The Gift Industry: How Gifty Became the Internet's Favorite Tool

Gifty, also known as Giffy, has become an ubiquitous form of media in every aspect of our digital lives. The gift industry leader has been a major force in shaping the way we communicate with each other online. One particular example of this is how a viral gift exchange went from being a popular trend to becoming hated by many.

The story began when Gifty was first introduced, and it quickly became clear that this was going to be a game-changer. The gift industry leader had created a platform that allowed users to search for gifts within messaging apps, making it easier than ever to find the perfect present for a friend or loved one. But what really set Gifty apart was its ability to make viral content, and how quickly it went from being popular to hated by many.

"We only sent it to four friends because it was supposed to be our secret way to fight and get revenge," said one user. "But within the first day, everyone loved us...and then everyone hated us." The user's account of how Gifty became an overnight sensation is a testament to the power of this new platform.

As Gifty continued to gain popularity, it became clear that there was something special about this gift search engine. It wasn't just a fad or a trend, but rather a fundamental change in the way people communicated with each other online. The user's comments highlight how quickly things can go from being popular to hated, and how important it is to stay fresh and relevant.

One of the key factors that contributed to Gifty's success was its ability to put search into messaging apps. Up until this point, there had been no way for users to easily search for content within their conversations. But with Gifty, that all changed.

"We knew we had something when we realized that people were using us to find funny memes and GIFs," said the user. "We're one of the most integrated APIs in the world, and our brand is recognized by people worldwide." This recognition was key to making Gifty a household name, and it's clear that the platform has had a profound impact on the way we communicate online.

Today, 300 million people send gifts to each other using Gify every month. This translates to an average of two billion gifts being sent per day, with each person sending around six and a half gifts per day. While this may seem like a lot, it's worth noting that these gifts are not just random; they're carefully curated by the platform to ensure that they're funny and relevant.

For users, Gifty has become an essential tool for communication. "Gifts are one of the funnest ways to communicate," said one user. "And for about 300 million others, it feels the same way." This widespread adoption is a testament to the power of Gifty, and its ability to make communication more enjoyable and accessible.

But what's also clear is that Gifty has changed the way we think about content consumption online. With so much short-form entertainment being pushed onto users every day, it's becoming increasingly difficult to keep up with the latest trends and memes. This is where Gifty comes in, providing a platform for users to discover new and funny content.

Gifty also thinks ahead of its time. The future of communication will be based on short-form content, with gifts taking center stage. Imagine an MTV that's entirely dedicated to messaging apps, with every cable channel and media company vying for attention. This is the kind of vision that Gifty has, and it's clear that they're committed to making this vision a reality.

In fact, Gifty believes that their platform will be used as the entire form of communication in the future. This may seem like an exaggeration, but with their user base growing every day, it's clear that they're onto something big.

And even if Gifty isn't around for much longer, its legacy will live on. GIFs have been around since before the Internet, and it's likely that this trend will continue even after the internet is gone. As one user put it, "Do you think it's a gif or Jif?" This kind of humor highlights just how deeply ingrained Gifty has become in our online culture.

In conclusion, Gifty has revolutionized the way we communicate with each other online. From its humble beginnings as a viral gift exchange to its current status as one of the most widely used platforms on the internet, Gifty has changed the game. With its ability to put search into messaging apps and make short-form content the norm, it's clear that this platform is here to stay.

Gifty also thinks about the future, where gifts become our primary means of communication. It makes sense because, let's be honest, GIFs are just more fun than text messages or video calls. With Gifty, users can share funny memes and GIFs with friends easily, making their online communication more enjoyable and engaging.

Whether you think GIFs will take over the world or not, it's clear that Gifty has left a lasting impact on our online culture. Its platform has become an essential tool for many, and its influence can still be seen today.

