The Future of Smart TVs: An Interview with Lloyd Clark from Roku at CES 2014

This episode of TechnoBuffalo is brought to you by Toyota. I'm Ashley, and I'm here at Pepcom at CES 2014, where I'm joined by Lloyd Clark from Roku. Today, we're excited to share some exciting news about Roku's latest venture into the world of smart TVs.

Roku TV: A Game-Changer in Smart Television

Lloyd, can you tell us a little bit about why Roku made the jump from set-top boxes to full-on Roku TV branded right there on the bezel? We saw a problem with Smart TVs - they're really not living up to their potential. There's complexity, extra cost, and it's just something that we think is wrong. We want people to watch more TV, and the best way to do that is give them all their choices right on the home screen. So, we designed a TV for the people, for the way people watch TV today.

Will Roku TV Add Hundreds of Dollars to My Bill?

If you're shopping for a new smart TV, are you going to add hundreds of dollars to your bill? Will you have to spend a bunch of money on a smart TV? The answer is no. If you look at Roku prices before, you know they were very affordable. We want to make it attainable for almost anybody. This is what we're aiming for - to make smart TVs accessible to everyone.

Specific Size Range and Availability

We're focusing on specific size range, which is 32 to 55 inches. That's the initial range, but we do think it's going to be a platform that other manufacturers will adopt, so you'll see from a variety of different companies, a variety of different prices coming this late summer in 2014. Late summer, you're going to be able to get your hands on an actual full-on Roku TV - no more set-top box that you need to plug in. But don't worry; there will still be set-top boxes available.

Compatibility and Plug-and-Play Experience

If you happen to have a television that you recently purchased and can't quite upgrade yet, you'll still be able to plug in your Roku T or plug in your Roku set-top box and use it just like you do now. This is going to be a seamless experience for consumers.

The Remote: A User-Friendly Design

We've also developed the remote for our new smart TVs, which we think is not complicated at all. Many people are really big fans of this design, and we believe it's going to make a difference in how users interact with their TV. The remote is designed to be easy to use, even for those who aren't tech-savvy.

Roku as a Gift-Giver

Lloyd, I think it's great that you're highlighting the gift-giving aspect of Roku TVs. You give this to your grandparents, and they won't call you in the middle of a Sunday afternoon saying, "I don't know why this isn't working - which button did I push? Can't get back to the television?" This is really good for families and friends who want to enjoy quality time together while watching their favorite TV shows.

Conclusion

Lloyd Clark from Roku has given us an exciting glimpse into the future of smart TVs. With Roku's new venture, consumers can expect a user-friendly experience that makes it easy to access all their favorite streaming services and content. We're eager to see how this platform will evolve in the coming months and years.

