iPhone 12 - What were Apple thinking

The iPhone 12 series has been released, and while it may not have blown us away with its specs, we can trust that Apple's business model is based on not over-promising and delivering. This approach has allowed them to build a loyal customer base and maintain their position as one of the leading smartphone manufacturers in the world.

One feature that might be missing from our new iPhone 12 Pro Max Plus is the charger, which has been removed from the box. While this move has a positive environmental impact, it also means that users will have to rely on their existing chargers or purchase a new one separately. This decision may seem puzzling, especially when compared to Android rivals like Xiaomi, which include some of the fastest charging technology in their boxes for free.

However, Apple's reasoning behind not including a charger is that most users already own one and can use the provided USB-C cable with their existing phone. The only iPhones that have shipped with a USB-C power brick are the last-generation iPhone 11 Pros, so it's likely that only those users will be able to take advantage of this new feature. It would have been more convenient for Apple if they had simply included a USB-C charging brick with all phones and saved the agenda for the iPhone 13s next year.

Despite the lack of groundbreaking technology, we can still trust that what Apple has announced will work as advertised and meet their high standards. This approach to product development is not unique to Apple, but it is particularly relevant in the smartphone industry, where manufacturers often struggle with execution and reliability.

The iPhone 12 series is expected to sell well, thanks in part to its pricing strategy. The new design, combined with the fact that the same prices have been maintained from last year, makes these phones more competitive in the market. Additionally, Apple's focus on subscription-based services like Apple Music has led them to make their lineup more appealing and convenient for customers.

One of the most significant advantages of owning an iPhone is its ecosystem, which integrates seamlessly with other Apple devices and services. The new iPhones are no exception, offering a premium experience that justifies their higher prices. For those considering buying an iPhone, it's essential to note that purchasing last year's model (the iPhone 11) would be the more cost-effective option.

The biggest advantage of owning an iPhone is its reliability and longevity. Apple has made sure that there are options available for every budget, from the affordable iPhone 12 mini to the flagship models like the Pro Max Plus. This strategy allows customers to choose the phone that best suits their needs and preferences, rather than being limited to a single option.

In conclusion, while the iPhone 12 series may not have been the most exciting launch, we can trust Apple's commitment to quality and customer satisfaction. By focusing on execution and reliability, Apple has maintained its position as one of the leading smartphone manufacturers in the world.

By adopting this approach, Apple is able to build a loyal customer base and maintain their reputation for producing high-quality products. The iPhone 12 series is just another example of how this strategy can pay off, offering customers a premium experience that justifies the higher prices. Whether you're an existing iPhone user or considering making the switch, there's never been a better time to join the Apple ecosystem.

If you enjoyed this article, be sure to subscribe to our channel for more iPhone content and in-depth analysis of the latest technology trends. We'll continue to bring you the latest news, reviews, and guides to help you make informed decisions about your next smartphone purchase. Thanks for watching!

"WEBVTTKind: captionsLanguage: enokay so apple has just announced four iphones yes four iphones the tiny iphone 12 mini the iphone 12 the iphone 12 pro and the iphone 12 pro max so i'm just going to give you my brutally honest opinion about them and then explain what was apple thinking so last year's iphone 11 and 11 pros were actually really well received phones and do you know why it's because after years of apple just kind of doing their own thing and just being apple it really felt like with the iphone 11 phones they were directly responding to what their users wanted they lowered the price of the entry model to 699 dollars they introduced an ultra wide camera and it was just so well integrated that using it just kind of felt like you were using your main camera and zooming out they doubled down on battery one of the historic weak points of the iphone and also started bundling in fast charges now on the face of it with this new iphone 12 series it kind of looks like apple's got a similar mentality of we're really listening to our customers but it almost looks like they've taken it further like on the face of it these iphone 12 phones they look like the biggest upgrade since the original iphone 10. and most obviously we've got a design overhaul the iphone 12s are incredibly boxy phones and while i don't think everyone's going to like them they might not be as comfortable as the iphone 11s we have now i do think it's a big move in the right direction for starters i've said this a few times but the iphone 5 and the iphone 4 they're literally some of my favorite looking phones of all time ever it's kind of hard to describe but i'm just kind of drawn to the precision of a design like this but it isn't just visual see boxy is also more space efficient than having to kind of build components around the curves you see on modern day phones so that's at least a part of the reason that for iphone 12 they've managed to pack everything into a body that's smaller from every dimension they've managed to trim the bezels much needed coming from their iphone 11 which was starting to look very dated all while using what they're saying is the strongest glass on a smartphone which you're probably tired of hearing