Intel's Struggles in the Market: A Challenge of Technology and Time

Intel has been facing significant challenges in the market, particularly in the DIY enthusiast segment. The company's inability to produce new products on time and in sufficient quantity is a major concern. As one expert noted, "It's not a challenge of money or talent or engineering capability or manpower; it's a challenge of the technology currently available and Intel's ability to accelerate getting to a newer 10 nanometer 7/8 or whatever their node may be." This means that Intel needs to overcome its own technological limitations in order to stay competitive.

One of the main issues facing Intel is the decline of the R7 series. The company has not been able to produce new products in this segment, and those that have been released have not been well-received by customers. As a result, sales volumes for the R7 series are dwindling, and Intel is struggling to maintain its position in the market. This is particularly true when it comes to the i9 segment, where AMD has been gaining ground.

The lack of supply for certain products, such as the 3000 series, is also a major issue for Intel. The company's inability to produce these products on time and in sufficient quantity means that they are not available to customers, which is a significant problem. This situation is likely to change when thread reports become more widely available, but for now, Intel is struggling to meet demand.

Another area where Intel is lagging behind AMD is in the gaming segment. While AMD has released several strong processors in this segment, including the 3950X, Intel does not have a similar offering. This means that gamers who are looking for high-performance processors from Intel will be disappointed, as there is currently no CPU that meets their needs.

The i5 segment is one area where Intel has been able to maintain its position, but even here, the company is struggling to compete with AMD's offerings. The lower-tiered CPUs from AMD have proven to be more popular than expected, and customers are choosing them over Intel's i5 processors.

In conclusion, Intel's struggles in the market are largely due to its inability to keep pace with technological advancements. The company needs to accelerate its development of new products, particularly in the 10 nanometer 7/8 node range. Additionally, Intel needs to address its supply chain issues and ensure that its products are available to customers on a timely basis.

The Impact of Overclocking

Another challenge facing Intel is the importance of overclocking as a selling point for their processors. While overclocking can be a key differentiator for certain users, it may not be enough to drive sales volumes in the long term. As one expert noted, "Overclocking as the main selling point of a product and at that point the sales volume is going to be really small... we're talking like less than 10% of anyone who ever builds a computer based on some of the sales data we've seen from from teams that make softer that collect a lot of data but we can't say who they are because they don't want you to know." This means that Intel needs to focus on other areas where it can drive sales and growth.

The 9000K as a Refresh

Intel's latest processor, the 9900K, was released in response to AMD's Ryzen 9 series. However, the product has been criticized for being nothing more than a refresh of the 7900X, which was released two years ago. The new processor offers mitigations that made it slightly slower in some tasks, but otherwise it is largely unchanged. This lack of innovation has not impressed customers, and the product's sales volumes are likely to be low.

The Importance of Fab Space

Another challenge facing Intel is its reliance on fab space. As one expert noted, "Fab space is a problem as well so for intel to compete in the DIY enthusiast market if it wants to hopefully it will stay in this market in any competitive fashion it really needs to get past refreshes." This means that Intel needs to focus on developing new products and technologies that can help the company overcome its limitations in fab space.

The Role of Patrons and Supporters

Finally, the article highlights the importance of patrons and supporters in helping Intel to stay competitive. The author notes that subscribers who support the channel through Patreon are helping to drive growth and development. This is particularly important for a channel like this one, which relies on community support to continue producing high-quality content.

Recommendations and Resources

For those looking to build their own PC or upgrade their existing system, there are several resources available online. The author recommends checking out Nexus forums and other online communities for the latest information and advice. Additionally, patrons who support the channel through Patreon can expect exclusive content and rewards in the future.

