**Introducing the New MacBook Pro: A Revolutionary Upgrade**

We're taking this stunning retina display to an entirely new level. We started by bringing the sides of the enclosure closer to the active area of the display, resulting in a 24% thinner border. This not only makes the device more compact but also creates a seamless viewing experience. We also expanded the display up and around the camera, making the top border 60% thinner. This gives you even more screen real estate, allowing you to focus on your content without distractions.

The result of this design shift is a more immersive experience, with the menu bar now automatically wrapping around the camera. This not only frees up space for your content but also creates a cleaner and more modern aesthetic. The 16-inch model has a 16.2-inch display in nearly the same size enclosure, while the 14-inch model features an expansive 14.2-inch active area.

**ProMotion Technology: Smoothest Experience Ever**

We're super excited to bring ProMotion technology to the Mac with refresh rates up to 120Hz. This feature automatically adapts to the motion of your content, stepping down to preserve battery life when static. When it comes to scrolling through web pages or watching videos, the refresh rate dynamically steps up to create a smooth and seamless experience.

For video editors, we've still maintained the option to choose a standard refresh rate when needed. The display now supports 1 billion colors for ultra-smooth gradients, a testament to its superior display capabilities. For the first time, it's a Liquid Retina XDR display, featuring thousands of mini-LEDs arranged in individually controlled local dimming zones.

This enables up to an astonishing 1000 nits of sustained full-screen brightness, 1600 nits of peak brightness, and a staggering 1 million to 1 contrast ratio. This means that the display can deliver incredibly detailed images with precise colors and depth, making it perfect for content creation and consumption.

**Advanced Camera System**

We've doubled the resolution of the camera to 1080p and use the lens with a wider aperture that lets in more light. Together with a larger image sensor that has more efficient pixels, the camera delivers two times better low-light performance. The camera system also uses the ISP and Neural Engine for computational video, enhancing video quality and resulting in sharper images and more natural-looking skin tones.

**Studio-Quality Audio**

We made our industry-leading studio-quality mics even better with an up to 60% lower noise floor. This ensures that you can capture high-quality audio without distractions or interference. The new 16-inch pro has an even better six-speaker sound system, featuring two tweeters and four force-canceling woofers.

The tweeters are nearly twice as large, purifying the sound on mids and highs for a clear sound stage. The woofer diaphragms are also larger and have an increased range of motion, allowing them to displace twice as much air. This enables the system to deliver 80% more bass, revealing notes that were previously unheard.

**Fast Charging and Performance**

The new MacBook Pro now supports fast charging for the first time on Mac, allowing it to charge up to 50% in just 30 minutes. This means you can get back to work quickly, without needing to wait around for your device to recharge. The MacBook Pro also delivers up to 64 gigabytes of unified memory storage, with super-fast SSDs that deliver up to a jaw-dropping 7.4 gigabytes per second of read speeds.

This is more than two times faster than the previous generation's SSDs. The 14-inch model delivers up to 17 hours of video playback, while the 16-inch model gets up to 21 hours of video playback, making it the longest battery life ever on a MacBook Pro.

