The Power and Features of the iPhone SE

At the heart of the iPhone SE is our amazing Apple A9 chip with its embedded M9 motion Coprocessor, which means that it has the same processing performance as the iPhone 6s. This is literally double the speed of the iPhone 5s, and it also has the same incredible graphics performance as the iPhone 6s, which is three times faster than the iPhone 5s. The embedded M9 motion Coprocessor is always on, so it enables all kinds of features like tracking your fitness all day, but it also allows you to use Siri handsfree.

One of the most exciting features of the iPhone SE is its advanced camera system. We've given it our incredible 12-megapixel iSight camera with Focus pixels and True Tone Flash, which means that you can take incredible pictures like this. The camera also has the image signal processor from the A9, which enables all kinds of great features like Panorama pictures up to 63 megapixels, slow-mo video, time-lapse photography, and live photos. You can capture still photos and have them come to life, and our front-facing FaceTime HD camera has a Retina Flash that allows you to take selfies in low light.

The iPhone SE also has great Wireless capabilities, with LTE speeds that are 50% faster than the iPhone 5s and more LTE bands, which means better global roaming. It also has high-speed Wi-Fi, with 802.11 AC, which is three times faster than the iPhone 5s, and supports high-quality Wi-Fi calling as well. The phone also features Touch ID for secure access to your iPhone, and it's also compatible with Apple Pay, allowing you to make easy, secure, and private payments with just a touch of your finger.

The iPhone SE is not only incredibly powerful but also environmentally friendly. It's made from highly recyclable aluminum and glass, and it has other recyclable components and materials as well. The phone is also free from that nasty list of environmentally unfriendly materials that some other phones are made from. This makes the iPhone SE a great choice for anyone who cares about the environment.

The iPhone SE meets our really high environmental standards, and we're proud to say that it's one of the most eco-friendly iPhones ever made. We've launched Apple Pay in many countries already, including China, where the response was absolutely fantastic. Over 3 million cards were added in the first 72 hours alone!

Now that we've talked about all the amazing features and capabilities of the iPhone SE, let's talk about its price. The phone starts at just $399, which makes it our most affordable price ever for a new iPhone model. We also have a higher capacity 64 GB model available for just $499. If you're on a two-year subsidized service contract, you get the iPhone SE for free! And if you're interested in installment plans, the phone starts at just $17 per month without a service contract.

The iPhone SE joins our incredible lineup of iPhones with the iPhone 6, 6 Plus, 6s, and 6s Plus. We'll be taking orders for the iPhone SE this Thursday, March 24th, and it will be available next week on March 31st. We'll be shipping first in these countries, but many more quickly follow, and we expect to be in over 100 countries by the end of May.

