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The Kind and Language of Automotive Heritage

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A Personal Story of Passion and Inheritance

This is my Dodge Viper. My grandma gave it to me when I was maybe five years old. Ever since then, it's been my definition of what a sports car is.

Reflections on the Color Red

I was writing "Up to Speed" on the Viper when something occurred to me - Why red? A question that has sparked curiosity and led me to seek advice from my boss. He offered some valuable insights during our conversation.

A Word of Advice from My Boss

"You have a great content," he said, "but you need to think about your narrative structure." His words of encouragement have motivated me to share my thoughts on why the Dodge Viper is red.

WEBVTTKind: captionsLanguage: en- This is my Dodge Viper.My grandma gave it to me whenI was maybe five years old.Ever since then, it's been my definitionof what a sports car is.I was writing the Up to Speed on the Viperwhen something occurred to me.Why red?I asked my boss for some writing advice,and he said, "You'rea funny writer, Nolan."Go forth and write about it."You do well, and we'llmake your funny video."To me, red means fast.It's the quintessentialcolor of a sports car.It's the national racing color of Italy.You know, like the mostpassionate people there are.But every country has acolor for their race cars.You got British racinggreen, Germany is silver,America is white and blue.So why didn't Prince write abouta little white and blue Corvette?♪ Little Red Corvette. ♪Apparently we got to go back to 1907.I guess there was this newspaper in Paris,they wanna make some news,and they challenged thewhole world to a big race.There.- We ask this questionof car manufacturersin France and abroad.Is there anyone whowill undertake to travelthis summer from Pekingto Paris by automobile?Whoever he is, he willcertainly deserve to havehis name spoken as abyword in the four quartersof the Earth.(laughing)- Five cars showed up,which is not surprising,because it's 1907, and there's probablyfive cars in the world.Also racing cars is a pretty new concept.The Italian entry was an Itala Mod,which made a massive 45 horsepower.Actually for 1907 that's kind of a lot.The Itala Mod alsosported a brand new coatof scarlet red paint.Red's actually a really practical choicefor a long-distance race because one,people can spot you ifyou fall off a cliff;and two, it was the cheapest.The reason it's so cheapis 'cause the pigmentwe use to make it isliterally in the dirt.It's dirt cheap. (laughs)Anyway, it was like 9,000 miles to Paris.They had a full tank of gas,half pack of cigarettes,it's dark, and they're wearing sunglasses.- Hit it.(screaching tires)- And hit it they did.Didn't even matter if there were no roadsand that no car had evermade the journey before.It sounds impossible,but the scrappy Italiansmade it to Paris.They completed the trek in 61 daysand beat the second-placeteam by one hour.Over 9,000 miles.Over two months.The margin of victory wasdecided by 60 minutes.That's incredible.I thought this was even more impressivewhen I learned that theItalians actually went toMoscow for a little bit,hung out with some Czars,then came back down."It's been a great time over here, Vlad."Thanks for the vodka and Rasputin;and I'll see you later, dude."♪ Rah rah Rasputin loverof the Russian queen. ♪The team returned home as heroes,and in recognition of theirmonumental achievement,Italy adopted Rossa Corsa Redas their national Motorsport color,the same color as theirItala Mod race car.It's the same color asFerraris, Maserattis,and Alfa Romeos.All the Italian cars they use this color.But red doesn't just mean Italian to me.My Viper's red; it's not Italian.Pumphrey's face is red,and he's not Italian.So what's the deal?The fact is red bringsmany emotions with it.That's not justconjecture; that's science.Countless studies have found that redhas a measurable effecton the human brain.One study found thatif a team or competitoris wearing red, they standa better chance of winning.That's not just limited to people either.In many species of primates,red facial markingsare a sign of dominanceand key to finding a mate.What's up lady apes?Researchers asked men torate a woman's attractivenesson a scale, and women wearing redwere perceived as more attractive.If fact, the women didn'teven have to be wearing red.Her picture could bein a red picture frame,and that was enough.Look at the frame on that one.Studies have also shown that red isintrinsically threateningand pretty much means danger.Researchers found that small monkeyswere far less likely toeat food given to themby people wearing red asopposed to green or blue.Which makes sense, because in the wild,red plants are poisonous,red bugs try to sting you,and if there's a lot ofred coming out of you,you're probably gonna dieRed also has greathistorical significance.There's this cave in Francewhere 2,500 years agocavemen were making paintings ofdeer, horses, and woolymammoths with red clay paint.In ancient Egypt, red was a symbol of lifeand health and victory.They used to paintthemselves red for festivalsand wear red jewelry.So why is red the ultimatecolor for a sports car?I think it's 'causeeverything we see in redwe can also see in a sports car.Like a sports car can be dangerous.It can be threatening.But can have a romanticquality to it as well.A sports car can be sexy.We use words like attractive and elegantand go so far to say thata car has a personality.You also feel genuine passionwhen you're behind the wheel.There's such a wide spectrumof what red can mean,and depending on thecontext, red works foralmost any emotion.A sports car evokes morefeeling than any other car.Red heightens whateverfeatures are already in the carthanks to psychology bakedinto our subconsciousand a collective memory of our past.It's the ultimate colorfor the ultimate car.Remember to like, comment,subscribe, and share.Hope you guys like the show.We're gonna be doing it every week.This show answers the questionsyou never thought to ask.Whatever happened to Pontiac?Where'd racing stripes come from?What are some questionsI can't even think of?What makes you go, "Hmmm"?That's kind of weird.We'll figure it out together.