We're All Familiar with Amazon's Choice: Uncovering the Truth Behind the Logo

Amazon's Choice is a term that evokes feelings of confidence and trust in the quality of products offered by the online retail giant. The logo, which features a green checkmark, is often seen as an instant buy, implying that it has been personally approved by Jeff Bezos himself. However, we're about to uncover the truth behind this coveted label.

What Exactly Is an Amazon's Choice Product?

To understand what makes a product an Amazon's Choice item, let's take a closer look at the factors that influence this designation. As it turns out, your previous browsing history plays a significant role in determining which products are labeled as Amazon's Choice. This means that if you've previously purchased or browsed items from certain categories or brands, you're more likely to see those products featured prominently under the Amazon's Choice banner.

We'll be exploring this topic further, examining how your shopping habits can affect what appears as an Amazon's Choice product. Keep in mind that your results may vary, and we encourage you to take a critical look at the factors that influence this labeling system.

Let's Start Our Investigation

To get started, we've decided to conduct our research while logged out of our accounts. This will provide us with a more accurate representation of what products are truly Amazon's Choice, without any potential biases introduced by our individual browsing histories. By doing so, we hope to uncover the underlying truth behind this label and shed some light on the mysterious world of Amazon's Choice.

What Can You Expect in Our Investigation?

In the following sections, we'll delve into the details of how your shopping habits influence what products are labeled as Amazon's Choice. We'll examine the factors that contribute to this designation, including content from the FAQ section, and explore how these elements interact with one another to shape our online shopping experiences.

Stay tuned for a deeper dive into the world of Amazon's Choice, where we'll uncover the truth behind this coveted label and provide you with a more informed understanding of what makes a product an instant buy.

