American Engineer William Argourm

The American engineer William Argourm was known for his innovative designs and creations. However, no specific details about his life or work are provided in the text.

Three Wheels, Seven Horsepower Engine, Two Seats, One in Front of the Other

It has three wheels, a seven horsepower engine, two seats, one in front of the other, and the steering handle resembles the steering wheel of a motor boat. In Tokyo, Kwai Shinsha Jidosha Kaw or Kwasi Shinsa Motor Company Car Work Company is led by Masujiro Hashimoto. The company makes an open-top four-wheel passenger car, which they named "Dab" from the capital letters of the company's three investors: Kenjiro Dena, Roquiro Aoyama, and Meitero Takeuchi. In Japanese, the word "dot" is similar to the words "fast" or "agile," relating to the speed of a rabbit running.

The Rabbit Will Be Revealed on the Hoods of the Company's Car

Later in the future, this rabbit will be revealed on the hoods of the company's car. The year is now 1928, and the two firms merged to form the Dachi Dosha Ceiso Company four years later, in 1930. The company develops the first truly mainstream Japanese mini-car called the Datsun. This little car boasts a 495 cc gasoline engine with 10 horsepower and a small frame but why 495 cc's in the 1930s? The Japanese government deems cars with an engine capacity of less than 500 cc to be legal for driving without a driver's license.

Occupying the New Market Segment

To occupy the new market segment, the company develops a series of machines with an engine displacement of 495 cc's. The name Datsun literally means "son of dot" and indicates that this smaller-sized car is compared to the previous model. It's the 1930s, and Japan hardly has paved roads if you found one, you're lucky most streets are covered with sand and pebbles many cities haven't yet improved their infrastructure like other modern cities in the world yet.

Traveling Long Distances

In that type of road condition, surprisingly, the Datsun car can drive from Osaka to Tokyo almost 310 miles without a problem. At that time, traveling that distance in America is nothing if you had a Ford or GM car but a miniature Japanese car to travel that distance on Japanese roads is actually an unprecedented achievement.

The Tiny Car

That tiny car is the Datsun with the letter "O" which becomes the predecessor of "Dot Sun." Unfortunately, the dots and car production cost technique requires a massive amount of money, which the company doesn't have. By August 1931, the Tobata Kimono Company led by Aikawa saves the day by buying the Datsun company.

Aikawa's Dream Comes True

Aikawa's dream of car manufacturing finally comes true. The next year, it's March 1932, and Aikawa is planning to open a Datsun sales office in Tokyo but all sales offices are set up get washed away by a flood. Some people start saying that the word "sun" in the name Datsun is similar to another Japanese word which means loss or damage due to negative comments.

Changing the Brand Name

Hayakawa aims to avoid losing potential customers by changing the brand name to "Dot Sun" with the letter "U." This new spelling changes the phonetics to one associated with the rising sun and it will continue to be used until the year 1984. That's how the "Dot Sun" brand name gets created.

The Nissan Brand

It's the summer of 1981, and the company decides to remove the Datsun name to strengthen the Nissan brand and boost Nissan sales in the U.S. Stock market, the Nissan brand is unknown in the United States while Toyota or Honda are popular known brands among Americans so they hope to increase their brand awareness and popularity too.

The Renaming Campaign

The renaming campaign lasts for three years, 1982-1984, this campaign cost about $500 million dollars, including changing the badges at 1100 dots and dealership locations. The operating expenses are approximately $30 million dollars then they spend another $200 million from 82 to 86 on ad campaigns. The slogan for the ad is "We Are Driven by Datsun" and it gives away the slogan. The name is Nissan, the company then spends $50 million dollars more on Datsun ads which are then paid for but never used much afterwards.

The Legacy of the Datsun Brand

After all of this five years later, the Datsun brand is still more familiar to consumers than Nissan. What's in the name well maybe more than what you think? It's December 26, 1933, back to the past it's a landmark day in Aikawa's life. He led the company that became the foundation for the Nissan brand.