"WEBVTTKind: captionsLanguage: enour latest GM special report is looking at sales data to determine the popularity of AMD and Intel CPUs amongst our readers with dive down data on average selling price popularity by series so our 5r7 i7 i9 and so on and intel versus and the monthly sales volume we ran a similar report in april of this year but with Rison 3000 behind us we now have a lot more data to look at we'll be comparing three full years of affiliate purchase data through retail partners to analyze product popularity among the gamers and axis readers and viewers before that this video is brought to you by be quiet and it's straight power 11 series power supplies the straight power 11 PSU is shipped from 450 Watts up to a thousand Watts accommodating most of the gaming PC build requirements you'd encounter and focuses on delivering a higher quality power supply that doesn't sacrifice on efficiency or stability noise is also a heavy point for the straight power 11 using a 135 millimeters silent wins 3 fan that can spin as low as 200 rpm for quieter low load operation learn more at the link in the description below this year's busy launch cadence has meant nearly non-stop reviews for CPUs and GPUs alike and for the past 6 months it's been a lot of AMD and Vinnies had a few launches that have garnered attention the 1660s super as an example did fairly well but today we're looking at CPUs and for competition into the CPU space its Intel and AMD obviously and then beyond that it comes down to individual skews which we're going to be comparing as well so we'll have series data look at what's happened to i-5 as r5 has come out and how has the i9 CPU impacted the high end and average selling price of CPUs in general Intel's biggest travels have been supply shortages and the 10 nanometer delay and on the supply side of things we've covered Intel's supply shortage on 14 nanometer probably nearly eight once every one to two weeks in our hardware news videos for over a year now there was a brief period of a couple months to reprieve for Intel but that has dried up so Intel's back in a shortage that's impact of the sales availability of the processors in general and 10 nanometer delay is meant there's nothing new so ultimately for the 2019 year of 2019 the company was barely present in the enthusiast segment at all even still Intel is dominating pre-built computer sales we'll talk about that today and ultimately DIY enthusiast is an incredibly small part of the market but also the only one that we can look at and analyze AMD meanwhile has had back-to-back launches in rapid succession which have managed to dominate media coverage for the better part of the year today's coverage will look at affiliate sales data over multiple years for a gamer's nexus net readers and Cara's axis YouTube viewers just like last time we need to establish a couple of base guidelines that are important to know for this type of content so the first one to know is that we don't represent the entire computer market and we have no visibility to markets outside of our own we can't track sales that happen outside of our audience and so the mainstream part of the PC market and the notebook side of the market Enterprise Server we don't have data for there's data out there but it's not ours and you can go find it if you want to look into that more when we provide percentages here the numbers in this content will only be accounting for our audience that's gamers axis viewers and readers and we can't really extrapolate this data market wide secondly month-to-month of sales market share or a month-to-month sales volume both of those things are we're using them interchangeably they are not the same as total market share period deployments so we're not looking at how many global deployments of Intel or AMD there are but rather the sales per month of CPUs from each company and Intel's had so much spread over the years especially when and he wasn't really doing anything that even if AMD were at 100% sales volume month-to-month through our viewers it would take basically decades for them to ever catch up because you're looking at a subsection of the market of a subsection of the market because once you get down to us meaning not counting Linus and all the people who don't even know he exists and there's a lot of those too once you get all the way down to us it's it's a smaller section of the market but we're still working with thousands of data points for CPU sales and the enthusiast audience so next thing to know and if you want more on the total market share you can look at the latest steam hardware survey which says 20 percent of seam users are using AMD now which is an uptick but that's also still a gaming audience 0.3 out of we have no data for enterprise both Intel and AMD airlock and a hard fight there and that's a very important one but we can't talk about it today and finally one of the most important is that the data in this video will be affected by our own recommendations in the past videos and articles so because people come to us for reviews and recommendations it's likely that products and product purchases will skew towards the same the things that we like and skew away from the things that we don't like and that will affect the data of course then we're also rounding to the nearest whole number for this so results.we plus or minus 0.5 percent ok let's get into it we'll start with our year-over-year sales volume plot for ambient Intel this includes data from our April edition of this report but has expanded with new data out to November 30th of 2019 we previously stopped in March and now we're all the way up through December to quickly recap November and December of 2016 so I am D yet it's the lowest point in jeans 12 year history where we could measure