The 90v lens is a work of art, designed by engineers to be as close to perfection as the technology, materials, and budget allow for. The lens team at Hasselblad put an enormous amount of effort into achieving edge-to-edge sharpness, while maintaining exceptional contrast at the point of focus. This lens has a unique ability to balance these competing demands.

One of my favorite aspects of this lens is its soft transitions from what's in focus to what's not. The bokeh is extremely beautiful without any color bleeding or blown highlights. Even at closer distances, when you have the most shallow depth of field, the background simply accentuates your subject with smooth transitions.

The lens team has a particularly interesting challenge with every design of objective they do, as every lens must resolve up to 100 megapixels and they've done this well with the 90v. This actually accentuates the accomplishment as this lens performs up to the expectations of the system but also exceeds it by delivering characteristics that make it unique.

Hasselblad did all this with only nine elements in six groups, which is way less than most modern lens configurations. This helps keep the weight down and speeds up autofocus. It only uses one aspherical element and one extra-low dispersion element, making it sharp when needed and beautifully out of focus when needed.

One trade-off with this compact design is vignetting, particularly on wide-angle lenses. The 90v is pretty well-controlled, but if you were going to get rid of it entirely, you would have to have a massive circumference on the lens and it just doesn't comply with the system. You can correct this in post-production.

There is also a slight amount of distortion, which may not be noticeable to some but can be corrected in post-production. The new focusing module on this lens is very fast and quiet, especially if you're used to shooting with other Hasselblad lenses like the 80mm.

All lenses have to accommodate aperture blades in their design, but Hasselblad also has a leaf shutter built-in, which gives us a maximum shutter speed of 1/14,000th of a second. This might not sound impressive at first, but when you consider that a leaf shutter allows for flash sync at all shutter speeds, it's very impressive and opens up creative applications where light needs to be controlled.

The 90v is one of my favorite Hasselblad lenses, with a great focal length for portraits that's equivalent to a 70mm lens on a full-frame camera. It can also be shot in crop mode, making it a 90mm equivalent on a full-frame camera.

