**The Rise of Bugatti: A Story of Innovation and Success**

Bugatti's story began in 1909 with the Type 13, an egg-shaped grill that would become one of their defining features to this day. This innovative design caught everyone off guard at the 1911 Grand Prix, where it took second place despite its smaller size compared to its competitors.

**Early Success and World War I**

Bugatti's early success was marked by the Type 18 Black Bess, a sleek two-seater powered by a five-liter four-cylinder engine that could reach speeds of 100 miles per hour in 1912. Ettore Bugatti also designed a cute little car for Peugeot called the Bèbè. However, just as business was picking up, World War I forced Bugatti to drop everything and help with the war effort.

**Post-War Era**

After the war ended, Bugatti returned to Molsheim to find that it was no longer part of Germany but now belonged to France. The factory's new location meant that Bugatti's cars would be painted French Racing Blue, a beautiful color that became synonymous with luxury and wealth.

**Type 13 Resumes Production**

Bugatti's first major success after the war was the Type 13, which resumed production in 1919. This updated car featured four valves per cylinder, making it the first full-production multi-valve car ever made. The Type 13 went on to win several prestigious races, including the Grand Prix De La Sarthe at Le Mans in 1920.

**The Birth of the Type 35**

One of the most significant cars in Bugatti's history is the Type 35, which won over 2000 victories and podium spots during its 10-year racing career. This two-liter inline-eight with a single overhead cam was an incredibly successful design that Ettore saw as the perfect combination of power and light weight.

**Targa Florio Success**

The Type 35 also achieved great success at the Targa Florio, a grueling Sicilian mountain race where drivers had previously been known to fall apart. However, Bugatti's stripped-down lightweight car proved itself by taking first place in 1925, with Albert Divo behind the wheel.

**Legacy and Luxury**

Bugatti's cars became synonymous with luxury and wealth, earning criticism from clients who wanted more practical features. Ettore saw his cars as pieces of art and believed that their beauty was worth the price. Today, Bugatti is a legendary brand that stands for innovation, style, and performance.

