The Impact of Canon's Latest Camera Release on the Industry

It is hard to say whether Canon's latest camera release will be as influential as their previous model, the 5D Mark II, but it is certainly going to have more of an influence on more people than any Panasonic camera ever has. This is largely due to Canon's brand power and reputation in the industry. When you go to a photography event or tour around, you are likely to see a Canon camera more often than any other brand, including Sony.

Historically, Panasonic was newer to the game and was a video company known for its expertise in this area. Canon and Nikon, on the other hand, were always the still photo guys, but when they entered the video world, it appealed to people who were not already familiar with it. This has made Panasonic's entry into the market more notable and interesting.

The release of affordable tools within reach to people who are going to be creative with them is a game-changer for many photographers. Tools that normally would cost more than two cars are now available at an affordable price point, making it possible for anyone to shoot high-quality video. This is particularly exciting for those who started shooting video professionally and were limited by the technology available at the time.

For example, when the author first started shooting video professionally, they had a 60D camera that was limiting in terms of what they could do with it. If they were to start again today, their work wouldn't necessarily be better, but they would have more options and be able to learn faster. The fact that log was even an option until seven years ago is just one example of how far technology has come.

The release of Canon's new camera also forces everyone else in the industry to respond. Sony, in particular, was seen as being slow to innovate after Canon set a new standard. However, when one company can do something that others cannot, it raises questions about why not. This is what we want to see more of in the industry, where companies are encouraged to push boundaries and innovate.

The fact that Canon has done this with such ease is likely due to their cultural values and respect for history. Japan is known for its attention to detail and commitment to quality, which allows companies like Canon to maintain a high level of innovation. It's not an insult to say that it's unusual for Japanese corporations to change direction and think in new ways.

Now that the news is out, there will be meetings and discussions about how Panasonic was able to achieve this. We can expect questions to be asked about how they did it and why others are not following suit. It would be great if Panasonic's motivation is simply a love for video production, as it seems that their commitment to this market is genuine.

Nikon will likely take a closer look at what Panasonic has done and wonder if they have any engineers still working on camera technology. This raises an interesting point about the state of innovation in the industry and how companies can work together to push boundaries.

