The Power of Promotional Engineering: Understanding the Strategy Behind Cold Emailing

As I sat down to record this video, I couldn't help but think about how much importance lies in understanding the strategy behind cold emailing. It's a crucial aspect of any business owner's toolkit, and yet, it can be overwhelming to navigate, especially for those new to the game. In this article, we'll dive into the world of promotional engineering and explore what it takes to succeed with cold emailing.

First and foremost, it's essential to understand that promotional engineering is not just about sending out emails; it's a comprehensive strategy that involves understanding your target audience, crafting compelling content, and handling objections effectively. When you're first starting out, it can be tempting to dive into the world of AI-generated content, but the reality is that cold emailing requires more than just automation. You need to have a deep understanding of what makes your product or service unique and how it solves real problems for your potential clients.

For me, promotional engineering has been a game-changer in my business. It's allowed me to tap into the vast pool of potential clients who are waiting for someone like you – an agency owner looking to solve their business challenges with AI solutions. But, I'll let you in on a little secret: it didn't start off as smoothly as it is today. In fact, it took me a while to get the hang of it, but once I did, the results were nothing short of remarkable.

As I reflect on my journey, I realize that there's one crucial aspect that sets successful agencies apart from those who struggle: having a clear understanding of their target audience. When you're targeting people who are hungry for AI solutions, you need to be prepared to show them exactly what they can achieve with your product or service. This means being able to craft compelling content that speaks directly to their pain points and showcasing the results that other clients have achieved.

But, here's the thing: it's not just about the content itself; it's also about how you present it. You need to be able to handle objections effectively, which means being prepared to address common concerns and show your potential clients why your solution is the best fit for them. This requires a deep understanding of human psychology and behavior, as well as the ability to communicate complex ideas in simple terms.

One of the most significant breakthroughs I've experienced in my promotional engineering journey was when I started to focus on building relationships with my target audience. By taking the time to understand their needs, challenges, and pain points, I was able to craft content that resonated deeply with them. This wasn't just about sending out emails; it was about creating a sense of connection and trust that would carry through to the end of the sales process.

Of course, this level of understanding requires a significant amount of effort and dedication, but the payoff is well worth it. When you're able to connect with your target audience on a deep level, you start to see results that are nothing short of remarkable. Potential clients begin to reach out to you, eager to learn more about how you can help them solve their business challenges.

As I look back on my journey, I realize that promotional engineering has been an absolute game-changer for my business. It's allowed me to tap into a vast pool of potential clients who are hungry for AI solutions and to connect with them in a way that was previously impossible. But, it's not just about me; it's also about the people who have watched these videos and taken action on the information they've provided.

So, why do I make these videos? It's a selfish reason, but one that I believe will resonate deeply with you: I'm motivated by self-interest. If I can help agency owners succeed with AI solutions, then I win. And, if you watch this video and take action on the information I've provided, then we both win.

In fact, my goal is to create a community of successful agency owners who are using AI to drive their businesses forward. It's a lofty goal, but one that I believe is achievable when we work together. So, if you're ready to learn how to succeed with promotional engineering and start building the agency of your dreams, then keep watching. The next video is just around the corner.

The Secret to Successful Promotional Engineering: Understanding Your Target Audience

As I sat down to record this video, I couldn't help but think about the importance of understanding your target audience in the world of promotional engineering. It's a crucial aspect that sets successful agencies apart from those who struggle, and yet, it can be overwhelming to navigate, especially for those new to the game.

For me, understanding my target audience has been the key to unlocking my success with promotional engineering. By taking the time to understand their needs, challenges, and pain points, I've been able to craft content that resonates deeply with them. This wasn't just about sending out emails; it was about creating a sense of connection and trust that would carry through to the end of the sales process.

So, how do you go about understanding your target audience? It starts with identifying their pain points and challenges. What are they struggling with in their business? What keeps them up at night? By understanding these pain points, you can craft content that speaks directly to their needs and showcases the results that other clients have achieved.

But, it's not just about identifying their pain points; it's also about understanding their motivations and desires. What drives them? What do they want to achieve in their business? By understanding these motivations and desires, you can create content that resonates deeply with your target audience and speaks directly to their hearts.

Of course, this level of understanding requires a significant amount of effort and dedication, but the payoff is well worth it. When you're able to connect with your target audience on a deep level, you start to see results that are nothing short of remarkable. Potential clients begin to reach out to you, eager to learn more about how you can help them solve their business challenges.

As I look back on my journey, I realize that understanding my target audience has been the key to unlocking my success with promotional engineering. It's allowed me to tap into a vast pool of potential clients who are hungry for AI solutions and to connect with them in a way that was previously impossible.

So, how can you start applying this principle to your own business? Here are a few tips to get you started:

* Identify your target audience: Who are the people you're trying to reach? What are their pain points and challenges?

* Understand their motivations and desires: What drives them? What do they want to achieve in their business?

* Craft content that resonates with them: Use language, imagery, and tone that speaks directly to their needs and showcases the results that other clients have achieved.

* Focus on building relationships: Take the time to understand your target audience's pain points, challenges, and motivations. This will help you create a sense of connection and trust that will carry through to the end of the sales process.

By following these tips and applying this principle to your own business, you'll start to see results that are nothing short of remarkable. Potential clients will begin to reach out to you, eager to learn more about how you can help them solve their business challenges. And, as they do, you'll be one step closer to achieving your goals and building the agency of your dreams.

The Role of AI in Promotional Engineering: Separating Hype from Reality

As I sat down to record this video, I couldn't help but think about the role of AI in promotional engineering. It's a topic that's been getting a lot of attention lately, with many experts touting it as the key to unlocking success in the world of cold emailing.

But, here's the thing: AI-generated content is not the silver bullet that many make it out to be. While it can certainly help streamline the process and save time, it's only one piece of the puzzle when it comes to successful promotional engineering.

For me, AI has been a game-changer in my business. It's allowed me to tap into a vast pool of potential clients who are hungry for AI solutions and to connect with them in a way that was previously impossible. But, I've also learned that AI-generated content is only as good as the person using it.

When you're relying on AI-generated content, you need to be careful not to fall into the trap of sending out generic emails that lack any real personalization or connection. This can lead to a number of issues, including:

* Low open rates: If your email doesn't resonate with your target audience, they won't be likely to open it.

* High bounce rates: If you're sending out generic emails that don't speak directly to someone's needs and challenges, you'll be more likely to get bounced for not being relevant.

* Lack of engagement: If you're not connecting with your target audience on a deep level, they won't be likely to engage with your content.

So, how can you use AI in promotional engineering without falling into these traps? Here are a few tips to get you started:

* Use AI as a tool, not a crutch: While AI-generated content can certainly help streamline the process and save time, it's only one piece of the puzzle when it comes to successful promotional engineering.

* Personalize your content: Take the time to understand your target audience's pain points, challenges, and motivations. This will help you create content that resonates deeply with them.

* Focus on building relationships: Take the time to connect with your target audience on a deep level. This will help you build trust and rapport that will carry through to the end of the sales process.

By following these tips and applying this principle to your own business, you'll be able to use AI in promotional engineering without falling into the trap of sending out generic emails that lack any real personalization or connection. You'll start to see results that are nothing short of remarkable, with potential clients reaching out to you eager to learn more about how you can help them solve their business challenges.

The Future of Promotional Engineering: Trends and Predictions

As I sat down to record this video, I couldn't help but think about the future of promotional engineering. What trends and predictions do we see on the horizon?

First and foremost, we're seeing a shift towards more personalized and targeted content. With the rise of AI-generated content and machine learning algorithms, it's becoming easier than ever to create content that speaks directly to someone's needs and challenges.

We're also seeing a greater emphasis on building relationships and trust with our target audience. This is driven by a number of factors, including:

* The increasing importance of social proof: As more people turn to their peers and online reviews for recommendations, it's becoming increasingly important to build trust and credibility with your audience.