WEBVTTKind: captionsLanguage: en(car revving)(laughing)- It's the French car company,with an Italian name,that was started in Germany.The creators of 16cylinder, quad turbo beasts,that go almost 300 miles an hour.The most power patron.(car revving)This baddy's died twiceand was resurrected twice.This is everything you need to knowto get up to speed on Bugatti.♪ I woke up in a new Bugatti ♪(techno music)Actually, it would be coolerto wake up in an old Bugatti,because they're worthlike, 16 million dollars.The Bugatti's that we all know,the Veyron and the Chiron,are unbelievably sick.(kissing sounds)They're pieces of art.But, did you know,that most of the coolestthings about Bugatti,happened almost 100 years ago?We're gonna talk about the new Bugatti's,including a secret specialedition, coming out this month.But to understand Bugatti as a company,you have to understandthe man behind the brand.Etorre Arco Isidoro Bugattiwas born in Milan, Italy,in 1881 into an artistic family.He's father, Carlo,was an internationallyacclaimed silverware,jewelry and furniture designer.He made this chair.His younger brother, Rembrandt Bugatti,was an accomplished animal sculpture.He made this lion.His grandpa, Giovanni Luigi Bugatti,was a successful architect and sculpture.He made dope buildings.Etorre was a creative kid,but he had his eye onsomething other than art.- Babo, I don't want to make the chairs.The chairs, they are boring to me.- Ah, that's okay.- And I don't want to make the lions.The lions, they are boring.- Ah, that's fine.You do what make you happy.- The cars, Papo, thecars, they make me happy.- Then the cars, the carsare what you are gonna make.Now here, have some wine.- I love the wine, Papa.- You's a five years old.Is a time for a wine.- Etorre's dad was super supportive.And in 1898, he hooked himup with an apprenticeshipat Prinetti and Stucchi.A company based out ofEtorre's hometown of Milan.They had recently pivotedfrom making sowing machines and bicycles,to making motorizedtricycles and quadricycles,which, I'm assuming is justan oldtimey name for a car.It was at Prinetti and Stucchithat Bugatti began tinkeringwith one of their existingone cylinder tricycles.Bugatti added another engine to it,and called it the BugattiTypo Uno, or, Type 1.He entered into local races,and immediately, he started winning.The Type 1 was an amazing achievement,especially for a fricken 17 year old.I mean, who is this guy, Billie Eilish?But, it would be Etorre's next projectthat would define his legacy.The year is 1900, Etorredevelops and builds the Type 2.With help from his good friend,and totally not avampire, Count Gulinelli.The Count saw a lot oftalent, and probably,fresh blood in Etorre, andbacked him from an early age.This new design had a 3.1liter, inline 4 cylinder engine,and could go 37 miles per,which was pretty fastback in thems olden times.Ettore entered the Type 2in the Milan Trade Fair,and sure enough, it won an award.All that trade fair buzzattracted the attentionof a man who owned and industrial firm,Baron De Dietrich.- That guy totally soundslike a vampire too.So (nervous laugh)- He offered the then 20 year old Etorre,the job of technicaldirector at his plant.The factory was located in Niederbronn.A town in the province of Alsase,on the French and German border.This territory was historically disputed.And had been claimed by Germanysince the Franco-PrussianWar ended in 1871.Anyway, the De Dietrich plantgot to producing Type 2 carsbased off of Bugatti's design.Over the next couple years,Etorre developed the 12.9 liter Type 5,as well as the Type 6, and 7,under the De Dietrich Bugatti marque.After he got bored with that,he started working atthe Deutz Motor company,based out of Cologne, Germanywhere Bugatti designed theType 8 and Type 9 cars.Very good at designing cars,kinda lazy with naming 'em.Etorre was an amazingdesigner and engineer,and he wanted nothing morethan to start his own car company.So, he began building apowerful, lightweight automobilein his own basement.In 1909, he finished theprototype named, the Type 10,aka Le Petit Pur-Sang.French, for the the small thoroughbred.Literally, a tiny buffed horse.Okay, there's one thing you need to knowabout Etorre Bugatti.The dude fricken loved horses.Not just buffed horses.He loved all types.Prancey Bois, Long HairedTrotters, Macaroni Ponies,all of 'em.Later in life, he even madethe Bugatti factory hallsbig enough so he couldride around on his horse.And he designed the doors in the factory,so that horses could openthem with their noses.Imagine that.I roll into Donut on awell behaved buff horse.And they just open the garage door,and I ride my horse straight to my desk.And if anyone tries to talk to mebefore I've had my cold brew,and my horse has had their oats,he just kicks 'em away!(beep)With his new prototypefinished and ready to go,Bugatti ended his contract with Deutz.Another project, ninemonths in the making,had just wrapped up.Etorre's wife, Barbara, hadgiven birth to their son, Jean.Etorre took the severancepay from his Deutz job,and bought a dyeworks factoryin the city of Molsheim,back in Alsase.Automobiles e Bugatti, she was born.