"WEBVTTKind: captionsLanguage: ensomething I want to ask you Ted is I know we don't know everything about the camera yet but let's just say looking only at video capability here sure assuming it is what it's right so we got that we know what it does in video we know the size of the camera and we are assuming a certain price point does where does this go in terms of the effect on the industry is this the same less effect more effect than the way the 5d mark to go - when it came out yeah so is it like will this have rippling effects on the industry to the same degree that the 5d mark because the 5d mark ii created hybrid video camera which never idea the mark ii no question it launched many careers myself included because all of a sudden i was able to shoot video like a photographer in terms of what I expected the image quality to be you know that is a really interesting question because like I mentioned the 5d was a little bit accidental and in that it unleashed that that there was a tremendous amount of interest in it the video that I was doing up to that point and I already had this channel started and I was doing just stuff on camcorders and I mean it just didn't it looked okay but it wasn't you know you like the biggest thing do you remember when Philip bloom did the the the Cologne commercial I always called it but the reverie video yeah yeah yeah and and that video I remember everybody watched it and you watch it now and it's like it's kind of a little on the silly side but at that point you'd never seen depth of field like that in video before like a blurred out background that that was that smooth now you look at it it's so shallow like like almost nothing's in focus and it's kind of laughable but at the time though that was a look that you never seen before and you were able to go with it what's interesting is with the r5 this these are specs that I have the feeling because of the processing power everything else included in that of course time will tell but my gut feeling right now and feel free to to have a different opinion on this is that you know with 8k the rendering times the processing power on your computer and it's not like you're just gonna casually shoot 8k like you sort of could with 4k 8 K is a different animal like when you see it on a phone it's kind of funny like the Samsung has it now like you there's no reason for that on a phone if you know why you need 8k you'll know why so it'll just be interesting to see what people do with it I don't know that we could answer that question of course you have access to 8k now but it's prohibitively expensive so the same with video on the 5d what happens when you turn that over to an audience that can all of a sudden afford it and what creative things are they going to do with it what are your gut feelings on that I've made the argument that certain creatives certain short films or indie films would not have been possible without Panasonic's gh series so when I look at those and those are definitely not top tier video features they were always very good they're never the best and then I see the s1h and I would then make the same argument hey this camera is so much cheaper it's a Netflix approved camera you can you can do more you can put yourself in more places because of the equipment that's available so I have to make the exact same statement about the Canon yeah it not only is doing all of that it's doing all of that internal better than everyone else at a price point I'm assuming is going to be approachable so I believe that it's hard to say if it's gonna be until you know we can look back on it that it's going to be as influential as the 5d mark ii but i want to say that because of canons brand power it is going to have more of an influence on more people than any Panasonic camera ever has because panasonic is this kind of small cult group right we we shoot with it because you know we're in the know we know but like you go to anywhere and you go touristing anywhere and you're gonna see a canon camera a lot of Sony's now - yes but for the past 10 to 20 years it's always it's been the Canon strap that I see well yeah I think also you had to look at historically I mean it from a photography standpoint you know Panasonic was newer to the game that was a video company known you know Canon and Nikon were always the still photo guys so for them to come across into video really appealed to people that were not already in the video world I don't know it's I think it's fascinating because what it comes down to I mean will it be as legendary as the 5d mark ii maybe but we won't know for another 10 years no but the bottom line is that you are in a really interesting situation when you provide affordable tools within reach to people who are going to be creative with them tools that normally would cost more than two cars yeah oh he's not that easily that's that they are now able to any nice cut I just tinkled a little bit that's in the same to me it is crazy that this is finally possible yeah like I remember when I first started shooting video professionally like what I was shooting on I had a 60d yeah and what I was limited in doing with that camera if I was able to go back and start with what is available now my stuff wouldn't necessarily be better but I would certainly have the option to do more sure I wouldn't I would learn more faster yeah I don't even know what log was until like seven years ago so like stuff like that I would have been forced into yeah I mean when someone does something like this when Canon does something this impressive it forces everyone else to chip to up their game like we I thought that was gonna happen with Sony like everyone was going to be forced up the game and it seemed like everyone kind of was slow to do it yeah there's no more time everyone is crunching for money the the industry is down there's no time to sit there and think is this the right decision you got to make a decision now and when Cannon does this like Sony has to respond and it might not be for another year because Canada Nino products don't come out you know because of each other which is something that a lot of people make the mistake of believing what what they don't but there's got to be a response and I think that there will be a ripple of things like the fact that one company can do this why can't we that's what I want to hear every company asin's well now you know here's the thing it can be done because when Sony was really pushing a lot of their core innovation with alpha series especially when they went full frame and we've talked about this before it's like every every year it was like every half a year it was like more stuff and it was just and it was always impressive to me to see that coming out of a corporation one from Japan - and it's not an insult - either but a corporation is a lot of people it's a lot of moving parts and culturally Japan have respect for their history so to turn on a dime and and think in a new way and do something different is really unusual to find with the company like Canon Nikon Sony any of them you know yep III think that now that this news is out there and all the other companies have it confirmed there's going to be meetings and someone is going to be asking how yeah how can we do it how did they do that yeah and why aren't we if we aren't already I really hope that that's what's happening like I want Panasonic to be like we're doing this because we love video that's what they tell us the only reason they stay in this market is not because they want to take it over it's because they want to do a good job and they really enjoy it so they're gonna see what kans doing is I think they're gonna see that as a challenge yeah that's that makes me sucks everybody but Nikon they'll look at it and say well do we have any engineers still working here sorry