Why Some Supercars Take More Than Money To Buy

Picked out things like the paint, stitching color, seat material, and other options that make your car one of a kind, it's time for it to be built. This is the not-so-fun part. Hypercars can take anywhere between six months and two years to be assembled because they are being built by hand. Something I think is really cool is that most manufacturers will send you photo updates, which makes it feel a lot more personal. How many of you have given your project to a shop and they've done the same thing? That's awesome.

Then finally, after months of waiting, your car arrives, and you can finally take it for a spin. Just kidding, you probably park it in the garage and bring it out once a year. But hey, it's your car, I won't judge. So what about those hypercars you do see time to time on a showroom floor maybe in places like Beverly Hills or Miami? Well, those are either customer cars that the dealership is looking after or a used hypercar.

Like we talked about earlier, the used route is the way to go if you missed out on some super excited ushers car like the Enzo or Pagani Zonda but don't expect to bargain. Pretty much every hypercar holds its value or even gains it. The car doesn't even have to be that expensive for that to happen. Factors like a global pandemic can do strange things to the used sports car market. COVID actually caused the factory that built the C8 Corvette to shut down.

So if you had one before quarantine hit, you can sell it for a profit even if you put a thousand miles on it, people wanted that car that bad. Demand alone does tricky things in the market, COVID or not. Some companies now if you are to buy a car brand new from them, especially one of these special additions or limited edition cars, they'll sometimes have clauses on how you can sell them and what you can do.

If you could sell it at a profit, what happens with that profit? There are a lot of companies that don't really love the whole spec game that's going on, like speculation on the values of these cars where people will start to treat them more like they're stocks and less as like these driving experiences which is what they were engineered over the course of many years to be.

So I understand the frustration - These cars are super expensive and are capable of truly amazing things but at the end of the day, they usually don't get a chance to. I don't feel discouraged that I can't afford one of these things because I'm willing to bet money. I've had more fun in lowcars than any hypercar owner who only brings out their cars once a year to stunt on other rich guys.

These cars are status symbols for the most part. Really cool status symbols but objects nonetheless. What's up guys, welcome to my house. I've got some huge news. The Pop Up, Up and Down T-shirt was a huge success. Not surprised it's the coolest shirt we've ever designed. We worked really hard and hard work pays off.

We liked it so much that we decided to carry it over to a hoodie. Because if you think about it, a hoodie is a Pop Up, up and down sweatshirt. I'm really stoked about these. I can't wait to get my hands on one, that's right. It's so new I don't even have mine yet. So go to JonahMedia.com, it's available now. The T-shirts sold out super fast and I guarantee the hoodie is gonna go just as fast. Pop Up, up and down sweatshirt, Donutmedia.com.

A huge thank you for Misha Mansoor for taking the time to talk with me. Check out his band Periphery and his businesses GetGoodDrums and Horizon Devices if you wanna sound like him. Another huge thank you to Amber Blonigan for explaining the buying process for super exclusive cars. You can follow her on Instagram @amber_blonigan, her knowledge was a huge help.

So thank you very much Amber, for taking the time to talk with me. Build your car out, have fun with it. Don't worry about these stupid expensive cars that don't get driven anyway, that's my tip for the end of the day. Follow Donut on our social media, @DonutMedia. Follow me @nolanjsykes. Let me know what your fantasy hypercar is down in the comments. I would like a first gen, Pagani Zonda. I still think that's the craziest looking car that's ever been made. Be kind, take care of each other. See you next time.

