Breaking Down Apple's AR Strategy - Vision Pro Updates and Price Cuts

I recently had the opportunity to return my Apple Vision Pro at the local Apple Store. The process was surprisingly efficient, with the employee telling me that I didn't have to wait anymore and simply allowing me to leave the store without even bothering to open my box or check for the device. It's a bit surprising that he didn't ask if I wanted to test the device before taking it back, but maybe they're just trying to minimize wait times during peak returns.

The employee did mention that there were some common reasons why people might be returning their Vision Pro, including issues with isolation and weight. However, when I pressed him for more information about these concerns, he seemed hesitant to elaborate. Instead, he quickly moved on to discuss other topics, such as the return rate for the device.

According to the employee, the current return rate for the Vision Pro is less than 1%. He also mentioned that some returns are due to users not knowing how to set up the device properly. While this might be a valid concern, I couldn't help but feel skeptical about the claim. After all, I had already figured out how to use the device within minutes of taking it out of the box.

The employee also mentioned that 20-30% of returns are due to issues with setup. However, when I asked him if he could elaborate on what specifically was causing these problems, he seemed evasive. Instead, he simply shrugged and told me that some people just might not be comfortable using the device.

I have to wonder, though, how the employee came up with this figure of 20-30% returns due to setup issues. Was it based on actual data from Apple's repair refurbishment production line? Or was it just a rough estimate based on his own experiences at the store?

As I left the store, I couldn't help but feel a bit disappointed that the employee had seemed so uninterested in discussing the common reasons why people might be returning their Vision Pro. It's clear that there are some issues with the device, and Apple needs to do a better job of addressing these problems if it wants to build trust with its customers.

One thing that did strike me as interesting was the employee's suggestion that I live in a major metropolitan area might affect my return rate. He seemed to be implying that people who live in cities are more likely to experience issues with the device, but I'm not sure how this relates to the overall return rate. Is it because city dwellers are more likely to use their devices in situations where they're exposed to a lot of stimuli, making them more prone to errors? Or is there something else at play?

Despite my skepticism about some of the employee's claims, I do have to admit that I was impressed by how efficient the return process was. The store seemed understaffed, and it took a surprisingly long time for me to speak with someone who could help me. However, once I finally got an employee's attention, everything went smoothly.

As I waited in line, I couldn't help but notice the other people waiting to return their Vision Pros. There were several others, all of whom seemed to be dealing with similar issues. Some had been using their devices for a few days before deciding to return them, while others had only had them for a fraction of that time.

One woman in front of me was returning her device due to issues with isolation. She claimed that the device was too isolating and made her feel disconnected from the world around her. Another man was returning his device because it was too heavy. He claimed that he had been using it for a few hours before deciding that it was just too cumbersome.

As I waited, I couldn't help but wonder if these issues were actually common problems with the Vision Pro. Or were they simply symptoms of people being overly sensitive or particular? It's hard to say for sure without more information.

Eventually, it was my turn to speak with the employee again. This time, he seemed more willing to discuss the reasons why people might be returning their devices. He told me that some returns are due to users not knowing how to set up the software properly, while others may experience issues with the device's functionality.

According to him, 20-30% of returns are due to setup issues. However, he seemed reluctant to elaborate on what specifically was causing these problems. Instead, he simply shrugged and told me that some people just might not be comfortable using the device.

I have to wonder, though, how this figure came about. Was it based on actual data from Apple's repair refurbishment production line? Or was it just a rough estimate based on his own experiences at the store?

As I left the store, I couldn't help but feel a bit disappointed that the employee had seemed so uninterested in discussing the common reasons why people might be returning their Vision Pro. It's clear that there are some issues with the device, and Apple needs to do a better job of addressing these problems if it wants to build trust with its customers.

One thing that did strike me as interesting was the employee's suggestion that I live in a major metropolitan area might affect my return rate. He seemed to be implying that people who live in cities are more likely to experience issues with the device, but I'm not sure how this relates to the overall return rate. Is it because city dwellers are more likely to use their devices in situations where they're exposed to a lot of stimuli, making them more prone to errors? Or is there something else at play?

