Casemate at CES 2013

**The Art of Luxury: Introducing Caseate's New Line of Premium iPhone Cases**

It's no secret that we've all been obsessed with phone cases for years. They're a must-have accessory for many of us, and it's amazing how something so small can evoke such strong emotions. We've all been there - scrolling through our favorite case designs online, drooling over the perfect combination of style and functionality. And when we finally get to hold that case in our hands, it's like a little piece of heaven. So, what makes Caseate's new line of premium iPhone cases so special?

For starters, let's talk about the design process. It all starts with inspiration. The team at Caseate drew their inspiration from some unlikely sources - horn-rimmed eyewear and tortois shell glasses, to be exact. "We took that and said how do you put that on a case?" explains Courtney, one of the designers behind the new line. And so, they set out to create something truly unique and special. From the moment you pick up a Caseate case, you can tell it's something special. The craftsmanship is impeccable, with each little detail carefully considered and executed.

One of the standout features of Caseate's new line is their use of Italian acetates. These are the same high-quality materials used in some of the most iconic eyewear brands out there, and they give Caseate cases a level of sophistication that's hard to match. "We actually take this and we hand paint it," says Courtney. "So every design you could notice even between two is no manufacturing of it - we actually hand-paint every single little element on there." That means each case is truly one-of-a-kind, with its own unique character and personality.

Of course, not everyone can afford (or want) a case that's completely bespoke. But don't worry - Caseate has got you covered. Their new line ranges in price from $50 to $150, depending on the substrate and level of craftsmanship involved. That means there's something for every budget and style preference. And with cases like the gorgeous acetate design, it's clear that Caseate is committed to producing high-quality products that will make a statement.

Speaking of statement pieces, let's talk about one of our favorite designs from the new line - the tortois shell case. "We actually hand-paint every single little element on there," Courtney explains. That means each and every case in this design is unique, with its own subtle variations and imperfections. It's a true labor of love, and it shows in every detail.

When it comes to style, Caseate seems to be following the classic trends - black for men, bright colors for women, etc. But they're also pushing the boundaries with their new acetate designs. "We're not seeing Trends as we're launching these," Courtney says. Instead, they're focusing on creating a look that's timeless and aspirational. Whether you're looking to make a statement or just want a case that will last, Caseate has got you covered.

So, when can you get your hands on one of these beautiful cases? Good news - the whole new line is available now on the Chase me website! You'll also be able to find their classic tortois shell design there, as well as their new acetate designs. And don't worry if you're waiting for the full range - Caseate's commitment to quality means that every case will have its own unique character and personality.

Overall, it's clear that Caseate has put a lot of love and care into their new line of premium iPhone cases. From the materials used to the attention to detail in each design, it's clear that these are no ordinary phone cases. So whether you're looking to make a statement or just want a case that will last, Caseate is definitely worth checking out.