i'm pretty sure they say the exact same thing every year but at the same time did you see the number they quoted we've seen a lot of companies this year getting really excited about the fact that their new phones are like 30 more drop resistant the number that apple quoted was 400 percent four times more drop resistant although just bear in mind they didn't mention anything about scratch resistance which i would argue is more important for general wear and tear oh also every iphone 12 has magnets in the back to allow the phones to kind of lock into place on a wireless charging pad makes sense and this will also probably lead to a whole slew of new magnetic accessories for the phone so we'll have to wait and see for that so design wise it's not revolutionary it's almost like they've gone back but i like it now the one thing that apple spent even more time talking about than design was speed in fact like the entire theme of the event was high speed whichever one of these new iphones you get whether you get the base version of the iphone 12 mini for 699 or the maxed out version of the iphone 12 pro max which will probably be fifteen hundred dollars you're gonna get the same apple a14 chipset and 5g and i would say both of these are more important than they seem because on one hand right every company improves their chips every year so the fact that we're getting a new chipset is in itself not big news at all the important thing is that 2020 is the year where smartphone chips are switching from a seven nanometer fabrication process to a five nanometer fabrication process or in simple terms they've built the chip on such a small scale that they've managed to cram more power into an even smaller package they're saying this is up to 50 faster than every other phone out there with 30 more efficiency than last year hold off on those figures though i'm gonna test them myself because the claims seem like a lot but if that's even close to true then that's massive like imagine if i just took your phone and added an extra 30 of battery life to it that would take you from mediocre endurance to amazing endurance but yeah hold up for the battery test and if you do want to see that a sub to the channel would be absolutely epic and then we've got the other side to that coin the 5g and on one hand who cares yes apple has put more 5g antenna bands in this phone than apparently any other 5g phone but at its core the inclusion of 5g functionality is more of an eventuality than like an impressive feature to have on a phone now however it's good news for everybody i think these iphones they're going to sell well i think these iphones are going to sell so well that they might well add 20 to 30 more 5g users into the market within just a few months all of a sudden the market is going to be flooded with millions of users who have 5g capable devices who didn't a couple of months ago and do you know what this does it provides carriers like t-mobile and verizon a lucrative opportunity if they can make their 5g networks as widespread as possible they can sell everyone expensive 5g contracts so of course that is what they're going to do so i'd be willing to bet that by the end of 2021 propelled by this momentum from the iphones 5g carriers will really put an effort in to completely revamp and kind of accelerate the 5g infrastructure to be much wider reaching than it is now the last main thing that's changed with the iphone 12 phones are the cameras and what they've done this time around is a little weird so for the iphone 12 mini the iphone 12 and the small iphone 12 pro you pretty much get the same camera setup as the last generation but with a slightly upgraded main camera it has a better lens and a wider aperture which means more light better photos better videos and they can also all record high dynamic range video which just brings out more detail on top of that both pro models have a lidar sensor which is kind of like an advanced depth camera they can better understand the information in the room around you for augmented reality and slightly better portrait mode but really the main camera improvement actually only comes to the iphone 12 pro max this is the only iphone to actually have an improved zoom camera 2.5 times instead of two times improved stabilization and an improved sensor and when you are talking about how good a camera system is the sensor is arguably the most important part of it it's a real shame that this is only coming to the biggest iphone but i think i see where apple's coming from generally speaking the people who get the biggest max model they're the enthusiasts they're the people who want the best features but the people who buy smaller iphones and the non-pro ones are often people who aren't going to care nearly as much but you knew there was a buck coming if you look at all these upgrades individually it might look really impressive but for the most part in the android world we are very used to seeing upgrades like this i don't think the changes we've seen on this generation of iphone are anything like groundbreaking i'd be willing to bet that we saw more improvements on oppo's latest flagship or vivo's latest flagship or samsung's latest flagship compared to last year and these new iphone 12s they are still kind of behind in some ways like it is great that they've improved the lenses on the main camera but the fact that most iphone 12s are still using a tiny size sensor like they've done for years makes it now quite outdated hardware plus it's a massive shame that these phones none of them got a high refresh rate 120hz display because it makes such a difference to perceived speed and you just kind of expect it on anything close to a flagship android phone it's possible that they plan to but then because of the virus and because factories had to shut down they couldn't produce the parts in enough quantities because you've got to remember when apple sells phones they sell many many millions of units per model so every component they get they need it in scale they might have skipped