WEBVTTKind: captionsLanguage: en(car engine roaring)(ululating)(beep)(upbeat music)- I'm gonna be honest, supercarsaren't really my thing.Exotics are so outside of my price range,so far from my grasp that Inever really think about them.But there's an entire sideof the car community devotedto these exclusive rides.So I'm pretty sure thatI'm in the minority.And that got me thinking.Every couple of monthsa supercar manufacturerlike Ferrari, Bugattior McLaren will announcea new limited run variant with a price tagin the hundreds of thousandsor even millions of dollars.But then in that same announcement,they'll also say that thecar's already sold out.How, how do you buy carbefore it's announced?Is there some sort ofshadowy billionaire car club?Well, kinda.I talked to supercar ownersand exotic dealers aliketo find the truth.(upbeat music)A big thank you to Raycon forsponsoring today's episode.- Okay Nolan, action.- Raycon is disruptingthe electronics industrywith their Everyday E25 Earbuds.- Action.- Featuring six full hours of playtimeand seamless Bluetoothpairing with a compact designfor a comfortable noise isolating fit.They give you the same audio qualityas the other premium brandsbut only cost half the price.And Raycon knows everybody's different,that's why they offer them in a rangeof fun colors and patterns.But don't worry if you don't like them,Raycon offers a free 45 day return policy.So whether you're taking up a new hobbyor just want to make your day to daya little bit more comfortable,bring premium audio to everything you doby clicking the linkin the description box,or by going to BuyRaycon.com/Donutto get 15% off your Raycon purchase today?Did you say action or are we recording?Sorry, I have my earbuds in.Yeah, sorry, we'll go again.This is Misha Mansoor.If you like metal music,you probably know he's a guitar god,and you've probably heardof his band Periphery.He also likes cars.- I have a Lamborghini Huracan Performanteand I don't know if this countsbut I have a Porsche GT3 Touring as well.- The easiest way into supercar ownershipand the avenue that's the most similarto the normal car buying experienceis gonna be the used route.- I like lightly used,preferably certified pre-owned.Yeah, any one of these cars,unless it's like extremely limitedand you and I can't get itis gonna lose a substantialamount of value.And the most of it,basically when you drive it off the lot.That first year is gonnabe particularly brutaland then it does taper off.- You don't have to belooking for a supercarto apply that advice.But what if you're a bigtime YouTuber turned,I don't know amateurboxer and have the cashto buy straight off the lot.Is it that much differentthan a normal dealership?Depending on the manufacturer, not really.In fact, some brands likeMcLaren try to make itas easy as possiblebecause believe it or not,they have some catching up to do.- I've never actually bought a McLaren,but I've come very close becauseI do love their offerings,I do love their cars.They're a very aggressive company.Their business model is super interesting,because they've been tryingto create this sort of legacyand this pedigree thatthese other companieslike Porsche and Ferrarihave had for decades,and they've done it in about a decade.Like they haven't even beenselling these production carsfor that long and they'realready being spokenin the same sentenceas these other brands.But the way they've done isby being super aggressive.So anybody can buy aMcLaren, they are aggressive.They wanna make a deal and they're tryingto get you in their car.I'd assume that when the termshave all been agreed uponthat everything from thatpoint on is fairly similar.- Even though McLaren's first road carwas the super exclusive F1 in 1992,their extended absencein the supercar gamein the following years putthem at a distinct disadvantageto other manufacturers.Their relaxed sales policyis actually really smart,helping the British company close the gapwith their competition.(buzzer ringing)In Europe, McLaren hasseen huge growth since 2011when they came back on thescene with the MP4-12C,a jump from 40 cars that debutyear to nearly 1100 in 2019.Their revenue in 2019 was up 18% comparedto the previous year as well.When combined with theirrising presence in motor sport,McLaren's open door policyis obviously a great idea.But how does the story changewhen a supercar manufactureralso builds consumer cars thatyour uncle Bill would drive?What kind of advantagesdoes a company like Porschehave over their supercar competition?- So one of the bigadvantages of owning a Porscheover those other brands isthat if you're ever takingyour car in for service,you can likely get a loaner.You can get like a Macan or a Cayenne,a base car but it's still a nice car.And it's little perks likethat and sort of the factthat they are a bit moregrounded and normal,their cars are a lot less exotic,which in a lot of cases I think makes thema more attractive brand,at least from a practical point of view.Not like I have a press car for a week,but like I have to live with this thing.And I think that their dealershipsare really awesome for that reason.