affiliate data anyway with Intel selling about 93 percent of CPUs against Andy's rough 7 percent in those months white diamonds first encountered with the 7700 K in January of 2017 mark major desktop CPU release dates for each company Andy saw a surge of sales in February as the old FX stock was dumped for cheap and risin pre-orders began with Andy notching a major sales month with the rise in 1000 r CH when it released the r5 launched sustained that for a bit but in top reorders went live for the 7000 series extreme edition ships in june allowing it to recover some ground the 8700 k launched in October of 2017 burning 7700 K buyers but supporting Intel at 70% sales versus Andy's 34 the same month at this point it became a fierce battle with both companies equally engaged each launching processors that did manage to outdo the competitors processor for that segment things bounced up and down through October of 2018 when Intel launched the 9900 K and saw its last month of any meaningful holdover AMD this was at about 60% sales volume for the month after this Andy surged to over 80 percent in March of 2019 doubling its percentage stake of sales volume from 2017 March in just two years it also dipped below Intel one final in May of 2019 before remaining in the lead for the rest of this chart the chart is now flipped from how it started with Andy still clawing away large sales numbers from Intel each month the horizon 3000 release in July allowed Andy to move a to nearing 90 percent for the first time in our operating history and the November launch of the 39 50 X third over 3 and more importantly Black Friday sales of other our 5 and our 7 chips allowed AMD to take about 93 percent of sales volume for one month with Intel down to about seven percent for our tracked CPU sales this is a complete reversal from December of 2017 at present it looks like Intel won't have anything for at least another year and maybe more than that so this is likely what the chart will look like for the foreseeable future for DIY enthusiasts that chart paints a good picture for Andy but there's a lot more to it than that Andy is still losing hard in the system integrator and om space and while we don't have our own numbers to track sales volume per month there we do have people we can talk to speaking with a handful of system integrators and OMS off record we learned that some system integrators are still signed 70 to 80 percent or more in some instances of systems with Intel CPUs installed although things look grim for Intel and DIY it still has a stronghold in pre-built Andy even acknowledged this in January of 2019 when it told us that its next big goal was getting closer to system integrators this was at CES and these are also lacking in its retail education where traditional retailers like Best Buy lack the employee training required to adequately explain the difference between AMD and Intel systems this is an AMD problem first and foremost and it's something that the company needs to address by building inroads for pre builds and the sellers of them unfortunately the solution to this problem will likely involve money as well in the form of MDF or a training allowance but once Andy can justify that it may be able to change some of the pre-built market average selling price is next this is an important indicator to where each brand falls in the market but is also an indicator as to how much revenue a company is doing overall even if the margin were the same high ASP is appealing to investors for 2016 before Aizen launched Andy's average selling price through our audience was just a hundred and four dollars which is represented mostly by fire sale at experts and maybe some ap use the 2017 numbers evened up with Intel on the rise as the Intel Core i5 CPUs were no longer considered good enough allowing i7 CPUs to drive up ASB and these rise and launch increased its average selling price by more than 2x versus the previous year which was mostly ap use 2018 continued this with these n plus 1/2 stab holding a in DS position Intel now with the 9900 K under its belt for end of year and the 8700 K for the beginning of the year has moved up to $371 average sign price the entire enthusiasts DIY market was shifting toward more expensive processors first quarter of 2019 saw a dip in ASP for Andy mostly results of our affiliate sales tracking so many rise in one and rise in to sales like actual discounts the 2600 axon 2700 xq parts for instance were dropped Intel continued to grow boosting up to 410 ASP and we should note that this isn't just a representation of trend shifts and what people buy but also a shift in what Intel is able to even sell or AMD for that matter but Intel's more affected here Intel still made plenty of i5 CPUs but with no one buying them until was relegated almost entirely to the 9900 K and to some extent the 9700 K the rest was stuck on shelves thus driving up ASP finally the new data points in this video is four quarters two to four of 2019 Andy moved up to $239 ASP thanks to rise in 3000 but we're still averaged down by high sales volume of older 2000 series parts for chief the r5 2600 for instance has about $115 recently that's great value and a good buy and we're happy to see a CPU company at all discounting its products considering Intel has never done that but it does bring the averages down and I'll also fell a bit down to 395 and that's from its own recent price reductions albeit smaller ones time to look at some graphs of the popularity by Series these are the last two this will help us understand what our GN viewers and readers are actually buying individually the first one is for Intel these percentages are against the company's total processor sales for gamers Nexus viewers and readers each year the percentages do not factor in