The Wine Bottle That's Changing the Game

This bottle is made from 100% recycled pet, what? PET. Pet. It says pet. (laughing) This is letterbox wine. The founders were on the hunt to find an alternative to the inconvenience of waiting in for delivery from a wine club and they wanted something that was practical and particularly environmentally friendly. They found a solution by producing plastic bottles that are 8.4 times less energy to produce than glass bottles, and 40% more spatially efficient when packing onto transporters. This means that for example, 100 lorries full of wine suddenly become 60.

Each bottle weighs 63 grams when it's empty, which is 87% lighter than a traditional glass bottle. With all that in mind, each bottle saves half a kilo of CO2 emissions. The company behind this innovative product has had to address the issue of people perceiving plastic bottles as inferior to glass ones. It seems that some wine drinkers are put off by the idea of drinking from a plastic bottle, even if it's made from recycled materials. However, the founders are confident that their product is high quality and that the perception will change once people try it.

The company has had success with its flat bottle design, which is the same size as a normal bottle of wine but without the shape of glass. Isn't that deceptive? It is deceptive, yeah. I had to look at that. It's won lots of awards for packaging not wine awards. The conversation around this product is mostly about packaging and distribution, although help yourself to a glass is always an option.

Not everyone has been enamored with the idea of drinking from a plastic bottle, but one person saw the benefits right away. I'm not loving the wine personally, but I don't know if we can judge the wine. You could decant. However, this person's house is tiny and space is really valuable, so they couldn't fit a traditional wine rack. Therefore, they had to find an alternative solution. Knowing that they could put these flat bottles alongside their cookbooks was a major problem solved.

If you're ordering wine as part of a wine club, it's common to receive six or twelve wines in your pack. However, trying to store and consume all of those wines at once can be impractical. One potential solution is to order the wines one by one, which could mean receiving multiple flat boxes of wine delivered over time. The idea behind this product seems to be that it would be more convenient for consumers to receive their wine in a single box but with less packaging material.

The founder's vision for this product is not just about convenience but also about reducing waste and the environmental impact of the wine industry. If people start buying more flat bottles, then eventually it could become common practice. The founder believes that it will take time, but it's an exciting possibility.

Would you quaff it back or post it back? I'd quaff it back. Quaff it, quaff it. Look at me now embracing these. You've changed. It seems that some people are open to the idea of drinking from a plastic bottle and even enjoying it. That's a positive development for this innovative product.

If you enjoyed learning about this wine bottle, don't forget to check out our social media channels where we feature food trend products and discover new packaging innovations. We also have the Sorted Club, where you can get tons of foodie inspiring content, including packs midweek meal app, restaurant recommendations using the Eat app, listen and contribute to our Feast your ears podcast, and send us ideas for new cookbooks you'll receive throughout the year.

Now a blooper. James's haircut has made it onto the front page on searches for hipster haircuts, or something. Hasn't it? I haven't, I don't know. People just keep (mumbles). It seems that James's haircut has become a meme despite having nothing to do with his own style.

