The Future of Display Technology: A Tour of Samsung Display's Booth at CES

As I walked through the Samsung Display booth, I was struck by the sheer scale and innovation on display. The company's latest QD OLED panel technology is being hailed as a game-changer for the industry, and it's easy to see why. Behind me, this Flanders Scientific 55-inch master monitor is just one example of the high-end equipment that professionals will be using to work with these new panels. With its 31.5-inch version on the way, I'm eager to get my hands on both sizes and see how they perform.

One of the key benefits of QD OLED is its ability to produce accurate color across a wide range of angles. This is particularly important for professionals who need to work with precise color accuracy, whether it's in post-production or content creation. The fact that Hollywood colorists and HDR graders will be using these panels in their mastering suites suggests that the industry is finally starting to recognize the importance of accurate color representation.

But what really sets QD OLED apart is its ability to produce extremely high brightness levels. Samsung claims that these new panels can reach 3,000 nits, which is a significant increase from previous models. This means that content creators will be able to push their work to new heights in terms of vibrancy and color depth.

Another key benefit of QD OLED is its ability to produce stunning off-angle viewing. Unlike traditional OLED panels, which can suffer from reduced brightness and color accuracy when viewed at angles, QD OLED maintains its performance even when multiple people are gathered around the screen. This makes it an ideal choice for applications such as cinema screenings or large-scale events.

But what about color fringing? In the past, some critics have argued that QD OLED can suffer from this issue, particularly in certain lighting conditions. However, Samsung has developed a new Pico inkjet printing process that allows them to print materials with exacting precision, resulting in panels that have reduced or even eliminated color fringing.

This means that content creators will no longer need to worry about subtle variations in color accuracy around black text on a white background. And with the panel technology capable of reaching 160 PPI, pixels are so tiny and dense that this issue becomes a thing of the past.

What does this mean for consumers? While we're not seeing these high-end features yet in consumer displays, it's likely that future models will start to incorporate more advanced technologies like QD OLED. And with Samsung Display on the case, I'm excited to see how close they'll get to 3,000 nits of brightness.

But what about partnerships and implementation? As with any display technology, it's not just the manufacturer who matters – it's also their partners and the electronics companies that put these displays into consumer products. Samsung Display has already partnered with a range of companies to implement these new panels, but it remains to be seen how they'll actually get these features onto consumer devices.

One thing is certain, however: when these high-end displays do arrive, they're going to make a big impact on the industry. And as someone who's always been fascinated by the intersection of technology and art, I'm excited to see where this new display technology takes us.