"WEBVTTKind: captionsLanguage: engood morning welcome back to apple park for our second event in just over a month so today we're focusing on two important areas music and the mac let's start with music today we're excited to also introduce a brand new subscription plan for apple music the voice plan with this new plan use only your voice and the power of siri to access every song every playlist and every station in apple music across all your apple devices for just 4.99 a month this plan will be available starting in 17 countries and regions later this fall there's the individual plan the family plan and now the voice plan where you can use the power of siri to access the full apple music catalog and today we're excited to introduce more ways homepod mini can compliment your home homepod mini and yellow orange and blue is bold fun and adds a pop of color and personality to any space these new colors join white and space gray and will be available for just 99 starting in november we are excited to announce the third generation of our most popular airpods these are the new airpods with spatial audio featuring an all-new design inside and out with a force sensor for more control of your music and phone calls to deliver the best sound quality we designed a brand new low distortion driver created just for the new airpods to provide powerful base and crisp clean high frequencies the next generation airpods are sweat and water resistant and to extend your experience we increase the battery life for up to six hours of listening time or if you're in a hurry five minutes of charge time gets you around an hour of use and of course the convenience of the charging case giving you an additional four full charges for up to 30 hours of total listening time to make charging your airpods even more convenient we added magsafe and wireless charging to the case these are the new airpods featuring spatial audio with dynamic head tracking an all-new design our custom design driver with adaptive eq and the magical experience that our customers love all of this for 179 we will start taking orders today and they will be available next week today we're completely reimagining macbook pro and it starts with the first pro chip designed for the mac and we did this by scaling up m1's groundbreaking architecture to create a far more powerful chip with m1 pro this lets m1 pro deliver up to 200 gigabytes per second of memory bandwidth and its custom package supports up to 32 gigabytes of unified memory the m1 pro die is built using the industry leading 5 nanometer passes technology and features a massive 33.7 billion transistors that's more than twice m1 all those transistors deliver even more performance starting with a 10 core cpu with eight high performance cores and two high efficiency cores delivering up to 70 percent faster cpu performance than m1 for graphics m14 features 16 gpu cores 8 modern m1 these additional cores along with increased memory bandwidth give m1 pro up to 2 times faster graphics performance than m1 m14 has our industry-leading media engine that accelerates video processing while using very little power and now it pushes even further with 4s it's one of the highest quality codecs and professional video production adding forest acceleration enables m1 pro to play multiple streams of 4k and 8k porous video while using just a fraction of the power and finally m1 pro includes other advanced technologies for a complete pro system like a powerful engine to drive multiple displays and additional thunderbolt controllers to deliver even more io bandwidth and so much more so today we're launching not one but two new chips for the mac i am thrilled to introduce m1 max m1 max starts with a much higher bandwidth on-chip fabric and doubles the memory interface once again this delivers up to 400 gigabytes per second of memory bandwidth that's twice in one pro and 6 times m1 this wider memory interface lets the m1 custom package support up to 64 gigabytes of unified memory and its die has a staggering 57 billion transistors that's 1.7 times m1 pro and 3.5 times m1 it's the largest chip we've ever built by far m1 max has the same powerful thin core cpu complex of m1 pro and doubles the gpu to a massive 32 cores giving m1 max up to 4 times faster gpu performance than m1 and it has an even more capable media engine with up to 2 times faster video encoding and 2 porous accelerators m1 max delivers all of this with industry leading performance per watt it's by far the most capable chip we've ever built for these new pro chips we've made improvements across the system to provide the best performance on the most demanding apps and mac os is designed to take advantage of the unified memory architecture in these new chips so pro apps can manipulate huge images or video streams and move them between the cpu and gpu with zero copy when it comes to security m1 m1 pro and m1 max are a major leap forward with industry-leading protections like hardware verified secure boot runtime anti-exploitation technologies and fast inline encryption for all of your files and today we're launching some exciting updates with new features and even faster performance on m1 pro and m1 max with logic pro for the first time musicians will be able to create massive spatial audio mixes on a notebook in final cut pro video analysis for the new object tracking feature is up to five times faster and in compressor prores video transcode is a remarkable 10 times faster this is the all-new completely redesigned macbook pro and it comes in two sizes a 16-inch model and for the first time a compact yet immensely powerful 14-inch model which shares the same remarkable features and capabilities the all-new aluminum enclosure optimizes internal space for more performance and features and it is precisely machined around an advanced