"WEBVTTKind: captionsLanguage: en- We are sorted.A group of mates who have your backwhen it comes to all things food.From cooking battles to gadget reviews.- That is not worth it.- And cook book challengesto a mid week meal Packs app.- Crack your eggs and bake.- We uncover the toolsthat will help us all cookand eat smarter.Join our community where everything we dostarts with you.Hello I'm Barry and this is Ben.- And today we're gonnaexplore a few more food trendsand to see if they're actuallyworth the fuss or not.- And I warn you, this episodedoes contain Benuendoes.- (mumbles)(upbeat music)- Feeling trendy?- I'm feeling on trend,there's a difference.- Keep my eye.- Lift the cloche.(upbeat music)- Oh, what have you done to that salmon?And my milkshake?(laughing)- Have a sniff, by all means,have a taste and then seeif you can identify flavorsand perhaps, something that links the two.- I'm gonna go for this first.I hope it's not salmon that links the two.(laughing)Smells like peanut butter.- It's nice, whatever it is.It's just the right levelof sweetness as well.- I think it is nice.I'm gonna stick, I'm gettinglike nut butter flavor.- I, honestly, haven'tgot a clue what this is.- So this is definitelya bit more of a curve ball.Different flavor, same product.- Can I lick the fish, is that weird?- Do what you like, mate.- I don't want anyonewatching me doing this.(upbeat music)No, tastes of nothing.(laughing)Tastes of nothing.- This is an Australianbrand offering vegan friendlypowders for awesome lattes.Two different flavors,one is roasted tea andone is black sesame.So think like beetrootlatte, turmeric latte,matcha latte.These are two different latte blends.- I don't have a problemwith these claims,no added dairy, vegan friendly,caffeine free and gluten free.- When speaking to the developers of it,they basically said it's alsoquite good in ice creams,cake frostings.- I'd quite like to trythat in my ice cream.- What do you think thisproduct has been invented to do?- Alternative hot drinks for coffee shopsthat don't have the caffeinebut I think they play,especially these two,which is why I picked them,so more of the kind of, the Asian flavorsthat are becoming increasingly popularover in London and the US.These are only soldwholesale to coffee shops.How long before, if at all,will it reach down into usas normals being ableto buy it for our home.- You are not a normal.- Well.- You are not a normal, you're a consumerand you're not normal.- I don't own a coffee shop.- I like a classic latte.I'm not a fan of these fancy colored ones.- Sounds like such an old man.- Sounds like my Nan.(laughing)- Oh yeah, no.I'll take that as a compliment.- His fancy latte.- I'll stand by that the sesame onetastes like a nut butter.Which is a good thing.- Is this the new hipster fixor just a bag of unnecessary tricks?- Oh.- It's the new hipster fix.- A new hipster fix is quite a statement.And it's not that.That's a statement that Iwould not be willing to make.(upbeat music)- Good day so far, James.- Mhm.- Lift the cloche carefully.- Shhwing!Oh.- Fizzy drink, a spritz you might say.- Maybe.I will say that cause clearly it is.- You gave it away too early.- I think it's a spritz.(laughing)- Shut up!- Smells sweet.It's clean, it's refreshing.- No idea what the flavor is.- It is a fruit.- Plum?- Watermelon?- This is Meloni, invented in 2014.So it's a relatively new product,they wanted to tap into the vast expansionof the wine market.Translated from the site, sotake this with a pinch of salt.Thanks to my special red color,I'm already a real eye catcherwhen serving in a glass.For this reason alone,the girls appreciate me.The first sip reveals whyI'm also popular with men.Bleugh!- Okay.Lively, smart and refreshing.That's how guest who havetried me describe me.No wonder my inventors,the Melonists worked on mefor a long time and createda top class wine cocktailwith the best white wine from Austriaand the fruity tart melon component.- What they don't claimis that you can just drink it straight.- They definitely claimit as a wine cocktail.- Oh, think I prefer it straight.It's intense.- I would put this ina very similar bracketto Aperol, in the senseit's one of those things,you wouldn't drink Aperol neat,you serve it as a spritzwith other things.- That on a summers day,replacing a jug of Pimms.- You'd choose that over both of those?- Yes.- Wow, okay.(laughing)- I've got an inflatable,massive watermelon as a liloand I can see myself now,floating round the pool, drinking- Meloni.- This straight from the bottle going,yep, yep, I'm a millennial.