The New Apple TV: A Step Up in Design and User Experience
The new Apple TV is a significant upgrade from its predecessors, with a sleek design that is both aesthetically pleasing and functional. One of the most notable features of the remote control is the introduction of a glass trackpad at the top, which provides an incredibly smooth and accurate way to navigate through menus and apps. This feature is a major improvement over the previous remotes, making it easier to use than ever before. The remote also includes a menu play/pause button, volume controls, and a dedicated Siri button, allowing users to quickly access their favorite entertainment options.
The trackpad feels great in the hand, comfortable to hold, and easily recharges via a lightning cable that comes bundled with the device or can be used with previous Apple devices. The remote's design is also ergonomic, making it easy to grip and maneuver for extended periods. However, one of the main drawbacks of the new Siri remote is its limitations in terms of app availability on the TV OS platform. As developers optimize and update their apps to support TV OS, there isn't a vast array of games or entertainment options available at launch. This means that users may find themselves missing some of their favorite titles from their iPhone or iPad.
On a more positive note, Siri has finally been added to Apple TV, bringing a level of convenience to users. Pressing and holding the microphone button on the remote brings up Siri, allowing users to ask for specific actions like launching an app, playing a movie, or finding films with specific actors. This feature is particularly useful for quick access to content, as it can save time compared to navigating through individual apps. For example, asking Siri "play Edge of Tomorrow" will begin playing the film instantly.
However, Siri's functionality still feels somewhat limited, and users may find themselves getting frustrated with its limitations. The system often tries to push users towards purchasing content from the iTunes Store, which can feel restrictive for some users. Nevertheless, Siri remains a convenient feature that enhances the overall user experience of the new Apple TV.
The multitasking feature is another notable addition to the new Apple TV. Activating it via a double press of the home button on the remote allows users to quickly switch between recently opened apps, similar to the iPhone or iPad experience. This feature also includes the ability to swipe up and close apps down, providing an intuitive way to manage multiple tasks at once. The multitasking feature is fast and responsive, making it easy to navigate through various entertainment options.
The new Apple TV's hardware has been improved significantly, with faster performance and better display capabilities compared to previous models. However, the lack of 4K support and relatively long loading times between opening apps and movies are notable drawbacks. Despite these limitations, the device still feels like a significant step up in terms of design and user experience.
Overall, the new Apple TV is a solid upgrade for users who already own an Apple TV or are looking to invest in a high-quality streaming device. While it may not revolutionize the smart TV market with its 4K capabilities and app selection, it remains one of the most enjoyable devices to use in this category. For those on the fence about upgrading, it's worth considering the convenience and design improvements offered by the new Apple TV.
In terms of pricing, the 32 GB model costs £129, which is slightly lower than previous models. This makes it a more accessible option for users who are looking to upgrade their current device or enter the smart TV market for the first time. However, compared to other smart TVs and streaming devices on the market, such as those from Roku, Nvidia Shield, Amazon Fire TV, Chromecast, Xbox One, and PS4, the Apple TV may not stand out in terms of value.
Ultimately, whether or not the new Apple TV is worth investing in depends on individual needs and preferences. Users who already own an Apple TV or are looking to upgrade their current device will likely appreciate the improved design and user experience offered by the new model. For those considering purchasing a smart TV or streaming device for the first time, it's essential to weigh the pros and cons of each option before making a decision.
As with any major update, it's natural to wonder if Apple is setting its sights on the future of TVs. While the new Apple TV has certainly improved upon previous models in terms of design and user experience, it still feels somewhat limited compared to other smart TVs and streaming devices on the market. Nevertheless, the device remains a solid choice for users who prioritize convenience, design, and ease of use.
In conclusion, the new Apple TV offers significant improvements over its predecessors, including a sleek remote control with a glass trackpad, multitasking feature, and Siri integration. However, it also has its drawbacks, such as limited app availability on TV OS and slower 4K support compared to other devices on the market. As users consider upgrading their current device or entering the smart TV market for the first time, it's essential to weigh these pros and cons before making a decision.
The Apple TV is available now, offering users a solid choice for those seeking convenience, design, and ease of use in a streaming device. While it may not revolutionize the smart TV market with its 4K capabilities and app selection, it remains one of the most enjoyable devices to use in this category.