it because they thought oh well we're adding 5g if we add a 120hz display on top of that it's going to be too much battery drain or they might have just thought we need to save something for the next iphone 13. whatever the reasoning is i couldn't tell you why but i can say that this is a feature probably the only feature that i'll really feel like i'm missing out on when using an iphone 12 pro max plus there's no charger in the box which does have a planet conservation angle sure but at the same time putting that side by side with the more affordable one pluses and xiaomi's of the world who by default for free include some of the fastest charges in the world in their boxes you can see that this is not an everything package and quick note on this whole charger situation so apple's reasoning for not including a charger in the box is that you probably have one and you can see where they're coming from if you know if you had an iphone anywhere in the last eight years you probably have one of these small five watt charging bricks with a usb a port on the back but the cable the apple is bundling in with this new phone is a usb-c cable and the only iphones in apple's entire history to ship with the usb-c power brick are the last generation iphone 11 pros so those are probably the only group of users who are actually going to be able to take advantage of this new usbc cable so it kind of feels like apple should have just included a usbc charging brick with all phones this year and then saved this agenda for the iphone 13s next year but there's one important thing that makes me much more excited than i should be for specs like this see the way that apple's business model works is actually based on not over-promising the way apple builds its customer base its loyalty the way they manage to keep customers on iphone for such a long period of time is generally speaking by not making claims that they can't hold themselves to by not disappointing customers or misleading them therefore building their trust so what i'm trying to say is that even though i think we can agree what we've seen is not bleeding edge groundbreaking technology at the same time i think that we can trust that what they have announced will be optimized and will work just as well as advertised and we know that for smartphones especially that is often not the case for a lot of phone manufacturers their business model revolves around being first around making incredibly bold claims even if you don't necessarily hold yourself to those standards and even if you don't really care too much about the execution once people have bought into them so anyways what's the bigger picture with the iphone 12 phones is apple about to crush the competition well i think that this new redesign combined with the fact that they've managed to keep the same 699 starting prices last year the same 999 starting price for the pro models as last year this tiny iphone 12 mini which is arguably one of the only phones in that kind of size bracket that you could even consider calling premium all amidst android rivals becoming more and more expensive means that yes i think these new iphones are going to sell really well plus while last year the cheaper iphone 11 was a notably cheaper looking phone this time around apple's kind of put everything into the cheaper iphones they look like their flagship offerings i really think that because apple has realized that their future relies on subscription-based services like apple music they're doing everything they can to get people away from android and onto iphone even if it means releasing twice as many models making their lineup more convoluted apple has made absolutely sure that they've got an option at almost every possible budget and i'm willing to bet that the reason apple made that strange decision to make their pro max version so much better than the pro version is to appeal to the people who would have previously bought an ultra android phone like the galaxy note 20 ultra for example apple wants those users too the iphone 12 pro max is basically the iphone 12 ultra also if you are considering buying an iphone right now even though apple is selling this as one of their current phones please do not buy the iphone 10r it's two-year-old hardware for an extra hundred dollars you are so much better off getting the iphone 11. anyways if you enjoyed this video i worked through the night to make it so sub to the channel would be absolutely incredible also a lot more iphone content coming soon anyway my name is aaron this is mr who's the boss and i'll catch you in the next youokay so apple has just announced four iphones yes four iphones the tiny iphone 12 mini the iphone 12 the iphone 12 pro and the iphone 12 pro max so i'm just going to give you my brutally honest opinion about them and then explain what was apple thinking so last year's iphone 11 and 11 pros were actually really well received phones and do you know why it's because after years of apple just kind of doing their own thing and just being apple it really felt like with the iphone 11 phones they were directly responding to what their users wanted they lowered the price of the entry model to 699 dollars they introduced an ultra wide camera and it was just so well integrated that using it just kind of felt like you were using your main camera and zooming out they doubled down on battery one of the historic weak points of the iphone and also started bundling in fast charges now on the face of it with this new iphone 12 series it kind of looks like apple's got a similar mentality of we're really listening to our customers but it almost looks like they've taken it further like on the face of it these iphone 12 phones they look like the biggest upgrade since the original iphone 10. and most obviously we've got a design overhaul the iphone 12s are incredibly boxy phones and while i don't think everyone's going to like them they might not be as comfortable as the iphone 11s we have now i do think it's a big move in the right direction for starters i've said