(car revving)The first official Bugattiproduction car was a Type 13.Its engine was a 1.4 liter, inline 4,that made about 30 horsepowers.More than enough for a carthat weighed 660 pounds.Customers could chosefrom an angled grill,or an egg shaped grill, until 1912,when Bugatti switched toonly the egg shaped grills.A characteristic that would becomeone of their definingfeatures to this day.A Type 13 was entered into the1911 Grand Prix, at Lemans.It looked much smaller thanits thick boy competitors,but ended up surprisingeveryone and took second place.Bugatti was up and running,producing their own cars.One of the cooler cars of this time,was the Type 18 Black Bess.A slick, gold accented twoseater, powered by a five literfour cylinder engine.The Black Bess was one of the worldsfirst street legal race cars,and could do 100 miles an hour.In 1912.That's freaking crazy.Etorre also designed a cute little carfor Peugot called the Bèbè.(speaking in foreign language)But right as business started ramping up,something wicked cameknocking at the door.- Hello.- Hey, it's me, the Great War.- Yes?- Yeah, we need you to stop making cars,and help us win the war.- Okay.- And so Bugatti wasforced to drop everythingand help with the war effort.Etorre and his family movedback to Milan, then to Paris,where he developed eight and16 cylinder plane engines.After the war had ended,Bugatti returned to Molsheim,to find out that it wasn'tpart of Germany anymore.The Alsase region now belonged to France.So, his factory was now in France.Bugatti's, from this point on,would be painted French Racing Blue.The British had green, theGermans, they got silver,the French, had this blue.It's beautiful.Business started pickingup for the company,like right after the war ended.Bugatti's first majorsuccess was the new Type 13s,which had resumed production in 1919.The cars were updated withfour valves per cylinder,instead of two, making itthe first full production,multi valve car ever made.(engine rumbling)They Type 13 won theGrand Prix De La Sartheat Lemans in 1920.And the next year, atthe Brescia Grand Prix,Bugatti took first, second,third and fourth places.This earned the Type 13'sthe nickname Brescia's.There were a ton of cool Bugatti'sproduced around this time.Like the Type 29 Cigar, the Type 32 Tank,which introduced aerodynamics to racing.And maybe, the most importantBugatti of all time,the Type 35.This car, and I am not being overdramatic,is the most successful racing car ever!(engine revving)It has over 2000victories and podium spotsin the 10 years that it raced.At the height of the Type 35's success,they averaged 14 race wins a (beep) week.It was a two liter, inlineeight with a single overhead camand a unique set of bearingthat had never been seen before.The thing could rev to 6000 RPMs.(car revving)Etorre saw no value in a heavy car,so he did whatever he couldto cut down on weight.He created a hollow forgedfront axle with sealed ends,that drastically cut pounds,while also making handling better.The Type 35 raced well on the road.But it can also scoot in the dirt.Bugatti entered a Type35 in the Targa Floria.A grueling race around a Sicilian mountainthat had a history of destroying cars.People thought that the stripped-down,light-weight 35 was gonna fall apart.- There's no waythat that stripped-downType 35 is gonna last.(laughing)- Yes, he's a little puny caris gonna slip off the mountain.And we gonna have to bringhim to the graveyard.(laughing)- The Bugatti driverdidn't go to the graveyard.He went to the podium, baby!Bugatti's first place medal, baby!That was in 1925.Bugatti's won the next yearin 1926, 1927, 1928 and 1929.The driver for the lasttwo years was Albert Divo.- I will remember that guys name,'cause I think it's probablygonna come up later.You guys are here every weektoo, but you never chime in.- The technology in Bugatti's carswas unlike any other car at the time.Nothing could touch my man.Commercially, the badge hadbecome a sign of luxury,wealth and power.Just like a Donut shirt, thatyou can get at donutmedia.com.With all that came a bit ofcriticism from the clientele.But Etorre took it lightly.He believed his cars were pieces of art.When a customer complainedthat his Bugatti didn't cold-start well,Etorre replied, "You can afford a Type 35,"you can afford a heated garage."And when another customer explained thatthe brakes didn't work,Etorre clapped back,"I make my cars to go,"not to stop."(horn sounding)Sales were booming throughout the 20sand Bugatti was makingdisgusting amounts of money.But unlike that snake ass Jeff Bezos,he looked after his workers well.The factory expandedand workers were generously compensated.Continued sales of the Type 35as well as touring cars like the Type 44and wildly successful Type 40,drove Automobiles e Bugatti to the top.Etorre started gettingmore elegant and radicalwith his designs.He was obsessed with creatingthe ultimate vehicle.His Type 41 model, nicknamedthe Royale, with cheese,was a 12.7 liter behemoth,with ridiculous proportions.It was like the Jessica Rabbit of cars.The 41 was adorned withan elephant hood ornament,as a tribute to Etorre'sbrother, Rembrandt.The first Type 41 sold for700,000 Francs in 1932.I can't even find a converterto figure out how muchmoney that would be today.So, hit me up in the comments,if you're a time traveling accountant,and tell me how muchmoney that would be today.And while you're at it,hit the like button.Etorre's son, Jean,who had become the head ofthe racing and design teamat Bugatti, starteddeveloping cars of his own.