* The rise of account-based marketing: With the increasing focus on account-based marketing, it's becoming more important than ever to understand your target audience's pain points, challenges, and motivations.

* The growth of voice search: As voice search becomes increasingly popular, it's becoming more important than ever to create content that resonates with people in a natural and conversational way.

Looking ahead to the next 5-10 years, we're likely to see a number of trends emerge. Here are a few predictions to watch out for:

* The rise of augmented reality marketing: With the increasing use of AR technology, it's becoming more likely that we'll see the emergence of augmented reality marketing campaigns.

* The growth of podcast advertising: As podcasting continues to grow in popularity, it's becoming increasingly likely that we'll see the emergence of podcast advertising as a major force in promotional engineering.

* The shift towards more sustainable and eco-friendly practices: With the increasing focus on sustainability and environmental responsibility, it's becoming more important than ever to prioritize these issues in our marketing efforts.

By keeping an eye on these trends and predictions, you'll be able to stay ahead of the curve and position your business for success in the years to come. Whether it's through creating personalized and targeted content, building relationships and trust with your target audience, or staying ahead of the curve when it comes to emerging technologies like AR marketing and sustainable practices.

Conclusion

As I sat down to record this video, I couldn't help but think about the power of promotional engineering in driving business growth and success. From identifying pain points and challenges to building relationships and trust with your target audience, every aspect of this process is critical to achieving your goals.

By applying the principles outlined above, including personalizing your content, focusing on building relationships, and staying ahead of the curve when it comes to emerging technologies, you'll be able to unlock the full potential of promotional engineering and drive real results for your business.