this a few times but the iphone 5 and the iphone 4 they're literally some of my favorite looking phones of all time ever it's kind of hard to describe but i'm just kind of drawn to the precision of a design like this but it isn't just visual see boxy is also more space efficient than having to kind of build components around the curves you see on modern day phones so that's at least a part of the reason that for iphone 12 they've managed to pack everything into a body that's smaller from every dimension they've managed to trim the bezels much needed coming from their iphone 11 which was starting to look very dated all while using what they're saying is the strongest glass on a smartphone which you're probably tired of hearing i'm pretty sure they say the exact same thing every year but at the same time did you see the number they quoted we've seen a lot of companies this year getting really excited about the fact that their new phones are like 30 more drop resistant the number that apple quoted was 400 percent four times more drop resistant although just bear in mind they didn't mention anything about scratch resistance which i would argue is more important for general wear and tear oh also every iphone 12 has magnets in the back to allow the phones to kind of lock into place on a wireless charging pad makes sense and this will also probably lead to a whole slew of new magnetic accessories for the phone so we'll have to wait and see for that so design wise it's not revolutionary it's almost like they've gone back but i like it now the one thing that apple spent even more time talking about than design was speed in fact like the entire theme of the event was high speed whichever one of these new iphones you get whether you get the base version of the iphone 12 mini for 699 or the maxed out version of the iphone 12 pro max which will probably be fifteen hundred dollars you're gonna get the same apple a14 chipset and 5g and i would say both of these are more important than they seem because on one hand right every company improves their chips every year so the fact that we're getting a new chipset is in itself not big news at all the important thing is that 2020 is the year where smartphone chips are switching from a seven nanometer fabrication process to a five nanometer fabrication process or in simple terms they've built the chip on such a small scale that they've managed to cram more power into an even smaller package they're saying this is up to 50 faster than every other phone out there with 30 more efficiency than last year hold off on those figures though i'm gonna test them myself because the claims seem like a lot but if that's even close to true then that's massive like imagine if i just took your phone and added an extra 30 of battery life to it that would take you from mediocre endurance to amazing endurance but yeah hold up for the battery test and if you do want to see that a sub to the channel would be absolutely epic and then we've got the other side to that coin the 5g and on one hand who cares yes apple has put more 5g antenna bands in this phone than apparently any other 5g phone but at its core the inclusion of 5g functionality is more of an eventuality than like an impressive feature to have on a phone now however it's good news for everybody i think these iphones they're going to sell well i think these iphones are going to sell so well that they might well add 20 to 30 more 5g users into the market within just a few months all of a sudden the market is going to be flooded with millions of users who have 5g capable devices who didn't a couple of months ago and do you know what this does it provides carriers like t-mobile and verizon a lucrative opportunity if they can make their 5g networks as widespread as possible they can sell everyone expensive 5g contracts so of course that is what they're going to do so i'd be willing to bet that by the end of 2021 propelled by this momentum from the iphones 5g carriers will really put an effort in to completely revamp and kind of accelerate the 5g infrastructure to be much wider reaching than it is now the last main thing that's changed with the iphone 12 phones are the cameras and what they've done this time around is a little weird so for the iphone 12 mini the iphone 12 and the small iphone 12 pro you pretty much get the same camera setup as the last generation but with a slightly upgraded main camera it has a better lens and a wider aperture which means more light better photos better videos and they can also all record high dynamic range video which just brings out more detail on top of that both pro models have a lidar sensor which is kind of like an advanced depth camera they can better understand the information in the room around you for augmented reality and slightly better portrait mode but really the main camera improvement actually only comes to the iphone 12 pro max this is the only iphone to actually have an improved zoom camera 2.5 times instead of two times improved stabilization and an improved sensor and when you are talking about how good a camera system is the sensor is arguably the most important part of it it's a real shame that this is only coming to the biggest iphone but i think i see where apple's coming from generally speaking the people who get the biggest max model they're the enthusiasts they're the people who want the best features but the people who buy smaller iphones and the non-pro ones are often people who aren't going to care nearly as much but you knew there was a buck coming if you look at all these upgrades individually it might look really impressive but for the most part in the android world we are very used to seeing upgrades like this i don't think the changes we've seen on this generation of iphone are anything like groundbreaking i'd be willing to bet that we saw more improvements on oppo's latest flagship or vivo's latest flagship or samsung's latest flagship compared to last year and these new iphone 12s they are still kind of behind in some ways like it is great that