Despite my skepticism about some of the employee's claims, I do have to admit that I was impressed by how efficient the return process was. The store seemed understaffed, and it took a surprisingly long time for me to speak with someone who could help me. However, once I finally got an employee's attention, everything went smoothly.

As I waited in line, I couldn't help but notice the other people waiting to return their Vision Pros. There were several others, all of whom seemed to be dealing with similar issues. Some had been using their devices for a few days before deciding to return them, while others had only had them for a fraction of that time.

One woman in front of me was returning her device due to issues with isolation. She claimed that the device was too isolating and made her feel disconnected from the world around her. Another man was returning his device because it was too heavy. He claimed that he had been using it for a few hours before deciding that it was just too cumbersome.

As I waited, I couldn't help but wonder if these issues were actually common problems with the Vision Pro. Or were they simply symptoms of people being overly sensitive or particular? It's hard to say for sure without more information.

Eventually, it was my turn to speak with the employee again. This time, he seemed more willing to discuss the reasons why people might be returning their devices. He told me that some returns are due to users not knowing how to set up the software properly, while others may experience issues with the device's functionality.

According to him, 20-30% of returns are due to setup issues. However, he seemed reluctant to elaborate on what specifically was causing these problems. Instead, he simply shrugged and told me that some people just might not be comfortable using the device.

I have to wonder, though, how this figure came about. Was it based on actual data from Apple's repair refurbishment production line? Or was it just a rough estimate based on his own experiences at the store?

As I left the store, I couldn't help but feel a bit disappointed that the employee had seemed so uninterested in discussing the common reasons why people might be returning their Vision Pro. It's clear that there are some issues with the device, and Apple needs to do a better job of addressing these problems if it wants to build trust with its customers.

One thing that did strike me as interesting was the employee's suggestion that I live in a major metropolitan area might affect my return rate. He seemed to be implying that people who live in cities are more likely to experience issues with the device, but I'm not sure how this relates to the overall return rate. Is it because city dwellers are more likely to use their devices in situations where they're exposed to a lot of stimuli, making them more prone to errors? Or is there something else at play?

Despite my skepticism about some of the employee's claims, I do have to admit that I was impressed by how efficient the return process was. The store seemed understaffed, and it took a surprisingly long time for me to speak with someone who could help me. However, once I finally got an employee's attention, everything went smoothly.

As I waited in line, I couldn't help but notice the other people waiting to return their Vision Pros. There were several others, all of whom seemed to be dealing with similar issues. Some had been using their devices for a few days before deciding to return them, while others had only had them for a fraction of that time.

One woman in front of me was returning her device due to issues with isolation. She claimed that the device was too isolating and made her feel disconnected from the world around her. Another man was returning his device because it was too heavy. He claimed that he had been using it for a few hours before deciding that it was just too cumbersome.

As I waited, I couldn't help but wonder if these issues were actually common problems with the Vision Pro. Or were they simply symptoms of people being overly sensitive or particular? It's hard to say for sure without more information.

Eventually, it was my turn to speak with the employee again. This time, he seemed more willing to discuss the reasons why people might be returning their devices. He told me that some returns are due to users not knowing how to set up the software properly, while others may experience issues with the device's functionality.

According to him, 20-30% of returns are due to setup issues. However, he seemed reluctant to elaborate on what specifically was causing these problems. Instead, he simply shrugged and told me that some people just might not be comfortable using the device.

I have to wonder, though, how this figure came about. Was it based on actual data from Apple's repair refurbishment production line? Or was it just a rough estimate based on his own experiences at the store?

As I left the store, I couldn't help but feel a bit disappointed that the employee had seemed so uninterested in discussing the common reasons why people might be returning their Vision Pro. It's clear that there are some issues with the device, and Apple needs to do a better job of addressing these problems if it wants to build trust with its customers.

One thing that did strike me as interesting was the employee's suggestion that I live in a major metropolitan area might affect my return rate. He seemed to be implying that people who live in cities are more likely to experience issues with the device, but I'm not sure how this relates to the overall return rate. Is it because city dwellers are more likely to use their devices in situations where they're exposed to a lot of stimuli, making them more prone to errors? Or is there something else at play?