- So far buying a supercardoesn't seem that much differentthan buying a regular old consumer car,it's just a lot more expensive.But there's one manufacturerthat stands out, Ferrari.(upbeat music)Before the Performante,Misha owned a Ferrari 488.I asked him to explain whatsets that experience apartfrom other cars he's owned.- If you wanted to buy abrand new car from them,they kinda want their clienteleto be passionate about Ferrari.So oftentimes they wouldsort of encourage youwith maybe not the car that you wantor with buying some used cars.And they kinda want youto have a relationshipwith that dealership.Ferrari's just one of those brandsand I think that's whythey could play the gamethe way that they do.And then everyone else hasto sort of dance around it.- But I couldn't justtake Misha's word for it.I had to research this for myself.(upbeat music)Ferrari is unique when it comesto they do their business.A typical car dealershipwill try to up sell you a carthat you didn't even come to see.How many of you have goneto look at a used sports carand then been shown a new crossover.But according to a few articles I've readand hearsay in the industry,Ferrari will actually do the opposite.You can be the biggesthigh role in the worldbut if you've neverbought a Ferrari before,they'll only let you buy aused car in their inventory.Like Misha said, Ferrari dealers do thisto really get a feel for the clientand suss out whether or not they're reallyabout that Ferrari lifestyle.But why go through all that troubleand potentially lose a customer?The answer itself is simplebut opens up a much biggerconversation and that is demand.(upbeat music)Ferraris are trulylimited production cars.Ferrari produces about 8,400 cars a year.To put that in perspective,Honda produced just under386,000 cars last yearmaking Ferrari's numbers look tiny.But there are hugedifferences in how Ferrariand Honda build their respective cars.Ferrari tries to buildas much of the car by hand as possible,which adds to the brands aura.Handcrafted will never go out of style.But this way of buildingthings is much slowerand caps production in the process,which can cause somecustomers to wait overa year for their car.Ferrari is not the carmaker for those lookingfor instant gratification.In spite of the limited production,there are still tons of people out therewho want a prancing course of their ownand are willing to wait for it.So many in fact, thatit becomes way easierto understand whyFerrari and their dealerscan afford to be morediscerning when it comesto who gets to buy one.So that begs the questionwho gets to buy one?(dramatic music)In an interview with Drive.com,Ferrari Chief Marketing Officer,Enrico Galliera revealedthe process for gettinginto the company's good graces.Ferrari personnel set guidelinesfor every limited run modelwith presumably more stringentdemands for rarer carslike their LaFerrari for example.Not only do prospectivecustomers need to havean extended history with the brand,including owning multiple Ferrari'sbut the customer mustmaintain a relationshipwith Maranello by attending eventslike the Cavalcade Road Rallies,where Ferrari's meetup in thehundreds and go for a drive.Another way to curry favor with Ferrariis a sign up for their exclusiveracing school in Italy,as well as attend highprofile motor sports eventslike WEC and Formula One races.Basically, you're doinga lot of networking,making sure the peoplethat matter know your nameand I'll tell you right now there's no wayI'm approved to buy any Ferrari's.They definitely know I'min the wrong tax bracket.Getting in Ferrari's good gracesgoes beyond buying a few carsand it's its own side hustle basically.And the crazy thing isgoing above and beyondto develop that relationshipdoesn't even guarantee youa spot on their supposedlytitled Preferred Owners List.Ferrari won't publicly acknowledgethe existence of this policy,but people who have tried and failedto buy a prancing horse willtell you it's all too real.I won't name any names out of respectbut plenty of Ferrari heads,huge fans of the brandhave checked all the boxesand still came up short in Ferrari's eyes,missing out on superlimited cars like the Enzo,the LaFerrari convertible and the SF90.It's insane to me that even when it comesto something as expensive as a Ferrari,money can't buy you everything.But I also kinda respect that as well.In a world where high fashion brandshave become street wear withlabels begging celebritiesand influencers to wear their clothes,companies bending overbackwards chasing clout,Ferrari hasn't sold out.If they don't like youthey won't sell to you.And honestly, I think that's pretty sick.All right, say you do havea (beep) ton of money,don't qualify to buy a Ferraribut still want somethingexclusive and fast.Luckily, there are a lot of options.Pretty much every brandwe mentioned earlierhas their own super exclusivelimited run hypercar.Porsche had the 918 Spyder,McLaren's got God knows howmany limited edition cars,and Lamborghini has someseriously crazy stuffin the oven like the cyan.Then there are brandsthat deal exclusivelyin hypercars like Koenigsegg and