"WEBVTTKind: captionsLanguage: enso some people asked us some people even pleaded with us to please keep the 4in products in our lineup well today we're going to do just that and we're going to make it a whole lot better and as you may have heard we're calling it the iPhone SE so let me show it to you so we start with this beloved aluminum design but we've made some beautiful refinements including this gorgeous rose gold finish we've added matte chamford edges and an inset stainless steel Apple logo just like the iPhone 6s but it's on the inside where the iPhone SE really shines it's got Advanced Technologies that make this the most powerful 4-in phone ever it's incredibly powerful which makes it even better to do the things that iPhone customers want to do including playing the most graphic intensive games so at the heart of the iPhone SC of course is our chips our amazing Apple A9 chip with its embedded M9 motion Cod processor this means that the iPhone SE has the same processing performance as the iPhone 6s which is literally double the speed of the iPhone 5s and the iPhone SE also has the same incredible graphics performance as the iPhone 6s which is three times faster than the iPhone 5s and the embedded M9 motion Cod processor is always on so it enables all kinds of features like tracking your Fitness all day but it also allows you to use hay Siri so handsfree you can say things like this just hey Siri how do you feel about recycling I love the Apple renew program but Liam really tears me apart that's for Lisa so even though it has all these new capabilities and it's so much more powerful than the 5 iPhone 5S the iPhone SE delivers incredible battery improvements across the board and of course people love taking photos with their iPhones more than any other phone or camera so we wanted to give it our most advanced camera system so we've given it our incredible 12 megapixel uh eyesight camera with Focus pixels and true tone Flash and we have of course that image signal processor from the A9 that enables all kinds of great features like the Panorama pictures up to 63 megapixel but also improvements to video slow-mo time-lapse and of course your photos which means you can take incredible pictures like this and this I didn't know what you're thinking but that is not Phil Schiller skateboarding to work looks just like him though and the and the iPhone SE can capture live photos so you can take your photo your still photos and have them come to life and our front-facing FaceTime HD camera we've given the retina flash what that means is you want to take a selfie in low light we're able to drive the display three times brighter than normal in order to flash the true tone uh flash for you so you get a picture like this instead of the dark selfie it can even capture 4K video and just like the iPhone 6s you can edit up to two simultaneous streams of 4K video with iMovie right on the iPhone SC we've also given it great Wireless capabilities we now have LTE speeds that are 50% faster than the iPhone 5s and we've added more LTE bands so you have better global roaming and of course High Fidelity call Quality with voice over LTE and we've given it high-speed Wi-Fi as well with 802 out 11 AC which is three times faster than the iPhone 5s and high quality Wi-Fi callings also supported now it has Touch ID to keep the contents your iPhone secure but also quickly available to you with just to touch your finger and now you can make easy secure and private payments with Apple pay built in so to do that we've added an NFC radio and a secure element inside of the iPhone SC and we've launched Apple pay in these countries and we most recently rolled it out in China where the response was absolutely fantastic we had over 3 million cards at it in the first 72 hours alone absolutely fantastic and of course the iPhone SE meets our really high environmental standards it is of course highly recyclable aluminum and glass but it's got other recyclable components and materials as well which both Lisa and Liam loves and it's free from that naughty list of environmentally unfriendly materials as well so as you can see we've added an incredible array of Advanced Technologies to the iPhone SC and it's really compact design which makes it the most powerful 4in phone ever it really is an amazing device so the iPhone SC what does it cost well we're going to start the price of the iPhone S8 at only $399 which makes it our most affordable price we've ever introduced a new iPhone at and we have a higher capacity 64 GB model for just $4.99 and if you're on a two twoyear subsidized service contract you get the iPhone SE for free but of course we know installment plans have become incredibly popular and the iPhone SE now starts at just $17 per month without a service contract so the iPhone SE joins our incredible lineup of iPhones with the iPhone 6 6 Plus 6s and 6s plus it's the strongest iPhone lineup we've ever had you can begin we'll begin taking orders for the iPhone SE this Thursday March 24th and it'll be available next week March the 31st we'll be shipping first in this in these countries but many more quickly follow we will be in more than 100 countries by the end of May so that's the iPhone essayso some people asked us some people even pleaded with us to please keep the 4in products in our lineup well today we're going to do just that and we're going to make it a whole lot better and as you may have heard we're calling it the iPhone SE so let me show it to you so we start with this beloved aluminum design but we've made some beautiful refinements including this gorgeous rose gold finish we've added matte chamford edges and an inset stainless steel Apple logo just like the iPhone 6s but it's on the inside where the iPhone SE really shines it's got Advanced Technologies that make this the most powerful 4-in phone ever it's incredibly powerful which makes it even better to do the things that iPhone customers want to do including playing the most graphic intensive games so at the heart of the iPhone SC of course is our chips our amazing Apple A9 chip with its embedded M9 motion Cod processor this means that the iPhone SE has the same processing performance as the iPhone 6s which is literally double the speed of the iPhone 5s and the iPhone SE also has the same incredible graphics performance as the iPhone 6s which is three times faster than the iPhone 5s and the embedded M9 motion Cod processor is always on so it enables all kinds of features like tracking your Fitness all day but it also allows you to use hay Siri so handsfree you can say things like this just hey Siri how do you feel about recycling I love the Apple renew program but Liam really tears me apart that's for Lisa so even though it has all these new capabilities and it's so much more powerful than the 5 iPhone 5S the iPhone SE delivers incredible battery improvements across the board and of course people love taking photos with their iPhones more than any other phone or camera so we wanted to give it our most advanced camera system so we've given it our incredible 12 megapixel uh eyesight camera with Focus pixels and true tone Flash and we have of course that image signal processor from the A9 that enables all kinds of great features like the Panorama pictures up to 63 megapixel but also improvements to video slow-mo time-lapse and of course your photos which means you can take incredible pictures like this and this I didn't know what you're thinking but that is not Phil Schiller skateboarding to work looks just like him though and the and the iPhone SE can capture live photos so you can take your photo your still photos and have them come to life and our front-facing FaceTime HD camera we've given the retina flash what that means is you want to take a selfie in low light we're able to drive the display three times brighter than normal in order to flash the true tone uh flash for you so you get a picture like this instead of the dark selfie it can even capture 4K video and just like the iPhone 6s you can edit up to two simultaneous streams of 4K video with iMovie right on the iPhone SC we've also given it great Wireless capabilities we now have LTE speeds that are 50% faster than the iPhone 5s and we've added more LTE bands so you have better global roaming and of course High Fidelity call Quality with voice over LTE and we've given it high-speed Wi-Fi as well with 802 out 11 AC which is three times faster than the iPhone 5s and high quality Wi-Fi callings also supported now it has Touch ID to keep the contents your iPhone secure but also quickly available to you with just to touch your finger and now you can make easy secure and private payments with Apple pay built in so to do that we've added an NFC radio and a secure element inside of the iPhone SC and we've launched Apple pay in these countries and we most recently rolled it out in China where the response was absolutely fantastic we had over 3 million cards at it in the first 72 hours alone absolutely fantastic and of course the iPhone SE meets our really high environmental standards it is of course highly recyclable aluminum and glass but it's got other recyclable components and materials as well which both Lisa and Liam loves and it's free from that naughty list of environmentally unfriendly materials as well so as you can see we've added an incredible array of Advanced Technologies to the iPhone SC and it's really compact design which makes it the most powerful 4in phone ever it really is an amazing device so the iPhone SC what does it cost well we're going to start the price of the iPhone S8 at only $399 which makes it our most affordable price we've ever introduced a new iPhone at and we have a higher capacity 64 GB model for just $4.99 and if you're on a two twoyear subsidized service contract you get the iPhone SE for free but of course we know installment plans have become incredibly popular and the iPhone SE now starts at just $17 per month without a service contract so the iPhone SE joins our incredible lineup of iPhones with the iPhone 6 6 Plus 6s and 6s plus it's the strongest iPhone lineup we've ever had you can begin we'll begin taking orders for the iPhone SE this Thursday March 24th and it'll be available next week March the 31st we'll be shipping first in this in these countries but many more quickly follow we will be in more than 100 countries by the end of May so that's the iPhone essay\n"