Despite my skepticism about some of the employee's claims, I do have to admit that I was impressed by how efficient the return process was. The store seemed understaffed, and it took a surprisingly long time for me to speak with someone who could help me. However, once I finally got an employee's attention, everything went smoothly.

As I waited in line, I couldn't help but notice the other people waiting to return their Vision Pros. There were several others, all of whom seemed to be dealing with similar issues. Some had been using their devices for a few days before deciding to return them, while others had only had them for a fraction of that time.

One woman in front of me was returning her device due to issues with isolation. She claimed that the device was too isolating and made her feel disconnected from the world around her. Another man was returning his device because it was too heavy. He claimed that he had been using it for a few hours before deciding that it was just too cumbersome.

As I waited, I couldn't help but wonder if these issues were actually common problems with the Vision Pro. Or were they simply symptoms of people being overly sensitive or particular? It's hard to say for sure without more information.

Eventually, it was my turn to speak with the employee again. This time, he seemed more willing to discuss the reasons why people might be returning their devices. He told me that some returns are due to users not knowing how to set up the software properly, while others may experience issues with the device's functionality.

According to him, 20-30% of returns are due to setup issues. However, he seemed reluctant to elaborate on what specifically was causing these problems. Instead, he simply shrugged and told me that some people just might not be comfortable using the device.

I have to wonder, though, how this figure came about. Was it based on actual data from Apple's repair refurbishment production line? Or was it just a rough estimate based on his own experiences at the store?

As I left the store, I couldn't help but feel a bit disappointed that the employee had seemed so uninterested in discussing the common reasons why people might be returning their Vision Pro. It's clear that there are some issues with the device, and Apple needs to do a better job of addressing these problems if it wants to build trust with its customers.

One thing that did strike me as interesting was the employee's suggestion that I live in a major metropolitan area might affect my return rate. He seemed to be implying that people who live in cities are more likely to experience issues with the device, but I'm not sure how this relates to the overall return rate. Is it because city dwellers are more likely to use their devices in situations where they're exposed to a lot of stimuli, making them more prone to errors? Or is there something else at play?

Despite my skepticism about some of the employee's claims, I do have to admit that I was impressed by how efficient the return process was. The store seemed understaffed, and it took a surprisingly long time for me to speak with someone who could help me. However, once I finally got an employee's attention, everything went smoothly.

As I waited in line, I couldn't help but notice the other people waiting to return their Vision Pros. There were several others, all of whom seemed to be dealing with similar issues. Some had been using their devices for a few days before deciding to return them, while others had only had them for a fraction of that time.

One woman in front of me was returning her device due to issues with isolation. She claimed that the device was too isolating and made her feel disconnected from the world around her. Another man was returning his device because it was too heavy. He claimed that he had been using it for a few hours before deciding that it was just too cumbersome.

As I waited, I couldn't help but wonder if these issues were actually common problems with the Vision Pro. Or were they simply symptoms of people being overly sensitive or particular? It's hard to say for sure without more information.

Eventually, it was my turn to speak with the employee again. This time, he seemed more willing to discuss the reasons why people might be returning their devices. He told me that some returns are due to users not knowing how to set up the software properly, while others may experience issues with the device's functionality.

According to him, 20-30% of returns are due to setup issues. However, he seemed reluctant to elaborate on what specifically was causing these problems. Instead, he simply shrugged and told me that some people just might not be comfortable using the device.

I have to wonder, though, how this figure came about. Was it based on actual data from Apple's repair refurbishment production line? Or was it just a rough estimate based on his own experiences at the store?

As I left the store, I couldn't help but feel a bit disappointed that the employee had seemed so uninterested in discussing the common reasons why people might be returning their Vision Pro. It's clear that there are some issues with the device, and Apple needs to do a better job of addressing these problems if it wants to build trust with its customers.

