Is #Software More Exciting Than #Hardware

# Why Software Often Captivates Us More Than Hardware: A Deep Dive into Tech Content and Consumer Preferences

In today’s rapidly evolving tech landscape, debates about hardware versus software often arise. For many users, it's clear that while hardware provides the foundation, it's software that truly brings technology to life. This article delves into why software tends to capture our attention more than hardware, especially within the context of tech video content and consumer preferences.

## The Hardware vs. Software Debate

When discussing technology, opinions vary widely about what matters most: the physical components (hardware) or the digital functionality (software). Some enthusiasts may fetishize sleek designs, premium materials, and cutting-edge specs, while others prioritize how these devices perform in real-world use cases.

The speaker acknowledges both hardware and software as important but emphasizes that software often feels more impactful. They explain that hardware features like smooth edges, glass quality, or shatterproof screens might be impressive, but they ultimately feel irrelevant if the device’s software doesn’t deliver value. For example, a smartphone with top-tier hardware but clunky software would leave users dissatisfied despite its physical appeal.

In their view, it's the software that unlocks the full potential of hardware, making it indispensable. Without functional and user-friendly software, even the most stunning hardware becomes little more than an inert object.

## The Shift in Tech Video Content: Focus on Production Over Substance

The tech video landscape has undergone significant changes over time. While early content often featured raw, unpolished reviews with a focus on personal experience, modern tech videos tend to prioritize high production values like 8K resolution and HDR.

This shift toward polished, visually stunning content has its pros and cons. On one hand, it makes tech videos more appealing and professional. However, the speaker feels that this trend sometimes comes at the expense of meaningful information. Many reviews now resemble advertisements or product showcases rather than genuine user experiences.

The speaker highlights how they initially started their channel to address this issue, aiming to bring a fresh perspective by focusing on personal anecdotes and raw, unfiltered commentary. They believe that tech content should provide viewers with actionable insights and help them make informed purchasing decisions, not just wow them with production quality.

## The Decline of Informative Tech Content

A recurring theme in the speaker’s critique is the lack of substance in many tech videos today. While hyper-produced content may look impressive, it often fails to deliver valuable information that viewers can use.

The speaker contrasts this with the early days of tech commentary when creators compared devices on their shoulders, thumbs greasy from handling them. These raw, unfiltered comparisons provided genuine insights and helped viewers make informed decisions.

In contrast, modern tech videos often feel more like entertainment than educational content. The speaker suggests that many creators have shifted from helping consumers to catering to niche audiences who already have preferences aligned with specific brands or ecosystems (e.g., Apple vs. Samsung). This creates a dynamic where content is less about informing and more about reinforcing existing biases or entertaining viewers.

## Thespeaker’s Unique Approach: Raw, Unfiltered Content

The speaker admits that their approach to tech content is unconventional compared to the polished, highly produced videos dominating YouTube. They focus on live streaming as their primary medium, believing it allows for a more authentic connection with audiences.

Their YouTube videos, often clipped from live streams, reflect this raw, unpolished style. For instance, in their Pixel 6 review, they humorously mention that even their child interrupted the recording process. While some might view this as a flaw, the speaker sees it as an asset—it humanizes them and connects on a deeper level with their audience.

The speaker’s philosophy is simple: tech content should reflect real-world experiences and provide genuine insights. They aim to create content that feels intimate and personal, stripping away the gloss to reveal what it’s truly like to use these devices day-to-day.

## The Challenge of Balancing Production and Substance

The speaker acknowledges that balancing production quality with meaningful content is a challenge. While high-quality visuals are impressive, they can sometimes overshadow the actual experience of using the product.

They believe that tech creators need to prioritize what truly matters: helping viewers understand how a device or piece of software will enhance (or detract from) their lives. This means diving deep into software features, user experiences, and long-term usability rather than focusing solely on hardware aesthetics.

## Conclusion: Why Software Ultimately Drives Value

In the end, the speaker’s perspective is clear: software matters because it’s what makes technology useful. While hardware provides the platform, it’s the software that determines how smoothly (or frustratingly) a device functions.

The tech content landscape would benefit from more creators focusing on these intangibles—on what it’s really like to use a product day-to-day rather than just showcasing its physical features. By doing so, they can help viewers make informed decisions and truly understand the value of technology in their lives.

Ultimately, the speaker’s message is about authenticity, depth, and prioritizing user experience over production values. It’s a call to arms for creators to bring back the raw, unfiltered tech commentary that once made the medium so impactful.