"WEBVTTKind: captionsLanguage: enthis is R from imore.com I'm at CES 2013 and I'm talking to Courtney from casemate about their awesome new premium direction of the cases yes so you'll notice with caseate we've actually created a collection called the crafted collection and it really takes on natural materials in a sophisticated way and brings them through like cases because we really do think that um fashion and timeless style and quality is the way the Market's going to go it's got luxury Elegance when you look at it absolutely it does we're using 100% natural materials these are natural Woods we have a blackened Ash a Rosewood and a zebra wood and we actually soury woods from different areas of the world so North Africa Asia black um black and Ash is from North America and that kind of been easy to get that producti right it wasn't it's a um it's been a year in the making trying to figure out how to Source these materials um and how to be able to make them in mass qual quantities in all honesty because the trees are mean each one is unique right cuz that is a piece of actual Rosewood it is every single one is unique so the striations you see the colorations all of them are going to be different we also have a Nara and a bird's eye Maple and a gray leopard wood and you'll notice also we did find detailing of matching um aluminum accents to them each one kind of picking up the tones or contrasting the tones so anywhere from a black um black brushed aluminum to Silver all the way to a rose B which if you look in many accessories now is the kind of metal of choice are you finding the fashion aspect of mobile is picking up it absolutely is I mean if we look at um you could go into the mall and every retailer every fashion designer all is doing cases it is the the phone is the accessory you won't leave come without and you need to dress it and use it just as such so you wouldn't buy you know a cheap wallet you want a nice wallet to kind of convey your personal aesthetic you should do the same thing with your phone case well seems like the early generation of cases were just accessory to the phone and now you're using the phone as your canas exactly it's now an accessory to everything else so the same way you treat jewelry watches belt shoes that's how your think of mother of PE it's gorgeous right that's what they used to you know make tiles for Imperial palaces in it is um so it's a I mean it's a classic material everybody loves it for it Sheen it Shimmer it's luster it's actually um sourced from Hawaii as well as the South Seas and you know you we take time and dedication to put the actual pattern and using a specific shape of the um shell and to inlay it and then we again do all the accents we hand polish to make sure that you're getting that shine Shimmer and really accentuate the color of the um mother of pearl and you have a whole range going through here look like marble patterns leopard patterns these are actual real gemstones um this is a howl light this is a um gold jet which is actually a black marble and this is turquoise these are all genuine gemstones and this is probably you know one of our pride and joys because it's been the hardest thing to figure out how do you get a gemstone on a phone case but when you look at this I mean it's just something you want to carry you want to show off you want to be proud of one of those things where it seems obvious after you've done it yes it is it is but when someone said we should do that I I kid you not many people in our company were like I don't think that will have you read the laws of physics yeah but it's gorgeous but we have a a crack team of Engineers and the best thing about all these cases it's actually a two-piece Design coming with buttons so we we don't inhibit you using the phone whatsoever we actually enhance it it's a two-piece design but you can barely see that seam again kind of going to the premess and quality and then we do a front bezel so you actually are getting that Superior protection to the case or to the phone as well is it too early or are you seeing Trends yet is it still the classic black for the men or the bright colors for the women you know um we're not seeing Trends as we're launching these we're we see more Trends if you look at our cases I mean black is it's the little black dress everybody always loves black but we do um in the early things we've done have seen a lot of you know people going especially women to more colorations um and we'll see with the men how they how they turn out the other part of the crack collection is actually something that we find really fun it's acetates and if you think of you know what we're taking our inspiration from it's horn rimmed eyewear it's toris shell eyewear that's where the original inspiration came from and you know the eyewear is something you love it's an accessory that you use all the time we then took that and said how do you put that on a case so we're actually using um Italian acetates they come direct from Italy the same way that um the same acetes that are used in some of the highest end eyewear we have a white horn a tortoise shell and a p they're all beautiful you're hitting all my Nostalgia button yeah it is I mean you think of the forn room time exactly we're you know when we think of ourselves now we think of iconic style like if we want to do something we want your phone to go out of style before that case ever could go out of style this is something that you should be able to carry with you the same way that you buy you know jewelry that would last a lifetime we want you to feel the same way about the case it's almost aspirational but you have that little bit of yeah the little thing we love with your absolutely and the craftsmanship and the care that we're putting into them we hope everybody will enjoy and appreciate the last part of this collection is actually it's our classic tortoise shell but when we do tortoise shell I don't know if everybody knows but we actually take this and we hand paint it so every design you could notice even between the two there's no manufacturing of it we actually hand paint every single little element on there so that tortoise shell is unique to you I mean it's it just really is a beautiful collection and we're so excited to be is there any word on pricing and availability yet yeah so you can actually go on Chase me right now and find our wood and our pearls and by the end of the first quarter our acetates and our gems will launch and our current tortois shell is available right now and we range in price all the way from 50 to 150 depending on really it's based on the substrate and the time in which it takes there's a lot of handwork that's done in a lot of these so you can find like the level that's comfortable for you in the product absolutely we're going to range anywhere from exactly a $50 entry price point to $150 price point and you can really find the case that kind of makes your statement and and kind of accentuates your style what's your favorite we won't tell anybody I have to say well I have it on me right now my current favorite is the peor acetate I just it's it's gorgeous it's a neutral color it matches everything and it's got a nice little texture to it look great on the white iPhone it does I do have the white iPhone I Adit um but it's it's beautiful that's my current favorite awesome but I trade every week thank you very much that was Courtney from caseate showing us their new line of I was going to say premium going to say luxury cases for the iPhone and the Android this is Renee from imore.com and we