One thing that did strike me as interesting was the employee's suggestion that I live in a major metropolitan area might affect my return rate. He seemed to be implying that people who live in cities are more likely to experience issues with the device, but I'm not sure how this relates to the overall return rate. Is it because city dwellers are more likely to use their devices in situations where they're exposed to a lot of stimuli

"WEBVTTKind: captionsLanguage: enbut apparently according to the only Apple analyst that ever gets anything right that is actually not true Vision Pro may be Apple's only AR headset until 2027 the company has yet to even start work on a Vision Pro 2 or a vision air according to this was Ming quo right yeah it is yeah um that said apple is allegedly working on ways to produce the current Vision Pro more cheaply which could lead to a price cut next year I don't know about that a price cut for Vision Pro what do you do you guys think that's even possibility they did it with the homep Pod well they took the homepod off the market for like a year and a half first first they dropped the price did they I guess it was originally 350 what's that airpods Max as well they dropped the Air Dr the price of that I think they used to be 550 and then they lowered it down to 500 okay so let listed for 550 yeah I mean how much of a price break do you think we would get I don't know like I can't imagine it being huge but they're still 550 they're still 550 oh not mistake are they okay maybe they cut the price during like certain Seasons like the holidays and stuff or they'll have their third party Partners do it for them because Apple never cats their prices on anything but um let's see here according to Ming quo the market quote the market generally expects Apple to release a lower PRC version with downgraded specs uh reduced number of cameras removal of iight Etc and a new model and with upgraded specs however my lat latest survey indicates that Apple has not officially started either project it is currently estimated that new models of the Vision Pro with significant changes to the Vision Pro specification may not be in mass production until 2027 uh although there may be a let's see here cheaper variant no the new project focuses oh Apple's reportedly hard at work on a Vision Pro related project that'll launch in the fourth quarter of 2024 on the first quarter of the next year here but it's not one that people might expect the new project focuses on improving the efficiency of production and Supply Chain management rather than changing specs said the longtime Apple analyst so what does that mean we might get a price cut next year but the actual next ver version of The Vision Pro may not be coming until 2027 that's a long time so that almost makes me want to Reby A Vision Pro if it's going to be that long I know isn't that isn't that true I mean wasn't that at least part of your thing like well it's going to come out next year it's going to be cheaper and lighter and better I mean that was one of my primary motivations for returning it was the fact that I'm like this is this is incredible but wait until generation 2 it's going to be you know so much better than it is now and probably cheaper but if I have to wait till 2027 I wasn't I mean I wasn't on board for that I feel like you need to you need to like read into the lines of like what does Ming quo actually know as a fact and what is he guessing on 2027 he he says is his current estimation you know but I I I I think like I mean I've been saying on the show before that I I don't think that you know if you're holding out for a vision Vision error that's going to be like you know oh a 4K display instead of an AK display or like you know oh I don't want the eyesight feature you know in a cheaper version they'll just cut that I've been saying on the show I don't think they're going to make the specs any lower than this current model this is what they consider to be the bare minimum for having a compelling Vision OS experience it's only going to get cheaper when they can manufacture it cheaper and it sounds like that's what the what the actual plan is on the other hand like I feel like that that's I think like the big part of the story that apple is actually planning on on on early next year having internal changes that will allow them to lower the price but on the other hand it it feel kind of feels like m was just guessing about 2027 yeah and he's had some wacky predictions in the past that ended up not being totally right and so I do think that this is him just you know guessing well I mean he calls it a prediction I mean yeah that's what he does he someone say prediction is a guess leis someone say those two things are synonymous very similar were you gonna get to the uh he had something about the return rate did you hear that did you know yeah dude I don't know if I buy this is that is that that was a completely different story no well same it's it's it's the same M qu blog post that we spun up into two different St so we we took the Hobbit and we split it into three bucks I see what you're saying uh yeah so he was saying and don't forget the last movie is in two parts so he was saying should I should I try to bring up this story he was commenting on let me bring this up the return rate for Vision Pro dude I do not believe this in any way shape or form and and I don't know how he would even know this um well he says according to my survey of the repair refurbishment production line yeah the current return rate for Vision Pro is less than 