**Focusing on Product Excellence and User Experience**

At Google, we wanted to focus on product excellence and look at the areas as a user of Android what are the things that you run into that annoy you or that could be improved. We felt that permissions were very important because we want our customers to be able to understand what's going on on their phones. We thought that was imperative when you click install and play, it'll install right away but when the app wants to use something that we deem is permission worthy like taking pictures that's will prompt you as a user hey this app you know this Tetris app wants to take a picture you okay with that and you get to decide that makes sense to me I'll do it maybe because it wants to take a picture of you for the high scores or something okay that makes sense to you you say yes or if it doesn't feel right you say no and then the the app doesn't get to do that at that point so it's much more contextual and we think it's much more understandable for users now.

**Improving Permissions**

In mobile payments, Google was first with Google Wallet but that also meant it was first to fail because Google Wallet really didn't do that well. But now with Android M there's Android Pay which Google promises is going to be different. We've created Android pay which is meant to be a cross Android payment system, and it's called Android pay by the way because it's for all oems, it's not really meant to be a Google service in that sense like Gmail is to be really for the Android ecosystem to adopt as a payment mechanism. It's also meant to enable developers to build apps on top of it too, so it's kind of a platform too.

**Redesigning Mobile Payments**

The nice thing about Android pay because of the groundwork that we've been laying over the years is that it will work across 700,000 Merchants right away in the US. This is an example of how reducing the number of steps it takes to accomplish a complex task can be beneficial. We're also working on making mobile payments more seamless and user-friendly.

**Integrating Google Now**

One of the areas we're focusing on is integrating Google Now into apps. How do you get these smartphones are smart but they can be smarter, they should help you stay informed, get things done, and provide quick answers to your questions? We've started thinking about how do you get assistance in the moment when you're looking at something and you know you need a quick answer or two. That's why we've introduced Now on Tap, which allows users to ask voice questions while still using their phone.

**Enabling Quick Answers**

The feature Now on Tap enables users to quickly get answers to their questions without having to leave the app they're currently using. For example, if you say "Okay Google, who is the lead singer of Red Hot Chili Peppers?" and answer is Anthony Kietzke. The user can continue playing by tapping and holding or by saying Okay Google. Here's the context, do something with it. This feature makes it easier for users to get quick answers while still using their phone.

**Reaching Users in Context**

The next step is to make Android more like a search product that sends information to Google and less like a phone operating system. We want to build features that are really useful for people, so they'll want to use them. The first principle is really helping users in their daily lives, whatever it is that they need to be doing.