the other company here AMD in this instance at all the bars represent years with the horizontal axis representing each of the processor categories by name for Intel the entire low-end has been lost in our audience Pentium seller ons and a 3s were never popular with our viewers to begin with which makes sense given the enthusiasts slant of our buyers but Core i5 CB s were big in 2016 and that's probably around the last time we said that an i5 is enough for gaming or close to it over the past few years core i5 sales have fallen from as high as 48% of Intel's total sales to our viewers to as low as 14% again that's not 14% total processor sales but 14% of Intel's processor sales for that year or quarter the trend has moved too heavily toward i7 and nine-nine CPUs with a big uptick for i7 9700 K sales for end of 2019 the i9 9900 K is Intel's strongest Bastion right now AMD's chart is next for this one FX is finally dead the r3 series is barely selling since it's just AP use now and the R 5 Series is burgeoning given that VR 5 3600 is probably the best balanced CPU right now these numbers make sense the new r9 series still comprised 4% of a in these total processor sales for the latter three-quarters of 2019 and they were only available in well since they launched in July which is a good percentage when considering the r9 cpus are relegated to the 3900 axon 3950 x cpus thread ripper hasn't moved any volume for most of 2019 mostly because the 39 60 X and somebody axe haven't been available via retail yet or not in any meaningful quantity and the r7 series has had a bit of a decline and we suspect that more of the purchases in the future will split between our five and our nine going forward with our 7 likely receiving closer to the 30% mark over time so remembering all the earlier listed points in the beginning of this video then the takeaway is that Intel's had a pretty rough here it's time for Intel to get moving at this point it's not a challenge of money or talent or engineering capability or manpower it's a challenge of the technology currently available and Intel's ability to or lack of ability to accelerate getting to a newer 10 nanometer 7/8 or whatever their node may be but Intel's ability to get to the next product is the real challenge and time is something you can only account for so much especially when you are your own fab that's a big challenge for Intel fab space is a problem as well so for intel to compete in the DIY enthusiast market if it wants to hopefully it will stay in this market in any competitive fashion it really needs to get past refreshes the night her KS was just a 9900 k except with an S at the end of it and a higher stock frequency so it over clocks a little better well you're talking about overclocking as the main selling point of a product and at that point the sales volume is going to be really small the amount of people who actually overclock it's pretty low and we're talking like less than 10% of anyone who ever builds a computer based on some of the sales data we've seen from from teams that make softer that collect a lot of data but we can't say who they are because they don't want you to know but it's under 10% overclocking I'm not going to give an exact exact number because I may have changed so 900k asks not really a wide market to target with that the ten nine eight exe is functionally a refresh of the 79 a DXE which is about two years old now so that's not exciting either it's got mitigations that made it a bit slower in some tasks and otherwise unaffected but ours overclocked a little better but again not really a big sales item especially once you're already in a EDT and a DDT was a strong point for Intel as was the night I heard Kay and those the 900 K is still are but Intel is basically holding in the i9 segment while AMD is the most dominant in the $200 price segment and thread Ripper at time of filming this is still basically unavailable it's technically released it's technically available but there's no supply so we don't have any any threader for 3000 series sales data to look at but it is reasonable to assume that the h EDT market will start to go away for Intel as well if those thread reports ever become more widely available and they probably will but they're likely being bent for epic as is the 3950 x set of chips that would be good for those CPUs they'd also be good for epic so Andy's 3900 axon 39 50x while good have had limited supply and have allowed Intel to hold its position in the i-9 segment and still doesn't have a CPU that covers the gaming only or FPS snob type of player like intel does so that's another division in the market where and these lacking something intel doesn't have it at this point it's one of the only things that intel does have that's favorable for it so that's the recap of the data our most recent numbers have AMD at in the 90s four percent of sales volume per month through our viewers and we've done a lot of AMD coverage we haven't recommended all the parts but if you look at some of the numbers in the data as it's broken down certainly for example more 3800 axes and 3600 axes sold than you would have thought considering we said don't buy either one of those because the lower tiered ones made more sense to us but I guess the only point of saying that is even though our content will skew the purchases there's still a lot of people who don't listen to us but still buy through our links so even with that offset Intel's just not looking good and that's all there is to it although I will say the i-5 segment it seems like people have generally gotten the notice that don't bother buying those at this point thanks for watching that's it for this one subscribe for more he can go to store documents access net to helps out directly like by buying one of these