we're still doing it at high quality," Kim said, highlighting the company's commitment to innovation and experimentation. By using cutting-edge technologies like AR and AI, Faraday Future is able to create cars that are not only functional but also highly engaging.

As we explored the car, it became clear that Faraday Future is committed to sustainability and reducing its environmental impact. The company's focus on electric vehicles and innovative materials has set them apart from traditional automotive companies.

The use of advanced materials and technologies is just one aspect of Faraday Future's commitment to sustainability. By designing cars that are both functional and aesthetically pleasing, the company can create a more environmentally friendly transportation system.

With their focus on innovation, sustainability, and user-centric design, Faraday Future is poised to revolutionize the automotive industry. As they continue to push the boundaries of what's possible, one thing is certain – the future of cars will be shaped by companies like Faraday Future, who are redefining what it means to own a vehicle.

"WEBVTTKind: captionsLanguage: enTesla is getting most of the attention in the electric car world but here's a mysterious California company that keeps making big hires from BMW and even Tesla itself and has quietly built a staff of over 400 people I had a chance to tour Faraday Futures Southern California headquarters before they come out of stealth mode and to talk to the company's top engineer and designer Nick Samson is the senior vice president of Faraday future and is one of the company's Founders leading engineering so the first discussion started 18 months ago 18 months ago we've got to have car that perhaps can just turn up when you need it you could don't have to own it you can just call it up on your phone or you can pre-book it or it'll just know that you need it cuz you're scheduled to go somewhere we wanted to not just be an automotive company so we reached out into the Aerospace Industries into medical device Industries into the interneting technology Industries to pull together a group of people with a diverse range of skills Nick so what do what do you bring to the equation as far as your background you're an engineer by training I Engineer by training but also uh I bring more than engineering uh I also studied economics and business so I understand those sides of things at Tesla for instance we did a completely different sales model rather than the traditional dealership model we used a model where we sold via the Internet sold via stores sold in places that people had more access to rather than the sort of rather remote so is Faraday going to have a similar spirit Tesla or how is it going to be different it's going to be different in that we're creating uh uh an environment that's even more creative many people look at Tesla and think of that they they've done it differently to the traditional Auto industry which they have but there's there's other other ways even more different imagine the future and the environment you want to be in and the products and the the world that you want to create and then work out how would I get to that place if I go on a road trip now the weekend I have have to plan that in in in IND doors on a computer and then I have to go to the car and reput that in I have to sort of mess about I can't it's not seamless it's not a a world where the car knows me knows my needs if if I could if I plan something on on one device why shouldn't that be available on another device if I plan my journey I should get in the car the car should know my journey or it should know some of the places I want to visit on the way cuz it it knows my preferences or even suggests places might say well we're going on this journey to here would you like to stop at this restaurant rather than we have to even bother to go on and say can you find me a restaurant the car should begin to learn my desires and learn what I what I like where I want to go or even not just me the owner or the user of the car it should the other people that are with me and I can see a time we been visiting a car that's much smarter than anything we've got today so if we went on a journey together it should know my my music taste cuz it it knows who I am and it's it's read my playlist and it should know who you are and the car should just say I'm going to start playing these tracks because I found a commonality there you both should like this genre of music you should also know other things about everybody that's connected with the car will it be a car with a single owner or do you see it as more no very much we see that yes there will be cars that still have single owners but uh in the future with there'll be a be a vast number of people who don't want to own a car anymore we might instead of instead of having own owning a car it might be a subscription does that make you want to make something that could race that could be have a performance element to it I guess I've always going to have that desire so but when you start a company you can do that right like you can say why don't we try this or Y there there's there's that opportunity to instead of it being a great thing to get a lot of people around in an efficient manner we just had that just for one person to go and have fun so from an engineering Point does that mean mean you start with one car and you build out from that or do you introduce 10 different shapes and let people choose which one they want or how does that work our longer term vision is that uh we're going to have to develop a completely different range of vehicles for the future and where's your company in that process of we're moving remarkably quickly we've already got a test vehicle out running testing uh electrical system here in California uh and we're already well through the design process for uh production we already are releasing uh data and information to start having Parts made for real vehicles in the future so it is an American car company you're trying we yeah the the company is uh was founded here in California and uh we're going to be Manufacturing in the USA thinking about you know really being in the west coast now you know this is we have apple that might be coming into the car world Google new companies that are really no longer traditional Automotive companies so do you see those companies as like like-minded competitors not like-minded competitors I just find them consider them as like-minded allies to me it's a great thing that some of those other companies are coming into the industry it's not a threat the more the people that join the more the consumers will realize that the opportunities that are available and the the swing will accelerate Richard Kim best known for leading the design on the BMW i3 and I8 is now the head of design for Faraday it's about it's not really about designing a car it's more about designing a brand designing from the ground up clean sheet of paper sheet of paper but is that that's an old way of doing things right like you uh well literally and figuratively a clean sheet of paper I mean and you come from personally working on you know such kind of design praised cars like I8 I3 um do you draw from some of that knowledge or do you just start completely new yeah we're we're trying to to kind of hit the reset button we're designing the car from the inside out and that's unique we do a lot in Oculus and augmented reality so it's a very unique uh org structure yeah so maybe you can talk about where you are in the design process is this an actual car here that we're next to so this is one of the few prototypes we're working on we're working on um multiple things at the same time and this is a a a model of something we did in this very new and uh uh unique process very very digital oriented Ed a lot of VR a lot of AR so this is the result less than a year that's right when you mentioned this this car it's a process that starts you said from the interior going out so it's not just a shell essentially it's got a lot of hard wirring in there yeah and what's the advantage to using to using Ai and to using these sort of intuitive ways of design I mean does that allow you different materials to work with so that