Sony's Latest TV Lineup: A Closer Look at Their 2020 Offerings

One notable thing that is new to Sony's particular series for this year is their use of localized audio technology in a slightly different way than we've seen before. In the back of the TV, right along the bezel area, are some high-frequency drivers or tweeters that actually use the frame of the TV to dissipate some of that sound. This creates resonance with the frame of the television in order to control high frequency response. High frequencies or treble are very directional, and it's easy for the human ear to pick up on where they're coming from. So, by using this technology, Sony is trying to approximate the acoustic surface technology that we'll see in their OLED TV lineup later.

This localized audio technology is a key feature of some of Sony's 2020 TVs, including the X950G. It's also something that you can customize during setup. The X950G has an audio calibration mechanism that reads the room and optimizes the audio for whatever space the TV is presented in last. This means that if you have a large room or a lot of acoustic elements, the TV will adjust its sound settings accordingly.

In addition to this technology, Sony's 2020 TVs also feature their X1 Ultimate processor, which is still present on all of their high-end models. The X1 Ultimate processor is designed to provide enhanced picture quality and improved performance. It's a key component of Sony's 8K OLED TVs, including the X950G and the Z9G.

One notable omission from this year's lineup is the A9S, which was expected to be released alongside the other high-end models. However, it seems that Sony has delayed its release or replaced it with an A9 model, which features a smaller 48-inch OLED screen. This is a nice touch, as it allows for more gaming monitors and other applications where a smaller OLED TV might be useful.

Moving on to the X950H, which is Sony's more affordable 4K LED TV lineup. Not much has been discussed about this particular model yet, although we do know that it will offer some of the same audio technologies as the higher-end models. These include localized audio and an ambient room mode setting that calibrates the sound for the room.

Sony's X950H is a more standard 4K LED TV, with not too many new features or updates compared to last year's model. However, this is okay by us because Sony produced some amazing TVs last year, and it seems like they're just continuing to refine their existing technology rather than pushing the boundaries of innovation.

Finally, there is the Z8H, which is still a thing that Sony is selling in 2020. It's not clear why they're sticking with this model, but we'll see how it fits into the overall lineup when the new TVs are released.

In conclusion, Sony's 2020 TV lineup offers some exciting features and technologies, particularly in their OLED lineup. The localized audio technology and ambient room mode setting are just a couple of examples of what sets these TVs apart from the competition. Whether you're looking for an affordable 4K LED TV or a high-end OLED model, there's something for everyone in Sony's latest offerings.