thermal system it can move 50 more air even at lower fan speeds and it's all in a design that's just 16.8 millimeters thin and 4.7 pounds on the 16 inch model and just 15.5 millimeters thin and 3.5 pounds on the 14 inch model let's start with the keyboard users value the full height function row on the standalone magic keyboard and we've brought it to the macbook pro the physical keys replace the touch bar the keyboard is set in a double anodized black well that elegantly highlights the backlit glyphs on the keys and it's complemented by our expansive industry-leading force touch trackpad that's perfect for pro applications on one side there's an hdmi port for conveniently connecting to displays and tvs a thunderbolt 4 port which connects to high speed peripherals and an sd card slot enabling fast access to media on the other side the headphone jack now has advanced support for high impedance headphones and there are two more thunderbolt 4 ports for a total of three in the system and yes magsafe is coming back to the macbook pro magsafe 3 has a new design that supports more power into the system and you can still charge via the thunderbolt ports with m1 pro you can connect up to two pro display xdrs and with m1 max you can connect up to three pro display xdrs and a 4k tv all at the same time the new macbook pro we're taking this stunning retina display to an entirely new level we started by bringing the sides of the enclosure closer to the active area of the display resulting in a 24 thinner border we also expanded the display up and around the camera making the top border 60 percent thinner giving you even more screen real estate and mac os takes full advantage of this extra space by raising the menu bar up and out of the way automatically wrapping it around the camera to give you more room for your content the 16 inch model has a 16.2 inch display in nearly the same size enclosure and along with a higher pixel density it has 1.8 million more pixels than before for a total of 7.7 million the 14 inch model has an expansive 14.2 inch active area and a total of 5.9 million pixels we're super excited to bring pro motion technology to the mac with refresh rates up to 120 hertz promotion automatically adapts to the motion of your content so when your content is static the refresh rate dynamically steps down to preserve battery life and it steps up to make tasks like scrolling through web pages super fluid and video editors can still choose a standard refresh rate when they need to lock one in the display now supports 1 billion colors for ultra smooth gradients and for the first time it's a liquid retina xdr display the state-of-the-art backlight features thousands of mini leds arranged in individually controlled local dimming zones this enables up to an astonishing 1000 nits of sustained full screen brightness 1600 nits of peak brightness and a staggering 1 million to 1 contrast ratio so we've doubled the resolution of the camera to 1080p and use the lens with a wider aperture that lets in more light together with a larger image sensor that has more efficient pixels the camera delivers two times better low light performance the camera system also uses the isp and neural engine for computational video which enhances video quality so you get sharper images and more natural looking skin tones we made our industry leading studio quality mics even better with an up to 60 percent lower noise floor the new 16-inch pro has an even better six-speaker sound system that features two tweeters and four force-canceling woofers the tweeters are nearly two times larger purifying the sound on mids and highs for a clear sound stage the woofer diaphragms are also larger and have an increased range of motion so they can now displace twice as much air this allows them to deliver eighty percent more bass it also means they go half an octave deeper revealing a range of notes you previously couldn't hear and we've brought this sensational six speaker sound system to the 14-inch pro as well the new sound system also supports spatial audio the 16-inch model with m1 pro and m1 max has up to two times faster cpu performance than the previous generation with the core i9 and when it comes to graphics m1 pro is up to 2.5 times faster than the prior 16 inch model with the fastest gpu and m1 max is up to four times faster and when it comes to machine learning you'll get up to five times faster performance compared to the 13-inch model with a core i7 the 14-inch pro has up to 3.7 times faster cpu performance for graphics m1 pro delivers up to nine times faster performance and m1 max is up to an astonishing 13 times faster and ml tasks are up to 11 times faster macbook pro has up to 64 gigabytes of unified memory storage is getting even faster the super fast ssds deliver up to a jaw dropping 7.4 gigabytes per second of read speeds more than two times faster than the prior gen ssds the 14 inch model delivers up to 17 hours of video playback which is seven additional hours and the 16 inch model gets up to 21 hours of video playback which is 10 additional hours and the longest battery life ever on a mac notebook and the new macbook pro now supports fast charge for the very first time on mac so it can charge up to 50 in just 30 minutes so that's the new macbook pro when you compare the 14 inch model to the previous high-end 13-inch macbook pro you get a giant leap in performance up to seven more hours of battery life a larger display with xdr an advanced camera high fidelity audio and more ports all for 19.99 and when you compare the new 16-inch pro to the previous model you also get a massive boost in performance and capabilities for 24.99 both models are available in silver and space gray you can order it today and it'll be available next week thank you for joining us today please take care stay safe and have