process is giving us time we're doing things super super fast third of the time that I'm used to and we're still doing it at high quality whereas the old older ways uh first you do maybe a clay model and then you do a hard model and then you paint it and then you do an interior same process and then you kind of put them together and you're like oh wait I miss something with our process everything is checked immediately it's not clear when Faraday will unveil its first product I expect to hear more from Faraday future in 2016 so by 2020 will we see cars on the road absolutelyTesla is getting most of the attention in the electric car world but here's a mysterious California company that keeps making big hires from BMW and even Tesla itself and has quietly built a staff of over 400 people I had a chance to tour Faraday Futures Southern California headquarters before they come out of stealth mode and to talk to the company's top engineer and designer Nick Samson is the senior vice president of Faraday future and is one of the company's Founders leading engineering so the first discussion started 18 months ago 18 months ago we've got to have car that perhaps can just turn up when you need it you could don't have to own it you can just call it up on your phone or you can pre-book it or it'll just know that you need it cuz you're scheduled to go somewhere we wanted to not just be an automotive company so we reached out into the Aerospace Industries into medical device Industries into the interneting technology Industries to pull together a group of people with a diverse range of skills Nick so what do what do you bring to the equation as far as your background you're an engineer by training I Engineer by training but also uh I bring more than engineering uh I also studied economics and business so I understand those sides of things at Tesla for instance we did a completely different sales model rather than the traditional dealership model we used a model where we sold via the Internet sold via stores sold in places that people had more access to rather than the sort of rather remote so is Faraday going to have a similar spirit Tesla or how is it going to be different it's going to be different in that we're creating uh uh an environment that's even more creative many people look at Tesla and think of that they they've done it differently to the traditional Auto industry which they have but there's there's other other ways even more different imagine the future and the environment you want to be in and the products and the the world that you want to create and then work out how would I get to that place if I go on a road trip now the weekend I have have to plan that in in in IND doors on a computer and then I have to go to the car and reput that in I have to sort of mess about I can't it's not seamless it's not a a world where the car knows me knows my needs if if I could if I plan something on on one device why shouldn't that be available on another device if I plan my journey I should get in the car the car should know my journey or it should know some of the places I want to visit on the way cuz it it knows my preferences or even suggests places might say well we're going on this journey to here would you like to stop at this restaurant rather than we have to even bother to go on and say can you find me a restaurant the car should begin to learn my desires and learn what I what I like where I want to go or even not just me the owner or the user of the car it should the other people that are with me and I can see a time we been visiting a car that's much smarter than anything we've got today so if we went on a journey together it should know my my music taste cuz it it knows who I am and it's it's read my playlist and it should know who you are and the car should just say I'm going to start playing these tracks because I found a commonality there you both should like this genre of music you should also know other things about everybody that's connected with the car will it be a car with a single owner or do you see it as more no very much we see that yes there will be cars that still have single owners but uh in the future with there'll be a be a vast number of people who don't want to own a car anymore we might instead of instead of having own owning a car it might be a subscription does that make you want to make something that could race that could be have a performance element to it I guess I've always going to have that desire so but when you start a company you can do that right like you can say why don't we try this or Y there there's there's that opportunity to instead of it being a great thing to get a lot of people around in an efficient manner we just had that just for one person to go and have fun so from an engineering Point does that mean mean you start with one car and you build out from that or do you introduce 10 different shapes and let people choose which one they want or how does that work our longer term vision is that uh we're going to have to develop a completely different range of vehicles for the future and where's your company in that process of we're moving remarkably quickly we've already got a test vehicle out running testing uh electrical system here in California uh and we're already well through the design process for uh production we already are releasing uh data and information to start having Parts made for real vehicles in the future so it is an American car company you're trying we yeah the the company is uh was founded here in California and uh we're going to be Manufacturing in the USA thinking about you know really being in the west coast now you know this is we have apple that might be coming into the car world Google new companies that are really no longer traditional Automotive companies so do you see those companies as like like-minded competitors not like-minded competitors I just find them consider them as like-minded allies to me it's a great thing that some of those other companies are coming into the industry it's not a threat the more the people that join the more the consumers will realize that the opportunities that are available and the the swing will accelerate Richard Kim best known for leading the design on the BMW i3 and I8 is now the head of design for Faraday it's about it's not really about designing a car it's more about designing a brand designing from the ground up clean sheet of paper sheet of paper but is that that's an old way of doing things right like you uh well literally and figuratively a clean sheet of paper I mean and you come from personally working on you know such kind of design praised cars like I8 I3 um do you draw from some of that knowledge or do you just start completely new yeah we're we're trying to to kind of hit the reset button we're designing the car from the inside out and that's unique we do a lot in Oculus and augmented reality so it's a very unique uh org structure yeah so maybe you can talk about where you are in the design process is this an actual car here that we're next to so this is one of the few prototypes we're working on we're working on um multiple things at the same time and this is a a a model of something we did in this very new and uh uh unique process very very digital oriented Ed a lot of VR a lot of AR so this is the result less than a year that's right when you mentioned this this car it's a process that starts you said from the interior going out so it's not just a shell essentially it's got a lot of hard wirring in there yeah and what's the advantage to using to using Ai and to using these sort of intuitive ways of design I mean does that allow you different materials to work with so that process is giving us time we're doing things super super fast third of the time that I'm used to and we're still doing it at high quality whereas the old older ways uh first you do maybe a clay model and then you do a hard model and then you paint it and then you do an interior same process and then you kind of put them together and you're like oh wait I miss something with our process everything is checked immediately it's not clear when Faraday will unveil its first product I expect to hear more from Faraday future in 2016 so by 2020 will we see cars on the road absolutely\n"