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**The Most Expensive Paint Color**

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Red paint is the most expensive paint color.

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**(engines revving)**

Why is that?

In fact, what makes any paint more or less expensive than the rest?

Well, this can of paint right here costs $200 a gallon and this can cost $2,000 a gallon. How can that be? These colors to the naked eye are pretty much the same.

So, what's in this can that makes it 10 times more than this can?

To answer that, we're going to pick apart the chemistry of paint, look at a secret ingredient that makes certain paints so costly, and figure out what color is really the most expensive.

The answer is pretty surprising.

**(hip hop beat)**

Thanks to our friends at ModFind for sponsoring today's episode of [Show Name].

WEBVTTKind: captionsLanguage: en- Red paint is the mostexpensive paint color.(hip hop beat)(engines revving)Why is that?In fact what makes any paintmore or less expensive than the rest?Well this can of paint righthere costs $200 a gallonand this can cost $2,000 a gallon.How can that be?These colors to the nakedeye are pretty much the same.So what's in this canthat makes it 10 times more than this can?Well, to answer thatwe're gonna pick apartthe chemistry of paint,look at a secret ingredientthat makes certain paints so costly,and figure out what color isreally the most expensive.The answer is pretty surprising.(hip hop beat)Thanks to our friends at ModFindfor sponsoring today'sepisode of "Bumper 2 Bumper".I've got a lot of cars andI've got a lot of bikes,so I'm always on the huntfor some new shiny parts.Isn't that right, baby?Yeah, I know you like tobe spoiled with new parts.What's that?No, you're the best.Oh, you wait til I get home,I'm gonna give you a bath.Oh, sorry.Well, when I'm lookingfor some specific parts,or even if I have some layingaround that I need to sell,I always check out ModFind.ModFind is an automotive marketplaceconnecting enthusiasts around the worldto parts and cars thatthey're looking for.And what's even cooler,they have a kickback programwhere you can make some extra cash.It's easy, all you gotta dois connect your ModFindaccount to your social accountand promote your friend's listing.When they go and sell it youget a kickback of the profit.(clapping) Easy way tomake some dough, baby.So head on over to ModFind.comor click the link in thedescription to download the appand start buying or selling parts today.Now let's get back to some "B2B", ba-baby.So to answer our questionwe need to know the basic chemical makeupin the average can of paint.And the main components inside paintwe're gonna talk about todayare the binders, thesolvents, the fillers,and the pigments.So what do each of those do exactly?Well, a binder is exactlywhat it sounds like.It's a resin that gives thepaint adhesive properties,allowing it to bind to the car's surface.And it basically iswhat makes the paint dryinto a thin film afterbeing sprayed onto the car.Then you can have your solventwhich is used to keepthe paint in liquid formit's sprayed onto the car.Now water-based paints,they still have a bit of solvent in themalbeit a much smaller amountthan solvent-based paints.Now fillers are white orslightly colored powdersof cheap natural mineralslike talc, gypsum, or chalk.And most cheap paints havea lot of filler in them.Finally we have the pigments,and they're typically agranular or powdery substancethat gives the paint it's color.Pigments can be naturalor artificial oxides,metal salts, metal powders,as well as organic pigmentsfor brighter colors.Now if the paint neededto be of higher qualityeach of these basicingredients would be madefrom a higher quality material.For example,binders in a higher quality paintusually are resins that are urethane-basedrather than acrylic-basedbecause they're moredurable and chip resistant.Now in the auto world thereare two main types of paint;solvent-based paintsand water-based paints.And regardless of whichone we're talking about,they share many of the same ingredients.Now our $200 paint herehas a higher percentage of filler in it.The filming agent is cheaperso it'll probably degrade fasterand the pigment will fade quicker.It also has a solvent-based paintwhich is cheaper to produce.Now up until the early 2000s,nearly all car manufacturerswere using solvent-based paints.Today it's the complete opposite.Nearly all new paint jobsare using water-based paints.So why are the paint companiesswitching into water-based paintseven though it's moreexpensive to produce?Water-based paints contain less VOCs.Those are called volatileorganic compounds.Paints with higher VOCswere known to have these strong smellsthat kind of pretty much got you high.And so when you worked withthem they're pretty dangerous.And aside from thesolvent content dropping,water-based paints areactually more durable.Now another advantageof water-based paintsincludes they're easierfor color matching,which is especially importantduring refinishing andblending application.And also they have morevivid and cleaner huesthan solvent-based paints.And all of these upgrades in the paintmeant that water-basedpaints costs on average55 cents more per ounce.Now a gallon of paint, that's 128 ounces.So switching from solventto water-based paintneeds an increase in costs of about $70.But we have an increasein cost about tenfold.So what's going on with these twothat makes them so different?Well we're gonna get to that.Now water-based paints,they're nice and all,but they do create some trouble.This never ending quest by car companieshas advanced so far in recent yearsresulting in so manydifferent shades and finishes.There are just too manycolors being made now.So paint shops have neededto get very scientificwhen figuring out whatthe exact shade a car is.So to remedy thispaint shops have startedto using spectrometers.Welcome to Jerry's Spectrometer Shop.We got spectrometers of all kinds.We've got IR spectrometers.Do you know how much oneof these things cost?Probably not but we're slashing prices.Come on down, we'll give you a good deal.