WEBVTTKind: captionsLanguage: enif you're still struggling to make money with AI then this graph is probably going to tell you what's wrong with your strategy and uh I'm going to help you fix it and understand everything about this there multiple layers to this um and I've also done an excellent drawing here so you can leave a like on the video purely for the drawing um but there's a lot to this and I'm going to try to break it down for you so that you can actually be successful in the AI space cuz not understanding what this graph means is is the most one of the most common reasons that I'm seeing of people not succeeding because it's if you don't understand it you apply the wrong strategies to acquire customers and it's really like the the foundational Paradigm of of understanding this the the adoption of AI technology which is what we are writing as AI Agency on it so this is called the technology adoption life cycle now what this graph uh outlines and really details let me get my other pin here um is the adoption of new technologies now we see this it's a pattern that they've recognized I'm not sure who I attribute it to but uh this is used to describe basically the adoption of any technology um and we have multiple stages here and the multiple stages represent different portions of the population and the speed and and rate at which they adopt new technology so firstly we have the innovators we have the early adopters we have the early majority early M um and we have the late majority late MCH and we have the what are these guys the lagard right lag guards so these are different sections of the population these guys are a handy dandy 2.5% these guys are a 13.5% I don't know who made these numbers up but someone smarter than me probably um these guys are I believe it's like 34% um these guys are another 34% and these guys are the remainder I can't remember exactly what no one cares about these guys really cuz we're not going to be selling to laggards um so forgive me for not remembering you do the math you figure it out um but so we have the innovators the early adopters the Early majority the late majority and laggards and in between these two we have what is known as the chasm U now was Jeffrey Moore has a book uh called crossing the chasm and this Chasm describes um the the Gap that forms between early adopters and the early majority that a lot of software companies uh struggle to bridge so you might get a couple of early adopters to your technology and to your to your software but you struggle to jump into this bigger pool of people and cross this Chasm which is got a nice little scale here um over into the early majority so that you can then start to sell it to more people so why am I telling you this well we sell technology and AI is a technology that we are selling primarily right so if we understand how these different segments of the population uh need to be marketed to how we can find them what stage we're currently at if you can understand this stuff fundamentally then you can create a strategy on how you can create and and run your business that utilizes the the underlying effects of the market so the market dynamics are absolutely key to understand or you're going to use the wrong the wrong paintbrush on the wrong canvas or something some fancy analogy there that makes sense but you're using the wrong Tool uh the wrong tool for the job basically so these each of these components well these these sectors have their own qualities to them U now you need to understand these qualities let's go through them the innovators are sort of more interested well they might have a lot of money often times they have some money and resources to throw out this thing cuz it's not going to make much money it's not very useful but this technology is exciting to them and they're willing to be invested in it um like I said they're more like Tech versus use case they see the potential in the tech more than than anything else they're not too worried about uh the rest of the stuff um so the innovators um then they have the early adopters the Early adopters are people who are kind of the The Visionaries and these are people who look at this technology that these guys have been tinkering around with and they go wow I understand how that can be used I'm going to try and create the first sort of implementations of that and stretch this from a little sciency like these are often academics academic oops these are academics and they're sort of experimenting around with things and then people bring it into these Visionaries and the early adopters will take it and sort of apply it to some real world use cases and start to stretch the capabilities so that it can really come into its own um these guys are not too much worried about the see they're more just excited right and they are are looking at this Technologies and new thing that they can take and take to the world then we have the early majority these are people who are a little bit more pragmatic I Matic uh they rely on more proof evidence and can best really be described as weight and C um so these guys uh the early majority the reason technology companies and and Technologies as a whole kind of fail to bridge this Gap and cross the chasm is because this early majority and every Beyond they want proof they want evidence they want to wait to be sure about something new before they take a risk on it so they're lot more risk ofers these guys are sort of Risk Takers and again they're they're more focused the early majority are more focused on the potential of it rather than the the current sort of efficiency and and output on right the early majority pragmatic need more proof they wait and see late majority it's a little bit more they're sort of a little bit more it's these guys are conservative these guys are skeptical now I'm not going to go into all this cuz we're not really dealing with with those guys um but what I'm trying to teach you and explain to you something that's made me successful in the space I've I've made now over a million dollars selling this AI stuff um and since I started my AI Journey so I feel like I'm kind of qualified and without understanding this I wouldn't have made nearly nearly as much as what I have so I'm trying to communicate this to you all because I'm I'm it really hurts me hurts me seeing so many of you trying to I'm waving these things around it hurts me to see so many of you trying to succeed and I know how hard you're working on your agencies and trying to build them and Sell Solutions but you're using the wrong tool for the job and it comes down to understanding this so stick with me cuz we got a lot more to cover all right so the early adopters and the early majority is really the focus where AI is right now is we are in this early adopters phase and we're kind of crossing the chasm into the early majority now who is our Market it's business owners so we need to think of this as not the consumer Market not not people in their their their Nan going on and using chat GPT that's not what we're talking about we're talking about the adoption of AI technology within businesses which is it's a different curve they all have their own places and and ages and stages but this is specifically for businesses now how can we take what we've understood from this in the different stages of people so these are Visionaries they're excited they're Risk Takers um that they want to try the technology and then want to apply it to to use cases and then we have the Gap and the chasm that goes to these people here who are a much larger section the 34 over over double nearly three times as much um so we really want to be tapping into these at some point but for those of you who are starting your AI agencies you may be looking at this and seeing an issue right so if I'm trying to sell to early majority who are wait and see they're evidence-based they want more proof they're pragmatic how in the hell am I going to sell my AI Solutions if I've never sold one before I don't have any proof I don't have any evidence the use case that I'm trying to sell them is not something that I have evidence to prove that works so maybe some these AI callers and the ai ai calling systems sure early adopted look at that like me and you look at that and go wow that's cool I see the potential potential we have Visionaries we see the potential of the technology but when you're trying to sell to people who need proof you're talk they're de it's falling on De ears so how can we tailor our strategy as AI agency owners when we're getting started to use this to our advantage and plan our strategy according to the different pools of people in the market so I'm glad you asked what you want to do when you are starting an agency is not go for these people because you don't have the proof you need to find early adopters and in order to find early adopters uh but they a small segment and I guess innovator kind of included in this as well right so that's sort of a a group that you can sell to collectively uh but in order to find them these are already a small segment of the population this is what um 14 16% meaning you have all of these people that you cannot even attempt to sell to without any proof or without any evidence as to as to the the the results that your systems can get so keeping this in mind how should we be trying to sell our solutions by C email by reaching out to people via Instagram by LinkedIn called DMS well I hope I've got enough room on the screen here but let's just say we have a a box of 100 people b b Bop this is 10 x 10 right 10x 10 and I'm sending my Cil emails and I have a list of thousands and thousands of people in this case let's just use 100 and I'm sending out these emails and um let's let's fill this out 5 6 7 8 9 10 um two three four um yeah there so this is Imagine This is filled out I'm not going to draw it obviously cuz there's uh there quite a lot but there's a lot more X's going on here there's 10 different rows of them now if use the wrong colors but you get what I mean if I'm sending cold email and I have a list of 100 people and 100 business owners that I'm trying to contact and I send out the cold emails there's only 16 people on that list who are even moderate like even open to buying and and use adopting this technology and that's that's pretty optimistic there might be none I mean this is if you get if you get a perfect slice in segment of the population you'll get this 16 people out of 100 you might get more you might get less depends how you build your list but if you're cold emailing it's likely going to be this or less so that means that you at a at a what 80 84% handicap where's my red I need to use red on this 84% handicap so you when you're sending out the cold email what's might be effective in other niches and other Industries we are at a massive handicap here when you're trying to send this stuff um so keep keeping this in mind the the real question should be okay if I'm trying if I don't have any proof and I'm just starting my agency and I have to be selling to this this early these early adopters and innovators how can I get my message in front of as many of them as possible Right have a think is it going to be I mean with volume if you send out huge amounts of volume you can negate this you can if you're only getting I don't know two people who are interested and then you're getting but then you even break this down even more say say you've got this amount of people are interested and you're getting only like a 5% 5% uh positive reply rate there's still very small numbers coming out of this cuz 5% of 16 what's that 1 point it's like it's like one right so there's not there's not much going on there and if you have these kind of numbers it's it's just like I'm working against you really which is what I'm trying I'm stumbling over my words a bit here but I get I get anxious when I have to do mouse on camera by the way I'm not sure if you do too but um 5% of 16 1.6 like .5% or something like that maybe we fact check it on the screen but I'm not good at mental Mass like that on camera anyway yes so I could have gone a little bit deeper here just to explain this so I thought I'd do it in the uh EDI process now um if we were to get a 5% positive reply rate and we had a total of 100 people then the whole box was filled with black x's and everyone was a potential customer we'd be getting five replies out of 100 right um what I was saying here is if we've only got 16 out of 100 cuz we're on the 84% handicap then only it ends up being 0.8 um of a person so that means there's one out of 16 is actually going to be a positive reply rate meaning instead of getting five replies for sending 100 emails you'll be getting one out of 100 which means you then you add that to the book rate and the close rate and you're basically getting no no clients right