"WEBVTTKind: captionsLanguage: enthere are a billion people using Android right now but Google wants a billion more their plan to get them includes Android m a new version of the operating system it tries to make everything simpler to use without making the operating system itself stupider what's like if you were to put a summit up in one sentence the one thing that you want people to remember about what you're doing next with Android yeah it's a great question we're you know what we're focused on with m is really the core user experience and improving that and so with M what we wanted to do was really focus on product excellence and look at the the areas as a user of Android what are the things that you run into that annoy you or that could be improved areas that we feel are important like permissions clearly very important era we want our customers to be able to understand what's going on on their phones uh and we thought that was imperative when you click install and play it'll install right away but when the app wants to use something that we deem is permission worthy like taking pictures that's will when will prompt you as a user hey this app you know this Tetris app wants to take a picture you okay with that and you get to decide that makes sense to me I'll do it maybe because it wants to take a picture of you for the high scores or something okay that makes sense to you you say yes or if it doesn't feel right you say no and then the the app doesn't get to do that at that point so it's much more contextual and we think it's much more understandable for users now in mobile payments Google was first with Google Wallet but that also meant it was first to fail because Google Wallet really didn't do that well but now with Android M there's Android pay which Google promises is going to be different Google's been trying to do mobile payments in one form or another for quite a while uh why is Android pay different why is it going to work this time yeah I think there's a lot that's different we've created Android pay uh which is uh meant to be a cross Android and that's why it's called Android pay by the way it's because it's for all oems it's not uh uh really meant to be a Google service in that sense like Gmail is to be really for the Android ecosystem to adopt as a payment mechanism and it's it enables developers also to build apps on top of also so it's kind of a platform too and the nice thing about Android pay because of the groundwork that we've been laying over the years it will work across uh you know 700,000 Merchants right away in the US so there's a theme here which is reducing the number of steps it takes to accomplish a really complex task the biggest way that happens is with Google Now which now can work inside any app Google gets to search inside apps now what what on a high level we talking about here the way we think about this is how do you get you know these smartphones are smart but they can be smarter uh they should help you stay informed get things done uh and but one of the things we've started thinking about is how do you get assistance in the moment when you're looking at something and you know you need quick answers to quick questions so you've done a feature called now on tap when you're doing something how do you not get distracted and leave context and get quick answers to quick questions so so if I said something like okay Google who is the lead singer the lead singer of Red Hot Chili Peppers is Anthony kitties my God what's nice here is that just continued playing right I got the answer you could just like continue playing by tapping and holding or by saying Okay Google you've basically said there's something interesting here help me with this right I'm referring to this this is my context how do we get from I'm doing a thing on my phone to Google knows what I'm doing on my phone and knows what to tell me about what I'm doing on my phone once you enable this feature you're basically saying hey at this moment by tapping and holding I'm saying like there's something useful here here's the context do something with it what's exciting for developers is that there's yet another way that they can reach their users in fact at the time that they need it right take this example of the restaurant and like if I tap and hold and like you talked about you know AA and open table would be a great next step for me to look at or Yelp is a great next step for me to look at all the app has to do is just exist and be indexed and that's it right n how much of Android should I think of as being like a search product that is sending information to Google and how much of it should I think of as like a phone operating system the way we think about it is more what can we build that's actually really useful for people and we want will make people want to use it that's really sort of the high order bit for us you know we could come up with all these amazing plans on how it's going to be so Google focused but if users don't want it there's really no point so the first principle is really helping users in their daily lives whatever it is that they need to be doing and that's really what it's aboutthere are a billion people using Android right now but Google wants a billion more their plan to get them includes Android m a new version of the operating system it tries to make everything simpler to use without making the operating system itself stupider what's like if you were to put a summit up in one sentence the one thing that you want people to remember about what you're doing next with Android yeah it's a great question we're you know what we're focused on with m is really the core user experience and improving that and so with M what we wanted to do was really focus on product excellence and look at the the areas as a user of Android what are the things that you run into that annoy you or that could be improved areas that we feel are important like permissions clearly very important era we want our customers to be able to understand what's going on on their phones uh and we thought that was imperative when you click install and play it'll install right away but when the app wants to use something that we deem is permission worthy like taking pictures that's will when will prompt you as a user hey this app you know this Tetris app wants to take a picture you okay with that and you get to decide that makes sense to me I'll do it maybe because it wants to take a picture of you for the high scores or something okay that makes sense to you you say yes or if it doesn't feel right you say no and then the the app doesn't get to do that at that point so it's much more contextual and we think it's much more understandable for users now in mobile payments Google was first with Google Wallet but that also meant it was first to fail because Google Wallet really didn't do that well but now with Android M there's Android pay which Google promises is going to be different Google's been trying to do mobile payments in one form or another for quite a while uh why is Android pay different why is it going to work this time yeah I think there's a lot that's different we've created Android pay uh which is uh meant to be a cross Android and that's why it's called Android pay by the way it's because it's for all oems it's not uh uh really meant to be a Google service in that sense like Gmail is to be really for the Android ecosystem to adopt as a payment mechanism and it's it enables developers also to build apps on top of also so it's kind of a platform too and the nice thing about Android pay because of the groundwork that we've been laying over the years it will work across uh you know 700,000 Merchants right away in the US so there's a theme here which is reducing the number of steps it takes to accomplish a really complex task the biggest way that happens is with Google Now which now can work inside any app Google gets to search inside apps now what what on a high level we talking about here the way we think about this is how do you get you know these smartphones are smart but they can be smarter uh they should help you stay informed get things done uh and but one of the things we've started thinking about is how do you get assistance in the moment when you're looking at something and you know you need quick answers to quick questions so you've done a feature called now on tap when you're doing something how do you not get distracted and leave context and get quick answers to quick questions so so if I said something like okay Google who is the lead singer the lead singer of Red Hot Chili Peppers is Anthony kitties my God what's nice here is that just continued playing right I got the answer you could just like continue playing by tapping and holding or by saying Okay Google you've basically said there's something interesting here help me with this right I'm referring to this this is my context how do we get from I'm doing a thing on my phone to Google knows what I'm doing on my phone and knows what to tell me about what I'm doing on my phone once you enable this feature you're basically saying hey at this moment by tapping and holding I'm saying like there's something useful here here's the context do something with it what's exciting for developers is that there's yet another way that they can reach their users in fact at the time that they need it right take this example of the restaurant and like if I tap and hold and like you talked about you know AA and open table would be a great next step for me to look at or Yelp is a great next step for me to look at all the app has to do is just exist and be indexed and that's it right n how much of Android should I think of as being like a search product that is sending information to Google and how much of it should I think of as like a phone operating system the way we think about it is more what can we build that's actually really useful for people and we want will make people want to use it that's really sort of the high order bit for us you know we could come up with all these amazing plans on how it's going to be so Google focused but if users don't want it there's really no point so the first principle is really helping users in their daily lives whatever it is that they need to be doing and that's really what it's about\n"