or the mod mats and you go to patreon.com/scishow gamers Nexus if you'd like to support us there as well we'll see you all next timeour latest GM special report is looking at sales data to determine the popularity of AMD and Intel CPUs amongst our readers with dive down data on average selling price popularity by series so our 5r7 i7 i9 and so on and intel versus and the monthly sales volume we ran a similar report in april of this year but with Rison 3000 behind us we now have a lot more data to look at we'll be comparing three full years of affiliate purchase data through retail partners to analyze product popularity among the gamers and axis readers and viewers before that this video is brought to you by be quiet and it's straight power 11 series power supplies the straight power 11 PSU is shipped from 450 Watts up to a thousand Watts accommodating most of the gaming PC build requirements you'd encounter and focuses on delivering a higher quality power supply that doesn't sacrifice on efficiency or stability noise is also a heavy point for the straight power 11 using a 135 millimeters silent wins 3 fan that can spin as low as 200 rpm for quieter low load operation learn more at the link in the description below this year's busy launch cadence has meant nearly non-stop reviews for CPUs and GPUs alike and for the past 6 months it's been a lot of AMD and Vinnies had a few launches that have garnered attention the 1660s super as an example did fairly well but today we're looking at CPUs and for competition into the CPU space its Intel and AMD obviously and then beyond that it comes down to individual skews which we're going to be comparing as well so we'll have series data look at what's happened to i-5 as r5 has come out and how has the i9 CPU impacted the high end and average selling price of CPUs in general Intel's biggest travels have been supply shortages and the 10 nanometer delay and on the supply side of things we've covered Intel's supply shortage on 14 nanometer probably nearly eight once every one to two weeks in our hardware news videos for over a year now there was a brief period of a couple months to reprieve for Intel but that has dried up so Intel's back in a shortage that's impact of the sales availability of the processors in general and 10 nanometer delay is meant there's nothing new so ultimately for the 2019 year of 2019 the company was barely present in the enthusiast segment at all even still Intel is dominating pre-built computer sales we'll talk about that today and ultimately DIY enthusiast is an incredibly small part of the market but also the only one that we can look at and analyze AMD meanwhile has had back-to-back launches in rapid succession which have managed to dominate media coverage for the better part of the year today's coverage will look at affiliate sales data over multiple years for a gamer's nexus net readers and Cara's axis YouTube viewers just like last time we need to establish a couple of base guidelines that are important to know for this type of content so the first one to know is that we don't represent the entire computer market and we have no visibility to markets outside of our own we can't track sales that happen outside of our audience and so the mainstream part of the PC market and the notebook side of the market Enterprise Server we don't have data for there's data out there but it's not ours and you can go find it if you want to look into that more when we provide percentages here the numbers in this content will only be accounting for our audience that's gamers axis viewers and readers and we can't really extrapolate this data market wide secondly month-to-month of sales market share or a month-to-month sales volume both of those things are we're using them interchangeably they are not the same as total market share period deployments so we're not looking at how many global deployments of Intel or AMD there are but rather the sales per month of CPUs from each company and Intel's had so much spread over the years especially when and he wasn't really doing anything that even if AMD were at 100% sales volume month-to-month through our viewers it would take basically decades for them to ever catch up because you're looking at a subsection of the market of a subsection of the market because once you get down to us meaning not counting Linus and all the people who don't even know he exists and there's a lot of those too once you get all the way down to us it's it's a smaller section of the market but we're still working with thousands of data points for CPU sales and the enthusiast audience so next thing to know and if you want more on the total market share you can look at the latest steam hardware survey which says 20 percent of seam users are using AMD now which is an uptick but that's also still a gaming audience 0.3 out of we have no data for enterprise both Intel and AMD airlock and a hard fight there and that's a very important one but we can't talk about it today and finally one of the most important is that the data in this video will be affected by our own recommendations in the past videos and articles so because people come to us for reviews and recommendations it's likely that products and product purchases will skew towards the same the things that we like and skew away from the things that we don't like and that will affect the data of course then we're also rounding to the nearest whole number for this so results.we plus or minus 0.5 percent ok let's get into it we'll start with our year-over-year sales volume plot for ambient Intel this includes data from our April edition of this report but has expanded with new data out to November 30th of 2019 we previously stopped in March and now we're all the way up through December to quickly recap November and December