"WEBVTTKind: captionsLanguage: enwhat is it about software that draws your attention that is to say when you look at technology and software seemingly is is more important than hardware at least that's the experience you drive to why is that the case for you if it's the case yeah it is i would say uh like you know think people act like it's this it's absolute you either like only hardware software i like both right like i want i want the hardware to be nice i care about it but like that only gets me so far because at the end of the day i'm not going to sit there and look at it and and go oh look how smooth the edges are look at the glass the corning gorilla glass whatever shatterproof i don't care about that at the end of the day because unless what i'm doing on it is bringing value to me then it's irrelevant and so you know i know some people you know they kind of fetishize the hardware you know it looks great it feels premium all of these kind of things uh and so uh and again nothing wrong with that right i'm in that category but i think it's equally as important to emphasize how how much the software unlocks and that's really what sells the hardware at the end of the day for me you know the glass without anything running is just material to me so that's my that's my outlook on software uh versus really just like oh it looks great and shiny and what what's next what are you gonna do on that that's how i view it why is it the case then that more tech videos tech video producers uh techies on youtube or beyond why is it that more of them aren't concentrating on the software why is it that that's the exception to the rule the rule is you must talk about the hardware so this is gonna this is i'm gonna be all over the place when it comes to this this answer here i would say number one is that a lot of times it's a little it's you have to use this stuff pretty extensively to really know the ins and outs that's why like day one reviews like other than like accessories but uh and a few other edge cases like day one reviews i'm like like are you just telling me like high level talking points or did you actually use this because there's a big difference there um i would say you know there's been a focus on going to be nice like hyper produced content where you can't tell seemingly if this is an ad or if this is someone's experience and i value the experience more than you know 8k video hdr like it's great people are really talented but i want to know what was it like for you to use it and i feel like that's been removed in a lot of conversations for me like tech commentary i remember back in the day where it was just like someone seemingly putting a camera on like their shoulder and you saw greasy thumbs you know comparing things and i loved that right and then it kind of slowly turned into just like high quality videos but not as substantive i didn't really walk away knowing anything more and anything less i was just whelmed at best uh that rhyme doesn't even mean to um and so you know part of the reason i even started my channel earlier this year was because i'm like well you know i have an opinion and i want to voice it but i also i feel like i'm watching the same videos i understand everyone has a different style they may have a different flow and how they talk but i was walking away with the same piece of information and i wanted something a little more fun like a little more intimate i guess is the best way like hey what was it like for you uh and and i have to know your baseline too right a lot of times i can't even tell where they're coming from i can't carry experience to exp you know from one device to another so i don't know fundamentally what i'm working with you may find this great and this not great and someone else it might be the exact opposite way and so to me they just became and not everyone and i'm you know it's not every tech video it's just saying the trend was focus on the production value and less on information being delivered to your audience you're more or less just talking about a lot of what you would know just going on the website and looking it up uh and so i think it it and it pays well i'll be honest with you and the videos themselves they look very they're they're great i'll never it's far better than anything i'll ever put together um but you know the good thing about the internet and and youtube and a lot of this stuff is that uh everyone has you know their own personal preference they have their own viewpoints and so that's what i saw and so i'm like well i want to bring something different um to why it stayed that way i i don't know i think a bigger systemic problem was tech youtubers which i don't know influencer these terms are so they're all over the place uh i think they transition from helping people make purchasing decisions to just being um to just being kind of uh you know for people already in into tech they're already they already have picked a place that they want to line whether samsung apple lg rip and they and they're sticking to that and you might see my daughter come here with a little play-doh here but you people have already laid their bed and they're just looking for maybe some confirmation bias or they're just looking hold on honey or they're just looking for uh to be entertained there's nothing wrong with that but i care more about the people that don't know any better and they're genuinely wondering like what was this like for you what what am i going to miss out on leaving this camper or moving from here to here you know we've talked offline about i'm switching it's like okay let's settle down there uh uncertainly group there or certainly group there but uh yeah that's that's my quick overall i hate to generalize but for times they could kind of have to that's my take on it and so i'm like i i want to do something different you are that different already i've watched you for years and so that's why we see eye to eye on a lot of stuff yeah but that's also a problem because you know as much as i've been consistent in terms of voice and and presenting is as raw as possible that is unedited it's not what it takes to to do anything on youtube and that's one of the reasons why i think that most of the communities has moved on uh from youtube i mean there are pockets of it but yeah i'm not a video producer i'm not a video editor i'm a live streamer right which is why my stomping ground is is more on twitch and then if i post a video to youtube it's always edited and don't edit it it's clipped out of a live video don't worry about your your child interrupting the same thing happened in my pixel 6 review that got posted this morning like literally virtually there was no plato that was involved uh but uh it was it was for another reason but that's that's life and i i sometimes i prefer to have that in a video