The Legacy of William Argourm

No specific details about his life or work are provided in the text regarding William Argourm

"WEBVTTKind: captionsLanguage: enwhat do metals and gourds have in common why did a japanese aristocrat from a wealthy influential family work as a simple mechanic earning 45 cents a day how did datsun become dot sun with a little you this is the history of nissan it's the year 1908 the company general motors is setting up it's also a year when a great idea is born an unknown person comes up with a fantastic idea that will change his life forever looking at the auto industry in the united states of america he sees it as something with limitless potential this potential is unknown in his homeland japan so he decides to return to japan he's determined to start manufacturing flexible joints using an iron forging technology he learned while in the united states unlike the united states the automobile industry is still in its early stages in the land of the rising sun japan however this doesn't stop him from wanting to make cars all he has to do is be patient and wait for the right moment this man is yoshi suke ahikawa he will become the founder of nissan motors and one of the greatest businessmen in japan it's on november 6th 1880 in ochi village now known as yamaguchi city yoshi tsuke a ikawa is born he grows up as a real blue blood with father who is a local lord and a grand uncle who has a key position in the government however aikawa doesn't want to become a politician or a businessman aikawa can choose any profession he wants because of his family's powerful business influence but as he studies in grad school he works as a mechanic earning only 45 pennies a day he keeps this a secret from everyone and doesn't reveal his family ties or his education to anyone his later reluctance to having a protege in production comes from several incidents in early life once when he came to his grandfather a famous politician to get help on a matter he sees a crowd of businessmen surrounding his grandfather trying to make business deals in exchange for promotion of their businesses aikawa gets disgusted by the business world and then he vows never to become a businessman secondly while studying at university he becomes very ill after a while he recovers and realizes that he wants a meaningful career that will give him a purpose in life he has a strong will and disciplined lifestyle even wearing short cropped hair similar to a samurai but without a sword all of this leads him to start working in manufacturing and production ultimately his hands-on experience and manufacturing will contribute to nissan's success now he makes the decision to move from japan to the united states when he gets to the u.s he gets a job as a mechanic and an iron plant owned by the gould coupler company he works there for a year studying the technology used and the different methods of production he learns a japanese cast metal is hard but breaks easily aikawa thinks the japanese industry really needs the ability to produce cheap ductile iron so he crosses the pacific ocean and returns to japan he now has the technology to shape cast iron into complex shapes and produces iron that is much stronger than before in japan a brilliant idea comes to mind he's going to produce car it's 1910 he's back in japan he sets up an iron casting firm called tobata himono his products become known as gyotan which is two-way type of a gourd because the joint surfaces are flat like the plant the products soon become high in demand tobata imono begins producing ductile iron castings using the industry's first electric furnace the company will eventually become the predecessor of today's hitachi medals throughout the years aikawa establishes many companies and acquires others people in the industry and society view him as a dynamic young businessman he gains a good reputation it's 1928 yoshi tsuke ayakawa is asked to lead the restructuring of the kuhara kohigo firm one of the steps for the company is to choose a new name since this company belongs to shareholders from all over japan aikawa believes the name should reflect the entire japanese society's interests and wellbeing so he renames the company nihon sengio which translates into the words japan and industry his belief makes the company stand out more compared to other firms that carry family names the words nihon and sengio will later combine to become nissan this will be historic moment especially the beginning of nissan but the name nissan won't be used until later in the future aikawa masterfully restructures and merges several companies under the roof of nihon sengio this includes nihon kogiyo now known as hitachi chemicals nihon life insurance and other companies this merger is a critical moment in the japanese business world because it gives rise to a new star but this is the beginning and long before nisan becomes what it is today aikawa still has a long way to go before the merger the firms that would become part of the brand are already producing vehicles for example jitsuo jidosa company limited in osaka was making a vehicle called the gorham it is named after its designer and american engineer william argorum it has three wheels seven horsepower engine two seats one in front of the other and the steering handle resembles the steering wheel of a motor boat in tokyo kwai shinsha jidosha kaw or kwasi shinsa motor company car work company is led by masujiro hashimoto the company makes an open top four-wheel passenger car they named the car dab from the capital letters of the company's three investors kenjiro dena roquiro aoyama and meitero takeuchi in japanese the sound dot is similar to the word fast or agile relating to the speed of a rabbit running later in the future this rabbit will be revealed on the hoods of the company's car the year is now 1928 the two firms merged to form the dachi dosha ceiso company four years later it's 1930. the company develops the first truly mainstream japanese mini car called the datsun this little car boasts a 495 cc gasoline engine with 10 horsepower and a small frame but why 495 cc's in the 1930s the japanese government deems cars with an engine capacity of less than 500 cc to be legal for driving without a driver's license so to occupy the new market segment the company develops a series of machines with an engine displacement