**The iPhone 13 Pro Max: A Powerhouse of Features**

The iPhone 13 Pro Max is a significant upgrade from its predecessors, boasting an impressive array of features that will surely tantalize users. One of the most notable advancements is the camera system, which has been significantly improved to focus faster and capture better shots in low light conditions. This is made possible by the increased aperture of the ultra-wide lens, allowing more light to enter the camera. As a result, photos and videos taken with the iPhone 13 Pro Max will exhibit less noise and grain, making them look more polished and refined.

Another exciting feature is photographic styles, which offers a more subtle and intelligent alternative to traditional filters. Unlike traditional filters that can apply an entire aesthetic to a photo at once, photographic styles allow for more nuanced and customizable approaches. Users can choose from various styles, including Standard, Vibrant, Rich Contrast, Warm, and Cool, each of which subtly alters the look and feel of the image. This feature is particularly appealing to those who want to capture specific moods or atmospheres in their photography.

**Battery Life: The Ultimate Game-Changer**

For many users, battery life has long been a significant concern when it comes to smartphones. Fortunately, the iPhone 13 Pro Max has taken significant strides in this area, boasting the longest-lasting battery that Apple has ever installed in an iPhone. According to Apple's claims, users can expect about an hour and a half of improved typical usage from the new phone. However, early benchmarks have revealed that the iPhone 13 Pro Max can last for an impressive 10 hours or more of constant screen use, surpassing even the previous record holder by a significant margin.

This newfound battery life is particularly welcome news for those who rely on their smartphones for extended periods throughout the day. Whether it's for work, entertainment, or communication, the iPhone 13 Pro Max is now capable of keeping up with demanding usage patterns without needing to be charged constantly. This makes it an ideal choice for anyone who wants a smartphone that can keep pace with their active lifestyle.

**ProRes Video: A Breakthrough in Quality**

While many of the new features on the iPhone 13 Pro Max are exciting, one aspect of the camera system is generating significant anticipation among videographers and content creators. ProRes, Apple's high-end video codec, has been introduced for the first time on an iPhone, promising to deliver unparalleled video quality straight from the device. By leveraging ProRes, users can capture stunning footage with reduced noise and improved color accuracy, making it ideal for professionals and enthusiasts alike.

However, it's worth noting that ProRes video is not available at launch, and Apple has announced that it will be rolled out in a future software update soon. Until then, videographers will have to rely on alternative methods of achieving high-quality footage from their iPhone. Nonetheless, the promise of ProRes on the iPhone 13 Pro Max has already generated significant buzz among professionals, who are eager to explore the potential of this cutting-edge technology.

**Cinematic Mode: A Revolutionary Approach to Portrait Photography**

Last but not least, there's Cinematic Mode, a feature that has been generating considerable excitement in recent weeks. This innovative approach to portrait photography allows for a level of depth and nuance that was previously unimaginable on an iPhone. By combining advanced algorithms with sophisticated camera technology, Cinematic Mode enables users to capture stunning footage with blurred backgrounds and focused subjects, creating a cinematic effect that's hard to replicate with traditional smartphones.

One of the most impressive aspects of Cinematic Mode is its ability to handle complex facial features, such as those found in animals or people with unusual facial shapes. In our testing, we found that the feature performed admirably, keeping faces sharp and focused while subtly blurring out the background. With Cinematic Mode, users can now create stunning portraits and videos that rival professional cinematography, making it an essential tool for anyone serious about capturing high-quality content.

Overall, the iPhone 13 Pro Max is a powerhouse of features that promises to revolutionize smartphone photography and videography. From improved camera capabilities to extended battery life, photographic styles, ProRes video, and Cinematic Mode, this phone has something to offer everyone who's eager to take their mobile photography to the next level.