"WEBVTTKind: captionsLanguage: enHow do you make the most celebrated monor display technology even better you make it brighter ofcourse welcome back everyone I'm Caleb Denison and we are at the Samsung Display booth at CES  where we're having a look at what's new with QD OLED and while the brightness is the headline  there's actually a whole lot more going on here but of course we're going to go ahead and start  with the brightness piece okay so here's the what Samsung Display has optimized and evolved its QD  OLED display technology to be brighter than it was before and now they say that it can reach  up to 3,000 nits Peak brightness that would be from a 3% window and full field white it could  be up to 300 nits now that's a significant Leap Forward and it sounds a lot like the brightness  claims that we're hearing of the competing OLED technology ology but uh there's a little bit  more to it than that and part of that has to do with the how they achieve that first though take  a look at the difference as a reminder the 2023 version of QD OLED got up to about 2100 nits so  a zoom up to 3,000 nits is indeed significant significant enough to be very visible as you  can see in this demonstration here now when we talk about that kind of brightness we're  talking about white brightness right we'll get into the color brightness stuff in just a little  bit but I get ahead of myself first let's talk about how they managed to do it Samsung tells  me they have developed a new driving technology it's an algorithm and driving technology that  basically drives the panel to higher brightness through better efficiency so if you think about  TV brands when they get a hold of a panel they put a processor in front of it right uh we know  that Samsung has its processors and Sony has its processors for QD OLED TVs but after that  processor is done doing what it needs to do it sends instructions to a display driver and in a  QD OLED panel that's one chip that has the job of telling what each of the pixels needs to do  now in the past they were actually working on the Silicon itself to try and optimize its performance  now they can basically update things with software in order to get more brightness performance from  the exact same panel and another benefit of this is efficiency the demonstration that you see here  pits a wed against a Samsung on QD OLED down here what you're seeing is a thermal imaging  of what's happening on the screen and it tells a pretty telling story if you look at the hottest  area of the candle in the screen here you can see that represented on the thermal imaging here and  if we take a look here as this sits for a while this is going to zoom up to almost 90° C while  this here is going to sit comfortably around 50 or 55° C that is a remarkable difference  if I put my hand up to this screen I can feel it is quite hot and when I move over to the QD  OLED it is noticeably cooler than that there's still some warmth coming out there but it is not  nearly as hot as the wed what does that mean why is that happening well in the case of the  wed I am told that it is basically overdriving the circuit and to achieve its high brightness  and when it overdrives that circuit that's where you get all of that heat it's blasting that white  OLED to get that brightness here with the new uh AI algorithm and driving technology they're able  to achieve the brightness without actually having to overdrive the circuit uh which means you have  better efficiency but also a whole lot less heat coming off this TV but it's not just about that  white brightness you know where we measure a white window on the screen to determine the  peak white brightness of a TV although that is a standard as I've said before one of the appeals  of QD OLED is its color brightness which is pretty well represented in this particular demonstration  here again we have a conventional OLED on the left and QD OLED on the right and what you'll notice is  that the red appears to be significantly brighter now it is said that the color brightness from CED  is capable of ranging up to 2,000 nits which is a significant number and part of the reason that  it can do that is because it doesn't rely on a white sub pixel in order to achieve brightness but  here's the thing color brightness the chrominance of something is easily perceivable by the human  eye so even without those measurements you can tell very clearly that this red appears to be  much brighter than this red over here and some of that comes from the color Purity as well but  all of that horsepower all that color brightness the specs it's very impressive but it's kind of  meaningless unless there's also some accuracy to go along with it Samsung Display is making  a big deal about color accuracy as well they've achieved several panone certifications which is  a big step towards recognition of color accuracy but if you need even more proof that the industry  is accepting this as a standard look behind me this is a Flander scientific 55 in and soon to  be out 31.5 in mastering monitor think similar to the Sony BVM X300 uh and that it's something that  Hollywood colorists and uh HDR graders would use in their mastering Suites to make huge Productions  they're going to be able to do this on CU OLED and one of the benefits there is that the off angle  viewing is awesome so as people crowd around these monitors the directors and the producers are all  seeing the same thing as the color grader there's another key element here that I know a lot of you  will be very interested to hear about we've talked mostly about TVs but as we know QD OLED is being  used in a lot of PC monitors and laptop displays one of the few complaints about QD OLED in the  past has been around color fringing there are some very limited cases in which you might see a  little bit of color fringing around black text on a white background some have criticized it as not  being exacting enough for high value production work that is is all changing now Samsung Display  has developed a new Pico inkjet printing process that actually prints the materials for the Q OLED  panels uh so exacting that their Landing zone is less than the width of a human hair what does that  mean well it means at scale they can produce uh monitors that have moved from 110 PPI to  140 PPI and though we're not seeing it in any uh uh consumer displays yet 160 PP is also on  the way what that means is that the pixels are so tiny and so dense that you'll no longer have  to worry about that color fringing stuff so not just good for content uh enjoyment but also for  Content creation it's going to be just as good for standard workflow as it is for enjoyment so  that's a little tour of the Samsung Display Booth showing off their innovations and QD OLED panels  but I wanted to come back here because I have one parting thought to share with you uh just as  we have talked about with other display arms and their relationships with the electronics companies  that make the products that their display panels go into we're seeing a similar situation here with  Samsung Display and their partners that Implement those displays so while they talk about this thing  being able to go up to 3,000 nits the panel technology is indeed capable of doing that but  uh what Samsung electronics and Sony and maybe Dell for instance decide to do once they put it  into consumer products is their business and as we know they tend to cap the brightness a little  bit likely due to prevent the risk of burn in and also to increase the longevity of those displays  so again while we're talking about the capability of this panel getting to 3,000 nits in a 3% window  or 300 nits with full field white we should not expect that to be duplicated in say Samsung's s95  D or s90d uh consumer televisions this year I am however very curious to see how close they  will get I think they're going to tip the 2500 nit mark which is not insignificant growth from  prior year of course that's all down the road we'll get into that fun stuff once I get these  TVs in and I get to test them for now that's it from the Samsung Display Booth I hope you  had a great time I hope you enjoyed the video if you did do me a favor smash it with a like also  subscribe and hit that notification bell so you see all the great CES content we're coming out  with I'll see you on the next one and until then here's two other videos I think you might like\n"