they've improved the lenses on the main camera but the fact that most iphone 12s are still using a tiny size sensor like they've done for years makes it now quite outdated hardware plus it's a massive shame that these phones none of them got a high refresh rate 120hz display because it makes such a difference to perceived speed and you just kind of expect it on anything close to a flagship android phone it's possible that they plan to but then because of the virus and because factories had to shut down they couldn't produce the parts in enough quantities because you've got to remember when apple sells phones they sell many many millions of units per model so every component they get they need it in scale they might have skipped it because they thought oh well we're adding 5g if we add a 120hz display on top of that it's going to be too much battery drain or they might have just thought we need to save something for the next iphone 13. whatever the reasoning is i couldn't tell you why but i can say that this is a feature probably the only feature that i'll really feel like i'm missing out on when using an iphone 12 pro max plus there's no charger in the box which does have a planet conservation angle sure but at the same time putting that side by side with the more affordable one pluses and xiaomi's of the world who by default for free include some of the fastest charges in the world in their boxes you can see that this is not an everything package and quick note on this whole charger situation so apple's reasoning for not including a charger in the box is that you probably have one and you can see where they're coming from if you know if you had an iphone anywhere in the last eight years you probably have one of these small five watt charging bricks with a usb a port on the back but the cable the apple is bundling in with this new phone is a usb-c cable and the only iphones in apple's entire history to ship with the usb-c power brick are the last generation iphone 11 pros so those are probably the only group of users who are actually going to be able to take advantage of this new usbc cable so it kind of feels like apple should have just included a usbc charging brick with all phones this year and then saved this agenda for the iphone 13s next year but there's one important thing that makes me much more excited than i should be for specs like this see the way that apple's business model works is actually based on not over-promising the way apple builds its customer base its loyalty the way they manage to keep customers on iphone for such a long period of time is generally speaking by not making claims that they can't hold themselves to by not disappointing customers or misleading them therefore building their trust so what i'm trying to say is that even though i think we can agree what we've seen is not bleeding edge groundbreaking technology at the same time i think that we can trust that what they have announced will be optimized and will work just as well as advertised and we know that for smartphones especially that is often not the case for a lot of phone manufacturers their business model revolves around being first around making incredibly bold claims even if you don't necessarily hold yourself to those standards and even if you don't really care too much about the execution once people have bought into them so anyways what's the bigger picture with the iphone 12 phones is apple about to crush the competition well i think that this new redesign combined with the fact that they've managed to keep the same 699 starting prices last year the same 999 starting price for the pro models as last year this tiny iphone 12 mini which is arguably one of the only phones in that kind of size bracket that you could even consider calling premium all amidst android rivals becoming more and more expensive means that yes i think these new iphones are going to sell really well plus while last year the cheaper iphone 11 was a notably cheaper looking phone this time around apple's kind of put everything into the cheaper iphones they look like their flagship offerings i really think that because apple has realized that their future relies on subscription-based services like apple music they're doing everything they can to get people away from android and onto iphone even if it means releasing twice as many models making their lineup more convoluted apple has made absolutely sure that they've got an option at almost every possible budget and i'm willing to bet that the reason apple made that strange decision to make their pro max version so much better than the pro version is to appeal to the people who would have previously bought an ultra android phone like the galaxy note 20 ultra for example apple wants those users too the iphone 12 pro max is basically the iphone 12 ultra also if you are considering buying an iphone right now even though apple is selling this as one of their current phones please do not buy the iphone 10r it's two-year-old hardware for an extra hundred dollars you are so much better off getting the iphone 11. anyways if you enjoyed this video i worked through the night to make it so sub to the channel would be absolutely incredible also a lot more iphone content coming soon anyway my name is aaron this is mr who's the boss and i'll catch you in the next youokay so apple has just announced four iphones yes four iphones the tiny iphone 12 mini the iphone 12 the iphone 12 pro and the iphone 12 pro max so i'm just going to give you my brutally honest opinion about them and then explain what was apple thinking so last year's iphone 11 and 11 pros were actually really well received phones and do you know why it's because after years of apple just kind of doing their own thing and just being apple it really felt like with the iphone 11 phones they were directly responding to what their users wanted they lowered the price of the entry model to 699 dollars they introduced an ultra wide camera and it was just so well integrated that using it just kind of felt like you were using your main