because it humanizes youwhat is it about software that draws your attention that is to say when you look at technology and software seemingly is is more important than hardware at least that's the experience you drive to why is that the case for you if it's the case yeah it is i would say uh like you know think people act like it's this it's absolute you either like only hardware software i like both right like i want i want the hardware to be nice i care about it but like that only gets me so far because at the end of the day i'm not going to sit there and look at it and and go oh look how smooth the edges are look at the glass the corning gorilla glass whatever shatterproof i don't care about that at the end of the day because unless what i'm doing on it is bringing value to me then it's irrelevant and so you know i know some people you know they kind of fetishize the hardware you know it looks great it feels premium all of these kind of things uh and so uh and again nothing wrong with that right i'm in that category but i think it's equally as important to emphasize how how much the software unlocks and that's really what sells the hardware at the end of the day for me you know the glass without anything running is just material to me so that's my that's my outlook on software uh versus really just like oh it looks great and shiny and what what's next what are you gonna do on that that's how i view it why is it the case then that more tech videos tech video producers uh techies on youtube or beyond why is it that more of them aren't concentrating on the software why is it that that's the exception to the rule the rule is you must talk about the hardware so this is gonna this is i'm gonna be all over the place when it comes to this this answer here i would say number one is that a lot of times it's a little it's you have to use this stuff pretty extensively to really know the ins and outs that's why like day one reviews like other than like accessories but uh and a few other edge cases like day one reviews i'm like like are you just telling me like high level talking points or did you actually use this because there's a big difference there um i would say you know there's been a focus on going to be nice like hyper produced content where you can't tell seemingly if this is an ad or if this is someone's experience and i value the experience more than you know 8k video hdr like it's great people are really talented but i want to know what was it like for you to use it and i feel like that's been removed in a lot of conversations for me like tech commentary i remember back in the day where it was just like someone seemingly putting a camera on like their shoulder and you saw greasy thumbs you know comparing things and i loved that right and then it kind of slowly turned into just like high quality videos but not as substantive i didn't really walk away knowing anything more and anything less i was just whelmed at best uh that rhyme doesn't even mean to um and so you know part of the reason i even started my channel earlier this year was because i'm like well you know i have an opinion and i want to voice it but i also i feel like i'm watching the same videos i understand everyone has a different style they may have a different flow and how they talk but i was walking away with the same piece of information and i wanted something a little more fun like a little more intimate i guess is the best way like hey what was it like for you uh and and i have to know your baseline too right a lot of times i can't even tell where they're coming from i can't carry experience to exp you know from one device to another so i don't know fundamentally what i'm working with you may find this great and this not great and someone else it might be the exact opposite way and so to me they just became and not everyone and i'm you know it's not every tech video it's just saying the trend was focus on the production value and less on information being delivered to your audience you're more or less just talking about a lot of what you would know just going on the website and looking it up uh and so i think it it and it pays well i'll be honest with you and the videos themselves they look very they're they're great i'll never it's far better than anything i'll ever put together um but you know the good thing about the internet and and youtube and a lot of this stuff is that uh everyone has you know their own personal preference they have their own viewpoints and so that's what i saw and so i'm like well i want to bring something different um to why it stayed that way i i don't know i think a bigger systemic problem was tech youtubers which i don't know influencer these terms are so they're all over the place uh i think they transition from helping people make purchasing decisions to just being um to just being kind of uh you know for people already in into tech they're already they already have picked a place that they want to line whether samsung apple lg rip and they and they're sticking to that and you might see my daughter come here with a little play-doh here but you people have already laid their bed and they're just looking for maybe some confirmation bias or they're just looking hold on honey or they're just looking for uh to be entertained there's nothing wrong with that but i care more about the people that don't know any better and they're genuinely wondering like what was this like for you what what am i going to miss out on leaving this camper or moving from here to here you know we've talked offline about i'm switching it's like okay let's settle down there uh uncertainly group there or certainly group there but uh yeah that's that's my quick overall i hate to generalize but for times they could kind of have to that's my take on it and so i'm like i i want to do something different you are that different already i've watched you for years and so that's why we see eye to eye on a lot of stuff yeah but that's also a problem because you know as much as i've been consistent in terms of voice and and presenting is as raw as possible that is unedited it's not what it takes to to do anything on youtube and that's one of the reasons why i think that most of the communities has moved on uh from youtube i mean there are pockets of it but yeah i'm not a video producer i'm not a video editor i'm a live streamer right which is why my stomping ground is is more on twitch and then if i post a video to youtube it's always edited and don't edit it it's clipped out of a live video don't worry about your your child interrupting the same thing happened in my pixel 6 review that got posted this morning like literally virtually there was no plato that was involved uh but uh it was it was for another reason but that's that's life and i i sometimes i prefer to have that in a video because it