1% with no anomalies which what does that even mean I guess that means it's it's that's in line with uh typical product dude I do not believe for for a second I don't believe it I do the part about that is he says it is worth noting that 20 to 30% of the returns are due to users not knowing how to set up Vision Pro there's no way that's true there is no way that's true when I came into the Apple Store to return mine that guy rattled off a list of like the top five reasons and I had like three of them and customers not getting fit correctly was not even in that list now maybe they think that some of these problems that people have are because the Vision Pro was not fit correctly I don't think that's true I don't know how the fit of the Vision Pro would solve the biggest problems that's not even what he said how they didn't know how to set it up is what he said what does that mean well that's what I mean like when he when he talks about setting it up does he mean like installing the light Shield or does he mean like actually setting it up so that you can use it like the actual software I think the second is what I took that to mean very odd which cuz I mean even with eyes that couldn't work in it I was able to get it set up kind you know until I couldn't reach that last whatever it was I bet you I could strap this thing onto my my four-year-old son head my four-year-old son's head and he could figure out how to use a software it was like the most intuitive software that I've ever used and and you said that there was like a a survey that they had you take right when you returned it uh well they I didn't take it but they had a survey that they were giving to everyone who returning them yeah why didn't you do it uh well he called the guy over I I I was standing there waiting and and then he was like yeah you don't have to wait anymore CU I guess the person was busy cuz probably dealing with all the other Vision Pro returns there so there was such like long line of people were churing that he's like I don't want to make you wait any longer just go ahead and go just leave it here and go didn't even bother opening my box or anything to see if there was even a Vision Pro in there it could have been my dirty underwear for all he knew you know um yeah dude I don't believe that I mean I hope that this is true but the Vision Pro return rate is less than 1% that is just that completely contradicts the actual Apple Store employee that I spoke to for 30 minutes like he said they were receiving a lot of returns um and he said that there was a short list of reasons why people said they didn't want it and it was like uh uh it's too isolating um it's too heavy um and I forget the other reasons that he mentioned but they were not that they didn't know how to set up the software correctly like dude yeah sorry go ahead you also live in a major metropolitan area I wonder if it would be a different return rate in Seattle compared to say you know I don't know middle of Virginia or like Iowa or something like thatbut apparently according to the only Apple analyst that ever gets anything right that is actually not true Vision Pro may be Apple's only AR headset until 2027 the company has yet to even start work on a Vision Pro 2 or a vision air according to this was Ming quo right yeah it is yeah um that said apple is allegedly working on ways to produce the current Vision Pro more cheaply which could lead to a price cut next year I don't know about that a price cut for Vision Pro what do you do you guys think that's even possibility they did it with the homep Pod well they took the homepod off the market for like a year and a half first first they dropped the price did they I guess it was originally 350 what's that airpods Max as well they dropped the Air Dr the price of that I think they used to be 550 and then they lowered it down to 500 okay so let listed for 550 yeah I mean how much of a price break do you think we would get I don't know like I can't imagine it being huge but they're still 550 they're still 550 oh not mistake are they okay maybe they cut the price during like certain Seasons like the holidays and stuff or they'll have their third party Partners do it for them because Apple never cats their prices on anything but um let's see here according to Ming quo the market quote the market generally expects Apple to release a lower PRC version with downgraded specs uh reduced number of cameras removal of iight Etc and a new model and with upgraded specs however my lat latest survey indicates that Apple has not officially started either project it is currently estimated that new models of the Vision Pro with significant changes to the Vision Pro specification may not be in mass production until 2027 uh although there may be a let's see here cheaper variant no the new project focuses oh Apple's reportedly hard at work on a Vision Pro related project that'll launch in the fourth quarter of 2024 on the first quarter of the next year here but it's not one that people might expect the new project focuses on improving the efficiency of production and Supply Chain management rather than changing specs said the longtime Apple analyst so what does that mean we might get a price cut next year but the actual next ver version of The Vision Pro may not be coming until 2027 that's a long time so that almost makes me want to Reby A Vision Pro if it's going to be that long I know isn't that isn't that true I mean wasn't that at least part of your thing like well it's going to come out next year it's going to be cheaper and lighter and better