"WEBVTTKind: captionsLanguage: enthis is the new iphone 13 pro max and i'm going to show you all of its best new features welcome everybody to apple insider it is andrew here and you can find me on twitter at andrew underscore osu and the iphone 13 pro max as well as the rest of the iphone 13 lineup is now available and i'm going to walk you through the best features that you can find on the iphone 13 pro max these aren't all exclusive features to the iphone 13 pro max but they're the ones that i think are most important if you're choosing apple's biggest iphone let's go ahead and start with that new tele lens that's right our first top new feature is the tele lens of the iphone 13 pro max coming from the iphone 12 pro max apple had a two and a half times optical zoom lens on the iphone 12 pro max but with the iphone 13 pro max apple has upgraded to a three times optical zoom lens that's a definite increase allowing you to get even closer to your shot and combined with its smart intelligence you can get digital zoom now all the way up to 15 times zoom looking at the entire optical range now an iphone 13 pro max has six times optical range from zooming all the way out to all the way in our next top new feature has to be the display so the iphone 13 pro max is still rocking a gorgeous 6.7 inch liquid retina pro xdr display but it's also now a pro motion display pro motion is apple's marketing term for a high frame rate display combined with the a15 bionic processor this display is able to ramp up to 120 hertz which is a very high refresh rate when something is going on if i'm just staring at my phone it's not going to be at 120 hertz but as soon as i start swiping through my home screens or i start swiping through an article on apple insider it ramps that display up to that 120 refreshes a second and it looks so much nicer just feels smoother and more responsive as you interact with the display and because it can lower the frame rate the rest of the time it doesn't trash your battery other changes to the display include a new brighter display before you had typical average brightness about 800 nits if you were outside but now it can go all the way up to a thousand nits when you're in that brighter sunlight so it makes it easier to see your screen while you're in brighter scenarios it still has 1200 peak brightness nits though when you're watching hdr content like that w vision that you can record with the new cameras uh on top of that we also have a smaller notch the notch has decreased in size now uh it's smaller left and right though it does stick out a tiny bit more but just overall a smaller notch which is something some people have been clamoring for next top feature is storage a lot of users who opt for the iphone 13 pro max or even the iphone 12 pro max they're looking for just the highest end iphone possible and with the iphone 13 pro max you can get up to one terabyte of storage space now i mean that makes sense because things are taking up more room on our phones apps are getting a little bit bigger in size and if you're recording something in pro res video man it's going to eat up storage pretty quickly apple doesn't even allow pro recording if you have 125 gigs of storage or less so you have to have the 256 512 or one terabyte options to even record with prores video so having a new one terabyte size is just going to be great if you want to record just really high-end footage on your new iphone before i finish breaking down the new features of the iphone 13 pro max gotta thank our sponsor for this video esr esr has been making some amazing accessories for apple users since 2009 which was 12 years ago 2009 was 12 years ago who knew this did anybody else know that 2009 was 12 years ago geez well they've been doing this since 2009 and of course they've got all the gear that you need to outfit your new iphone 13 whether it's 13 mini 13 pro max and anything in between there's the halo lock car charger this thing is great i use it in my car every single day it works via like magsafe you can just snap your phone on there it'll charge it and hold it and it's even stronger than the magnets in apple's own magnetic car chargers that they sell with magsafe they have cases and screen protectors there's this silicone case here that's just super super smooth and soft on the outside i love it and it's extra protective and they have a clear version as well the sides are like slightly gibby but the black the back of it is nice and solid and of course it supports a magsafe so any of these cases you want to use magsafe accessories magsafe chargers i'm going to throw on a magsafe wallet yeah of course you can do that no problem at all and screen protectors to go with and this little guy here may be one of my favorite accessories that i've ever used with the phone this tiny little halo lock charger pops on the back right and then this little kickstand comes out and it's so cool i mean it's a great little like holder you can like hold your phone while it's charging this way uh but when it's sideways it can prop it up so it's a little stand so if i stand a charger all in one and the thing feels great i mean it's metal this thing is is metal like it's aluminum uh snapshot it and powers up over usbc so magnetic charging pad to go with so whatever you need for your new phone esr has got you covered and i have discount codes for you guys you guys save 10 on these various halo lock accessories 20 on cases there's the discount codes down below in the description esr is also giving away an iphone 13 so if you don't have an iphone 13 and you want to win a free one follow the link down below and enter to try to win one from esr thanks again to esr for sponsoring this video now let's get back to talking about that iphone 13 pro max next top new feature is macro mode apple has unlocked macro photography and videography capabilities on the new iphone 13 pro max you can now use the ultra wide lens to get extremely close to your subject as you get close it can automatically switch into macro mode and let you get incredible shots never before possible with the stock lenses on your phone you can get so close look at the hairs on the back of this bee i shot just a