Pagani.The difference between hypercarsand regular old supercarsis that manufacturerswill not build a hypercarto have it sit on a lotand wait for a buyer to walk in.The building and buyingprocess is much different.Every manufacturer has their own processbut the steps usually thesame as I'll now list.If you wanna buy a carlike the Pagani Huayraor the Buggatti Chiron ,you first approach a dealership near youand tell them you're serious.Now, remember they don'thave new cars on the lot.You're gonna have to wait awhile.That's the first big difference.Then you're gonna needto give the manufactureran allocation or security depositso they know you won't bail out.Allocation just sounds so much fancierthan security deposit, doesn't it?Next comes the fun part.Specking the car outexactly how you want it.This can be done remotelyor you can fly out to Italyor wherever your car is beingbuilt and tell them yourself.If you purchase a Pagani,you're gonna be sittingdown with Horatio Pagani,the guy who founded thecompany not service.After you've picked outthings like the paint,stitching color, seat material,and other options thatmake your car one of one,it's time for it to be built.This is the not so fun part.hypercars can takeanywhere between six monthsand two years to be assembledbecause they are being built by hand.Something I think is reallycool is that most manufacturerswill send you photo updates,which makes it feel a lot more personal.How many of you have givenyour project to a shopand they've done the samething, that's awesome.Then finally, after monthsof waiting your car arrivesand you can finally take it for a spin.Just kidding, you probablypark it in the garageand bring it out once a year.But hey, it's your car, I won't judge.So what about those hypercarsyou do see time to timeon a showroom floor maybe inlike Beverly Hills or Miami.Well, those are either customer carsthat the dealership is lookingafter or a used hypercar.Like we talked about earlier,the used route is the wayto go if you missed outon some super excited usethe car like the Enzo orPagani Zonda but don't expect to bargain.Pretty much every hypercar holds its valueor even gains it.The car doesn't evenhave to be that expensivefor that to happen.Factors like a globalpandemic can do strange thingsto the used sports car market.COVID actually caused the factorythat built the C8 Corvette to shut down.So if you had one before quarantine hit,you can sell it for a profiteven if you put a thousand miles on it,people wanted that car that bad.Demand alone does tricky thingsin the market, COVID or not.- So a lot of these companies nowif you are to buy a carbrand new from them,especially one of these special additionsor limited edition cars,they'll sometimes have clauseson how you can sell themand what you can do.If you could sell it at a profitor what happens with that profit.There are a lot of companiesthat don't really love thewhole spec game that's going on,like speculation on thevalues of these carswhere people will start to treat them morelike they're stocks and less as likethese driving experiences whichis what they were engineeredover the course of many years to be.So I understand the frustration- These cars are super expensiveand are capable of truly amazing things.But at the end of the day,they usually don't get a chance to.I don't feel discouragedthat I can't afford one of these thingsbecause I'm willing to bet money.I've had more fun in lowcar than any hypercar ownerwho only brings out their cars once a yearto stunt on other rich guys.These cars are statussymbols for the most part.Really cool status symbolsbut objects nonetheless- What's up guys, welcome to my house.I've got some huge news.The Pop Up, Up and DownT-shirt was a huge success.Not surprised it's the coolestshirt we've ever designed.We worked really hardand hard work pays off.We liked it so much that we decidedto carry it over to a hoodie.Because if you think about it,a hoodie is a Pop Up,up and down sweatshirt.(dramatic music)I'm really stoked about these.I can't wait to get myhands on one, that's right.It's so new I don't even have mine yet.So go to JonahMedia.com,it's available now.The T-shirts sold out super fastand I guarantee the hoodis gonna go just as fast.Pop Up, Up and Downsweatshirt, donutmedia.com.- A huge thank you for Misha Mansoorfor taking the time to talk with me.Check out his band Peripheryand his businesses GetGoodDrums and Horizon Devicesif you wanna sound like him.Another huge thank you to Amber Blonigan.for explaining the buyingprocess for super exclusive cars.You can follow her onInstagram @amber_blonigan,her knowledge was a huge help.So thank you very much Amber,for taking the time to talk with me.Build your car out, have fun with it.Don't worry about thesestupid expensive carsthat don't get driven anyway,that's my tip for the end of the day.Follow Donut on oursocial media, @DonutMedia.Follow me @nolanjsykes.Let me know what your fantasy hypercaris down in the comments.I would like a first gen, Pagani Zonda.I still think that'sthe craziest looking carthat's ever been made.Be kind, take care of each other.See you next time.