"WEBVTTKind: captionsLanguage: ensony has announced five new TV models at CES 2020 but unfortunately I only get to show you two of them everybody Caleb Dennison for Digital Trends and Sony is bringing new TVs to CES but in what seems to be a recurring theme we're only actually seeing a couple of them here on the show floor which is bustling with press at the moment let's start with the new z8h so this is Sony's new 2020 8k television we see a 75 inch and an 85 inch model here and it's very similar to what we saw last year in terms of internal so we're still looking at the x1 ultimate processor very important as you know especially for upscaling 4k to a K but also for managing the color noise reduction that sort of thing they are not dishing out information like peak brightness levels how many zones but it is a full array backlit TV of course not edgelet what is new to two notable things that are new for this particular series one is they're they're using their new sort of localized audio technology in a slightly different way than we've seen before so in the back of the TV right along the bezel area are some high frequency drivers or I guess you could call them tweeters and they actually use the frame of the TV to dissipate some of that sound so there is some resonance happening with the frame of the television in order to kind of control high frequency response now those high frequencies or treble are very directional it's easy for the human ear to pick up on where they're coming from and so they're using this that kind of localize sounds on the screen now to be clear it's not like the acoustic surface technology that we'll talk about with the OLED TV in just a moment but they are trying to approximate that a little bit also during the setup phase of this TV there is an audio calibration mechanism that's new for this year that kind of reads the room and optimizes the audio for whatever space the TV presented in last thing I want to mention is they are keeping this new style of stand to see sort of a tea lag at the bottom they're managing it so that it can be moved in towards the center so if you don't have a gigantic entertainment console and can't manage such a wide stance I mean we are talking about 75 and 85 inch TVs here you can move those in a little bit and and have a little more centralized and I think it looks better this way but practically speaking for some people I think it's gonna be important that you can move those legs in next up is the new 8 8 H OLED new for 2020 and we're not seeing a ton of new stuff integrated into this TV the design is a little bit different the stand is a little bit different still ultra slim of course very minimal bezels the one thing that they are touting for this TV is a new X motion clarity engine for the OLED series that wasn't in there before they've added it in I do like X motion clarity insofar as you can customize it so you don't get a whole lot of soap-opera effect but for sports it's particularly useful because it really cleans things up and make splash motion sports not blurry otherwise x1 ultimate processor all the stuff that we saw last year not a ton of new stuff happening with the aah OLED itself now it's a slightly different story with the a9s I don't know why they're diverging from their neighboring convention and going with s instead of H but they did announce an a 9s it's not here on this show floor not exactly sure why but the thing about the a 9s is that they've added a smaller model there is a 48 inch model and if you've been following along you know that LG has also offered that no surprise there because Sony uses LG's OLED panels in their televisions so the idea there is they're bringing the OLED down to a slightly smaller size they're putting a more centralized aluminum stand on that particular TV so you know I could see using that as a gaming monitor that's definitely how LG is positioning their Sony's probably just sticking to the cinematic aspect but with a smaller screen size that's great idea next is the x9 50 H back to the H naming convention that's gonna be the more standard 4k LED TV from Sony not a whole lot has been discussed there although we do know that it's going to offer some of the same sort of acoustic location technology that we talked about with the 8k series also the ambient room mode setting where it sort of calibrates the sound for the room and then there will be an X 900 H so kind of follows what we have seen in the prior years with a few updates coming along in general it's not super revolutionary I think some of the sound treatments are interesting but the core technology that x1 ultimate processor and the screens that are in these TVs seem to be remaining the same and honestly that's just fine by me because Sony produced some amazing televisions last year I'm really interested to get that 8k series in our office and test them out in our lab I want to see how they perform the z9g is still a thing that Sony is selling they're not replacing that so we'll see how the z8h fits into the picture and of course the 8h OLED is also looking very good that's all of Sony's new TVs at least what we can see of them right here at CES 2020 yousony has announced five new TV models at CES 2020 but unfortunately I only get to show you two of them everybody Caleb Dennison for Digital Trends and Sony is bringing new TVs to CES but in what seems to be a recurring theme we're only actually seeing a couple of them here on the show floor which is bustling with press at the moment let's start with the new z8h so this is Sony's new 2020 8k television we see a 75 inch and an 85 inch model here and it's very similar to what we saw last year in terms of internal so we're still looking at the x1 ultimate processor very important as you know especially for upscaling 4k to a K but also for managing the color noise reduction that sort of thing they are not dishing out information like peak brightness levels how many zones but it is a full array backlit TV of course not edgelet what is new to two notable things that are new for this particular series one is they're they're using their new sort of localized audio technology in a slightly different way than we've seen before so in the back of the TV right along the bezel area are some high frequency drivers or I guess you could call them tweeters and they actually use the frame of the TV to dissipate some of that sound so there is some resonance happening with the frame of the television in order to kind of control high frequency response now those high frequencies or treble are very directional it's easy for the human ear to pick up on where they're coming from and so they're using this that kind of localize sounds on the screen now to be clear it's not like the acoustic surface technology that we'll talk about with the OLED TV in just a moment but they are trying to approximate that a little bit also during the setup phase of this TV there is an audio calibration mechanism that's new for this year that kind of reads the room and optimizes the audio for whatever space the TV presented in last thing I want to mention is they are keeping this new style of stand to see sort of a tea lag at the bottom they're managing it so that it can be moved in towards the center so if you don't have a gigantic entertainment console and can't manage such a wide stance I mean we are talking about 75 and 85 inch TVs here you can move those in a little bit and and have a little more centralized and I think it looks better this way but practically speaking for some people I think it's gonna be important that you can move those legs in next up is the new 8 8 H OLED new for 2020 and we're not seeing a ton of new stuff integrated into this TV the design is a little bit different the stand is a little bit different still ultra slim of course very minimal bezels the one thing that they are touting for this TV is a new X motion clarity engine for the OLED series that wasn't in there before they've added it in I do like X motion clarity insofar as you can customize it so you don't get a whole lot of soap-opera effect but for sports it's particularly useful because it really cleans things up and make splash motion sports not blurry otherwise x1 ultimate processor all the stuff that we saw last year not a ton of new stuff happening with the aah OLED itself now it's a slightly different story with the a9s I don't know why they're diverging from their neighboring convention and going with s instead of H but they did announce an a 9s it's not here on this show floor not exactly sure why but the thing about the a 9s is that they've added a smaller model there is a 48 inch model and if you've been following along you know that LG has also offered that no surprise there because Sony uses LG's OLED panels in their televisions so the idea there is they're bringing the OLED down to a slightly smaller size they're putting a more centralized aluminum stand on that particular TV so you know I could see using that as a gaming monitor that's definitely how LG is positioning their Sony's probably just sticking to the cinematic aspect but with a smaller screen size that's great idea next is the x9 50 H back to the H naming convention that's gonna be the more standard 4k LED TV from Sony not a whole lot has been discussed there although we do know that it's going to offer some of the same sort of acoustic location technology that we talked about with the 8k series also the ambient room mode setting where it sort of calibrates the sound for the room and then there will be an X 900 H so kind of follows what we have seen in the prior years with a few updates coming along in general it's not super revolutionary I think some of the sound treatments are interesting but the core technology that x1 ultimate processor and the screens that are in these TVs seem to be remaining the same and honestly that's just fine by me because Sony produced some amazing televisions last year I'm really interested to get that 8k series in our office and test them out in our lab I want to see how they perform the z9g is still a thing that Sony is selling they're not replacing that so we'll see how the z8h fits into the picture and of course the 8h OLED is also looking very good that's all of Sony's new TVs at least what we can see of them right here at CES 2020 you\n"