at CES 2013 tellthis is R from imore.com I'm at CES 2013 and I'm talking to Courtney from casemate about their awesome new premium direction of the cases yes so you'll notice with caseate we've actually created a collection called the crafted collection and it really takes on natural materials in a sophisticated way and brings them through like cases because we really do think that um fashion and timeless style and quality is the way the Market's going to go it's got luxury Elegance when you look at it absolutely it does we're using 100% natural materials these are natural Woods we have a blackened Ash a Rosewood and a zebra wood and we actually soury woods from different areas of the world so North Africa Asia black um black and Ash is from North America and that kind of been easy to get that producti right it wasn't it's a um it's been a year in the making trying to figure out how to Source these materials um and how to be able to make them in mass qual quantities in all honesty because the trees are mean each one is unique right cuz that is a piece of actual Rosewood it is every single one is unique so the striations you see the colorations all of them are going to be different we also have a Nara and a bird's eye Maple and a gray leopard wood and you'll notice also we did find detailing of matching um aluminum accents to them each one kind of picking up the tones or contrasting the tones so anywhere from a black um black brushed aluminum to Silver all the way to a rose B which if you look in many accessories now is the kind of metal of choice are you finding the fashion aspect of mobile is picking up it absolutely is I mean if we look at um you could go into the mall and every retailer every fashion designer all is doing cases it is the the phone is the accessory you won't leave come without and you need to dress it and use it just as such so you wouldn't buy you know a cheap wallet you want a nice wallet to kind of convey your personal aesthetic you should do the same thing with your phone case well seems like the early generation of cases were just accessory to the phone and now you're using the phone as your canas exactly it's now an accessory to everything else so the same way you treat jewelry watches belt shoes that's how your think of mother of PE it's gorgeous right that's what they used to you know make tiles for Imperial palaces in it is um so it's a I mean it's a classic material everybody loves it for it Sheen it Shimmer it's luster it's actually um sourced from Hawaii as well as the South Seas and you know you we take time and dedication to put the actual pattern and using a specific shape of the um shell and to inlay it and then we again do all the accents we hand polish to make sure that you're getting that shine Shimmer and really accentuate the color of the um mother of pearl and you have a whole range going through here look like marble patterns leopard patterns these are actual real gemstones um this is a howl light this is a um gold jet which is actually a black marble and this is turquoise these are all genuine gemstones and this is probably you know one of our pride and joys because it's been the hardest thing to figure out how do you get a gemstone on a phone case but when you look at this I mean it's just something you want to carry you want to show off you want to be proud of one of those things where it seems obvious after you've done it yes it is it is but when someone said we should do that I I kid you not many people in our company were like I don't think that will have you read the laws of physics yeah but it's gorgeous but we have a a crack team of Engineers and the best thing about all these cases it's actually a two-piece Design coming with buttons so we we don't inhibit you using the phone whatsoever we actually enhance it it's a two-piece design but you can barely see that seam again kind of going to the premess and quality and then we do a front bezel so you actually are getting that Superior protection to the case or to the phone as well is it too early or are you seeing Trends yet is it still the classic black for the men or the bright colors for the women you know um we're not seeing Trends as we're launching these we're we see more Trends if you look at our cases I mean black is it's the little black dress everybody always loves black but we do um in the early things we've done have seen a lot of you know people going especially women to more colorations um and we'll see with the men how they how they turn out the other part of the crack collection is actually something that we find really fun it's acetates and if you think of you know what we're taking our inspiration from it's horn rimmed eyewear it's toris shell eyewear that's where the original inspiration came from and you know the eyewear is something you love it's an accessory that you use all the time we then took that and said how do you put that on a case so we're actually using um Italian acetates they come direct from Italy the same way that um the same acetes that are used in some of the highest end eyewear we have a white horn a tortoise shell and a p they're all beautiful you're hitting all my Nostalgia button yeah it is I mean you think of the forn room time exactly we're you know when we think of ourselves now we think of iconic style like if we want to do something we want your phone to go out of style before that case ever could go out of style this is something that you should be able to carry with you the same way that you buy you know jewelry that would last a lifetime we want you to feel the same way about the case it's almost aspirational but you have that little bit of yeah the little thing we love with your absolutely and the craftsmanship and the care that we're putting into them we hope everybody will enjoy and appreciate the last part of this collection is actually it's our classic tortoise shell but when we do tortoise shell I don't know if everybody knows but we actually take this and we hand paint it so every design you could notice even between the two there's no manufacturing of it we actually hand paint every single little element on there so that tortoise shell is unique to you I mean it's it just really is a beautiful collection and we're so excited to be is there any word on pricing and availability yet yeah so you can actually go on Chase me right now and find our wood and our pearls and by the end of the first quarter our acetates and our gems will launch and our current tortois shell is available right now and we range in price all the way from 50 to 150 depending on really it's based on the substrate and the time in which it takes there's a lot of handwork that's done in a lot of these so you can find like the level that's comfortable for you in the product absolutely we're going to range anywhere from exactly a $50 entry price point to $150 price point and you can really find the case that kind of makes your statement and and kind of accentuates your style what's your favorite we won't tell anybody I have to say well I have it on me right now my current favorite is the peor acetate I just it's it's gorgeous it's a neutral color it matches everything and it's got a nice little texture to it look great on the white iPhone it does I do have the white iPhone I Adit um but it's it's beautiful that's my current favorite awesome but I trade every week thank you very much that was Courtney from caseate showing us their new line of I was going to say premium going to say luxury cases for the iPhone and the Android this is Renee from imore.com and we at CES 2013 tell\n"