The Future of Jaguar and Land Rover: A Unified Entity Under JLR
It's certainly been an interesting run for Jaguar and Land Rover as of late, with the goal of tapping into the perceived emotional attachments that arise out of the idea that both brands individually represent. In a bold move, each brand will become a unified under a singular entity known as JLR. Under this banner, there will exist what JLR refers to as a House of Brands, comprising Jaguar Range Rover Discovery and Defender.
A House Divided: The Rebranding Process
Despite some folks screaming as the end times for JLR that doesn't seem to be the case, the various arms are being rebranded into their own sub-brands under the larger JLR banner. This move isn't terribly surprising after all, as Land Rover has positioned its model lineup as separate arms of the brand for a few years now. Each one serves a different sort of customer, with the idea of a luxury SUV central but what that SUV can do is the differentiator.
The Role of Jaguar and Land Rover in JLR's New Structure
JLR's Chief creative officer Jerry McGovern knows this is an important move and calls it a pivotal moment in Jaguars history. He states that the next generation of Jaguar vehicles will understand the glorious designs of the past yet be radically reimagined, going so far as to say they will shock and be fearless. This bold vision for the future of Jaguar sees the brand becoming an even more upscale automotive competitor, with the first model to arrive as a member of this new house of brands bearing the Jaguar badge.
The Electric Revolution: A New Era for Jaguar
The first model to arrive as a member of this new house of brands with a Jaguar badge will be a four-door Grand Tour, targeted at a price north of $120,000 and with a range of nearly 435 miles. This ambitious figure is set to battle it out with the likes of Bentley, and to achieve this goal, JLR is investing well over a billion dollars in a new electric platform known as the Jaguar electrified architecture.
A New Era for Land Rover
JLR has stated that despite the rebranding process, the Land Rover badge will still be placed on its SUVs. In fact, they call it a Trustmark, a nod to their heritage while also acknowledging the shift in strategy. The move isn't terribly surprising, as Land Rover has positioned its model lineup as separate arms of the brand for a few years now.
Investing in the Future: $18 Billion Over Five Years
Beyond the money earmarked for the Jaguar platform, over $18 billion is set to be invested over the course of the next five years to further electrify not just Jaguar but also the various Land Rover-based brands. This investment will help JLR achieve its ambitious goals and position itself as a leader in the rapidly evolving automotive industry.
A Pivotal Moment: The Future of Electric Vehicles
JLR's electric GT is set to go on sale in certain markets by next year, with actual vehicle deliveries slated for 2025. This marks an exciting milestone in JLR's journey towards electrification and will be a significant step forward for the brand. With this investment and vision, there's hope that JLR will deliver something truly special, even if it means saying goodbye to some of the glorious exhaust notes of its iconic models.
Conclusion: The End Times for JLR?
Despite the changes, I'm not too worried about Land Rover as I don't see those going away anytime soon. Meanwhile, the prospect of Jaguar involved in something amazing is an exciting one, even if it means missing out on some of the heritage that made these brands great in the first place.
