The American Sports Car: A Tale of Two Icons
In my opinion, there’s no better example of the American sports car than the Corvette. It’s a instantly recognizable classic with performance that backs up its looks. Everyone knows what a Corvette is, even my grandma, sometimes she thinks I’m her dead uncle.
I’ve been a fan of these cars for as long as I can remember, but lately, something's been bugging me, not with the Corvette, but with Ford. I was eating lunch one day when some coworkers walked by and said, “Aww yeah, the Corvette, great car, too bad Ford doesn’t make something to compete with it, it’d probably be rad.” I was rattled.
Bart was right. Why doesn't Ford make their own Corvette? The Corvette debuted in 1953. It’s designers wanted the Vette to be like the European sports cars of the time: powerful, sporty, and gorgeous. They wanted the Vette to push the boundaries of what a sports car could be.
It was the first production car with a fiberglass body, and each one was built by hand. A lot of passion went into building each Corvette, and Chevy wanted the clientele to reflect that. They sold the first 50 cars to movie stars, athletes, and powerful titans of industry.
But the marketing stunt didn’t work in the Corvette's first year of production. They only sold 315 of them. I thought that was kinda weird considering how ubiquitous the Corvette is today, but it turns out, The first Corvette kind of sucked. It wasn’t that fast, and the build quality was subpar. There were a lot of complaints about water leaking through the roof.
It also lacked basic creature comforts; the only options were a radio and heater. Not great for a car whose base price was around $32,000 in today's money. It was a poor excuse for a European-inspired sports car. Ford saw Chevy struggling to sell the 'Vette and said, "Dude, We can do better, for a lot less."
They got to work designing a sporty two-seater of their own. Ford's car would have power brakes, power windows, and power seats, and of course, the heater and radio. Ford understood that Americans did want a sports car, just not too sporty. It still had to be comfortable, but look like a sports car.
All it needed was a name. The story goes that Ford held a naming contest within the company, and it was won by an engineer who took inspiration from a coffee mug he got from his mom. Maybe it’s interesting to know how the first Thunderbird came up with its name?
The Thunderbird disappeared between 1997 and 2002, when it came back for one last ride. The new Bird was rumored to be a two-seater, which got people wondering, maybe it’ll be like the first Thunderbird, a luxurious sports car, perhaps faster than the current Corvette? But it wasn’t.
Yeah, it had two seats, but it was more focused on 'personal luxury' instead of speed. Around 68,000 new thunderbirds were sold in four years which wasn’t terrible, but Ford killed off the T-Bird in 2005, and I haven’t heard about it coming back any time soon.
As far as the Corvette is concerned, it’s still kicking and giving European competitors a run for their money, without having any competition back home. The Viper is dead, and Ford's sports lineup consists of hatchbacks, The Mustang and the GT; which costs like half a million dollars, putting it into a totally different market than the Corvette.
So why doesn’t Ford have their 'own' Corvette? Well, they did have one, but it slowly evolved into a luxury car. Because that’s what sold. Ford still has a Corvette-shaped hole in their lineup, but with about a million different Mustang variants to choose from, odds are you can find one to fill it.
The Corvette's legacy is something to be admired, and its influence on the automotive world cannot be overstated. It's a testament to American ingenuity and design, and it continues to inspire car enthusiasts around the world.