a great day yougood morning welcome back to apple park for our second event in just over a month so today we're focusing on two important areas music and the mac let's start with music today we're excited to also introduce a brand new subscription plan for apple music the voice plan with this new plan use only your voice and the power of siri to access every song every playlist and every station in apple music across all your apple devices for just 4.99 a month this plan will be available starting in 17 countries and regions later this fall there's the individual plan the family plan and now the voice plan where you can use the power of siri to access the full apple music catalog and today we're excited to introduce more ways homepod mini can compliment your home homepod mini and yellow orange and blue is bold fun and adds a pop of color and personality to any space these new colors join white and space gray and will be available for just 99 starting in november we are excited to announce the third generation of our most popular airpods these are the new airpods with spatial audio featuring an all-new design inside and out with a force sensor for more control of your music and phone calls to deliver the best sound quality we designed a brand new low distortion driver created just for the new airpods to provide powerful base and crisp clean high frequencies the next generation airpods are sweat and water resistant and to extend your experience we increase the battery life for up to six hours of listening time or if you're in a hurry five minutes of charge time gets you around an hour of use and of course the convenience of the charging case giving you an additional four full charges for up to 30 hours of total listening time to make charging your airpods even more convenient we added magsafe and wireless charging to the case these are the new airpods featuring spatial audio with dynamic head tracking an all-new design our custom design driver with adaptive eq and the magical experience that our customers love all of this for 179 we will start taking orders today and they will be available next week today we're completely reimagining macbook pro and it starts with the first pro chip designed for the mac and we did this by scaling up m1's groundbreaking architecture to create a far more powerful chip with m1 pro this lets m1 pro deliver up to 200 gigabytes per second of memory bandwidth and its custom package supports up to 32 gigabytes of unified memory the m1 pro die is built using the industry leading 5 nanometer passes technology and features a massive 33.7 billion transistors that's more than twice m1 all those transistors deliver even more performance starting with a 10 core cpu with eight high performance cores and two high efficiency cores delivering up to 70 percent faster cpu performance than m1 for graphics m14 features 16 gpu cores 8 modern m1 these additional cores along with increased memory bandwidth give m1 pro up to 2 times faster graphics performance than m1 m14 has our industry-leading media engine that accelerates video processing while using very little power and now it pushes even further with 4s it's one of the highest quality codecs and professional video production adding forest acceleration enables m1 pro to play multiple streams of 4k and 8k porous video while using just a fraction of the power and finally m1 pro includes other advanced technologies for a complete pro system like a powerful engine to drive multiple displays and additional thunderbolt controllers to deliver even more io bandwidth and so much more so today we're launching not one but two new chips for the mac i am thrilled to introduce m1 max m1 max starts with a much higher bandwidth on-chip fabric and doubles the memory interface once again this delivers up to 400 gigabytes per second of memory bandwidth that's twice in one pro and 6 times m1 this wider memory interface lets the m1 custom package support up to 64 gigabytes of unified memory and its die has a staggering 57 billion transistors that's 1.7 times m1 pro and 3.5 times m1 it's the largest chip we've ever built by far m1 max has the same powerful thin core cpu complex of m1 pro and doubles the gpu to a massive 32 cores giving m1 max up to 4 times faster gpu performance than m1 and it has an even more capable media engine with up to 2 times faster video encoding and 2 porous accelerators m1 max delivers all of this with industry leading performance per watt it's by far the most capable chip we've ever built for these new pro chips we've made improvements across the system to provide the best performance on the most demanding apps and mac os is designed to take advantage of the unified memory architecture in these new chips so pro apps can manipulate huge images or video streams and move them between the cpu and gpu with zero copy when it comes to security m1 m1 pro and m1 max are a major leap forward with industry-leading protections like hardware verified secure boot runtime anti-exploitation technologies and fast inline encryption for all of your files and today we're launching some exciting updates with new features and even faster performance on m1 pro and m1 max with logic pro for the first time musicians will be able to create massive spatial audio mixes on a notebook in final cut pro video analysis for the new object tracking feature is up to five times faster and in compressor prores video transcode is a remarkable 10 times faster this is the all-new completely redesigned macbook pro and it comes in two sizes a 16-inch model and for the first time a compact yet immensely powerful 14-inch model which shares the same remarkable features and capabilities the all-new aluminum enclosure optimizes internal space for more performance and features and it is precisely machined around an advanced thermal system it can