"WEBVTTKind: captionsLanguage: enit's certainly been an interesting run for Jaguar and Land Rover as of late it seems the goal is to tap into the perceived emotional attachments that arise out of the idea that both jaguar and Land Rover individually represent to that end each brand will become a unified under a singular entity known as jlr and under that Banner there will exist What jlr refers to as a House of Brands we've apparently entered the Game of Thrones era for Jaguar and Land Rover thank you despite some folks screaming as the end times for jlr that doesn't seem to be the case the various arms are being rebranded though into their own sub Brands under that larger jlr Banner thus the idea of a house of Brands and those brands are going to be Jaguar Range Rover Discovery and Defender you'll notice there's no mention of Land Rover but jlr has stated that the Land Rover badge will still be placed on its SUVs in fact they call it a Trustmark still this move isn't terribly surprising after all Land Rover has positioned its model lineup as separate arms of the brand for a few years now each one serves a different sort of customer where the idea of a luxury SUV is Central but what that SUV can do is the differentiator with Jaguar the future is a bit different the goal here is to reinvent Jaguar as an even more upscale Automotive competitor and it will be a solely electric brand as well the first model to arrive as a member of this new house of brands with a Jaguar badge will be a four-door Grand Tour the targeted price is north of a hundred and twenty thousand dollars and the targeted range is a rather ambitious figure of nearly 435 miles Jaguar says it wants to battle it out with the likes of Bentley to do that the automaker is going to invest well over a billion dollars in a new electric platform it's called the Jaguar electrified architecture and should serve as the base upon which the future crop of Jaguars are built jlr's Chief creative officer Jerry McGovern knows this is an important move and calls it a pivotal moment in Jaguars history he also states that the next generation of Jaguar Vehicles will understand the Glorious designs of the past yet be radically reimagined he's gone so far as to say they will shock and be Fearless and apparently the First new model is far closer than you might think jlr says its electric GT will go on sale in certain markets by next year with actual vehicle deliveries slated for 2025. this all feels incredibly ambitious but there's also a lot of money being invested to make it happen beyond the money earmarked for that Jaguar platform more than 18 billion dollars is set to be invested over the course of the next five years to further Electrify not just Jaguar but also the various land rover based Brands I hope it all works out as it would be amazing to see Jaguar involved into something amazing even if I'll certainly miss the Glorious exhaust notes the cars have produced over the years and I'm not too worried about Land Rover as I don't see those going away anytime soon thank youit's certainly been an interesting run for Jaguar and Land Rover as of late it seems the goal is to tap into the perceived emotional attachments that arise out of the idea that both jaguar and Land Rover individually represent to that end each brand will become a unified under a singular entity known as jlr and under that Banner there will exist What jlr refers to as a House of Brands we've apparently entered the Game of Thrones era for Jaguar and Land Rover thank you despite some folks screaming as the end times for jlr that doesn't seem to be the case the various arms are being rebranded though into their own sub Brands under that larger jlr Banner thus the idea of a house of Brands and those brands are going to be Jaguar Range Rover Discovery and Defender you'll notice there's no mention of Land Rover but jlr has stated that the Land Rover badge will still be placed on its SUVs in fact they call it a Trustmark still this move isn't terribly surprising after all Land Rover has positioned its model lineup as separate arms of the brand for a few years now each one serves a different sort of customer where the idea of a luxury SUV is Central but what that SUV can do is the differentiator with Jaguar the future is a bit different the goal here is to reinvent Jaguar as an even more upscale Automotive competitor and it will be a solely electric brand as well the first model to arrive as a member of this new house of brands with a Jaguar badge will be a four-door Grand Tour the targeted price is north of a hundred and twenty thousand dollars and the targeted range is a rather ambitious figure of nearly 435 miles Jaguar says it wants to battle it out with the likes of Bentley to do that the automaker is going to invest well over a billion dollars in a new electric platform it's called the Jaguar electrified architecture and should serve as the base upon which the future crop of Jaguars are built jlr's Chief creative officer Jerry McGovern knows this is an important move and calls it a pivotal moment in Jaguars history he also states that the next generation of Jaguar Vehicles will understand the Glorious designs of the past yet be radically reimagined he's gone so far as to say they will shock and be Fearless and apparently the First new model is far closer than you might think jlr says its electric GT will go on sale in certain markets by next year with actual vehicle deliveries slated for 2025. this all feels incredibly ambitious but there's also a lot of money being invested to make it happen beyond the money earmarked for that Jaguar platform more than 18 billion dollars is set to be invested over the course of the next five years to further Electrify not just Jaguar but also the various land rover based Brands I hope it all works out as it would be amazing to see Jaguar involved into something amazing even if I'll certainly miss the Glorious exhaust notes the cars have produced over the years and I'm not too worried about Land Rover as I don't see those going away anytime soon thank you\n"