so yeah thought i' just add that in there hope this been helpful so going back to what I was saying how if this is the handicap we have when we're doing outbound Communications the only other option is well might be others but the only other main option here is to try to get these people via inbound lead generation methods which essentially is instead of me trying to reach out to the whole damn world and and fighting against this handicap of 84% or more I'm going to instead try to attract these people to my business and how you going to attract them well you can make content that appeals to those early adopters so in this case running out of room here so we have inbound inbound Legion so trying to attract the early adopters to your business is probably going to be and from the from what I mean I'm an example of it my morning side Ai and everything that I have achieved and everything that I've achieved the the small wins that I've achieved relative to other people in this in in the world but within the AI space I haven't done too damn bad My Success has come from attracting early adopters and innovators to my business morning side via inbound lead generation so I'm just sharing what has worked for me and what I'm starting to see the reason I'm making this video is because I'm starting to see an emerging pattern within my community of more and more and more and more people using the exact same strategy that I'm about to tell you to generate those leads and get themselves out of just serving early adopters getting them the testimonials and case studies they need so they can start to tackle this early majority INB Le generation LinkedIn Twitter I still call it Twitter X whatever you want to call it YouTube hell maybe even you start a Pinterest don't start a Pinterest I was just joking uh LinkedIn Twitter and uh and YouTube are kind of the uh the go you can do blog posting SEO whatever I just stick with these ones but the thing is you got to pick one and do it well I for example picked YouTube and I think I did I did it moderately well um you guys can be the judge of that I guess it's the like and dislike ratio on this video will determine if I've done it well or not but when it comes to money made from all of my businesses I'd say I've done pretty well on YouTube and you can do the same but you got to pick one and by picking one we get so many like I have never had to run any kind of advertising for morning site I've never had to run any kind of outbound Communications no Linkin outbound no Instagram outbound no nothing no cold email no nothing at morning site it all comes from my channel and my channel is more so focused on helping you guys now to start your own agencies and sharing what we learn at morning side so my content isn't even focused on selling to businesses like I'm not even trying to attract businesses to my audience but people are still seeing my videos who are business owners and coming to me to build these Solutions and bound lead generation pretty good if you do it right so what I'm seeing is a lot of success on LinkedIn at the moment uh LinkedIn is really hdden for a lot of people in the community particularly in my accelerator we've had some great uh success stories of people who we've just been an interview an interview an interview of people with the my accelerator and they all are using the same LinkedIn strategy U which is to generate inbound lead and okay so how can you generate the inbound lead if you were to take LinkedIn well what they are all doing and I mean what I've done as well on on YouTube it's not rocket science but you need to somehow get people on your LinkedIn so you need to gain connections you can just be spamming out connections within your given Niche just pick a niche starts trying to connect with different people you will get a high acceptance rate of connections people just like well yeah sure you can connect with me there's there's going to be enough people that you can just start to connect and build a bit of a base and then you want to be creating I should do it over here right so you go build a base or you might already have it already a lot of the guys who are succeeding quickly have already been working in another job or another industry and they just starting to convert their LinkedIn from their old career or their old Persona into this new I'm an AI expert and I help build AI solutions for this this this doesn't even need to be Niche Niche down you can stay General I bought AI stuff and find your Niche later but getting getting a little bit side and then you need to post cool valuable stuff and this way people will see that you know your stuff or know your uh it's probably how I would have said it if I wasn't uh wasn't limiting my vocabulary on here but you you need to prove that you actually know what you're talking about and in this way by posting stuff regularly and sharing what you're doing as I have on my channel look at my past videos you can see from the start the entire character Arc of my channel the reason I was able to do so well morning side and and we continue to do so is cuz I built a base of proving that I knew my stuff I was there giving coding tutorials of stuff that I had personally created and sharing it on my channel and then I hired developers who are even better than me and now I get them on my second channel on my morning side Channel I bring my CTO Spencer I bought him on the channel the other day you need to be proving that either you have a competency or your team has a competency um anyway I I'll leave that there cuz I don't want to don't want to get a little bit little bit too sidetracked on that that's probably talk for another video but there's the cliff notes of it um the more important thing that I want to talk about now is that there really is a a race that is on um the race is on for this early majority and this is what we've been we've kind of known it as we've been early to this this space and this AI agency opportunity that we've we've all HED on but we're still in this this period of the AI space right now we're we're in the the early stages but we are quickly moving into this early majority and crossing the chasm where there's now unlocking more and more people in our case more businesses who are willing to buy our Solutions but they're only willing to buy it if they have the proof the evidence they want to wait and see that the stuff really does what we say it does before they take they they take the red pull or the blue pull or whatever Matrix analogy you want to use there uh before they take the dive into using AI within their business they want to see the proof now for us if you don't ever get past this early adopter phase and you don't follow one of these strategies to get your first couple of clients and get some evidence and get some proof then you'll never be able to come and compete with myself and the other big dogs in the in the space I just called myself a big dog that's so cringe but um the other people who are actually doing numbers and selling these Solutions successfully uh we're in here well we can access here like there's still a lot of money to be made with these early adopters and they're far easier to work with because they're not really worried about they're less pragmatic they're not too worried about the they're just excited they're not too worried about the effects while they do want to see a bit of value if you're selling to these guys you may notice that you build stuff that isn't super valuable and they still happy with it cuz it's like wow that's cool my business has AI now these guys can be lovely to work with when we we get into here they need a lot more evidence-based proof Etc but as this Market progresses you're going to need to get into this point if you want to survive and if you want to really make the big bucks so this is the current competition within there's not much competition within the AI agency space because there's not many of us there's very very few of us who are actually on this opportunity and trying to make money off of it and many few of us who understand this and are doing well and and positioning this strategy in order to get this part done so that they can move into this early majority so there's not going to be many people after this video maybe a bit more there's not going to be many people who are in here competing for the big bucks really so that's my challenge to you all is that you need to use a strategy that factors in this Dynamic within the market that very few people 16% or thereabouts are actually interested in implementing the stuff at the moment if you don't have any evidence or proof and the thing is if you're trying to get your offer or get your business and your services in front of people you don't want to get in front of these guys it's you're wasting your time get it in front of these people and the most effective way to do that is to attract them to you instead of bashing on the door and saying do you want to buy some AI stuff yet just attract them to yourself and let them self select if you are connecting with people on LinkedIn and they see you're an AI guy I do AI for dental I do AI for financial services whatever it is if they see that and are interested they'll self- select and say cool I'll connect with this guy he's AI for financial services sounds interesting I'm going to connect and add it and then you build your base on LinkedIn and you start building cool stuff and while you're building building cool stuff you're also learning so you're you're making Leaps and Bounds in this thing every time you learn something to post it you're not only learning but you're also getting the marketing material to continue to show your your expertise and and build trust with your audience as well so yeah I just thought I'd throw down the gauntlet there and let you guys know that this is the challenge within AI agency space right now we are all brothers and sisters in this space which okay let's there's plenty plenty to eat for everyone let's deal with this let's all start creating content let's make a personal brand let's get out there and start engaging with people and building connections so that you can start to make money and get your start in this because I'm telling you if you Dilly dle around Dilly dle is that a word anyway you get what I mean if you mess around in this stage where we are here and we're very quickly jumping over to this as I'll talk about a little bit later but if you are messing around then you're not going to when the when everyone else mobs onto this this opportunity and they're coming very soon I'd say in the next next year I mean we're already starting to see other people telling these courses and and things like this and trying to trying to say that they know what they're talking about and listen honestly I've seen so many ads now it's kind of getting embarrassing what these guys are trying to sell so I would say that not to not to Big up what I'm doing and my team and there's only a few people in the space who are who are actually doing this thing and I I I tell you like I am I'm one of them and there's a couple of other people who I recommend on my channel and and things like so they are coming and it's evident by the amount of other people who are popping up and selling selling how to do this thing so that's the that's the challenge but if you D the around other people are going to jump in here and but you're going to spend all this time trying to get get your get yourself off the ground and then by the time you you get there there's going to be way way better way better agencies who have just jumped in here and are attacking this issue by because they tried to solve these problems so that they can attack this new market so now I don't want to rub this off because it does look nice and pretty um but I do want to layer over something else here that's also important considering on this fine Saturday we just had a uh a pretty big update from open AI which I think uh highlights another uh another factor that gets incorporated into this this whole picture so um we just had um I'm going to rub this off we just had the assistant API V2 release from open Ai and now this is a massive update this is something myself and the team at morning side um and and agentive my SAS platform we have been waiting for this this was really a bit that we made um 6 months ago now to say look the assistant API is a ridiculously powerful platform it has custom knowledge agents you can connect tools it has does everything for you the chat history management thread management tool calling very powerful package but when it came out it wasn't in a great state like it it was very ludicrously expensive very slow knowledge Bas was very spotty and so when we build a genive on top of it we had to deal with customers who are very well users who are very