move 50 more air even at lower fan speeds and it's all in a design that's just 16.8 millimeters thin and 4.7 pounds on the 16 inch model and just 15.5 millimeters thin and 3.5 pounds on the 14 inch model let's start with the keyboard users value the full height function row on the standalone magic keyboard and we've brought it to the macbook pro the physical keys replace the touch bar the keyboard is set in a double anodized black well that elegantly highlights the backlit glyphs on the keys and it's complemented by our expansive industry-leading force touch trackpad that's perfect for pro applications on one side there's an hdmi port for conveniently connecting to displays and tvs a thunderbolt 4 port which connects to high speed peripherals and an sd card slot enabling fast access to media on the other side the headphone jack now has advanced support for high impedance headphones and there are two more thunderbolt 4 ports for a total of three in the system and yes magsafe is coming back to the macbook pro magsafe 3 has a new design that supports more power into the system and you can still charge via the thunderbolt ports with m1 pro you can connect up to two pro display xdrs and with m1 max you can connect up to three pro display xdrs and a 4k tv all at the same time the new macbook pro we're taking this stunning retina display to an entirely new level we started by bringing the sides of the enclosure closer to the active area of the display resulting in a 24 thinner border we also expanded the display up and around the camera making the top border 60 percent thinner giving you even more screen real estate and mac os takes full advantage of this extra space by raising the menu bar up and out of the way automatically wrapping it around the camera to give you more room for your content the 16 inch model has a 16.2 inch display in nearly the same size enclosure and along with a higher pixel density it has 1.8 million more pixels than before for a total of 7.7 million the 14 inch model has an expansive 14.2 inch active area and a total of 5.9 million pixels we're super excited to bring pro motion technology to the mac with refresh rates up to 120 hertz promotion automatically adapts to the motion of your content so when your content is static the refresh rate dynamically steps down to preserve battery life and it steps up to make tasks like scrolling through web pages super fluid and video editors can still choose a standard refresh rate when they need to lock one in the display now supports 1 billion colors for ultra smooth gradients and for the first time it's a liquid retina xdr display the state-of-the-art backlight features thousands of mini leds arranged in individually controlled local dimming zones this enables up to an astonishing 1000 nits of sustained full screen brightness 1600 nits of peak brightness and a staggering 1 million to 1 contrast ratio so we've doubled the resolution of the camera to 1080p and use the lens with a wider aperture that lets in more light together with a larger image sensor that has more efficient pixels the camera delivers two times better low light performance the camera system also uses the isp and neural engine for computational video which enhances video quality so you get sharper images and more natural looking skin tones we made our industry leading studio quality mics even better with an up to 60 percent lower noise floor the new 16-inch pro has an even better six-speaker sound system that features two tweeters and four force-canceling woofers the tweeters are nearly two times larger purifying the sound on mids and highs for a clear sound stage the woofer diaphragms are also larger and have an increased range of motion so they can now displace twice as much air this allows them to deliver eighty percent more bass it also means they go half an octave deeper revealing a range of notes you previously couldn't hear and we've brought this sensational six speaker sound system to the 14-inch pro as well the new sound system also supports spatial audio the 16-inch model with m1 pro and m1 max has up to two times faster cpu performance than the previous generation with the core i9 and when it comes to graphics m1 pro is up to 2.5 times faster than the prior 16 inch model with the fastest gpu and m1 max is up to four times faster and when it comes to machine learning you'll get up to five times faster performance compared to the 13-inch model with a core i7 the 14-inch pro has up to 3.7 times faster cpu performance for graphics m1 pro delivers up to nine times faster performance and m1 max is up to an astonishing 13 times faster and ml tasks are up to 11 times faster macbook pro has up to 64 gigabytes of unified memory storage is getting even faster the super fast ssds deliver up to a jaw dropping 7.4 gigabytes per second of read speeds more than two times faster than the prior gen ssds the 14 inch model delivers up to 17 hours of video playback which is seven additional hours and the 16 inch model gets up to 21 hours of video playback which is 10 additional hours and the longest battery life ever on a mac notebook and the new macbook pro now supports fast charge for the very first time on mac so it can charge up to 50 in just 30 minutes so that's the new macbook pro when you compare the 14 inch model to the previous high-end 13-inch macbook pro you get a giant leap in performance up to seven more hours of battery life a larger display with xdr an advanced camera high fidelity audio and more ports all for 19.99 and when you compare the new 16-inch pro to the previous model you also get a massive boost in performance and capabilities for 24.99 both models are available in silver and space gray you can order it today and it'll be available next week thank you for joining us today please take care stay safe and have a great day you\n"