WEBVTTKind: captionsLanguage: en- We're all familiar with Amazon's Choice,the harbinger of all that isgood and right with the world.If you see that logo, it is an instabuy.It is personally approvedby Jeffy B himself.Or is it? What exactly isan Amazon's Choice product?Well today, we're going to find out.So let's say that I'm doingthis without being logged in.It does seem like yourprevious history is goingto help inform what theAmazon Choice items are.So keep in mind that yourresults will certainly vary.So I'm going to do this loggedout for the best results.If you look through the FAQ section,"Amazon's Choice makes iteasy to discover productsthat other customers frequently choosefor similar shopping needs."Now, they're very clearthat you can't be paid offto be an Amazon's Choice,that it has to be algorithmically chosen,based on low returns andhigh customer satisfaction.But looking through someof the items that pop upas an Amazon's Choice,I have some questions.If I want the Overall Pick,which if I hit this little thing,it says it's the Amazon's Choice,for food, they recommend Pop-Tarts.I actually don't know if I can disagree.I mean-- No lies are told here.- What Android device shouldI buy, Amazon? Let me know.Oh, good Lord!Their Overall Pickfor Android is this 8KAndroid TV box for $33.This is a legitimate Amazon Choice.Man, I'm gonna get it. This looks bad.Excuse me?The Overall Pick for smartphoneis the Total by Verizon,TCL 30 Z, 29.88 prepaid phone.Please help me understand this.How is this an Amazon's Choice?It's got 198 ratings, butit's only got four stars,which is fine, but it'sactually not that strong.Am I missing something here?So they say that all theseAmazon Choice picks are,"On average, delivered faster,"but a lot of items I'm lookingat are not Prime shipped either.You know what I need in my life?Some Aural Bliss, baby!Headphones, let's go.- Aural, Aural.- I said that.That's what I said, check the tape.Aural Bliss, baby!So Amazon's Choicefor headphones are Lightning EarPodsat 208,000 ratings?- Yeah.These things are popular, man,and they have the best mics.- Remember these used tobe free with your phone?- Remember when theyincluded these with the phone?- That's why I said, I justsaid that. Remember, ugh.- Do you remember whenit used to come in the box?- What if I just type inliterally just the word gaming?Amazon, take the wheel.Headphone hanger? How is that gaming?To me, this is really emblematicof what Amazon's Choice is all about.I'm gonna open up a private tab.I'm gonna type in the word gaming againand see if I get the same thing.I don't think I will.Now with a logged out fresh tab again,I get an RGB gaming mouse pad.See, this is where Amazon's Choice,I'm not gonna say is nefarious'cause I do think they're tryingto tailor this toward mewho just added headphonesto my cart.But like if I'm looking for gaming,I don't think this iswhat I want for gaming'cause it's just aholder for my headphones.Let me place this order and shortly,we will evaluateif these Amazon Choice productsare really Jeffy B approved,or whether I need to reevaluatesome of my life decisions.This video is sponsored by Pulseway.Pulseway is a game changer.It really is one of thebest remote monitoringand management softwares.It is designed by IT professionalsfor IT professionals,loaded with everything you need.Pulseway is very easy to deployand has a robust overview ofall assets being monitored.You can do it all fromremotely checking the statusof servers or workstationsto restart services.Pulseway also has real-time alerts,preemptive strikes against tech disasters,and can automate routine tasks.When speed and efficiency is important,you want to use Pulseway.But it's not just about convenience,it's about security too.Pulseway's multilayereddefenses safeguard your systemsagainst cyber threats.In a world where chaos isbound to fill your day,Pulseway is a trusted sidekick,making you a real life Tony Stark,just without the cool suit.Embrace Pulseway, it's the helpwe need in this digital age.Try for free at thelink in the descriptionand secure yourself some special savings.Now when I'm looking for a laptop,Amazon has clearly led meto the promised land of the HP 14 Laptop.Does it have a name?No, the name is Laptop.Wait, oh God, could you justlook at how laggy this is?Not only does it animateat like five FPS, but look,sometimes the Windowskey doesn't even work.I hit the X buttonalready, just wait for it.(upbeat music)Oh, oh, it caught up to something.I gotta at least like look at Task Manageror something with this stupid thing.Oh, it's really hot.There's no fan inside. You know what?Here, while it decides to donothing, let's open it up.Let's just do that, that'llmake me feel better.I know how to do that at least.(laptop shell snaps)Yeah, boy!I didn't break it. (laughs)- That sounded bad.- No, no, no, no, no.That's a good sign, that's a happy noise.It's happy noise.- Yeah.- Hmm, well so-- Did you take offthat whole foot to make surethere wasn't like one screw?- I peeked it to the edge to make surethat there's-- Okay, if there's one screwin the middle of the foot-- Look, there's no screw here.- Okay.- No screw, no screw.- Keep going.- No screw.No screw, no screw, no, oh.(crew laugh)Who puts one screw there?There's not any screws here or here!Well, it's pretty basic.We got a...Well, what can we say we learned?We learned that there'sno point in opening this.(production beeps)The problem is that with this being $300,mind you, it's a bundle,but I don't care about the bundle'cause I just bought Amazon's Choice.Amazon recommended me this laptop.At this kind of price,you can actually get a decent laptopwith like a Core i3 or a Ryzen processor.So the fact that Amazon'srecommending this,I don't understand it, I really don't.Luckily, I put my trust andfaith in Amazon's Choiceto build not just my laptop setup.Oh no, we've got a widevariety of accessoriesthat are gonna truly surprise and delight,starting out with our Razer Ornata X.So this is a gaming keyboard.Let's see what we got.Now getting any kind of Razer keyboardfor this price is kind of decent,especially if you actuallycare about Razer Chroma RGB.All right, let's plug this inand experience the Aural Bliss.Ooh, see? That's what I'm talking about.The RGB on these keyboardsis actually pretty good.I think there's a real argument to be madethat most people wouldlook at this and thinkthat it is significantly moreexpensive than like 30 bucks.But the real test is gonna benot just how good it looks,but how well it types.First time typing on the keyboard,so we'll see how it goes.