few quick photos in my garden here on launch day and already i'm impressed with how cool these photos look but it doesn't just work with photo you can record a video as well in this super close macro mode so i hope you like how these photos look because i'm pretty confident you're going to see your instagram feed and your twitter feed just full of crazy macro shots up next is the ultra wide lens apple really did a disservice with the iphone 12 pro max its ultra wide lens was my main criticism with the device as a whole it just had a much slower aperture it was an f24 and you really saw the grain and noise in photos and videos that you captured especially when the light dipped down almost at all and you couldn't do things like night mode with the ultra wide lens or even deep fusion um any time i was recording video and it was like mildly dim i just saw so much noise and grain come out in video and it was disappointing to say the least i think a lot of people love the ultra wide lens these stylized photos look incredible but they they suffered from the inferior quality of the ultra wide lens on the iphone 12 pro max but with the iphone 13 pro max apple has increased the aperture going from an f 2.4 to an f 1.8 we have a significantly faster lens here and it lets in a whole lot more light so we're going to get less noise less grain just overall higher sharper images they're going to look much much better i've done a little bit of testing so far and not a ton i'll have a photo compare soon but just in these like early tests the ultra wide lens is a huge step forward it can focus faster because it lets more light in it can do better shots in low light and just overall less noise and grain in photos and videos so if you use the ultra wide lens a lot before you're gonna love it on the 13 pro max let's talk about photographic styles if you like filters or you're not sure about filters photographic styles are a more subtle intelligent form of a filter a filter you would apply after you've shot your photo and it'll apply the same look and feel to the photo as a whole but photographic styles they're set at the time you capture a photo and they can just slightly alter the look so it's not a whole overall filter you're not going to get a black and white filter with this or anything but they're more subtle stylistic choices that you can capture when you're taking the photo you can choose various styles here and you could just leave this set all the time based on your preferred shooting look so there's standard mode just your basic you know natural looking photos there's a vibrant which pulls a lot more color and vibrancy in those photos there's rich contrast which again brings out the contrast more in those photos then there's warm and there is cool you can pretty much tell what those two do you can even see the adjustments apple's applying here and you can control them yourself so if you want to you know increase or decrease the effect by a little bit you can do so and have that set in there and every time you take a photo it's going to have your photographic style applied i love this this feels like a very pro feature that is coming into all of the apple's new iphones what about battery life battery life may be the biggest new feature coming to iphone 13 this year and even more so for the 13 pro max this is the longest lasting battery that apple has ever put in an iphone it's kind of absurd how much longer you're getting usage wise uh apple says you can get about an hour and a half or so of improved typical usage but we're seeing a big number increase over the iphone 12 pro max especially over the iphone 13 pro this is just the best battery life that you're going to get in an iphone so if battery life is important to you then the iphone 13 pro max is the one you want to get we even saw early benchmarks coming in and dang it is impressive the iphone 13 pro max beat all the records in these benchmarks lasting for i think like 10 hours like nine hours like 52 minutes way above anything else over almost two hours more just constant screen use than the iphone 13 pro so yeah the battery life here is no joke if you want great battery life then you have to go with the iphone 13 pro max up next in our list of best new features is prores unfortunately we can't vouch for how good prores video is here but when apple introduced the iphone 12 pros it introduced something called pro raw for photography this really advanced raw photo with all these effects built into it it was going to give you the best possible photos from your iphone but with the iphone 13 pro max we are seeing pro res for video so pro is apple high end video codec and it's similarly going to allow you to pull out the best details and the highest quality video straight from your iphone unfortunately this is not available at launch and apple says it will be coming in a future software update soon so stay tuned because we'll have more about prores video when apple releases it our last new feature to talk about here on the iphone 13 pro max is cinematic mode there was a lot of talk about cinematic mode ahead of the release of the new phone and it looked pretty impressive but there was also some big details with it there was sometimes like hair getting chopped out or weird things something missing a nose but i really wanted to test it for myself so i did i ran out and i tested i tested on my animals even which i thought was going to be a harder test but shooting my dog my cat and even one of our bunnies with odd shaped faces cinematic mode did an excellent job of keeping their faces in focus but blurring out the rest of the scene it looks really cool you can turn off the effect afterward you can adjust the amount of background blur it's basically like portrait mode but for video and if you want to see more examples of how cinematic mode looks well you're looking at it this whole video a-roll of me talking to you on camera this is shot in cinematic mode what do you think does it does it look real enough does it look too hokey let me know about cinematic mode and the rest of these top features over on twitter at andrew underscore osu and stay tuned we've got a whole lot more coming on the new iphone line