of 2016 so I am D yet it's the lowest point in jeans 12 year history where we could measure affiliate data anyway with Intel selling about 93 percent of CPUs against Andy's rough 7 percent in those months white diamonds first encountered with the 7700 K in January of 2017 mark major desktop CPU release dates for each company Andy saw a surge of sales in February as the old FX stock was dumped for cheap and risin pre-orders began with Andy notching a major sales month with the rise in 1000 r CH when it released the r5 launched sustained that for a bit but in top reorders went live for the 7000 series extreme edition ships in june allowing it to recover some ground the 8700 k launched in October of 2017 burning 7700 K buyers but supporting Intel at 70% sales versus Andy's 34 the same month at this point it became a fierce battle with both companies equally engaged each launching processors that did manage to outdo the competitors processor for that segment things bounced up and down through October of 2018 when Intel launched the 9900 K and saw its last month of any meaningful holdover AMD this was at about 60% sales volume for the month after this Andy surged to over 80 percent in March of 2019 doubling its percentage stake of sales volume from 2017 March in just two years it also dipped below Intel one final in May of 2019 before remaining in the lead for the rest of this chart the chart is now flipped from how it started with Andy still clawing away large sales numbers from Intel each month the horizon 3000 release in July allowed Andy to move a to nearing 90 percent for the first time in our operating history and the November launch of the 39 50 X third over 3 and more importantly Black Friday sales of other our 5 and our 7 chips allowed AMD to take about 93 percent of sales volume for one month with Intel down to about seven percent for our tracked CPU sales this is a complete reversal from December of 2017 at present it looks like Intel won't have anything for at least another year and maybe more than that so this is likely what the chart will look like for the foreseeable future for DIY enthusiasts that chart paints a good picture for Andy but there's a lot more to it than that Andy is still losing hard in the system integrator and om space and while we don't have our own numbers to track sales volume per month there we do have people we can talk to speaking with a handful of system integrators and OMS off record we learned that some system integrators are still signed 70 to 80 percent or more in some instances of systems with Intel CPUs installed although things look grim for Intel and DIY it still has a stronghold in pre-built Andy even acknowledged this in January of 2019 when it told us that its next big goal was getting closer to system integrators this was at CES and these are also lacking in its retail education where traditional retailers like Best Buy lack the employee training required to adequately explain the difference between AMD and Intel systems this is an AMD problem first and foremost and it's something that the company needs to address by building inroads for pre builds and the sellers of them unfortunately the solution to this problem will likely involve money as well in the form of MDF or a training allowance but once Andy can justify that it may be able to change some of the pre-built market average selling price is next this is an important indicator to where each brand falls in the market but is also an indicator as to how much revenue a company is doing overall even if the margin were the same high ASP is appealing to investors for 2016 before Aizen launched Andy's average selling price through our audience was just a hundred and four dollars which is represented mostly by fire sale at experts and maybe some ap use the 2017 numbers evened up with Intel on the rise as the Intel Core i5 CPUs were no longer considered good enough allowing i7 CPUs to drive up ASB and these rise and launch increased its average selling price by more than 2x versus the previous year which was mostly ap use 2018 continued this with these n plus 1/2 stab holding a in DS position Intel now with the 9900 K under its belt for end of year and the 8700 K for the beginning of the year has moved up to $371 average sign price the entire enthusiasts DIY market was shifting toward more expensive processors first quarter of 2019 saw a dip in ASP for Andy mostly results of our affiliate sales tracking so many rise in one and rise in to sales like actual discounts the 2600 axon 2700 xq parts for instance were dropped Intel continued to grow boosting up to 410 ASP and we should note that this isn't just a representation of trend shifts and what people buy but also a shift in what Intel is able to even sell or AMD for that matter but Intel's more affected here Intel still made plenty of i5 CPUs but with no one buying them until was relegated almost entirely to the 9900 K and to some extent the 9700 K the rest was stuck on shelves thus driving up ASP finally the new data points in this video is four quarters two to four of 2019 Andy moved up to $239 ASP thanks to rise in 3000 but we're still averaged down by high sales volume of older 2000 series parts for chief the r5 2600 for instance has about $115 recently that's great value and a good buy and we're happy to see a CPU company at all discounting its products considering Intel has never done that but it does bring the averages down and I'll also fell a bit down to 395 and that's from its own recent price reductions albeit smaller ones time to look at some graphs of the popularity by Series these are the last two this will help us understand what our GN viewers and readers are actually buying individually the first one is for Intel these percentages are against the company's total