camera and zooming out they doubled down on battery one of the historic weak points of the iphone and also started bundling in fast charges now on the face of it with this new iphone 12 series it kind of looks like apple's got a similar mentality of we're really listening to our customers but it almost looks like they've taken it further like on the face of it these iphone 12 phones they look like the biggest upgrade since the original iphone 10. and most obviously we've got a design overhaul the iphone 12s are incredibly boxy phones and while i don't think everyone's going to like them they might not be as comfortable as the iphone 11s we have now i do think it's a big move in the right direction for starters i've said this a few times but the iphone 5 and the iphone 4 they're literally some of my favorite looking phones of all time ever it's kind of hard to describe but i'm just kind of drawn to the precision of a design like this but it isn't just visual see boxy is also more space efficient than having to kind of build components around the curves you see on modern day phones so that's at least a part of the reason that for iphone 12 they've managed to pack everything into a body that's smaller from every dimension they've managed to trim the bezels much needed coming from their iphone 11 which was starting to look very dated all while using what they're saying is the strongest glass on a smartphone which you're probably tired of hearing i'm pretty sure they say the exact same thing every year but at the same time did you see the number they quoted we've seen a lot of companies this year getting really excited about the fact that their new phones are like 30 more drop resistant the number that apple quoted was 400 percent four times more drop resistant although just bear in mind they didn't mention anything about scratch resistance which i would argue is more important for general wear and tear oh also every iphone 12 has magnets in the back to allow the phones to kind of lock into place on a wireless charging pad makes sense and this will also probably lead to a whole slew of new magnetic accessories for the phone so we'll have to wait and see for that so design wise it's not revolutionary it's almost like they've gone back but i like it now the one thing that apple spent even more time talking about than design was speed in fact like the entire theme of the event was high speed whichever one of these new iphones you get whether you get the base version of the iphone 12 mini for 699 or the maxed out version of the iphone 12 pro max which will probably be fifteen hundred dollars you're gonna get the same apple a14 chipset and 5g and i would say both of these are more important than they seem because on one hand right every company improves their chips every year so the fact that we're getting a new chipset is in itself not big news at all the important thing is that 2020 is the year where smartphone chips are switching from a seven nanometer fabrication process to a five nanometer fabrication process or in simple terms they've built the chip on such a small scale that they've managed to cram more power into an even smaller package they're saying this is up to 50 faster than every other phone out there with 30 more efficiency than last year hold off on those figures though i'm gonna test them myself because the claims seem like a lot but if that's even close to true then that's massive like imagine if i just took your phone and added an extra 30 of battery life to it that would take you from mediocre endurance to amazing endurance but yeah hold up for the battery test and if you do want to see that a sub to the channel would be absolutely epic and then we've got the other side to that coin the 5g and on one hand who cares yes apple has put more 5g antenna bands in this phone than apparently any other 5g phone but at its core the inclusion of 5g functionality is more of an eventuality than like an impressive feature to have on a phone now however it's good news for everybody i think these iphones they're going to sell well i think these iphones are going to sell so well that they might well add 20 to 30 more 5g users into the market within just a few months all of a sudden the market is going to be flooded with millions of users who have 5g capable devices who didn't a couple of months ago and do you know what this does it provides carriers like t-mobile and verizon a lucrative opportunity if they can make their 5g networks as widespread as possible they can sell everyone expensive 5g contracts so of course that is what they're going to do so i'd be willing to bet that by the end of 2021 propelled by this momentum from the iphones 5g carriers will really put an effort in to completely revamp and kind of accelerate the 5g infrastructure to be much wider reaching than it is now the last main thing that's changed with the iphone 12 phones are the cameras and what they've done this time around is a little weird so for the iphone 12 mini the iphone 12 and the small iphone 12 pro you pretty much get the same camera setup as the last generation but with a slightly upgraded main camera it has a better lens and a wider aperture which means more light better photos better videos and they can also all record high dynamic range video which just brings out more detail on top of that both pro models have a lidar sensor which is kind of like an advanced depth camera they can better understand the information in the room around you for augmented reality and slightly better portrait mode but really the main camera improvement actually only comes to the iphone 12 pro max this is the only iphone to actually have an improved zoom camera 2.5 times instead of two times improved stabilization and an improved sensor and when you are talking about how good a camera system is the sensor is arguably the most important part of it it's a real shame that this is only coming to the biggest iphone but i think i see where apple's coming from generally speaking the people who get the biggest max model they're