very soon youthis is the new iphone 13 pro max and i'm going to show you all of its best new features welcome everybody to apple insider it is andrew here and you can find me on twitter at andrew underscore osu and the iphone 13 pro max as well as the rest of the iphone 13 lineup is now available and i'm going to walk you through the best features that you can find on the iphone 13 pro max these aren't all exclusive features to the iphone 13 pro max but they're the ones that i think are most important if you're choosing apple's biggest iphone let's go ahead and start with that new tele lens that's right our first top new feature is the tele lens of the iphone 13 pro max coming from the iphone 12 pro max apple had a two and a half times optical zoom lens on the iphone 12 pro max but with the iphone 13 pro max apple has upgraded to a three times optical zoom lens that's a definite increase allowing you to get even closer to your shot and combined with its smart intelligence you can get digital zoom now all the way up to 15 times zoom looking at the entire optical range now an iphone 13 pro max has six times optical range from zooming all the way out to all the way in our next top new feature has to be the display so the iphone 13 pro max is still rocking a gorgeous 6.7 inch liquid retina pro xdr display but it's also now a pro motion display pro motion is apple's marketing term for a high frame rate display combined with the a15 bionic processor this display is able to ramp up to 120 hertz which is a very high refresh rate when something is going on if i'm just staring at my phone it's not going to be at 120 hertz but as soon as i start swiping through my home screens or i start swiping through an article on apple insider it ramps that display up to that 120 refreshes a second and it looks so much nicer just feels smoother and more responsive as you interact with the display and because it can lower the frame rate the rest of the time it doesn't trash your battery other changes to the display include a new brighter display before you had typical average brightness about 800 nits if you were outside but now it can go all the way up to a thousand nits when you're in that brighter sunlight so it makes it easier to see your screen while you're in brighter scenarios it still has 1200 peak brightness nits though when you're watching hdr content like that w vision that you can record with the new cameras uh on top of that we also have a smaller notch the notch has decreased in size now uh it's smaller left and right though it does stick out a tiny bit more but just overall a smaller notch which is something some people have been clamoring for next top feature is storage a lot of users who opt for the iphone 13 pro max or even the iphone 12 pro max they're looking for just the highest end iphone possible and with the iphone 13 pro max you can get up to one terabyte of storage space now i mean that makes sense because things are taking up more room on our phones apps are getting a little bit bigger in size and if you're recording something in pro res video man it's going to eat up storage pretty quickly apple doesn't even allow pro recording if you have 125 gigs of storage or less so you have to have the 256 512 or one terabyte options to even record with prores video so having a new one terabyte size is just going to be great if you want to record just really high-end footage on your new iphone before i finish breaking down the new features of the iphone 13 pro max gotta thank our sponsor for this video esr esr has been making some amazing accessories for apple users since 2009 which was 12 years ago 2009 was 12 years ago who knew this did anybody else know that 2009 was 12 years ago geez well they've been doing this since 2009 and of course they've got all the gear that you need to outfit your new iphone 13 whether it's 13 mini 13 pro max and anything in between there's the halo lock car charger this thing is great i use it in my car every single day it works via like magsafe you can just snap your phone on there it'll charge it and hold it and it's even stronger than the magnets in apple's own magnetic car chargers that they sell with magsafe they have cases and screen protectors there's this silicone case here that's just super super smooth and soft on the outside i love it and it's extra protective and they have a clear version as well the sides are like slightly gibby but the black the back of it is nice and solid and of course it supports a magsafe so any of these cases you want to use magsafe accessories magsafe chargers i'm going to throw on a magsafe wallet yeah of course you can do that no problem at all and screen protectors to go with and this little guy here may be one of my favorite accessories that i've ever used with the phone this tiny little halo lock charger pops on the back right and then this little kickstand comes out and it's so cool i mean it's a great little like holder you can like hold your phone while it's charging this way uh but when it's sideways it can prop it up so it's a little stand so if i stand a charger all in one and the thing feels great i mean it's metal this thing is is metal like it's aluminum uh snapshot it and powers up over usbc so magnetic charging pad to go with so whatever you need for your new phone esr has got you covered and i have discount codes for you guys you guys save 10 on these various halo lock accessories 20 on cases there's the discount codes down below in the description esr is also giving away an iphone 13 so if you don't have an iphone 13 and you want to win a free one follow the link down below and enter to try to win one from esr thanks again to esr for sponsoring this video now let's get back to talking about that iphone 13 pro max next top new feature is macro mode apple has unlocked macro photography and videography capabilities on the new iphone 13 pro max you can now use the ultra wide lens to get extremely close to your subject as you get close it can automatically switch into macro mode and let you get incredible shots never before possible with the stock lenses on your phone you can get so close look at the hairs on the back of this bee i shot just a few quick photos in