CES 2016 - Activity Trackers, Fitness & Wearables

Fitness Trackers at CES 2016: A Review of the Latest Devices

As I walked around Tech West during CES 2016, one thing that immediately stood out was the numerous companies promoting their new line of activity trackers. Under Armour was one such company, and they even brought in Michael Phelps for a little interview to promote their new health box. This fitness tracking system does many things, including a wearable wristband that measures sleep, heart rates, steps, and workout intensity, all designed to be worn 24/7. The UA scale is another part of this system, which tracks body weight and body fat percentage, ultimately helping users achieve their goals by monitoring everyday progress. There's also the UA heart rate strap, which checks the electrical impulse of your heartbeat. All these features are then connected to a record app, serving as the go-to centralized hub for an everyday fitness lifestyle.

While Under Armour's health box is certainly an innovative product, it comes at a hefty price point of $400 or 275 pounds, making it definitely more suitable for serious consumers and athletes alike. Despite this cost, it's good to see Under Armour entering the fitness tracking market. Next up was Misfit, which had the misfit Ray on display, a new line of wearables that tracks fitness and sleep, looking pretty stylish in the process. The device comes with various bands and color combinations, similar to their older Misfit Shine model, and everything is tracked within an app on your phone.

What caught my eye at Misfit was their new Spectre earbuds, a pair of wireless Bluetooth earbuds that make sense by incorporating fitness tracking into the mix. The earbuds are magnetic to avoid cord tangling and feature inline controls. However, it seems they didn't have much information about this product themselves, only knowing the battery life lasts around 8 hours. This suggests that Misfit might need some work in terms of marketing and product development.

Another notable fitness tracking device was from Fitbit, which showcased their new Fitbit blaze Smartwatch SL activity tracker at $200. The device looks sleek and offers a premium feel similar to an Apple watch, tracking users' every move, including heart rate and pulse monitoring system, GPS on-screen workout routines, music control, call, text, and calendar alerts. Furthermore, it tracks sleep and has a 5-day battery life on the touchscreen display while offering various band options for users to choose from. However, this premium feel comes with a hefty price tag that might deter some buyers.

Finally, I visited the IIT booth, which had probably the most appealing fitness booth at CES with people playing basketball and walking on treadmills everywhere you turned. The company seemed dedicated to their audience by offering different activity trackers for anyone interested, such as the Fit Link U axis and classic models. There were hundreds of devices on display in various styles and colors, showcasing IIT's place in the market. Additionally, they showcased a line of shoes and a dedicated mattress designed for monitoring health and fitness.

It feels like companies are making a final push to have 2016 be the year of activity tracking and fitness. However, it remains to be seen how these products will perform, as previous years didn't seem to make much of an impact. The article concludes that while some innovative products were showcased at CES 2016, they need further development and marketing before their success can be guaranteed.

In conclusion, the latest developments in activity tracking devices show a lot of promise but require further work for widespread adoption.