humanizes youwhat is it about software that draws your attention that is to say when you look at technology and software seemingly is is more important than hardware at least that's the experience you drive to why is that the case for you if it's the case yeah it is i would say uh like you know think people act like it's this it's absolute you either like only hardware software i like both right like i want i want the hardware to be nice i care about it but like that only gets me so far because at the end of the day i'm not going to sit there and look at it and and go oh look how smooth the edges are look at the glass the corning gorilla glass whatever shatterproof i don't care about that at the end of the day because unless what i'm doing on it is bringing value to me then it's irrelevant and so you know i know some people you know they kind of fetishize the hardware you know it looks great it feels premium all of these kind of things uh and so uh and again nothing wrong with that right i'm in that category but i think it's equally as important to emphasize how how much the software unlocks and that's really what sells the hardware at the end of the day for me you know the glass without anything running is just material to me so that's my that's my outlook on software uh versus really just like oh it looks great and shiny and what what's next what are you gonna do on that that's how i view it why is it the case then that more tech videos tech video producers uh techies on youtube or beyond why is it that more of them aren't concentrating on the software why is it that that's the exception to the rule the rule is you must talk about the hardware so this is gonna this is i'm gonna be all over the place when it comes to this this answer here i would say number one is that a lot of times it's a little it's you have to use this stuff pretty extensively to really know the ins and outs that's why like day one reviews like other than like accessories but uh and a few other edge cases like day one reviews i'm like like are you just telling me like high level talking points or did you actually use this because there's a big difference there um i would say you know there's been a focus on going to be nice like hyper produced content where you can't tell seemingly if this is an ad or if this is someone's experience and i value the experience more than you know 8k video hdr like it's great people are really talented but i want to know what was it like for you to use it and i feel like that's been removed in a lot of conversations for me like tech commentary i remember back in the day where it was just like someone seemingly putting a camera on like their shoulder and you saw greasy thumbs you know comparing things and i loved that right and then it kind of slowly turned into just like high quality videos but not as substantive i didn't really walk away knowing anything more and anything less i was just whelmed at best uh that rhyme doesn't even mean to um and so you know part of the reason i even started my channel earlier this year was because i'm like well you know i have an opinion and i want to voice it but i also i feel like i'm watching the same videos i understand everyone has a different style they may have a different flow and how they talk but i was walking away with the same piece of information and i wanted something a little more fun like a little more intimate i guess is the best way like hey what was it like for you uh and and i have to know your baseline too right a lot of times i can't even tell where they're coming from i can't carry experience to exp you know from one device to another so i don't know fundamentally what i'm working with you may find this great and this not great and someone else it might be the exact opposite way and so to me they just became and not everyone and i'm you know it's not every tech video it's just saying the trend was focus on the production value and less on information being delivered to your audience you're more or less just talking about a lot of what you would know just going on the website and looking it up uh and so i think it it and it pays well i'll be honest with you and the videos themselves they look very they're they're great i'll never it's far better than anything i'll ever put together um but you know the good thing about the internet and and youtube and a lot of this stuff is that uh everyone has you know their own personal preference they have their own viewpoints and so that's what i saw and so i'm like well i want to bring something different um to why it stayed that way i i don't know i think a bigger systemic problem was tech youtubers which i don't know influencer these terms are so they're all over the place uh i think they transition from helping people make purchasing decisions to just being um to just being kind of uh you know for people already in into tech they're already they already have picked a place that they want to line whether samsung apple lg rip and they and they're sticking to that and you might see my daughter come here with a little play-doh here but you people have already laid their bed and they're just looking for maybe some confirmation bias or they're just looking hold on honey or they're just looking for uh to be entertained there's nothing wrong with that but i care more about the people that don't know any better and they're genuinely wondering like what was this like for you what what am i going to miss out on leaving this camper or moving from here to here you know we've talked offline about i'm switching it's like okay let's settle down there uh uncertainly group there or certainly group there but uh yeah that's that's my quick overall i hate to generalize but for times they could kind of have to that's my take on it and so i'm like i i want to do something different you are that different already i've watched you for years and so that's why we see eye to eye on a lot of stuff yeah but that's also a problem because you know as much as i've been consistent in terms of voice and and presenting is as raw as possible that is unedited it's not what it takes to to do anything on youtube and that's one of the reasons why i think that most of the communities has moved on uh from youtube i mean there are pockets of it but yeah i'm not a video producer i'm not a video editor i'm a live streamer right which is why my stomping ground is is more on twitch and then if i post a video to youtube it's always edited and don't edit it it's clipped out of a live video don't worry about your your child interrupting the same thing happened in my pixel 6 review that got posted this morning like literally virtually there was no plato that was involved uh but uh it was it was for another reason but that's that's life and i i sometimes i prefer to have that in a video because it humanizes you\n"