"WEBVTTKind: captionsLanguage: entoday we finally have the release of the Hasselblad 90v as well as a brand new firmware update for the x2d which brings us some very welcome new features welcome back everyone you might remember about a year ago when the X 2D was introduced I did a video on that and they introduced a trio of lenses the 38v the 55v as well as the 90v well there have been some production delays and a year later we finally have the 90v I'm really glad personally that hustel blood took the time to get this right because I'm going to go out on a bold statement here I've been using this lens for the last few weeks I think this is the best lens that hustle blood have made to date but before we get to the lens I do want to talk about the new firmware update and what we now have with the x2d so first off we now have face detection autofocus which is really timely is the 90v is a great portrait focal length so the way that it works in the menu system we now have an icon for face detect so if we're in autofocus I can select that we can turn it off or we can select between manual and autof face detection modes when you frame up your subject you're going to see a green box around their face this enables face detection autofocus in my experience it has actually worked particularly well even though it's not an iaf per se I am getting the eyes in focus with the phase detection so kudos to hosel blood this is actually a feature that we've been wanting for a long time also new in this firmware there has been some changes in the crop mode so if you've ever shot on the x2d crop modes are a really cool thing that you can use on here most notably the xan mode where you can get the extreme horizontal or if you tilt the camera you can get an extreme vertical this is something that I really like I also like the 3x2 modes and for whatever reason the last version of this firmware actually had those taken out unless you were using a third party lens well blot has added it back in now and there also is a crop mode for 3x2 the cool thing about this is it allows you to do a couple things so first of all you can shoot the lens exactly as it would be on a 35mm sensor now obviously there's going to be a crop and if you shootting raw bring that into your computer it's just metadata so you can recrop it and reframe it if you want but what I really like about that is it gives me the exact focal length that I would be used to on a 35mm system so a 90mm lens is a 90 mm lens so on so so forth and the really cool thing about that is that I've got a lot of flexibility there and I get essentially two modes for every prime lens that I want to use so I can shoot it at the medium format focal length or I could shoot it at 35mm focal length obviously there's cropping involved but even with cropping it's still a 68 megapixel file so it's very usable very large and very awesome and also new is an heif file format which is going to support up to 10bit color and there's also a new seos bad pixel calibration function which is a available for all three formats raw JPEG and hdic when you go into the settings you're going to find it in there where you can actually calibrate the sensor for dead pixels which is really cool so let's talk about the 90v and why this is one of my favorite lenses hustle blood has produced for the xcd mount so I've been shooting on this lens for about a month now it's everything that I hoped it would be honestly focal length is excellent for portraits and the size and weight are very well managed this is not an easy feat to achieve when you're dealing with medium format you're dealing with a large L ger sensor therefore you must have a larger image Circle to cover that sensor so therefore you must have larger lenses this is not an easy thing for hos blood to accomplish they've established this whole system around a mirrorless camera that's really small really compact super portable super lightweight and that difficulty here is that we are dealing with a much larger sensor so it's really difficult to design lenses for this system especially really wide apertures without some give and take in terms of size and weight personally I find this lens to be a massive upgrade to the older 80 mm f1.9 this was my favorite lens until recently when it came out we finally got a shallow depth of field and the contrast was so controlled and it was probably one of the closest subject isolation looks that you would see on the older medium format cameras that hos is known for the 80 for me was a watershed lens for hos blot however the 80 is very large it's quite heavy the autofocus Motors are audibly more noticeable and requires a lot of practice to use effectively I can use it and I can actually shoot moving subjects with it it's just something you're going to have to practice and get used to the 90 mm on the other hand is a slightly longer focal length so the depth of field is actually very similar between the 2.5 to that f1.9 the Optics are both sharper with better transitions to the outof focus areas it's lighter it has faster autofocus and it gives you more features such as the clutch manual focus you've got all the technical markings when you go into manual focus using the clutch and it's all in all a much more matured lens and it's less expensive than the 80mm back in 2016 when the xcd system was introduced the 80mm lens at f1.9 was a lens that people really wanted but the execution was a little ahead of its time the V lenses that were introduced last year are a major step in the way that hustel blood is approaching design when the 9V was announced it was the first one that really caught my attention and we've had to wait a year but I'm really happy that hustle blood took the time to get this one right so the thing is is that lenses are really critical in any system they should be built to outlast any body and I would much rather wait a year as nothing in a camera's lifetime this is one lens hosel blood needed to get perfect and they did another thing that I want to mention are the files that you get off of the x2d not just on the 90mm but with any lens that you're using so the x2d has a 100 megapixel medium format backside illuminated sensor that is capable of 15 stops of light when you combine that with the processing hust blood's natural color system you get files that are absolutely gorgeous and I want to give you an example here so this is a portrait of my friend Lily and I brought this in and this is just straight out of the card so it's a shot and raw and if you look over the profile that's selected by default is going to be camera standard which is what you want and you're going to notice that it comes in pretty good now this was shot actually in it was even light but it was overcast and so I'm going to do a couple things to improve on the contrast but you don't have to do much and that's what I want to show you with this