unhappy with uh the quality of of the the assistance API that we were built on but by association they think that our knowledge base wasn't working but reality it was the assistance API knowledge base it was not working so anyway enough of me coping um what I was trying to say here is that we have just had assistance api2 stick with me this is going to sort of light the fire under your bum now what also happens in these is say using the web as an example this is like early '90s 19 90s early academics so you can plot out the entire web adoption on this you got the academics early on who was like wow this internet's really cool it really didn't work and it was terrible um but they believed in it and saw the saw the saw the potential then you had people who came in in the sort of mid90s I'd say and then they were able to build companies on top of it you got the first couple kind of companies and people were starting to be Visionaries Visionaries and they were taking the the technology and pushing it to New limit and and finding real use cases for it and these this is is where we are right now with AI all of you watching this are seeing the same thing these voice agents chat agents uh these automations and and system like these and you're like wow there's so many use cases for this uh but in order to get to the early majority when it came to the web it needed faster like the infrastructure and the technology itself had to actually improve as well so it wasn't just H yeah like people had to kind of push it down here just by doing this busy stuff with it no the technology that was underpinning it had to improve and the infrastructure that allowed people to use it had to improve and what we are seeing why I'm saying this is what we're seeing right now is the ass API update is representative of this very move which is my brain F him started playing stop got a ghost on the keys in order for the web to progress into the early majority early M they had to have improvements in the infrastructure so the the web was faster the pages loaded better it looked prettier things that took it from this this early on like scientifically really n academic thing it had to get to the point where these early majority people were willing to adopt it cuz it made sense it was practical these people these Visionaries in the early 90s and bl innovators they're not too concerned about the practicality of these things they're more excited by it but in order to get to the early majority we need the infrastructure and the systems to make this thing make sense I will wait and see until it makes sense and what we have just been given a few days ago is the update that makes it make sense I'll probably put a video out on this in a bit but the assistance API V2 is let me get red so you really get the message faster more reliable it is also cheaper so all of these things if you were selling these Solutions via agentive or whatever you were selling you will understand that it was slow oh slow it was very slow it was also extremely expensive in the V1 and that's supposed to say reliable not relatable but um it was not reliable the knowledge base kep kept going on smoko as I like to say and kind of deciding that it wasn't working for that afternoon this is very much early adopter Behavior so like I'm okay with it being like this cuz I it's still cool and I like it and I'm in this bucket and I thought it was cool and I'm sure you are too if you played around with these gpts and AI agents but the assistance API 2 is a sort of coming of AE of this AI agents opportunity and Technology where it's going to start to make sense for a lot more of the early majority because it's faster it's cheaper it's more reliable and they have waited and waited and seen waited and saw you get what I mean they have waited around for the time for this kind of technology to get to the point now when we come to them and say hey look I can build you an AI agent that does this this this and this I okay well well how much is it going to cost me oh well it's only going to cost you this this and this we have techniques we can fine-tune the assistant API we can actually do a fine tuning so when we're testing it initially setting it up using gbt 4 you probably don't want to get that technical when you're talking to clients but you can say hey look we can start it off run some tests get all the get all the data back and then we can do a a sort of fine tuning of the system down to your specific use case it's going to be cheaper faster um and it's going to be much more suitable for your use case so thought I lay that in there there's also how do I how there some like I'm pretty proud of that drawing so I apologize for not rubbing it off and and giving you some new stuff but I kind of want to leave it up there for as long as possible you can overlay the curves let's say that this one is the technology itself so let's say this is the tech by Tech I mean the assistance API for the web it would be like broadband and and faster connections and and better better browsers and and things like this uh Tech and then laid over that you might have the actual adoption so you might have the adoption which is like oh and this is the actual adoption so it lags behind the tick we've just had new tick and we continue to see new tick Bland conversational Pathways check out Bland conversational Pathways check out this is the voice agent equivalent essentially of the assistance API wouldn't say equivalent I'd say the level of of complexity and polish on things like Bland conversational Pathways as a solution type of AI voice agents we're seeing this coming of age of the technology Beyond just what we're used to I mean when I started doing this stuff and you you go back and look at some of my videos when I was in my other apartment in Dubai and I was making these tutorials for people I was having to create custom knowledge chat gpts with custom code and all these difficult things and it would barely even work and often times it wouldn't work we struggled to deliver a custom Lodge chat B for months at morning time that was the level of the tick and now it's can take you probably 30 minutes or 10 minutes to create we are seeing leaps and bounce and the technology is maturing but that means there's this actual adoption lagging behind which is going to quickly oh oh look this is just the uh shift's kiss on this graph if I can do it right um where's my black this is taking me back to doing like economics and in high school or we see a shift in the curve to the right so this actual adoption curve is going to catch up to technology itself and it is our job and this is where we make the M this is our opportunity the m is in this shift all right I'm going to give you a second just to absorb that we we have new technology coming of age that it makes sense for the early majority all you need to do is facilitate this shift which is the entire thing that this opportunity when I start first started talking about it was facilitating the adoption of new technology now we have the new technology the new new technology which is much better and makes sense for the early majority so this is more so for urgency a big kick up thebat for you that this is we we're moving so if you don't quickly get this under control and get some inbound leads and start to close these early majority of these these early adopters you're going to have issues because we're going to be selling to these and and most of these guys are going to have their things built a lot of their needs of these people are going to be snapped up or they're going to be even worse they'll be psychologically conditioned to working with agencies who haven't worked well in the past this is what you see in the smma market and things like this where there's so many agencies trying to sell so many services that segments of the of the the different niches and stuff can get fatigued because there's so many Bad actors not technically are Bad actors but people who are selling Solutions who don't know what they doing and aren't able they just take the money live a bad service and there's a skepticism towards new new solution providers so these guys are still they haven't been screwed over yet or it's highly likely that they haven't so you need to move fast start a personal brand start talking and sharing about what you're doing learn and document the process so that you can and have some kind of strategy right so you may be thinking this doesn't make sense but any of these posting regularly as long as you have some kind of growth strategy which any of you have you all have fingers you can all search up on the Internet how to grow a LinkedIn how to grow on Twitter the information is there you just needed the strategy and I've given you the strategy you use one of these you learn on the job you share what you learn you hire these people you close these kind of CLS and that will set you up with the evidence in order to tackle this now you can continue to serve these clients cuz they're usually a lot nicer cuz they don't require this pragmatic angle on it but when the opportunity comes when this pull starts to be tapped out and when there's bigger money to be made here you are going to have the skills resources and testimonial and proof to start to do it now you have to forgive me this is my first one of these as you probably know um at the start took me a little bit to get going but um you can see once it get going it does sort of come together so if you guys want more videos like this this is so important like I I can't stress this enough if you don't understand these different segments then you're going to be do using the wrong strategy at the wrong time I mean when we do going back but when we do start to see this this pool open up that's when you can do the cold email you can still do the cold email now but as you give it a year or two this opens up and now there's 50% of the population who are like hell yeah like I'll get some AI in my business then you can start to do those Cod those outbound systems or better yet you can start to even do it once you have the proof you can just start setting them up because you need to you can't just run a call email and say hey hey I can build you a chat what do you want it he's like well what does it do for me how much does it cost is it going to be any like what if it doesn't work are you going to waste my time there's pragmatic reasons that you need to answer and objections that you need to handle so if you can have the testimonial and case studies and you can run the outbound um but it will take a lot more to get through to them a lot more proof but yeah that's uh that was cool I hope you guys enjoyed and I hope that was valuable I was going to say life for more white whiteboard videos but I don't think you can stop me now so I'm just going to keep doing these These are really fun and it's a pretty efficient way for me to communicate my worldview and the things that I've learned from uh well morning side is right there um from morning side and what I learn from my team from my business partner and things like this it's not just my brain here this is not just my brain this is the brain of my business partner Josh who was an absolutely killer entrepreneur better than me and my CTO Spencer who's been doing this NLP stuff for six seven years and the rest of my team as well we're all mining these Sol not Solutions but mining these learnings for you and I'm communicating it through this right and also just so you're wondering um why I do these videos I've kind of talked about it in my prompt engineering one but I want you guys all to know that reason I make these videos it's a selfish reason absolutely but I think that's going to be a lot resonate with you a lot more because get if I set up and said I'm doing it because I I love you and I really care about well yes I do have some of those feelings towards you and the people that I know personally from the community absolutely but people are motivated by self-interest and I am motivated by self-interest as are you and if I teach you this stuff and you successfully start to sign clients and you're making money here and then you start to S to early majority I have software that I want to sell to successful agency owners and if you never become a successful agency owner I don't win with my software so it's a win-win situation right I teach you prom engineering if I don't teach you that you will never make money with AI you'll never be a successful agency owner so my software becomes useless and has to users so all of these videos that you're going to see from me from here on out just so we're clear so that I can make you enter the best and most successful Agency on possible cuz if you don't make money I don't make money and I remain as a fce on YouTube guy forever okay hope you enjoyed I'll see you