processor sales for gamers Nexus viewers and readers each year the percentages do not factor in the other company here AMD in this instance at all the bars represent years with the horizontal axis representing each of the processor categories by name for Intel the entire low-end has been lost in our audience Pentium seller ons and a 3s were never popular with our viewers to begin with which makes sense given the enthusiasts slant of our buyers but Core i5 CB s were big in 2016 and that's probably around the last time we said that an i5 is enough for gaming or close to it over the past few years core i5 sales have fallen from as high as 48% of Intel's total sales to our viewers to as low as 14% again that's not 14% total processor sales but 14% of Intel's processor sales for that year or quarter the trend has moved too heavily toward i7 and nine-nine CPUs with a big uptick for i7 9700 K sales for end of 2019 the i9 9900 K is Intel's strongest Bastion right now AMD's chart is next for this one FX is finally dead the r3 series is barely selling since it's just AP use now and the R 5 Series is burgeoning given that VR 5 3600 is probably the best balanced CPU right now these numbers make sense the new r9 series still comprised 4% of a in these total processor sales for the latter three-quarters of 2019 and they were only available in well since they launched in July which is a good percentage when considering the r9 cpus are relegated to the 3900 axon 3950 x cpus thread ripper hasn't moved any volume for most of 2019 mostly because the 39 60 X and somebody axe haven't been available via retail yet or not in any meaningful quantity and the r7 series has had a bit of a decline and we suspect that more of the purchases in the future will split between our five and our nine going forward with our 7 likely receiving closer to the 30% mark over time so remembering all the earlier listed points in the beginning of this video then the takeaway is that Intel's had a pretty rough here it's time for Intel to get moving at this point it's not a challenge of money or talent or engineering capability or manpower it's a challenge of the technology currently available and Intel's ability to or lack of ability to accelerate getting to a newer 10 nanometer 7/8 or whatever their node may be but Intel's ability to get to the next product is the real challenge and time is something you can only account for so much especially when you are your own fab that's a big challenge for Intel fab space is a problem as well so for intel to compete in the DIY enthusiast market if it wants to hopefully it will stay in this market in any competitive fashion it really needs to get past refreshes the night her KS was just a 9900 k except with an S at the end of it and a higher stock frequency so it over clocks a little better well you're talking about overclocking as the main selling point of a product and at that point the sales volume is going to be really small the amount of people who actually overclock it's pretty low and we're talking like less than 10% of anyone who ever builds a computer based on some of the sales data we've seen from from teams that make softer that collect a lot of data but we can't say who they are because they don't want you to know but it's under 10% overclocking I'm not going to give an exact exact number because I may have changed so 900k asks not really a wide market to target with that the ten nine eight exe is functionally a refresh of the 79 a DXE which is about two years old now so that's not exciting either it's got mitigations that made it a bit slower in some tasks and otherwise unaffected but ours overclocked a little better but again not really a big sales item especially once you're already in a EDT and a DDT was a strong point for Intel as was the night I heard Kay and those the 900 K is still are but Intel is basically holding in the i9 segment while AMD is the most dominant in the $200 price segment and thread Ripper at time of filming this is still basically unavailable it's technically released it's technically available but there's no supply so we don't have any any threader for 3000 series sales data to look at but it is reasonable to assume that the h EDT market will start to go away for Intel as well if those thread reports ever become more widely available and they probably will but they're likely being bent for epic as is the 3950 x set of chips that would be good for those CPUs they'd also be good for epic so Andy's 3900 axon 39 50x while good have had limited supply and have allowed Intel to hold its position in the i-9 segment and still doesn't have a CPU that covers the gaming only or FPS snob type of player like intel does so that's another division in the market where and these lacking something intel doesn't have it at this point it's one of the only things that intel does have that's favorable for it so that's the recap of the data our most recent numbers have AMD at in the 90s four percent of sales volume per month through our viewers and we've done a lot of AMD coverage we haven't recommended all the parts but if you look at some of the numbers in the data as it's broken down certainly for example more 3800 axes and 3600 axes sold than you would have thought considering we said don't buy either one of those because the lower tiered ones made more sense to us but I guess the only point of saying that is even though our content will skew the purchases there's still a lot of people who don't listen to us but still buy through our links so even with that offset Intel's just not looking good and that's all there is to it although I will say the i-5 segment it seems like people have generally gotten the notice that don't bother buying those at this point 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