(laughing)- No, you're a Melonial.(laughing)Am I right?- As a spritz, I liked it,liked it less and less as youread out all the branding.- Price wise, what do you reckon?Again, it's kind of soletrade so they only sellit by the six bottle case.- Oh, a fiver?- It's about 10 euros 50,so it's about nine quid probably.- Maybe the story I was telling myselfwhen you first saidwatermelon wine was like,a high quality product thatsomebody's innovating with,making wine out of watermelonwhereas it's, what it tasteslike is bad white winewith watermelon in it,that you have to waterdown with something.- James has spoken.(laughing)- Was that too harsh?(laughing)- In that case,is this a delicious drinkor one for the sink?- It's delicious.- I think it's one for the sink.(upbeat music)- All right, mate.Lift away.- Oh!- What?Are you expecting me to eat these?- I love mushrooms and ifthey're snacking mushrooms,even better.- They don't look very appetizing.They are rock solid.They smell mushroomy, funnily enough.- They look great, they're crunchy.(crunching)- They taste sweet.Is it like honey or mapleor something on the outside?- It's not intense, not overpoweringand it's unbelievably moreish.- These are crunchy Shittake mushrooms.This is a revolution in savory snacking.Other Foods mushroomsnacks have all the tasteand texture of natural,slow baked mushrooms.The earthy Umami tasteof mushrooms is one thatfew consumers can resist,combined with just a pinchof Himalayan salt to heightenthe organaleptic experience.- All right, well here'sa good talking point.You lied to me.- Oh.- Because it's got Maltosein it, which is sweet.(laughing)It's basically sugar, come on.Vegan, Paleo-friendly, 80%less fat than potato chips,high in fiber, one of your five a dayand 100 calories per serving.That bag is two servings.- So you're opening that packetand you're just having half of the packet.- Probably, yeah.Cause they're actually quite strong.- Okay.- If I liked them, I'ddefinitely nail this.(laughing)- Okay, right so that's revealing.- Still unsure about whether I like,I'm still eating them though.- Yeah.- Moreish, they're definitely moreish.- What I do like is on the packet,you've got serving suggestionsand one of them is tryingthem in a soup or stir fry.Which I really like but they'vealso got topping for salad,which would be likecroutons so both of those,I like the idea of.- I think crunchymushrooms could take off.In snack form or in cooking.- I can imagine they're quite expensive.- So how much for those?- I'm gonna say £1.50?- Three quid, probably?- Why?- Shittake mushrooms aremore expensive than potatoes.And it's new and innovativeand supposedly trendingso whack on a couple more pennies.- £2.29 so they are threetimes more expensivethan your potato chip.All right then.- Oh, oh no.- Fun mushroom snackingor not mushroom for fun in this snacking?- Is this all you do now a days?(laughing)- Fun mushroom snacking.- They're the fun one, the fun one.(upbeat music)- Give it a lift.- Oh.- What are you?- Pumpkin seeds but I'm guessingthey're not pumpkin seeds?- Bloody hell.(crunching)- Wow.- They look like pumpkin seeds,they taste like a Jager Bomb.(laughing)- Sweet soy sauce or something?- He's good.- It's his job.- They taste delicious.But the eating of it is not very pleasant.- If it's a snack, it's a punchy snack.And if you don't like aniseseedand you don't like Jagermeisterthen you're gonna reallystruggle with these.- These are watermelon seeds.Soy sauce flavor.Healthy snacking and aclever use of the bi-product,which would otherwisenormally be thrown away.When they are sprouted and shelled,they become pretty nutritiousbecause all of thatnutrient is bio-available.So you can't just eat themstraight out of a watermelon,they're not actually that good for you.But once they've been processed, sproutedand shelled and in this case flavored,they're good for you.(crunching)- Yummy, yum, yum.(crunching)- Having never eaten these beforeand seeing you eat one,I thought they'd be so crunchy and bittyand actually you get an initial crunchwhen you bite through themand then it's just chewy.And then you get a delicious flavorwhich then turns into liquorice for me.- Wow, great palette.- Why?- There's liquorice in it.- Oh, yes!I found my place amongst the chefs.- I can't imagine these being expensive.- They are on par with most other seeds,you know £5 for a 500 gram bag.In that case,a tasty seed or is itbest used as bird feed.- Oh, I wouldn't use that as bird feed.I think they'd struggle.(laughing)- So is it a tasty seed?- Well, no, no.It's not that either.(laughing)- That Ben, is a tasty seed.