(jazzy music)So in body shops that aredoing lots of paint repair.in order to color match thepaint as best as possible,they use a type of spectrometercalled a spectrophotometer.So they take a spectrophotometer,they slap it up against the car,and it takes a reading.Some of that light willbe absorbed by the paintand the rest will bounce off.Well the part that bounces off,it strikes the detectorinside that spectromphotometerand it senses what lightis being transmittedand then converts that into a color codeand therefore a paint code.So that's pretty coolif you're interested inmatching a very specific paint,but it doesn't tell you allthat much on a chemical level.So I took some samplesof our expensive and our cheap paint hereand I had them sent off to be analyzedby energy dispersive x-ray spectroscopy.Meaning it can tell uswhat inorganic elementson the periodic tableare inside the paint.So the X axis represents energyand the Y axis representsthe number of counts.So when we compare our two paintswe can see the expensive painthas sodium, magnesium,sulfur, barium, and copper.This method not only tells uswhat elements are in the sample,but how much of each element.You can see right here in the cheap paintwe have 2.11% aluminum,while the expensive paintwe have 3.14% aluminum.The higher the peak, the bigger the count,the more of that elementis inside your sample.So we just talked about abunch of paint chemistry.That's all great and all,but I want to know whatmakes this stuff expensive?Where the paint really gets costlyis in the pigments that's used.Now pigments are finelyground solid particlesthat are mixed into liquid solutionsthat give most plastic inksand paints their color.Now white is usually madefrom titanium dioxideand black is sourced from carbon.Now red is usually themost expensive basic colorbecause it's made of an organic compoundand comes from red ochre,a natural clay earth pigmentthat gets its red tent froma mineral called hematite,which FE2O3 for my chemistry boys,and that is dehydrated iron oxide.The need to mind this clayis what makes red aninherently expensive color,which adds a pricey stop inthe manufacturing process.So when car brands need tomake a special paint colorthe production processcan be very complex,and as a result be quiteexpensive to produce.For example,Lexus has a color called structural blueand that actually has noblue pigment in it at all.(hip hop beat)It was inspired by theAmerican morpho butterflybecause its wings look like they're blueexcept it doesn't haveany blue on its wings.Instead, the color blueas seen by the human eyeis created by a light interferenceon the microscopiclattice surface structureof the butterfly's wings.Lexus wanted to emulate that effect,so they took colorless particlesof aluminum and zinc sulfideand back encoated them inmultiple layers onto a film.The multi-layer process thatLexus uses on the particlesis what reflects the visible lightto create a jewel-like blue color.This then goes througha 12-step production process that involvesstripping the multi-layerstructure from the film,drying it, grounding it into flakes,and then heat treating it.And after all of thisLexus now has the desired pigmentfor their structural blue paint.Now the final product allows the carto cast detailed shadows ofthe body in broad daylightbut also appear as if itwas glowing blue at night.Now I know I just quickly explainedthat whole entire process,but it took Lexus 15 yearsto refine that processto achieve its final paint product.(jazzy hip hop beat)Now let's take a lookat this $2,000 a gallon paint right here.This is from a paintcompany called Glasuritand the paint code is 3R7,also known as silver liquid metal paintand it's used on the Porsche 918 Spyder.(engine revving)(tires screeching)And this paint costs a lot ofmoney for two main reasons.The first is that it'sfrom the Glasurit 90 line.This is the highest tierpaint offered by the company,meaning all the ingredients are top shelf.If we're talking sodaanalogies, it's like Dr. Pepper,and the cheaper paints,they're like Professor Pepper.Get Professor Pepper, we have 24 flavors.Now the second reasonis because of their special pearl tonerused to make the silverpigment super reflective.Now the pearl toner is madeof finely ground flakesmade from natural iridescent micawhich are coated in metal oxides.And what is really crazyis that this paint is just onepart of a multi-step processthat ends up costing you $64,000.So in the simplest terms,this paint is worth $2,000because it uses higher quality materialsthan this regular old $200 one.Is $2,000 worth it for a gallonof pretty much basically silver paint?I have half a pint here.We didn't buy a full gallonbecause we didn't have$2,000 to spend on it,but we spent about $150bucks on half a pint.I have this extra paintand we don't know what to do with it.We sent it off for someanalysis, we have some more.What do you think we should paint with it?Thank you guys for watching.Follow us on Instagramat Donut @donutmedia.Follow me @jeremiahburton.Til next week.Bye for now.