the enthusiasts they're the people who want the best features but the people who buy smaller iphones and the non-pro ones are often people who aren't going to care nearly as much but you knew there was a buck coming if you look at all these upgrades individually it might look really impressive but for the most part in the android world we are very used to seeing upgrades like this i don't think the changes we've seen on this generation of iphone are anything like groundbreaking i'd be willing to bet that we saw more improvements on oppo's latest flagship or vivo's latest flagship or samsung's latest flagship compared to last year and these new iphone 12s they are still kind of behind in some ways like it is great that they've improved the lenses on the main camera but the fact that most iphone 12s are still using a tiny size sensor like they've done for years makes it now quite outdated hardware plus it's a massive shame that these phones none of them got a high refresh rate 120hz display because it makes such a difference to perceived speed and you just kind of expect it on anything close to a flagship android phone it's possible that they plan to but then because of the virus and because factories had to shut down they couldn't produce the parts in enough quantities because you've got to remember when apple sells phones they sell many many millions of units per model so every component they get they need it in scale they might have skipped it because they thought oh well we're adding 5g if we add a 120hz display on top of that it's going to be too much battery drain or they might have just thought we need to save something for the next iphone 13. whatever the reasoning is i couldn't tell you why but i can say that this is a feature probably the only feature that i'll really feel like i'm missing out on when using an iphone 12 pro max plus there's no charger in the box which does have a planet conservation angle sure but at the same time putting that side by side with the more affordable one pluses and xiaomi's of the world who by default for free include some of the fastest charges in the world in their boxes you can see that this is not an everything package and quick note on this whole charger situation so apple's reasoning for not including a charger in the box is that you probably have one and you can see where they're coming from if you know if you had an iphone anywhere in the last eight years you probably have one of these small five watt charging bricks with a usb a port on the back but the cable the apple is bundling in with this new phone is a usb-c cable and the only iphones in apple's entire history to ship with the usb-c power brick are the last generation iphone 11 pros so those are probably the only group of users who are actually going to be able to take advantage of this new usbc cable so it kind of feels like apple should have just included a usbc charging brick with all phones this year and then saved this agenda for the iphone 13s next year but there's one important thing that makes me much more excited than i should be for specs like this see the way that apple's business model works is actually based on not over-promising the way apple builds its customer base its loyalty the way they manage to keep customers on iphone for such a long period of time is generally speaking by not making claims that they can't hold themselves to by not disappointing customers or misleading them therefore building their trust so what i'm trying to say is that even though i think we can agree what we've seen is not bleeding edge groundbreaking technology at the same time i think that we can trust that what they have announced will be optimized and will work just as well as advertised and we know that for smartphones especially that is often not the case for a lot of phone manufacturers their business model revolves around being first around making incredibly bold claims even if you don't necessarily hold yourself to those standards and even if you don't really care too much about the execution once people have bought into them so anyways what's the bigger picture with the iphone 12 phones is apple about to crush the competition well i think that this new redesign combined with the fact that they've managed to keep the same 699 starting prices last year the same 999 starting price for the pro models as last year this tiny iphone 12 mini which is arguably one of the only phones in that kind of size bracket that you could even consider calling premium all amidst android rivals becoming more and more expensive means that yes i think these new iphones are going to sell really well plus while last year the cheaper iphone 11 was a notably cheaper looking phone this time around apple's kind of put everything into the cheaper iphones they look like their flagship offerings i really think that because apple has realized that their future relies on subscription-based services like apple music they're doing everything they can to get people away from android and onto iphone even if it means releasing twice as many models making their lineup more convoluted apple has made absolutely sure that they've got an option at almost every possible budget and i'm willing to bet that the reason apple made that strange decision to make their pro max version so much better than the pro version is to appeal to the people who would have previously bought an ultra android phone like the galaxy note 20 ultra for example apple wants those users too the iphone 12 pro max is basically the iphone 12 ultra also if you are considering buying an iphone right now even though apple is selling this as one of their current phones please do not buy the iphone 10r it's two-year-old hardware for an extra hundred dollars you are so much better off getting the iphone 11. anyways if you enjoyed this video i worked through the night to make it so sub to the channel would be absolutely incredible also a lot more iphone content coming soon anyway my name is aaron this is mr who's the boss and i'll catch you in the next you\n"