of 495 cc's the name datsun literally means son of dot it indicates that a smaller sized car compared to the previous model it's the 1930s and japan hardly has paved roads if you found one you're lucky most streets are covered with sand and pebbles many cities haven't yet improved their infrastructure like other modern cities in the world yet in that type of road condition surprisingly the datsun car can drive from osaka to tokyo almost 310 miles without a problem at that time traveling that distance in america is nothing if you had a ford or gm car but a miniature japanese car to travel that distance on japanese roads is actually an unprecedented achievement that tiny car is the datsun with the letter o which becomes the predecessor of dot sun with the letter u unfortunately the dots and car production cost technique requires a massive amount of money which the company doesn't have by august 1931 the tobata kimono company led by aikawa saves the day by buying the datsun company aikawa's dream of car manufacturing finally can come true the next year it's march 1932 ali khawa is planning to open a datsun sales office in tokyo but all sales offices are set up get washed away by a flood some people start saying that the word sun in the name datsun is similar to another japanese word which means loss or damage due to negative comments hayakawa aims to avoid losing potential customers by changing the brand name to dot sun with the letter u this new spelling changes the phonetics to one associated with the rising sun and it will continue to be used until the year 1984. that's how the dot sun brand name gets created it's the summer of 1981 the company decides to remove the datsun name to strengthen the nissan brand and boost nissan sales in the u.s stock market the nissan brand is unknown in the united states while toyota or honda are popular known brands among americans so they hope to increase their brand awareness and popularity too the renaming campaign lasts for three years 1982-1984 this campaign cost about 500 million dollars the operating expenses including changing the badges at 1100 dots and dealership locations is approximately 30 million dollars then they spend another 200 million from 82 to 86 on ad campaigns the slogan for the ad is we are driven by datsun and it gives away the slogan the name is nissan the company then spends 50 million dollars more on datsun ads which are then paid for but never used much afterwards yet after all of this five years later the datsun brand is still more familiar to consumers than nissan what's in the name well maybe more than what you think it's december 26 1933 back to the past it's a landmark day in ikawa's life he realizes he has achieved the dream he has accomplished many things in his lifetime he had organized the founding of jedosha saizo in yokohama which consists of two of his companies one company is nihon sengio which is worth six million yen the other is obata amona which is worth four million these results in an initial worth of 10 million yen which is a lot at the time it's may 30th 1934 the shareholders meet and rename the jedocha ceso company to nissan motor company on that day the iconic name gets introduced and it will become well known all over the world youwhat do metals and gourds have in common why did a japanese aristocrat from a wealthy influential family work as a simple mechanic earning 45 cents a day how did datsun become dot sun with a little you this is the history of nissan it's the year 1908 the company general motors is setting up it's also a year when a great idea is born an unknown person comes up with a fantastic idea that will change his life forever looking at the auto industry in the united states of america he sees it as something with limitless potential this potential is unknown in his homeland japan so he decides to return to japan he's determined to start manufacturing flexible joints using an iron forging technology he learned while in the united states unlike the united states the automobile industry is still in its early stages in the land of the rising sun japan however this doesn't stop him from wanting to make cars all he has to do is be patient and wait for the right moment this man is yoshi suke ahikawa he will become the founder of nissan motors and one of the greatest businessmen in japan it's on november 6th 1880 in ochi village now known as yamaguchi city yoshi tsuke a ikawa is born he grows up as a real blue blood with father who is a local lord and a grand uncle who has a key position in the government however aikawa doesn't want to become a politician or a businessman aikawa can choose any profession he wants because of his family's powerful business influence but as he studies in grad school he works as a mechanic earning only 45 pennies a day he keeps this a secret from everyone and doesn't reveal his family ties or his education to anyone his later reluctance to having a protege in production comes from several incidents in early life once when he came to his grandfather a famous politician to get help on a matter he sees a crowd of businessmen surrounding his grandfather trying to make business deals in exchange for promotion of their businesses aikawa gets disgusted by the business world and then he vows never to become a businessman secondly while studying at university he becomes very ill after a while he recovers and realizes that he wants a meaningful career that will give him a purpose in life he has a strong will and disciplined lifestyle even wearing short cropped hair similar to a samurai but without a sword all of this leads him to start working in manufacturing and production ultimately his hands-on experience and manufacturing will contribute to nissan's success now he makes the decision to move from japan to the united states when he gets to the u.s he gets a job as a mechanic and an iron plant owned by the gould coupler company he works there for a year studying the technology used and the different methods of production he learns a japanese cast metal is hard but breaks easily aikawa thinks the japanese industry really needs the ability to produce cheap ductile iron so he crosses the pacific ocean and returns to japan he now has the technology to shape cast iron into complex shapes and produces iron that is much stronger than before in japan a brilliant idea comes