in the next oneif you're still struggling to make money with AI then this graph is probably going to tell you what's wrong with your strategy and uh I'm going to help you fix it and understand everything about this there multiple layers to this um and I've also done an excellent drawing here so you can leave a like on the video purely for the drawing um but there's a lot to this and I'm going to try to break it down for you so that you can actually be successful in the AI space cuz not understanding what this graph means is is the most one of the most common reasons that I'm seeing of people not succeeding because it's if you don't understand it you apply the wrong strategies to acquire customers and it's really like the the foundational Paradigm of of understanding this the the adoption of AI technology which is what we are writing as AI Agency on it so this is called the technology adoption life cycle now what this graph uh outlines and really details let me get my other pin here um is the adoption of new technologies now we see this it's a pattern that they've recognized I'm not sure who I attribute it to but uh this is used to describe basically the adoption of any technology um and we have multiple stages here and the multiple stages represent different portions of the population and the speed and and rate at which they adopt new technology so firstly we have the innovators we have the early adopters we have the early majority early M um and we have the late majority late MCH and we have the what are these guys the lagard right lag guards so these are different sections of the population these guys are a handy dandy 2.5% these guys are a 13.5% I don't know who made these numbers up but someone smarter than me probably um these guys are I believe it's like 34% um these guys are another 34% and these guys are the remainder I can't remember exactly what no one cares about these guys really cuz we're not going to be selling to laggards um so forgive me for not remembering you do the math you figure it out um but so we have the innovators the early adopters the Early majority the late majority and laggards and in between these two we have what is known as the chasm U now was Jeffrey Moore has a book uh called crossing the chasm and this Chasm describes um the the Gap that forms between early adopters and the early majority that a lot of software companies uh struggle to bridge so you might get a couple of early adopters to your technology and to your to your software but you struggle to jump into this bigger pool of people and cross this Chasm which is got a nice little scale here um over into the early majority so that you can then start to sell it to more people so why am I telling you this well we sell technology and AI is a technology that we are selling primarily right so if we understand how these different segments of the population uh need to be marketed to how we can find them what stage we're currently at if you can understand this stuff fundamentally then you can create a strategy on how you can create and and run your business that utilizes the the underlying effects of the market so the market dynamics are absolutely key to understand or you're going to use the wrong the wrong paintbrush on the wrong canvas or something some fancy analogy there that makes sense but you're using the wrong Tool uh the wrong tool for the job basically so these each of these components well these these sectors have their own qualities to them U now you need to understand these qualities let's go through them the innovators are sort of more interested well they might have a lot of money often times they have some money and resources to throw out this thing cuz it's not going to make much money it's not very useful but this technology is exciting to them and they're willing to be invested in it um like I said they're more like Tech versus use case they see the potential in the tech more than than anything else they're not too worried about uh the rest of the stuff um so the innovators um then they have the early adopters the Early adopters are people who are kind of the The Visionaries and these are people who look at this technology that these guys have been tinkering around with and they go wow I understand how that can be used I'm going to try and create the first sort of implementations of that and stretch this from a little sciency like these are often academics academic oops these are academics and they're sort of experimenting around with things and then people bring it into these Visionaries and the early adopters will take it and sort of apply it to some real world use cases and start to stretch the capabilities so that it can really come into its own um these guys are not too much worried about the see they're more just excited right and they are are looking at this Technologies and new thing that they can take and take to the world then we have the early majority these are people who are a little bit more pragmatic I Matic uh they rely on more proof evidence and can best really be described as weight and C um so these guys uh the early majority the reason technology companies and and Technologies as a whole kind of fail to bridge this Gap and cross the chasm is because this early majority and every Beyond they want proof they want evidence they want to wait to be sure about something new before they take a risk on it so they're lot more risk ofers these guys are sort of Risk Takers and again they're they're more focused the early majority are more focused on the potential of it rather than the the current sort of efficiency and and output on right the early majority pragmatic need more proof they wait and see late majority it's a little bit more they're sort of a little bit more it's these guys are conservative these guys are skeptical now I'm not going to go into all this cuz we're not really dealing with with those guys um but what I'm trying to teach you and explain to you something that's made me successful in the space I've I've made now over a million dollars selling this AI stuff um and since I started my AI Journey so I feel like I'm kind of qualified and without understanding this I wouldn't have made nearly nearly as much as what I have so I'm trying to communicate this to you all because I'm I'm it really hurts me hurts me seeing so many of you trying to I'm waving these things around it hurts me to see so many of you trying to succeed and I know how hard you're working on your agencies and trying to build them and Sell Solutions but you're using the wrong tool for the job and it comes down to understanding this so stick with me cuz we got a lot more to cover all right so the early adopters and the early majority is really the focus where AI is right now is we are in this early adopters phase and we're kind of crossing the chasm into the early majority now who is our Market it's business owners so we need to think of this as not the consumer Market not not people in their their their Nan going on and using chat GPT that's not what we're talking about we're talking about the adoption of AI technology within businesses which is it's a different curve they all have their own places and and ages and stages but this is specifically for businesses now how can we take what we've understood from this in the different stages of people so these are Visionaries they're excited they're Risk Takers um that they want to try the technology and then want to apply it to to use cases and then we have the Gap and the chasm that goes to these people here who are a much larger section the 34 over over double nearly three times as much um so we really want to be tapping into these at some point but for those of you who are starting your AI agencies you may be looking at this and seeing an issue right so if I'm trying to sell to early majority who are wait and see they're evidence-based they want more proof they're pragmatic how in the hell am I going to sell my AI Solutions if I've never sold one before I don't have any proof I don't have any evidence the use case that I'm trying to sell them is not something that I have evidence to prove that works so maybe some these AI callers and the ai ai calling systems sure early adopted look at that like me and you look at that and go wow that's cool I see the potential potential we have Visionaries we see the potential of the technology but when you're trying to sell to people who need proof you're talk they're de it's falling on De ears so how can we tailor our strategy as AI agency owners when we're getting started to use this to our advantage and plan our strategy according to the different pools of people in the market so I'm glad you asked what you want to do when you are starting an agency is not go for these people because you don't have the proof you need to find early adopters and in order to find early adopters uh but they a small segment and I guess innovator kind of included in this as well right so that's sort of a a group that you can sell to collectively uh but in order to find them these are already a small segment of the population this is what um 14 16% meaning you have all of these people that you cannot even attempt to sell to without any proof or without any evidence as to as to the the the results that your systems can get so keeping this in mind how should we be trying to sell our solutions by C email by reaching out to people via Instagram by LinkedIn called DMS well I hope I've got enough room on the screen here but let's just say we have a a box of 100 people b b Bop this is 10 x 10 right 10x 10 and I'm sending my Cil emails and I have a list of thousands and thousands of people in this case let's just use 100 and I'm sending out these emails and um let's let's fill this out 5 6 7 8 9 10 um two three four um yeah there so this is Imagine This is filled out I'm not going to draw it obviously cuz there's uh there quite a lot but there's a lot more X's going on here there's 10 different rows of them now if use the wrong colors but you get what I mean if I'm sending cold email and I have a list of 100 people and 100 business owners that I'm trying to contact and I send out the cold emails there's only 16 people on that list who are even moderate like even open to buying and and use adopting this technology and that's that's pretty optimistic there might be none I mean this is if you get if you get a perfect slice in segment of the population you'll get this 16 people out of 100 you might get more you might get less depends how you build your list but if you're cold emailing it's likely going to be this or less so that means that you at a at a what 80 84% handicap where's my red I need to use red on this 84% handicap so you when you're sending out the cold email what's might be effective in other niches and other Industries we are at a massive handicap here when you're trying to send this stuff um so keep keeping this in mind the the real question should be okay if I'm trying if I don't have any proof and I'm just starting my agency and I have to be selling to this this early these early adopters and innovators how can I get my message in front of as many of them as possible Right have a think is it going to be I mean with volume if you send out huge amounts of volume you can negate this you can if you're only getting I don't know two people who are interested and then you're getting but then you even break this down even more say say you've got this amount of people are interested and you're getting only like a 5% 5% uh positive reply rate there's still very small numbers coming out of this cuz 5% of 16 what's that 1 point it's like it's like one right so there's not there's not much going on there and if you have these kind of numbers it's it's just like I'm working against you really which is what I'm trying I'm stumbling over my words a bit here but I get I get anxious when I have to do mouse on camera by the way I'm not sure if you do too but um 5% of 16 1.6 like .5% or something like that maybe we fact check it on the screen but I'm not good at mental Mass like that on camera anyway yes so I could have gone a little bit deeper here just to explain this so I thought I'd do it in the uh EDI process now um if we were to get a 5% positive reply rate and we had a total of 100 people then the whole box was filled with black x's and everyone was a potential customer we'd be getting five replies out of 100 right um what I was saying here is if we've only got 16 out of 100 cuz we're on the 84% handicap then only it ends up being 0.8 um of a person so that means there's one out of 16 is actually going to be a positive reply rate meaning instead of getting five replies for sending 100 emails you'll be getting one out of 100 which means you then you add that to the book rate and the close rate and you're basically getting no no clients right so yeah thought