"WEBVTTKind: captionsLanguage: enokay you may recognize this gif of cardi B from Jimmy Fallon's The Tonight Show this was the most used gif of 2018 being seen over 282 million times gifts we use them every day they're fun ways of expressing yourself in the digital world they've changed the way we choose to react to others to news and our culture the 30 year old technology that almost faced extinction is now shaping the future of communication this is how gifs broke the internet you're watching the deets a show where we demystify the technologies that are shaping the future does anyone actually know what gif means well it stands for graphic interchangeable format and Webster's defines it as a computer file format for the compression and storage of visual digital information the gift was created in 1987 by developer Steven Wilhite of the tech giant CompuServe it was a way to create in the image and exchange it between computers without taking up too much storage gifts in 1987 didn't look like the ones we have now they were still images later the lzw algorithm was introduced to allow the images to loop creating the version of the gift we now know and love for many years the gift was mainly used as a tool for companies while they developed their online properties they were clipart images or they were sight under construction notices the early two-thousands were a bleak time for gifts they were almost phased out into extinction due to a few things first the company that created the algorithm that allowed gifts to loop they wanted to cash in on their patent and we're looking for compensation to use the format another reason gifts almost died out is because of the introduction of other free file formats such as PNG x' Tiff's and so on but the internet couldn't quite let go of the gif and it survived in the late 2000s they transformed from being used as a tool or utility to a way to spice up content or entertain your friends we saw a resurgence and gifts thanks to social media and specifically platforms like tumblr and reddit we're gifts flourished also with the introduction of the iPhone and other smart devices along with the app era gifts started to become more accessible for everyone it seems though that in just the last couple of years gifts have really blown up I mean every time something happens in the internet breaks gifts are one of the main ways people react heck there's even been single gifts that have broken the internet themselves they're ubiquitous form of media in every aspect of our digital lives and that's mostly thanks to Givi the gift industry leader similar to gifts give a blow up in a viral way I only send it to four friends because it was supposed to be our secret way to fight and get it in the first day it really was we were the most popular site on the internet everyone loved us by the second day everyone hated us and told that's with it was the most horrible thing that was ever created and that we suck you saw this first peak in the first week I think a million people showed up and then now and then it like leveled out to about 300,000 people so you don't need that many people to go pretty big so we knew we had something and it just was about figuring out what the exact something was that would make it a viral behavior that would just go beyond just kind of a fad and what we found is there's no one had really figured out a way to put search into messaging how do you get people while their topic conversations to go search for the Internet and find content and then bring it in and then send it that behavior didn't exist people use giftee because well it's fun but also because they're the biggest and most widely used gifts search engine around we're probably one of the most integrated api's in the world people understand that you know there's trust and their safety and what we're doing there's also the brand behind it you know we have a very interesting point of view on our content and how we curate and so I think that's kind of what has helped get us integrated everywhere you probably do hit everyone in the world at some point in the month each day 300 million people are sending two billion gifts to each other using giffy that means the average person sends about 6.6 gifts per day which may seem low especially when you see how much get used in a group chat when you're roasting your friends but for real that's a lot of gifts being sent each day and it's changing the way we communicate with others think about it like this back in the old days when roasting a friend you'd only be able to use the phrase burn afterwards well now you can type that phrase into giffy and hundreds of different ways to say the word burn will come up in my opinion gifts are one of the funnest ways to communicate and for about 300 million others they feel the same way and are having as much fun as I am using giffy we think if he is a positive force on the Internet just see we once calculated like the number of blasts we had in it in a day just by Counting how many laughs and humor tags that were being searched I was like millions of laughs a day anything that puts out a million laughs on the internet every day can't be that bad what's cool one week is not cool the next and you don't want to be that person using last week's gif gif is the same way that they have to continue to stay fun and fresh with the rapid pace of media and culture and most importantly keep their users happy to be on top of culture what we do is we have a whole editorial team here that makes sure that we're on top of what's going on now so it is very much like news and entertainment it's moving with it's evolving every day we have tens of thousands of content partners that's a blood content to the site every day and then we have an editorial team that picks out the best things that are going on the Internet is always changed and the future is really only seconds away gifts will continue to affect our communication in the future and to keep their lights on and our last going Gibby has to think ahead it's all about short form content so we know the future is it's really going to be 15 seconds or less of content about what would an MTV look like if it was in your messaging apple with every cable channel every media company that's in New York if we could get into messaging what would it be like and that's the future the future really is short form entertainment inside of the messaging and that's kind of what we've been working on in the future will be used gifts as our entire form of communication I hope so I'm basically already there or will we only communicate in 15-second snippets who knows gifts have been around since before the Internet and at this rate we think they'll be there even after it's gone do you think it's a gif or Jif let us know in the comments below if you enjoyed this video like share and subscribe if there are any tech topics you wants to dive into more comment them below until next time i'm riley Wynn with Digital Trends and thanks