**Purple You Know: The Twitch Effect**
In this week's video, we discuss the importance of exclusive perks and the value of community support. As someone who has been fortunate enough to build a following on YouTube, I want to emphasize that not everyone is as lucky as I am. While having a large audience can be beneficial, it's essential to recognize that there aren't many people out there who crave exclusive perks and benefits. By acknowledging this reality, we can work together to create a more inclusive and supportive community.
One aspect of YouTube that I believe needs improvement is the way super chats are handled. Super chats allow viewers to donate money directly to creators during live streams, which I greatly appreciate. However, the issue lies with YouTube's 30% cut of the donations. This means that out of every $100 donated through a super chat, only $70 goes directly to the creator. While this may seem like a small amount, it can add up quickly and make a significant impact on a creator's income.
Imagine donating $100 to a streamer during a live stream, only to have $30 of that money go straight into YouTube's pocket instead of being kept by the creator. This is not just an issue for me; it's an issue for all creators who rely on these donations to support their content and livelihoods. By supporting creators through super chats, viewers are essentially giving 30% of their money to a company that doesn't necessarily need it.
In light of this, I have decided to turn off super chats on my live streams, effective immediately. While this may seem like a drastic measure, I believe it's the right thing to do. As a creator, I value the support of my community, but I also believe that creators should be able to keep more of the money they earn from their content.
To address this issue, I would suggest that YouTube reconsider its approach to super chats and reduce the amount of money it takes from creators. This could involve implementing a system where creators receive all or a significant portion of the donations directly, rather than having them split with the platform. By doing so, we can create a more equitable and sustainable support system for creators.
**Gifted Memberships: A Potential Solution**
Another area that I believe needs improvement is YouTube's approach to gifted memberships. As a streamer who has explored various platforms, including Twitch, I've seen firsthand how gifted memberships can be a game-changer for creators. By offering viewers the ability to gift money directly to their favorite creators, we can create a more direct and transparent connection between the community and the content.
However, YouTube's current system for gifted memberships is still in its infancy, and I'm eager to see where this feature develops. While it may take time for the platform to mature, I believe that gifted memberships have the potential to revolutionize the way we support creators online.
**The Future of Live Streaming**
As we look to the future of live streaming on YouTube, I believe that there are several key areas that need attention and improvement. One of these areas is the overall user experience. With more features being added to the platform all the time, it can be overwhelming for viewers to navigate the various options and tools available.
To address this issue, I would suggest that YouTube simplify its interface and make it easier for viewers to find what they're looking for. By streamlining the experience, we can create a more enjoyable and engaging environment for both creators and their audiences.
Another area that needs attention is the way that creators are supported on the platform. While YouTube provides many resources and tools for creators, I believe that there's still room for improvement. By offering more direct support and incentives to creators, we can encourage more high-quality content and build a stronger sense of community.
Finally, I want to acknowledge the importance of community engagement in live streaming. Without the support of their audience, creators wouldn't be able to continue producing content. By fostering a sense of connection and belonging between viewers and creators, we can create a more inclusive and supportive environment for everyone involved.
**A Message to My Community**
To my incredible community of viewers, I want to express my deepest gratitude for your support. Without you, I wouldn't be able to do what I love every day. Your donations through super chats have been a huge help in sustaining my content creation, and I'm so grateful for that.
However, I also want to acknowledge the impact that YouTube's 30% cut has had on our community. By donating money through super chats, viewers are essentially giving 30% of their money to a company that doesn't necessarily need it. While this may seem like a small amount, it can add up quickly and make a significant impact on a creator's income.
To address this issue, I've decided to turn off super chats on my live streams, effective immediately. While this may seem like a drastic measure, I believe it's the right thing to do. As a creator, I value the support of my community, but I also believe that creators should be able to keep more of the money they earn from their content.
By supporting me directly through donations or other means, you'll be helping me to maintain my independence and continue producing high-quality content for our community. I'm grateful for your understanding and support, and I look forward to continuing to create content together in the future.