- Suck it and spit it.- Okay.- You get all the flavor,without the texture.(laughing)(upbeat music)- Okay, Basil.(upbeat music)- Vines.Wine.Something, something wine.- So why can it not be wine?- Well it's too thin for a bottle of winebut it could be a pouch of wine.- I've seen this beforeand I thought it was flowersbut when I opened it,I was even happier.(upbeat music)Yeah!(rustling)- Oh, it's wine in a bottle.Weird, it's plastic.What is going on?- This is letterbox wine.- This is ridiculous.(laughing)- A flat bottle of wine.Which is genius, yeah causeyou can send it in the post.(laughing)- This bottle is made(laughing)This bottle is madefrom 100% recycled pet.- What?- P E T.- Pet.It says pet.(laughing)- This is letterbox wine.The founders were on thehunt to find an alternativeto the inconvenience ofhaving to wait in for deliveryfrom a wine club and they wanted somethingthat was practical and particularly,environmentally friendly.8.4 times less energy toproduce one of those bottlesthan a glass bottle.40% more spatially efficientwhen packing onto transportersso for example 100 lorries fullof wine suddenly become 60.Each bottle weighs 63grams when it's emptywhich is 87% lighter andwith all that in mindeach bottle saves halfa kilo of CO2 emission.- I have a flat bottle of wine.That is the same size asa normal bottle of wine.- Isn't that deceptive?- It is deceptive, yeah.I had to look at that.It's won lots of awards,packaging awards not wine awards.- I think the conversationis around packagingand distribution althoughobviously help yourselfto a glass.- I'm not loving the winepersonally but I don't knowif we can judge the wine.You could decanter.- You get more wine in your fridge.- My house is tiny andspace is really valuableand I haven't got space to put a wine rackso therefore, I've gotwine bottles on my shelvesand with a kid on the scene,he likes to pull things off shelvesand glass is lethal.So when I saw this, thatwas a major problem solved.Knowing that I could putthese alongside my cook books.(laughing)- If you're ordering wine, ifyou're part of a wine club,you're gonna get between sixand twelve wines in your pack.Therefore, are yougonna get six flat boxesof wine delivered?Cause you wouldn't get onewine, that's just silly.- I envisage that the solutionto multiple bottles of winebeing delivered at a time is just,one of those boxes but just really long.(laughing)- Yeah.- So the postman comes throughyour letterbox and just- Like with a javelin?(laughing)I guess the problemthat they probably haveis getting good wines into this bottlebecause I would presume thatmost vineyards, wine makers,would have the same reactions I didand not want to put their wine in herebecause people probably won't buy it.- It's all perception becauseI have absolutely no problemwith pouring milk, juice, water, cordialsfrom plastic bottles butthere is a snootinessabout a plastic bottle of wine.- If I was giving someone a gift,I'd get them a glass bottlecause it feels more of a gesture.- What's cool though, is thefact that it's innovativeand it's the startand in two, three, four years time,we could all be pickingour wine off the shelfin plastic bottles shaped like that.- Yeah.- And that's great, that'swhy I really like it.- Would you quaff it back or post it back?- I'd quaff it back.- Quaff it, quaff it.Look at me now embracing these.Quaff it back.- You've changed.(laughing)- I've had a wine and a Meloni.(laughing)I think it's called?- (mumbles).- Meloni.(laughing)- If you enjoyed that, don't forget,if you're out and about andsee food trend products,comment down below so we can feature them.- And if you'd liked this video,I'll tell you what,we'll do a deal.Like this video andwe'll make more videos.- Simple as that.- Deal?- We'll see you everyWednesday and every Sunday.We've also built the Sorted Club,where you can get tones of foodie inspousing the Packs midweek meal app,discover and sharerestaurant recommendationsusing the Eat app,listen and contribute toour Feast your ears podcastand send us ideas for newcook books you'll receivethroughout the year.Check it all out byheading to sorted.club.(upbeat music)And now a blooper.(beep)- James's haircut has madeit onto the front pageon searches for hipsterhaircuts, or something.Hasn't it?- I haven't, I don't know.People just keep- (mumbles)(laughing)- I like the way he'staking credit for thatdespite the fact he's just sat there,somebody else did it to him.(laughing)- Yeah it's honestlynothing to do with me.- Well there you go.- Spotted.- Trend setter, notfor food, for haircuts.\n"