(engine running)His Type 57 SC Atlantic is stillone of the coolest cars ever made.The original design wasto have a magnesium body,which was a hard metal to weld back then.So, the two halves, were riveted together.And that's why, you got that fin.These cars might have beentechnically brilliant,but the timing of their releasecouldn't have been any more dumb.A worldwide economicdepression in the 1930smeant that people werebuying fewer and fewer cars.This was the first sign thatBugatti's luck was running out.In 1939, Etorre's son, Jean,was testing a Type 57 Tank bodied racer,which just won at Lemans.When he lost control and crashedthe accident killed the 30 year oldand the messed up part about it,was that he was testingthe car on a closed trackbut a cyclist had gotten inthrough a hole in the fence,Jean swerved to avoid the bike rider,and ran into a tree.Then, in the first months of World War II,the Bugatti factory was destroyedand Etorre lost control of the property,because the Germans were like,"Yo, you need to sell us this property."And he had no say in it.Soon after, his wife Barbara passed away.And in 1947, Etorre Bugattibecame seriously illwith a lung infection.He spent two months in anAmerican hospital in Paris,and on August 21st 1947,Etorre Arco Isidoro Bugatti passed away.Now Etorre was known as generous,self deprecating perfectionist.He knew every one of his employees names,and chatted with them onthe production floor daily.Some of Bugatti's money problemscould have been solved ifhe cut workers or their pay,but that was completely outof the question for Etorre.He rewarded loyalty with loyalty.Etorre's youngest son,Roland, took over at Bugatti,and even designed a new model in 1951.The 101.But the nail in thecoffin for the company,was a new system theFrench adopted called,the tax horsepower system.Urgh.The higher horsepower,the more money the driverhad to cough up in taxes.Urgh.That why we don't have anycool French cars anymore.So for a company thatmade really powerful cars,this was a big problem.The original Bugattitrademark went under in 1956.Modern day Bugatti startedwhen an Italian entrepreneur,by the name of Romano Artioli,bought the brand in 1987.And in 1991, four yearsbefore Post Malone was born,they released the EB 110.It debuted exactly 110 yearsafter Etorre Bugatti was born.The new car had a very modern look,but maintained the essenceof what Bugatti stood for,in the early 1900s.It had a 60, what?60 valve?Jesus.It had a 60 valve, quadturbo charged, V12,making 553 horsepowers,permanent all wheel drive,active aero, and theworld's first carbon fiber,monocoque chassis on a production car.The EB 110 Super Sport, was better.It was 330 pounds lighter,had 50 more buff horses,and could get up to 221 miles per.(car running)It looked like thingsmight actually work out,but then, another economic recession hit.A poor decision to buy a Lotusand a few other financial mistakes,led the company to bankruptcy in 1995.The same year that Post Malone was born.A few years later, in 1998,VW bought the troubled brandfor an estimated 50 million dollars.This is a huge deal,because that same year, VWalso bought Lamborghini,Bentley, and Rolls Royce.All to better compete with BMW.Their first production vehicleto come out was the Veyron.Which was released in 2005,after seven years of development.The car was named after Pierre Veyron,a Lemans winning Bugattidriver from the 1930s.And it was made in the citythat the original Bugattifactory was in, Molsheim .In a time when carmanufacturers were going green,and boosting fuel efficiency,Bugatti debuted an eightliter, quad turbo charged,16 cylinder screaming piece of art.The huge W16 mil, put out 987 horsepowerand hit 253 miles per.Which made it the fastest production carin the (beep) world.The brake disks are made fromcarbon fiber reinforced silicon carbide.Which is just a way coolerway of saying carbon ceramic.The quad turbos suck in 45,000liters of air every minute.VW meant to push limitswith this new Bugatti,and push limits, they did.There's some coolspecial editions as well.There's a 16.4 Super Sportwhich has 200 more horsepowerthan the stock Veyronand set the world recordfor fastest street legal production car,at 268 miles per hour.(engine revving)(laughing)That's just irresponsible.Then there's the Black Bess.An homage to the originalBlack Bess of the early 1900sand direct ancestor of the Veyron.This thing has real 24 carat gold accentsand little drawings of the original Besson the inside of the door panels.VW's next venture with theBugatti badge was the Chiron.Not to be confused with JohnCirone, who works at Donut.The Chiron debuted in2016 and got its namefrom the French Grand Prixwinning Bugatti driver,Louis Chiron.The Chiron has a heavily updated versionof the Veyron engine.The W16 puts out astupid 1479 horsepowers.You like torque?Well it's got 1180 pounds of 'em.And it goes zero to 60 in 2.4 seconds.And it's electronically limitedbecause no tire in the worldcan handle the theoretical top speed.They even came out with an updated versionof the Bugatti Royale,but it never made itpassed the concept phase.Bummer, because it looks really tight,and would look greatparked next to my Golf.Last year Bugatti unveiledtheir newest creation.The Divo.- See, I told all you guysthat that man's namewould population up again.My dude.The Divo is a 1500horsepower (beep) robot.Humans are amazing.We make these machines that wecontrol with all of our limbsthat go 300 miles per hour.All four limbs, at onetime, like a dang mech suit.Word on the street is that Bugattiis going to unveil a newspecial edition Divo,at the upcoming Monterey car week.I'm not sure what it's gonna be,but 2019 marks the 110thanniversary of the Bugatti badge.So, I'm guessing, it'sgonna be really powerful,and really cool.(techno music)