to mind he's going to produce car it's 1910 he's back in japan he sets up an iron casting firm called tobata himono his products become known as gyotan which is two-way type of a gourd because the joint surfaces are flat like the plant the products soon become high in demand tobata imono begins producing ductile iron castings using the industry's first electric furnace the company will eventually become the predecessor of today's hitachi medals throughout the years aikawa establishes many companies and acquires others people in the industry and society view him as a dynamic young businessman he gains a good reputation it's 1928 yoshi tsuke ayakawa is asked to lead the restructuring of the kuhara kohigo firm one of the steps for the company is to choose a new name since this company belongs to shareholders from all over japan aikawa believes the name should reflect the entire japanese society's interests and wellbeing so he renames the company nihon sengio which translates into the words japan and industry his belief makes the company stand out more compared to other firms that carry family names the words nihon and sengio will later combine to become nissan this will be historic moment especially the beginning of nissan but the name nissan won't be used until later in the future aikawa masterfully restructures and merges several companies under the roof of nihon sengio this includes nihon kogiyo now known as hitachi chemicals nihon life insurance and other companies this merger is a critical moment in the japanese business world because it gives rise to a new star but this is the beginning and long before nisan becomes what it is today aikawa still has a long way to go before the merger the firms that would become part of the brand are already producing vehicles for example jitsuo jidosa company limited in osaka was making a vehicle called the gorham it is named after its designer and american engineer william argorum it has three wheels seven horsepower engine two seats one in front of the other and the steering handle resembles the steering wheel of a motor boat in tokyo kwai shinsha jidosha kaw or kwasi shinsa motor company car work company is led by masujiro hashimoto the company makes an open top four-wheel passenger car they named the car dab from the capital letters of the company's three investors kenjiro dena roquiro aoyama and meitero takeuchi in japanese the sound dot is similar to the word fast or agile relating to the speed of a rabbit running later in the future this rabbit will be revealed on the hoods of the company's car the year is now 1928 the two firms merged to form the dachi dosha ceiso company four years later it's 1930. the company develops the first truly mainstream japanese mini car called the datsun this little car boasts a 495 cc gasoline engine with 10 horsepower and a small frame but why 495 cc's in the 1930s the japanese government deems cars with an engine capacity of less than 500 cc to be legal for driving without a driver's license so to occupy the new market segment the company develops a series of machines with an engine displacement of 495 cc's the name datsun literally means son of dot it indicates that a smaller sized car compared to the previous model it's the 1930s and japan hardly has paved roads if you found one you're lucky most streets are covered with sand and pebbles many cities haven't yet improved their infrastructure like other modern cities in the world yet in that type of road condition surprisingly the datsun car can drive from osaka to tokyo almost 310 miles without a problem at that time traveling that distance in america is nothing if you had a ford or gm car but a miniature japanese car to travel that distance on japanese roads is actually an unprecedented achievement that tiny car is the datsun with the letter o which becomes the predecessor of dot sun with the letter u unfortunately the dots and car production cost technique requires a massive amount of money which the company doesn't have by august 1931 the tobata kimono company led by aikawa saves the day by buying the datsun company aikawa's dream of car manufacturing finally can come true the next year it's march 1932 ali khawa is planning to open a datsun sales office in tokyo but all sales offices are set up get washed away by a flood some people start saying that the word sun in the name datsun is similar to another japanese word which means loss or damage due to negative comments hayakawa aims to avoid losing potential customers by changing the brand name to dot sun with the letter u this new spelling changes the phonetics to one associated with the rising sun and it will continue to be used until the year 1984. that's how the dot sun brand name gets created it's the summer of 1981 the company decides to remove the datsun name to strengthen the nissan brand and boost nissan sales in the u.s stock market the nissan brand is unknown in the united states while toyota or honda are popular known brands among americans so they hope to increase their brand awareness and popularity too the renaming campaign lasts for three years 1982-1984 this campaign cost about 500 million dollars the operating expenses including changing the badges at 1100 dots and dealership locations is approximately 30 million dollars then they spend another 200 million from 82 to 86 on ad campaigns the slogan for the ad is we are driven by datsun and it gives away the slogan the name is nissan the company then spends 50 million dollars more on datsun ads which are then paid for but never used much afterwards yet after all of this five years later the datsun brand is still more familiar to consumers than nissan what's in the name well maybe more than what you think it's december 26 1933 back to the past it's a landmark day in ikawa's life he realizes he has achieved the dream he has accomplished many things in his lifetime he had organized the founding of jedosha saizo in yokohama which consists of two of his companies one company is nihon sengio which is worth six million yen the other is obata amona which is worth four million these results in an initial worth of 10 million yen which is a lot at the time it's may 30th 1934 the shareholders meet and rename the jedocha ceso company to nissan motor company on that day the iconic name gets introduced and it will become well known all over the world you\n"