my garden here on launch day and already i'm impressed with how cool these photos look but it doesn't just work with photo you can record a video as well in this super close macro mode so i hope you like how these photos look because i'm pretty confident you're going to see your instagram feed and your twitter feed just full of crazy macro shots up next is the ultra wide lens apple really did a disservice with the iphone 12 pro max its ultra wide lens was my main criticism with the device as a whole it just had a much slower aperture it was an f24 and you really saw the grain and noise in photos and videos that you captured especially when the light dipped down almost at all and you couldn't do things like night mode with the ultra wide lens or even deep fusion um any time i was recording video and it was like mildly dim i just saw so much noise and grain come out in video and it was disappointing to say the least i think a lot of people love the ultra wide lens these stylized photos look incredible but they they suffered from the inferior quality of the ultra wide lens on the iphone 12 pro max but with the iphone 13 pro max apple has increased the aperture going from an f 2.4 to an f 1.8 we have a significantly faster lens here and it lets in a whole lot more light so we're going to get less noise less grain just overall higher sharper images they're going to look much much better i've done a little bit of testing so far and not a ton i'll have a photo compare soon but just in these like early tests the ultra wide lens is a huge step forward it can focus faster because it lets more light in it can do better shots in low light and just overall less noise and grain in photos and videos so if you use the ultra wide lens a lot before you're gonna love it on the 13 pro max let's talk about photographic styles if you like filters or you're not sure about filters photographic styles are a more subtle intelligent form of a filter a filter you would apply after you've shot your photo and it'll apply the same look and feel to the photo as a whole but photographic styles they're set at the time you capture a photo and they can just slightly alter the look so it's not a whole overall filter you're not going to get a black and white filter with this or anything but they're more subtle stylistic choices that you can capture when you're taking the photo you can choose various styles here and you could just leave this set all the time based on your preferred shooting look so there's standard mode just your basic you know natural looking photos there's a vibrant which pulls a lot more color and vibrancy in those photos there's rich contrast which again brings out the contrast more in those photos then there's warm and there is cool you can pretty much tell what those two do you can even see the adjustments apple's applying here and you can control them yourself so if you want to you know increase or decrease the effect by a little bit you can do so and have that set in there and every time you take a photo it's going to have your photographic style applied i love this this feels like a very pro feature that is coming into all of the apple's new iphones what about battery life battery life may be the biggest new feature coming to iphone 13 this year and even more so for the 13 pro max this is the longest lasting battery that apple has ever put in an iphone it's kind of absurd how much longer you're getting usage wise uh apple says you can get about an hour and a half or so of improved typical usage but we're seeing a big number increase over the iphone 12 pro max especially over the iphone 13 pro this is just the best battery life that you're going to get in an iphone so if battery life is important to you then the iphone 13 pro max is the one you want to get we even saw early benchmarks coming in and dang it is impressive the iphone 13 pro max beat all the records in these benchmarks lasting for i think like 10 hours like nine hours like 52 minutes way above anything else over almost two hours more just constant screen use than the iphone 13 pro so yeah the battery life here is no joke if you want great battery life then you have to go with the iphone 13 pro max up next in our list of best new features is prores unfortunately we can't vouch for how good prores video is here but when apple introduced the iphone 12 pros it introduced something called pro raw for photography this really advanced raw photo with all these effects built into it it was going to give you the best possible photos from your iphone but with the iphone 13 pro max we are seeing pro res for video so pro is apple high end video codec and it's similarly going to allow you to pull out the best details and the highest quality video straight from your iphone unfortunately this is not available at launch and apple says it will be coming in a future software update soon so stay tuned because we'll have more about prores video when apple releases it our last new feature to talk about here on the iphone 13 pro max is cinematic mode there was a lot of talk about cinematic mode ahead of the release of the new phone and it looked pretty impressive but there was also some big details with it there was sometimes like hair getting chopped out or weird things something missing a nose but i really wanted to test it for myself so i did i ran out and i tested i tested on my animals even which i thought was going to be a harder test but shooting my dog my cat and even one of our bunnies with odd shaped faces cinematic mode did an excellent job of keeping their faces in focus but blurring out the rest of the scene it looks really cool you can turn off the effect afterward you can adjust the amount of background blur it's basically like portrait mode but for video and if you want to see more examples of how cinematic mode looks well you're looking at it this whole video a-roll of me talking to you on camera this is shot in cinematic mode what do you think does it does it look real enough does it look too hokey let me know about cinematic mode and the rest of these top features over on twitter at andrew underscore osu and stay tuned we've got a whole lot more coming on the new iphone line very soon you\n"