for watchingokay you may recognize this gif of cardi B from Jimmy Fallon's The Tonight Show this was the most used gif of 2018 being seen over 282 million times gifts we use them every day they're fun ways of expressing yourself in the digital world they've changed the way we choose to react to others to news and our culture the 30 year old technology that almost faced extinction is now shaping the future of communication this is how gifs broke the internet you're watching the deets a show where we demystify the technologies that are shaping the future does anyone actually know what gif means well it stands for graphic interchangeable format and Webster's defines it as a computer file format for the compression and storage of visual digital information the gift was created in 1987 by developer Steven Wilhite of the tech giant CompuServe it was a way to create in the image and exchange it between computers without taking up too much storage gifts in 1987 didn't look like the ones we have now they were still images later the lzw algorithm was introduced to allow the images to loop creating the version of the gift we now know and love for many years the gift was mainly used as a tool for companies while they developed their online properties they were clipart images or they were sight under construction notices the early two-thousands were a bleak time for gifts they were almost phased out into extinction due to a few things first the company that created the algorithm that allowed gifts to loop they wanted to cash in on their patent and we're looking for compensation to use the format another reason gifts almost died out is because of the introduction of other free file formats such as PNG x' Tiff's and so on but the internet couldn't quite let go of the gif and it survived in the late 2000s they transformed from being used as a tool or utility to a way to spice up content or entertain your friends we saw a resurgence and gifts thanks to social media and specifically platforms like tumblr and reddit we're gifts flourished also with the introduction of the iPhone and other smart devices along with the app era gifts started to become more accessible for everyone it seems though that in just the last couple of years gifts have really blown up I mean every time something happens in the internet breaks gifts are one of the main ways people react heck there's even been single gifts that have broken the internet themselves they're ubiquitous form of media in every aspect of our digital lives and that's mostly thanks to Givi the gift industry leader similar to gifts give a blow up in a viral way I only send it to four friends because it was supposed to be our secret way to fight and get it in the first day it really was we were the most popular site on the internet everyone loved us by the second day everyone hated us and told that's with it was the most horrible thing that was ever created and that we suck you saw this first peak in the first week I think a million people showed up and then now and then it like leveled out to about 300,000 people so you don't need that many people to go pretty big so we knew we had something and it just was about figuring out what the exact something was that would make it a viral behavior that would just go beyond just kind of a fad and what we found is there's no one had really figured out a way to put search into messaging how do you get people while their topic conversations to go search for the Internet and find content and then bring it in and then send it that behavior didn't exist people use giftee because well it's fun but also because they're the biggest and most widely used gifts search engine around we're probably one of the most integrated api's in the world people understand that you know there's trust and their safety and what we're doing there's also the brand behind it you know we have a very interesting point of view on our content and how we curate and so I think that's kind of what has helped get us integrated everywhere you probably do hit everyone in the world at some point in the month each day 300 million people are sending two billion gifts to each other using giffy that means the average person sends about 6.6 gifts per day which may seem low especially when you see how much get used in a group chat when you're roasting your friends but for real that's a lot of gifts being sent each day and it's changing the way we communicate with others think about it like this back in the old days when roasting a friend you'd only be able to use the phrase burn afterwards well now you can type that phrase into giffy and hundreds of different ways to say the word burn will come up in my opinion gifts are one of the funnest ways to communicate and for about 300 million others they feel the same way and are having as much fun as I am using giffy we think if he is a positive force on the Internet just see we once calculated like the number of blasts we had in it in a day just by Counting how many laughs and humor tags that were being searched I was like millions of laughs a day anything that puts out a million laughs on the internet every day can't be that bad what's cool one week is not cool the next and you don't want to be that person using last week's gif gif is the same way that they have to continue to stay fun and fresh with the rapid pace of media and culture and most importantly keep their users happy to be on top of culture what we do is we have a whole editorial team here that makes sure that we're on top of what's going on now so it is very much like news and entertainment it's moving with it's evolving every day we have tens of thousands of content partners that's a blood content to the site every day and then we have an editorial team that picks out the best things that are going on the Internet is always changed and the future is really only seconds away gifts will continue to affect our communication in the future and to keep their lights on and our last going Gibby has to think ahead it's all about short form content so we know the future is it's really going to be 15 seconds or less of content about what would an MTV look like if it was in your messaging apple with every cable channel every media company that's in New York if we could get into messaging what would it be like and that's the future the future really is short form entertainment inside of the messaging and that's kind of what we've been working on in the future will be used gifts as our entire form of communication I hope so I'm basically already there or will we only communicate in 15-second snippets who knows gifts have been around since before the Internet and at this rate we think they'll be there even after it's gone do you think it's a gif or Jif let us know in the comments below if you enjoyed this video like share and subscribe if there are any tech topics you wants to dive into more comment them below until next time i'm riley Wynn with Digital Trends and thanks for watching\n"