so first thing I'm going to do is I'm just going to lower my exposure just a little bit to get her skin tones kind of where I want them and you're going to notice the overall image gets darker so what I'm going to do is just boost my white just a little bit get a little more contrast going and it looks really good one thing that I love about this is like all the microtones that you get in the skin tones and just everything looks really good so that's one thing I love about the hos blot system is it works really good just straight out of camera now another way that I like to edit is just to get a little more of the film look I like the way that colors looked on slide film or even on c41 film and so a couple years ago I started developing my own presets just so I can make this super quick so one thing I might want to do is give this a provia look which was ail film stock from Fujifilm was a great slide film I have these setup as preset so over on the left hand side all I have to do is click on Fujifilm provia 100f and it applies it to now here's the really cool thing with working with a camera like the hos BL that got 15 stops of light is I can rescue highlight and Shadow detail none of that's lost so if I go over here and I want to edit this image and I want to bring down my highlights for instance I can bring those down nothing's lost make it a little more even if I want to bring up my shadow areas I can do that if I want more texture in her sweater so I really don't want that I want it to be the film look which is going to be considerably less than 15 stops but it looks pretty good and this is an easy way of working the way that I did these is I started out by doing a bunch of presets based on Fujifilm stocks and then once I had those I thought well why don't I do Kodak too so if you like the look of Koda Chrome I've got several different types depending on which decade of coc Chrome you're talking about I also have other film stocks like actar and portra if you want to check them out I'll drop a link below but back to the 90v so the 90v is a modern lens design I know Captain Obvious right well I say that because I am a huge vintage lens nerd and it's a topic that I cover quite a bit on this channel it's just my own taste it's what I like to shoot and it's a look that I'd like to go for I don't like lenses to look too clinical in their rendering the problem is is that lenses are made by Engineers so the objective is as close to Perfection as the technology the materials and the budget will allow for the designer but the real works of art come from finding a balance and the 90v is absolutely a work of art the lens team at hustel blad put an enormous amount of effort into edgo Edge sharpness but at the same time have realized a lens that it has exceptional contrast at the point of focus the lens maintains a sense of depth you have Dimension the bokeh is extremely beautiful without any color bleeding or blown highlights one of my favorite aspects of this lens is the soft transitions from what's INF Focus to what's not it's a very smooth looking lens even at closer distances when you have the most shallow depth of field you get a really smooth background that simply accentuates your subject the lens team at hosel blah does have a particularly interesting challenge with every design of objective that they do in that every lens that they make must resolve up to 100 megapixels and they've done this really well with the 90v for me this actually accentuates the accomplishment as this lens performs up to the expectations of the system but it also exceeds it by delivering characteristics that make it unique and Hasselblad did all this with only nine elements in six groups this is way less than most modern lens configurations it's one thing that helps keep the weight down it helps with the speed of the autofocus it only uses one aspherical element and one extra low dispersion element this becomes mathematic I realize but as a creative it works it's an older School approach to lens design but with Modern Glass materials it's sharp when you need it to be and beautifully out of focus when you need that as well one of the trade-offs with this compact design is going to be vignetting pretty much on any lens particularly wide angle lenses the 90v it's pretty well controlled if you were going to get rid of it entirely you would have to have a massive circumference on the lens and it just does not comply with the system this is something that you could correct in post but I have found even with with the built-in profiles that I do like some vignetting specifically on a portrait lens so I find myself adding it back in in terms of distortion there is just a very slight amount it's probably not going to be noticeable to some but again you can correct that in postproduction this is a really well put together lens and I love the fact that it just kind of comes with images straight out of the box that look great it's not a lens that depends on fixing a lot of things in post the new focusing module on this lens is very fast and it's very quiet especially if you're used to shooting on the 80 mm I'm really happy to see this it just works like it says it should as I mentioned the lighter weight of the lens element configuration likely helps here as well but it's exactly what we've been wanting also worth mentioning all lenses have to accommodate aperture blades in the design but hustel blot also have the leaf shutter built in and this lens gives us a maximum shutter speed of 1 14,000 of a second that might not sound that impressive but when you consider that a leaf shutter allows for Flash SN at all shutter speeds it's very impressive and it opens up a wide variety of creative applications where light needs to be controlled so this is why the 90v is one of my favorite hosle blood lenses it's a great vocal length for portraits ends up being about equivalent of a 70 mm on a full-frame camera but you can also shoot in a crop mode so it's a 90 mm 68 megapixel on a full-frame camera there isn't much that I don't like about this lens and it's something that I really wanted to see hos blood come out with my opinion is the x2d is the best image that you're going to get on any camera that you can buy right now it has the best Dynamic r it has the best color rendition there's a lot to love about this camera to so see the lenses that are coming out that really highlight and accentuate that is really exciting so I would love to hear from you and what you guys like to see in a portrait lens and anything else you'd like me to discuss with the hos blood system I've got some other videos that I've been working on now that I've used this whole system here with the x2d for a little over a year now and I'm really excited about it so anything you want to hear me talk about drop me a comment below I will see you guys in the next video Until then later\n"