that wasn't thatsomething I want to ask you Ted is I know we don't know everything about the camera yet but let's just say looking only at video capability here sure assuming it is what it's right so we got that we know what it does in video we know the size of the camera and we are assuming a certain price point does where does this go in terms of the effect on the industry is this the same less effect more effect than the way the 5d mark to go - when it came out yeah so is it like will this have rippling effects on the industry to the same degree that the 5d mark because the 5d mark ii created hybrid video camera which never idea the mark ii no question it launched many careers myself included because all of a sudden i was able to shoot video like a photographer in terms of what I expected the image quality to be you know that is a really interesting question because like I mentioned the 5d was a little bit accidental and in that it unleashed that that there was a tremendous amount of interest in it the video that I was doing up to that point and I already had this channel started and I was doing just stuff on camcorders and I mean it just didn't it looked okay but it wasn't you know you like the biggest thing do you remember when Philip bloom did the the the Cologne commercial I always called it but the reverie video yeah yeah yeah and and that video I remember everybody watched it and you watch it now and it's like it's kind of a little on the silly side but at that point you'd never seen depth of field like that in video before like a blurred out background that that was that smooth now you look at it it's so shallow like like almost nothing's in focus and it's kind of laughable but at the time though that was a look that you never seen before and you were able to go with it what's interesting is with the r5 this these are specs that I have the feeling because of the processing power everything else included in that of course time will tell but my gut feeling right now and feel free to to have a different opinion on this is that you know with 8k the rendering times the processing power on your computer and it's not like you're just gonna casually shoot 8k like you sort of could with 4k 8 K is a different animal like when you see it on a phone it's kind of funny like the Samsung has it now like you there's no reason for that on a phone if you know why you need 8k you'll know why so it'll just be interesting to see what people do with it I don't know that we could answer that question of course you have access to 8k now but it's prohibitively expensive so the same with video on the 5d what happens when you turn that over to an audience that can all of a sudden afford it and what creative things are they going to do with it what are your gut feelings on that I've made the argument that certain creatives certain short films or indie films would not have been possible without Panasonic's gh series so when I look at those and those are definitely not top tier video features they were always very good they're never the best and then I see the s1h and I would then make the same argument hey this camera is so much cheaper it's a Netflix approved camera you can you can do more you can put yourself in more places because of the equipment that's available so I have to make the exact same statement about the Canon yeah it not only is doing all of that it's doing all of that internal better than everyone else at a price point I'm assuming is going to be approachable so I believe that it's hard to say if it's gonna be until you know we can look back on it that it's going to be as influential as the 5d mark ii but i want to say that because of canons brand power it is going to have more of an influence on more people than any Panasonic camera ever has because panasonic is this kind of small cult group right we we shoot with it because you know we're in the know we know but like you go to anywhere and you go touristing anywhere and you're gonna see a canon camera a lot of Sony's now - yes but for the past 10 to 20 years it's always it's been the Canon strap that I see well yeah I think also you had to look at historically I mean it from a photography standpoint you know Panasonic was newer to the game that was a video company known you know Canon and Nikon were always the still photo guys so for them to come across into video really appealed to people that were not already in the video world I don't know it's I think it's fascinating because what it comes down to I mean will it be as legendary as the 5d mark ii maybe but we won't know for another 10 years no but the bottom line is that you are in a really interesting situation when you provide affordable tools within reach to people who are going to be creative with them tools that normally would cost more than two cars yeah oh he's not that easily that's that they are now able to any nice cut I just tinkled a little bit that's in the same to me it is crazy that this is finally possible yeah like I remember when I first started shooting video professionally like what I was shooting on I had a 60d yeah and what I was limited in doing with that camera if I was able to go back and start with what is available now my stuff wouldn't necessarily be better but I would certainly have the option to do more sure I wouldn't I would learn more faster yeah I don't even know what log was until like seven years ago so like stuff like that I would have been forced into yeah I mean when someone does something like this when Canon does something this impressive it forces everyone else to chip to up their game like we I thought that was gonna happen with Sony like everyone was going to be forced up the game and it seemed like everyone kind of was slow to do it yeah there's no more time everyone is crunching for money the the industry is down there's no time to sit there and think is this the right decision you got to make a decision now and when Cannon does this like Sony has to respond and it might not be for another year because Canada Nino products don't come out you know because of each other which is something that a lot of people make the mistake of believing what what they don't but there's got to be a response and I think that there will be a ripple of things like the fact that one company can do this why can't we that's what I want to hear every company asin's well now you know here's the thing it can be done because when Sony was really pushing a lot of their core innovation with alpha series especially when they went full frame and we've talked about this before it's like every every year it was like every half a year it was like more stuff and it was just and it was always impressive to me to see that coming out of a corporation one from Japan - and it's not an insult - either but a corporation is a lot of people it's a lot of moving parts and culturally Japan have respect for their history so to turn on a dime and and think in a new way and do something different is really unusual to find with the company like Canon Nikon Sony any of them you know yep III think that now that this news is out there and all the other companies have it confirmed there's going to be meetings and someone is going to be asking how yeah how can we do it how did they do that yeah and why aren't we if we aren't already I really hope that that's what's happening like I want Panasonic to be like we're doing this because we love video that's what they tell us the only reason they stay in this market is not because they want to take it over it's because they want to do a good job and they really enjoy it so they're gonna see what kans doing is I think they're gonna see that as a challenge yeah that's that makes me sucks everybody but Nikon they'll look at it and say well do we have any engineers still working here sorry that wasn't that\n"