"WEBVTTKind: captionsLanguage: enthis episode of techno Buffalo is brought to you by Toyota hey guys Ashley with techno Buffalo here at pepcom at CES 2014 I am here with Lloyd Clark from Roku roku's got a lot of really exciting stuff happening here at the show one of them being this beauty right here this is a Roku TV Roku TV is happening everybody this is not not a set toop box plugged into a television this is a TV that runs Roku this is your default here and then if you want to go to Cable your video games Blu-ray Netflix all of the channels that Roku offers are available to you on this television and other TVs as well so high sense and TCL are their starting Partners hopefully we'll be adding lots more in the future so ly tell us a little bit about why Roku made the jump from set top boxes to full-on Roku TV branded right there on the bezel we saw a problem with Smart TVs they're really not living up to their potential there's complexity there's extra cost and it's just something that we think is wrong we want people to watch more TV and the best way to do that is give them all their choices right on the home screen so we designed a TV for the people for the way people watch TV today awesome and now is this going to add and I'm shopping for a new smart TV is this going to add hundreds of dollars to my bill am I going to have to go and spend a bunch of money on a smart TV well if you You' looked at Roku prices before you know that were very very affordable same thing exactly is going to happen with television we want to make it attainable for almost anybody cool and so uh what I know you guys are focusing on right now is specific size range and it's 32 to 55 in is that right yeah 32 to 55 in it'll be available from two different manufacturers to start and we do think it's going to be a platform that other manufacturers going to adopt so you'll see from a variety of different companies a variety of different prices coming this late summer in 2014 so late summer you're going to be able to get your hands on an actual full-on Roku TV no more set top box that you need to plug in but there're still going to do set top boxes so if you happen to have a television that you recently purchased and you can't quite upgrade yet you're going to be able to plug in your Roku T you're going to be able to plug in your Roku set top box and use that just like you do right now which is pretty cool and uh this is actually the remote for a Roku TV you can see not complicated which a lot of people are really big fans of and again this I was just saying before we started filming rokus make really good gifts and I think that this right here speaks to why it's a good gift because you give this to your grandparents they're not going to call you in the middle of a Sunday afternoon saying I don't know why this isn't working which button did I push I can't get back to the television so I think this is a really great thing you guys are doing late summer 2014 Lloyd thank you very much for talking to us and good luck with everything that is Roku TV here at Pep CES 2014 we're going to bring you all all kinds of stuff from the show floor not just here at pepcom but on the convention center floor everywhere all over the place we're doing it TechnoBuffalo style at CES we'll see you in the next video guys thanks again to Toyota for sponsoring our CES coverage oh my Godthis episode of techno Buffalo is brought to you by Toyota hey guys Ashley with techno Buffalo here at pepcom at CES 2014 I am here with Lloyd Clark from Roku roku's got a lot of really exciting stuff happening here at the show one of them being this beauty right here this is a Roku TV Roku TV is happening everybody this is not not a set toop box plugged into a television this is a TV that runs Roku this is your default here and then if you want to go to Cable your video games Blu-ray Netflix all of the channels that Roku offers are available to you on this television and other TVs as well so high sense and TCL are their starting Partners hopefully we'll be adding lots more in the future so ly tell us a little bit about why Roku made the jump from set top boxes to full-on Roku TV branded right there on the bezel we saw a problem with Smart TVs they're really not living up to their potential there's complexity there's extra cost and it's just something that we think is wrong we want people to watch more TV and the best way to do that is give them all their choices right on the home screen so we designed a TV for the people for the way people watch TV today awesome and now is this going to add and I'm shopping for a new smart TV is this going to add hundreds of dollars to my bill am I going to have to go and spend a bunch of money on a smart TV well if you You' looked at Roku prices before you know that were very very affordable same thing exactly is going to happen with television we want to make it attainable for almost anybody cool and so uh what I know you guys are focusing on right now is specific size range and it's 32 to 55 in is that right yeah 32 to 55 in it'll be available from two different manufacturers to start and we do think it's going to be a platform that other manufacturers going to adopt so you'll see from a variety of different companies a variety of different prices coming this late summer in 2014 so late summer you're going to be able to get your hands on an actual full-on Roku TV no more set top box that you need to plug in but there're still going to do set top boxes so if you happen to have a television that you recently purchased and you can't quite upgrade yet you're going to be able to plug in your Roku T you're going to be able to plug in your Roku set top box and use that just like you do right now which is pretty cool and uh this is actually the remote for a Roku TV you can see not complicated which a lot of people are really big fans of and again this I was just saying before we started filming rokus make really good gifts and I think that this right here speaks to why it's a good gift because you give this to your grandparents they're not going to call you in the middle of a Sunday afternoon saying I don't know why this isn't working which button did I push I can't get back to the television so I think this is a really great thing you guys are doing late summer 2014 Lloyd thank you very much for talking to us and good luck with everything that is Roku TV here at Pep CES 2014 we're going to bring you all all kinds of stuff from the show floor not just here at pepcom but on the convention center floor everywhere all over the place we're doing it TechnoBuffalo style at CES we'll see you in the next video guys thanks again to Toyota for sponsoring our CES coverage oh my God\n"