i' just add that in there hope this been helpful so going back to what I was saying how if this is the handicap we have when we're doing outbound Communications the only other option is well might be others but the only other main option here is to try to get these people via inbound lead generation methods which essentially is instead of me trying to reach out to the whole damn world and and fighting against this handicap of 84% or more I'm going to instead try to attract these people to my business and how you going to attract them well you can make content that appeals to those early adopters so in this case running out of room here so we have inbound inbound Legion so trying to attract the early adopters to your business is probably going to be and from the from what I mean I'm an example of it my morning side Ai and everything that I have achieved and everything that I've achieved the the small wins that I've achieved relative to other people in this in in the world but within the AI space I haven't done too damn bad My Success has come from attracting early adopters and innovators to my business morning side via inbound lead generation so I'm just sharing what has worked for me and what I'm starting to see the reason I'm making this video is because I'm starting to see an emerging pattern within my community of more and more and more and more people using the exact same strategy that I'm about to tell you to generate those leads and get themselves out of just serving early adopters getting them the testimonials and case studies they need so they can start to tackle this early majority INB Le generation LinkedIn Twitter I still call it Twitter X whatever you want to call it YouTube hell maybe even you start a Pinterest don't start a Pinterest I was just joking uh LinkedIn Twitter and uh and YouTube are kind of the uh the go you can do blog posting SEO whatever I just stick with these ones but the thing is you got to pick one and do it well I for example picked YouTube and I think I did I did it moderately well um you guys can be the judge of that I guess it's the like and dislike ratio on this video will determine if I've done it well or not but when it comes to money made from all of my businesses I'd say I've done pretty well on YouTube and you can do the same but you got to pick one and by picking one we get so many like I have never had to run any kind of advertising for morning site I've never had to run any kind of outbound Communications no Linkin outbound no Instagram outbound no nothing no cold email no nothing at morning site it all comes from my channel and my channel is more so focused on helping you guys now to start your own agencies and sharing what we learn at morning side so my content isn't even focused on selling to businesses like I'm not even trying to attract businesses to my audience but people are still seeing my videos who are business owners and coming to me to build these Solutions and bound lead generation pretty good if you do it right so what I'm seeing is a lot of success on LinkedIn at the moment uh LinkedIn is really hdden for a lot of people in the community particularly in my accelerator we've had some great uh success stories of people who we've just been an interview an interview an interview of people with the my accelerator and they all are using the same LinkedIn strategy U which is to generate inbound lead and okay so how can you generate the inbound lead if you were to take LinkedIn well what they are all doing and I mean what I've done as well on on YouTube it's not rocket science but you need to somehow get people on your LinkedIn so you need to gain connections you can just be spamming out connections within your given Niche just pick a niche starts trying to connect with different people you will get a high acceptance rate of connections people just like well yeah sure you can connect with me there's there's going to be enough people that you can just start to connect and build a bit of a base and then you want to be creating I should do it over here right so you go build a base or you might already have it already a lot of the guys who are succeeding quickly have already been working in another job or another industry and they just starting to convert their LinkedIn from their old career or their old Persona into this new I'm an AI expert and I help build AI solutions for this this this doesn't even need to be Niche Niche down you can stay General I bought AI stuff and find your Niche later but getting getting a little bit side and then you need to post cool valuable stuff and this way people will see that you know your stuff or know your uh it's probably how I would have said it if I wasn't uh wasn't limiting my vocabulary on here but you you need to prove that you actually know what you're talking about and in this way by posting stuff regularly and sharing what you're doing as I have on my channel look at my past videos you can see from the start the entire character Arc of my channel the reason I was able to do so well morning side and and we continue to do so is cuz I built a base of proving that I knew my stuff I was there giving coding tutorials of stuff that I had personally created and sharing it on my channel and then I hired developers who are even better than me and now I get them on my second channel on my morning side Channel I bring my CTO Spencer I bought him on the channel the other day you need to be proving that either you have a competency or your team has a competency um anyway I I'll leave that there cuz I don't want to don't want to get a little bit little bit too sidetracked on that that's probably talk for another video but there's the cliff notes of it um the more important thing that I want to talk about now is that there really is a a race that is on um the race is on for this early majority and this is what we've been we've kind of known it as we've been early to this this space and this AI agency opportunity that we've we've all HED on but we're still in this this period of the AI space right now we're we're in the the early stages but we are quickly moving into this early majority and crossing the chasm where there's now unlocking more and more people in our case more businesses who are willing to buy our Solutions but they're only willing to buy it if they have the proof the evidence they want to wait and see that the stuff really does what we say it does before they take they they take the red pull or the blue pull or whatever Matrix analogy you want to use there uh before they take the dive into using AI within their business they want to see the proof now for us if you don't ever get past this early adopter phase and you don't follow one of these strategies to get your first couple of clients and get some evidence and get some proof then you'll never be able to come and compete with myself and the other big dogs in the in the space I just called myself a big dog that's so cringe but um the other people who are actually doing numbers and selling these Solutions successfully uh we're in here well we can access here like there's still a lot of money to be made with these early adopters and they're far easier to work with because they're not really worried about they're less pragmatic they're not too worried about the they're just excited they're not too worried about the effects while they do want to see a bit of value if you're selling to these guys you may notice that you build stuff that isn't super valuable and they still happy with it cuz it's like wow that's cool my business has AI now these guys can be lovely to work with when we we get into here they need a lot more evidence-based proof Etc but as this Market progresses you're going to need to get into this point if you want to survive and if you want to really make the big bucks so this is the current competition within there's not much competition within the AI agency space because there's not many of us there's very very few of us who are actually on this opportunity and trying to make money off of it and many few of us who understand this and are doing well and and positioning this strategy in order to get this part done so that they can move into this early majority so there's not going to be many people after this video maybe a bit more there's not going to be many people who are in here competing for the big bucks really so that's my challenge to you all is that you need to use a strategy that factors in this Dynamic within the market that very few people 16% or thereabouts are actually interested in implementing the stuff at the moment if you don't have any evidence or proof and the thing is if you're trying to get your offer or get your business and your services in front of people you don't want to get in front of these guys it's you're wasting your time get it in front of these people and the most effective way to do that is to attract them to you instead of bashing on the door and saying do you want to buy some AI stuff yet just attract them to yourself and let them self select if you are connecting with people on LinkedIn and they see you're an AI guy I do AI for dental I do AI for financial services whatever it is if they see that and are interested they'll self- select and say cool I'll connect with this guy he's AI for financial services sounds interesting I'm going to connect and add it and then you build your base on LinkedIn and you start building cool stuff and while you're building building cool stuff you're also learning so you're you're making Leaps and Bounds in this thing every time you learn something to post it you're not only learning but you're also getting the marketing material to continue to show your your expertise and and build trust with your audience as well so yeah I just thought I'd throw down the gauntlet there and let you guys know that this is the challenge within AI agency space right now we are all brothers and sisters in this space which okay let's there's plenty plenty to eat for everyone let's deal with this let's all start creating content let's make a personal brand let's get out there and start engaging with people and building connections so that you can start to make money and get your start in this because I'm telling you if you Dilly dle around Dilly dle is that a word anyway you get what I mean if you mess around in this stage where we are here and we're very quickly jumping over to this as I'll talk about a little bit later but if you are messing around then you're not going to when the when everyone else mobs onto this this opportunity and they're coming very soon I'd say in the next next year I mean we're already starting to see other people telling these courses and and things like this and trying to trying to say that they know what they're talking about and listen honestly I've seen so many ads now it's kind of getting embarrassing what these guys are trying to sell so I would say that not to not to Big up what I'm doing and my team and there's only a few people in the space who are who are actually doing this thing and I I I tell you like I am I'm one of them and there's a couple of other people who I recommend on my channel and and things like so they are coming and it's evident by the amount of other people who are popping up and selling selling how to do this thing so that's the that's the challenge but if you D the around other people are going to jump in here and but you're going to spend all this time trying to get get your get yourself off the ground and then by the time you you get there there's going to be way way better way better agencies who have just jumped in here and are attacking this issue by because they tried to solve these problems so that they can attack this new market so now I don't want to rub this off because it does look nice and pretty um but I do want to layer over something else here that's also important considering on this fine Saturday we just had a uh a pretty big update from open AI which I think uh highlights another uh another factor that gets incorporated into this this whole picture so um we just had um I'm going to rub this off we just had the assistant API V2 release from open Ai and now this is a massive update this is something myself and the team at morning side um and and agentive my SAS platform we have been waiting for this this was really a bit that we made um 6 months ago now to say look the assistant API is a ridiculously powerful platform it has custom knowledge agents you can connect tools it has does everything for you the chat history management thread management tool calling very powerful package but when it came out it wasn't in a great state like it it was very ludicrously expensive very slow knowledge Bas was very spotty and so when we build a genive on top of it we had to deal with customers who are very well users who are very unhappy with uh