(Austin exhales)(keyboard clacking)91 words per minute, nota bad keyboard, honestly.I would maybe still leantoward getting an actual mechanical board,but like you could do worse with the RGB.So let's take a lookat the Amazon's Choicefor a gaming mouse.For 25 bucks,a Deathadder Essentialcouldn't be too bad, right?So we got a little bit of RGB action here,just a little bit.So let's try it around.It's a little bit of alarger mouse, I'll say.And it feels certainly a little hollow,but not in a way that offendsme at this kind of price.Like so far, I think both of our mouseand keyboard peripheralsseem to be pretty decent.As we all know, you can'tbuild yourself a gaming setupwithout a gaming headset.Now this is the Ozeino ZW1gaming headset, and it hasglittering as a function,(Kinsey laughs)as do I.I glitter most days.(soothing music)No, it's one of these.It's got both USB and aux,but the problem is is thatthe aux is just for audio,both in and out, and theUSB is just for the RGB.So you have to plug both in ifyou want both audio and RGB,which I find to be so frustrating.So, oh, oh, I'm out of USB ports.- Oh.- Hmm, that's unfortunate.Well, what do I want?Do I want my mouse ormy keyboard or my RGB?Let's try the RGB at least. Let's try it.That's the RGB. Well, okay, actually no.Nevermind, I like it'cause we've got ourselvessome glowy microphone action.Recording, okay, so this is what it lookslike from the HP Stream's webcam.And this is what themicrophone sounds like,which I'm sure is gonna bereally, really high quality.Sounds great, look great.What more could you ask for?You know what? Okay.Headset, not terriblewhen it comes to the mic.Don't adjust it everwith your ears in there.But let's actually listento something, shall we?- Like howwe have a standard dance setto Sea Shanty 2 at this point?'Cause we've been doingthis for over a year.(catchy music)- They're fine. Honestly, not bad.But what's a gaming setupwith just regular peripherals?That's not enough.What happens when youwanna share your epic,loud bang-bang moments(laughs) with your friendsand they don't wannashare your headphones?Well boy, oh boy, have Igot the solution for you.I got my LENRUE computerspeakers with RGB.So the speakers themselves look fine.I'm sure they'll looknice when we turn the RGB,but on this speaker, there'sa little touch icon here.Is this a touch-sensitive surface?Does it maybe control theRGB or mute or something?So we're gonna pluginto the headphone jack,and we're gonna plug intoour USB and see what happens.Ready, set.Ooh, okay, so we've got some RGB.Now I'm curious whathappens when I touch it?Oh, oh, oh, we got like turbo mode.We can get like somepink action, turn it off.A little cycle or a fastercycle or a more smooth cycle.All right, all right, let'sgive this thing a try.(lively music)Did someone put sand in my speakers?I don't know what it is.I don't know if it's the cable or what,but like as soon as youget to the higher volumes,I hear rattling.I think this is an L, as the kids say.Amazon Choice, buy better speakers.- Here's for a desk forgamers that don't compromise.(Austin laughs)- What what is this one?This is just a gamer desk?- You ordered it.- No, I didn't order this one, did I?- You did.- No, me?All right, so this is a gaming desk.Now if I recall, thiswas super, super cheap.- Yes, it was 32 whole dollars.- 32 bucks, I'm surprisedI couldn't ship this thingfor 32 bucks.Man, what's Jeffy B doingwith all that Amazon money?We're gonna put this togetherand we'll show you our completedAmazon's Choice gamingsetup sans gaming pc'cause I forgot to order that one.(steady music)All right, gang,let's experience theAmazon's Choice gaming setup.Now the only problem Ireally have with this desk,you would have to crankyour chair pretty low.And if you're a taller person,your knees are gonna hitthis, so just a warning.When you look at it alltogether, honestly for $32,this might be the best Amazon Choice,except for my Pop-Tarts.On to the next segment.(stimulating music)Now that we got ourgaming out of the system,let's take a look atAmazon's Choice for Pokemon,which is of course an EliteTrainer Box of Obsidian Flames.As we all know,if I've looked deep intothe analytics on YouTube,anytime we talk about Pokemoncards, interest skyrockets.No one ever exits the vid.No, no, no, no, don't close the video.No, this will be fast, I promise.We're gonna get throughit real fast, don't worry.My favorite thing is the promoCharmander being super madthat he can't go outside.So when I type the wordsmartphone into Amazonand choose the Amazon's Choice,this is not quite what I had in mind.This is a TCL 30 Z and thisis a prepaid Verizon phone.Now $30, okay, thatforgives a lot of sins.I would know. Hmm, pause.All right, so they're pitchingme on 32 gigs of memory,quad core processor,and then here are allthe plans that I haveto sign up for to activate the phone.Hmm, ooh, right.I forgot I need to activate it.Well, you know what? Let's find out.Let's see what we got.Wow, that's a lot ofaccessories. Is that a case?My $30 phone comes witha, oh, that's not a case.That's the back of the phone. (snickers)We have thankfully successfully gotteninto the Android home screen,and I have not signed upfor any Verizon account.I bet you it's gonna start bothering meabout it pretty shortly.Yep, "Tap here to manageyour wireless account."But that's fine.Technically right now,I have a fully functional Android devicewithout paying for theservice, which is nice.Okay, so let's take a look at the appsthat are