I mean that was one of my primary motivations for returning it was the fact that I'm like this is this is incredible but wait until generation 2 it's going to be you know so much better than it is now and probably cheaper but if I have to wait till 2027 I wasn't I mean I wasn't on board for that I feel like you need to you need to like read into the lines of like what does Ming quo actually know as a fact and what is he guessing on 2027 he he says is his current estimation you know but I I I I think like I mean I've been saying on the show before that I I don't think that you know if you're holding out for a vision Vision error that's going to be like you know oh a 4K display instead of an AK display or like you know oh I don't want the eyesight feature you know in a cheaper version they'll just cut that I've been saying on the show I don't think they're going to make the specs any lower than this current model this is what they consider to be the bare minimum for having a compelling Vision OS experience it's only going to get cheaper when they can manufacture it cheaper and it sounds like that's what the what the actual plan is on the other hand like I feel like that that's I think like the big part of the story that apple is actually planning on on on early next year having internal changes that will allow them to lower the price but on the other hand it it feel kind of feels like m was just guessing about 2027 yeah and he's had some wacky predictions in the past that ended up not being totally right and so I do think that this is him just you know guessing well I mean he calls it a prediction I mean yeah that's what he does he someone say prediction is a guess leis someone say those two things are synonymous very similar were you gonna get to the uh he had something about the return rate did you hear that did you know yeah dude I don't know if I buy this is that is that that was a completely different story no well same it's it's it's the same M qu blog post that we spun up into two different St so we we took the Hobbit and we split it into three bucks I see what you're saying uh yeah so he was saying and don't forget the last movie is in two parts so he was saying should I should I try to bring up this story he was commenting on let me bring this up the return rate for Vision Pro dude I do not believe this in any way shape or form and and I don't know how he would even know this um well he says according to my survey of the repair refurbishment production line yeah the current return rate for Vision Pro is less than 1% with no anomalies which what does that even mean I guess that means it's it's that's in line with uh typical product dude I do not believe for for a second I don't believe it I do the part about that is he says it is worth noting that 20 to 30% of the returns are due to users not knowing how to set up Vision Pro there's no way that's true there is no way that's true when I came into the Apple Store to return mine that guy rattled off a list of like the top five reasons and I had like three of them and customers not getting fit correctly was not even in that list now maybe they think that some of these problems that people have are because the Vision Pro was not fit correctly I don't think that's true I don't know how the fit of the Vision Pro would solve the biggest problems that's not even what he said how they didn't know how to set it up is what he said what does that mean well that's what I mean like when he when he talks about setting it up does he mean like installing the light Shield or does he mean like actually setting it up so that you can use it like the actual software I think the second is what I took that to mean very odd which cuz I mean even with eyes that couldn't work in it I was able to get it set up kind you know until I couldn't reach that last whatever it was I bet you I could strap this thing onto my my four-year-old son head my four-year-old son's head and he could figure out how to use a software it was like the most intuitive software that I've ever used and and you said that there was like a a survey that they had you take right when you returned it uh well they I didn't take it but they had a survey that they were giving to everyone who returning them yeah why didn't you do it uh well he called the guy over I I I was standing there waiting and and then he was like yeah you don't have to wait anymore CU I guess the person was busy cuz probably dealing with all the other Vision Pro returns there so there was such like long line of people were churing that he's like I don't want to make you wait any longer just go ahead and go just leave it here and go didn't even bother opening my box or anything to see if there was even a Vision Pro in there it could have been my dirty underwear for all he knew you know um yeah dude I don't believe that I mean I hope that this is true but the Vision Pro return rate is less than 1% that is just that completely contradicts the actual Apple Store employee that I spoke to for 30 minutes like he said they were receiving a lot of returns um and he said that there was a short list of reasons why people said they didn't want it and it was like uh uh it's too isolating um it's too heavy um and I forget the other reasons that he mentioned but they were not that they didn't know how to set up the software correctly like dude yeah sorry go ahead you also live in a major metropolitan area I wonder if it would be a different return rate in Seattle compared to say you know I don't know middle of Virginia or like Iowa or something like that\n"