the quality of of the the assistance API that we were built on but by association they think that our knowledge base wasn't working but reality it was the assistance API knowledge base it was not working so anyway enough of me coping um what I was trying to say here is that we have just had assistance api2 stick with me this is going to sort of light the fire under your bum now what also happens in these is say using the web as an example this is like early '90s 19 90s early academics so you can plot out the entire web adoption on this you got the academics early on who was like wow this internet's really cool it really didn't work and it was terrible um but they believed in it and saw the saw the saw the potential then you had people who came in in the sort of mid90s I'd say and then they were able to build companies on top of it you got the first couple kind of companies and people were starting to be Visionaries Visionaries and they were taking the the technology and pushing it to New limit and and finding real use cases for it and these this is is where we are right now with AI all of you watching this are seeing the same thing these voice agents chat agents uh these automations and and system like these and you're like wow there's so many use cases for this uh but in order to get to the early majority when it came to the web it needed faster like the infrastructure and the technology itself had to actually improve as well so it wasn't just H yeah like people had to kind of push it down here just by doing this busy stuff with it no the technology that was underpinning it had to improve and the infrastructure that allowed people to use it had to improve and what we are seeing why I'm saying this is what we're seeing right now is the ass API update is representative of this very move which is my brain F him started playing stop got a ghost on the keys in order for the web to progress into the early majority early M they had to have improvements in the infrastructure so the the web was faster the pages loaded better it looked prettier things that took it from this this early on like scientifically really n academic thing it had to get to the point where these early majority people were willing to adopt it cuz it made sense it was practical these people these Visionaries in the early 90s and bl innovators they're not too concerned about the practicality of these things they're more excited by it but in order to get to the early majority we need the infrastructure and the systems to make this thing make sense I will wait and see until it makes sense and what we have just been given a few days ago is the update that makes it make sense I'll probably put a video out on this in a bit but the assistance API V2 is let me get red so you really get the message faster more reliable it is also cheaper so all of these things if you were selling these Solutions via agentive or whatever you were selling you will understand that it was slow oh slow it was very slow it was also extremely expensive in the V1 and that's supposed to say reliable not relatable but um it was not reliable the knowledge base kep kept going on smoko as I like to say and kind of deciding that it wasn't working for that afternoon this is very much early adopter Behavior so like I'm okay with it being like this cuz I it's still cool and I like it and I'm in this bucket and I thought it was cool and I'm sure you are too if you played around with these gpts and AI agents but the assistance API 2 is a sort of coming of AE of this AI agents opportunity and Technology where it's going to start to make sense for a lot more of the early majority because it's faster it's cheaper it's more reliable and they have waited and waited and seen waited and saw you get what I mean they have waited around for the time for this kind of technology to get to the point now when we come to them and say hey look I can build you an AI agent that does this this this and this I okay well well how much is it going to cost me oh well it's only going to cost you this this and this we have techniques we can fine-tune the assistant API we can actually do a fine tuning so when we're testing it initially setting it up using gbt 4 you probably don't want to get that technical when you're talking to clients but you can say hey look we can start it off run some tests get all the get all the data back and then we can do a a sort of fine tuning of the system down to your specific use case it's going to be cheaper faster um and it's going to be much more suitable for your use case so thought I lay that in there there's also how do I how there some like I'm pretty proud of that drawing so I apologize for not rubbing it off and and giving you some new stuff but I kind of want to leave it up there for as long as possible you can overlay the curves let's say that this one is the technology itself so let's say this is the tech by Tech I mean the assistance API for the web it would be like broadband and and faster connections and and better better browsers and and things like this uh Tech and then laid over that you might have the actual adoption so you might have the adoption which is like oh and this is the actual adoption so it lags behind the tick we've just had new tick and we continue to see new tick Bland conversational Pathways check out Bland conversational Pathways check out this is the voice agent equivalent essentially of the assistance API wouldn't say equivalent I'd say the level of of complexity and polish on things like Bland conversational Pathways as a solution type of AI voice agents we're seeing this coming of age of the technology Beyond just what we're used to I mean when I started doing this stuff and you you go back and look at some of my videos when I was in my other apartment in Dubai and I was making these tutorials for people I was having to create custom knowledge chat gpts with custom code and all these difficult things and it would barely even work and often times it wouldn't work we struggled to deliver a custom Lodge chat B for months at morning time that was the level of the tick and now it's can take you probably 30 minutes or 10 minutes to create we are seeing leaps and bounce and the technology is maturing but that means there's this actual adoption lagging behind which is going to quickly oh oh look this is just the uh shift's kiss on this graph if I can do it right um where's my black this is taking me back to doing like economics and in high school or we see a shift in the curve to the right so this actual adoption curve is going to catch up to technology itself and it is our job and this is where we make the M this is our opportunity the m is in this shift all right I'm going to give you a second just to absorb that we we have new technology coming of age that it makes sense for the early majority all you need to do is facilitate this shift which is the entire thing that this opportunity when I start first started talking about it was facilitating the adoption of new technology now we have the new technology the new new technology which is much better and makes sense for the early majority so this is more so for urgency a big kick up thebat for you that this is we we're moving so if you don't quickly get this under control and get some inbound leads and start to close these early majority of these these early adopters you're going to have issues because we're going to be selling to these and and most of these guys are going to have their things built a lot of their needs of these people are going to be snapped up or they're going to be even worse they'll be psychologically conditioned to working with agencies who haven't worked well in the past this is what you see in the smma market and things like this where there's so many agencies trying to sell so many services that segments of the of the the different niches and stuff can get fatigued because there's so many Bad actors not technically are Bad actors but people who are selling Solutions who don't know what they doing and aren't able they just take the money live a bad service and there's a skepticism towards new new solution providers so these guys are still they haven't been screwed over yet or it's highly likely that they haven't so you need to move fast start a personal brand start talking and sharing about what you're doing learn and document the process so that you can and have some kind of strategy right so you may be thinking this doesn't make sense but any of these posting regularly as long as you have some kind of growth strategy which any of you have you all have fingers you can all search up on the Internet how to grow a LinkedIn how to grow on Twitter the information is there you just needed the strategy and I've given you the strategy you use one of these you learn on the job you share what you learn you hire these people you close these kind of CLS and that will set you up with the evidence in order to tackle this now you can continue to serve these clients cuz they're usually a lot nicer cuz they don't require this pragmatic angle on it but when the opportunity comes when this pull starts to be tapped out and when there's bigger money to be made here you are going to have the skills resources and testimonial and proof to start to do it now you have to forgive me this is my first one of these as you probably know um at the start took me a little bit to get going but um you can see once it get going it does sort of come together so if you guys want more videos like this this is so important like I I can't stress this enough if you don't understand these different segments then you're going to be do using the wrong strategy at the wrong time I mean when we do going back but when we do start to see this this pool open up that's when you can do the cold email you can still do the cold email now but as you give it a year or two this opens up and now there's 50% of the population who are like hell yeah like I'll get some AI in my business then you can start to do those Cod those outbound systems or better yet you can start to even do it once you have the proof you can just start setting them up because you need to you can't just run a call email and say hey hey I can build you a chat what do you want it he's like well what does it do for me how much does it cost is it going to be any like what if it doesn't work are you going to waste my time there's pragmatic reasons that you need to answer and objections that you need to handle so if you can have the testimonial and case studies and you can run the outbound um but it will take a lot more to get through to them a lot more proof but yeah that's uh that was cool I hope you guys enjoyed and I hope that was valuable I was going to say life for more white whiteboard videos but I don't think you can stop me now so I'm just going to keep doing these These are really fun and it's a pretty efficient way for me to communicate my worldview and the things that I've learned from uh well morning side is right there um from morning side and what I learn from my team from my business partner and things like this it's not just my brain here this is not just my brain this is the brain of my business partner Josh who was an absolutely killer entrepreneur better than me and my CTO Spencer who's been doing this NLP stuff for six seven years and the rest of my team as well we're all mining these Sol not Solutions but mining these learnings for you and I'm communicating it through this right and also just so you're wondering um why I do these videos I've kind of talked about it in my prompt engineering one but I want you guys all to know that reason I make these videos it's a selfish reason absolutely but I think that's going to be a lot resonate with you a lot more because get if I set up and said I'm doing it because I I love you and I really care about well yes I do have some of those feelings towards you and the people that I know personally from the community absolutely but people are motivated by self-interest and I am motivated by self-interest as are you and if I teach you this stuff and you successfully start to sign clients and you're making money here and then you start to S to early majority I have software that I want to sell to successful agency owners and if you never become a successful agency owner I don't win with my software so it's a win-win situation right I teach you prom engineering if I don't teach you that you will never make money with AI you'll never be a successful agency owner so my software becomes useless and has to users so all of these videos that you're going to see from me from here on out just so we're clear so that I can make you enter the best and most successful Agency on possible cuz if you don't make money I don't make money and I remain as a fce on YouTube guy forever okay hope you enjoyed I'll see you in the next one