pre-installed.One Weather, oh, we got our Device Pulse.Let's see what Device Pulse actually does.Wow, you can have your location too.Sure, you can have my location.Let's actually give thecamera a try, shall we?I mean, 30 bucks, man.Let's see what we got.Okay, so start out with aselfie, a beautiful selfie.Oh, I've seen worse.Now mind you, I'm not gonna commenton the plans and the pricing.I don't know how that lines upwith other sort of like prepaid carriers.At least if we're talkingabout the phone itself,not bad, Jeffy B, not bad.Are you looking for somebrand new headphones?Well, Amazon got thechoice for you, EarPods.Not to be confused with AirPods.Luckily, I have an iPhone13 mini that I still daily,which is perfect for this exact occasion.Let's give these a try, listento some music on my EarPods,which again I will remind you,used to be free if you bought an iPhone,but apparently are now Amazon's Choicewith a whole bunch of reviews.(crickets chirping)For me, they're actually not terrible.Let's do a little audio test.I'll make a little TikTok hereand I'll show you whatthese are really good for.So you can listen for yourselfon what this sounds like.I mean, it's fine, andimportantly, it's over Lightning,which means there's no delay.It's very clean and crisp and clear.You know what? Jeffy B, you strike back.This is great.You know what? We've lookedat a lot of tech so far.Why don't we lighten the moodwith a clock?(box thuds)Cool, so here is my 10-inch clock.- Is that why you got that?- What? No.(staff members laugh)What is this-- Well, you need another oneso they can fight.(staff members laugh)- There we go.- Sick.- That actually, that's apretty good-looking clock.(production beeps)When I asked for theAmazon's Choice for camera,what I didn't expect was this.The 1080p digital camerawith 16X powerful zoom.All right, and oh, whoa!That feels like quality, my friends.Can you hear this quality?(camera taps)Can I also just point outthe 16X powerful zoom?This is not a zoom lens,there is no zooming.That's a fixed lens.16X powerful zoom is digitalcropping AKA useless.We've got not one,but two batteries anda 32-gig microSD card.We even got a lanyard.You know what, eh, how bad could it be?"Welcome." Thanks, camera.Oh, flash, okay. Oh wait, it's not flash.It's just a light.(camera clicks)It's a lovely noise.We're now recording at 2.7K onour $50 Amazon Choice camera.It's not horrible.I kind of get it how thisis the Amazon's Choiceand not like, I don't know,a Sony Cybershot,Canon PowerShot, Nikondisappointment, I don't know.Amazon's Choice forphone is an unusual onebecause it's a actualphone, you know, a landline.So for all you zoomers out there,let me explain how we used tocommunicate in ye olden days.You know, somewhere betweentelegraphs and text messages,somewhere between carrier pigeons and X,we had wireless phones.- Thisvoice guide will assist youwith the basic setupof smart call blocker.Do you want to continue?- Boy.- Next, this voice guidewill assist you-- So after an extensive setup,we have our phones.So I'm gonna go into the menu and pull up,it took a while for usfind this, the intercom.Hello? Can you hear me?Can you hear me, over?- Hello? Hello?- I don't hear,ah, I got you.All right, I'm gonna go.- Rubber duck,come in, come in.- I'm running, I'mrunning. Goodbye, friends.- Bye.- So basicallywhat we can be doing here is walking allover the office and wecan just page each otherby carrying around thesevery convenient phones.- I don't know,we can't just be like,"Oh, where's Austin?"I'll just be like, "HeyAustin, where are you?"- So I think it's prettyclear that if you're lookingfor a phone, this is a phone.Well, in fact, it's three of them.- Who is buying these?- Grandma.Out of all the items thatwe ordered for this video,this is, I'm pretty sure the most sus.The problem with theseAndroid set top boxes isthat they are very,very commonly filledwith lots of sus things.Not like sus thingsthat you would think of,like key loggers or network snoopy things,or just the stuff thatI don't want on my wifi.I wouldn't be surprisedif we hit this thing up,it's gonna give us somea quick little tripto the pirate seas to downloadand stream some contentthat is a big no-no when it comesto our corporateoverlords. (tongue clicks)So this is where I put the disclaimerthat everything I'm aboutto do from here on out isfor educational, fair use,exploration purposes only.And Jeffy B said I could do it.So got a problem? Talk to the big man.Mom said it was fine.- I think we needto start limiting the amountof times you say Jeffy B.- You know what, just'cause you're jealousof my personal deep relationshipwith Jeffy B doesn't meanyou get to take it out of me.'Cause look, we're just BFFs, okay?So we have ourselvesthe Play Store, Chrome,and YouTube, and Update, Netflix,and we have Aptoide TV,WifiDisplay, APKPure.- Oh, that sounds-- Okay, we're gettinga little closer here.Must-have apps, TikTokand Honkai: Star Rail.Boy, I don't know if I wanna play thoseon the TV, yeah.- On APKPure? Why not?- Yeah, what could go wrong?All right, let's watch a video, shall we?B-E the ring a ling.I agree, the ring a ling's a great idea.While I'm gonna be super clear,in no way recommending youto purchase this item, okay?I still don't trust it,but if you're willing totake a bit of a gamble,and you probably shouldn'tbe, but if you're willing to,it actually is pretty decent.Performance is acceptable.It's not loaded up witha bunch of nonsense.It's got a few things thatare maybe a little sus.And again, it might beeating my wifis right now.I don't know, the realadvantage here is the factthat you've got yourself amicroSD card and USB ports,which means you can easilyimport your own mediaor use the variety of different toolson board to acquire your own.Not that of course, I would-- Hello, this is the FBI.Is there something youwanna tell us about?- No, officer. I would never.I'm actually a law-abidingcitizen and would never, ever,oh (quack), oh (quack), oh (quack)!No, no, no, not again!I can't go back!(glass smashes)Ah. (groans)