I'm Landok, publisher and editor of Cult of Mac.com, and I'm thrilled to announce that we're doing version 2 of "God of Mac," the book that launched an empire. The publisher has asked us to update the book next year, and I'm excited to dive back into Apple culture over the past decade.

As someone who's always been a bit embarrassed about my books, I was pleasantly surprised by how well-received "God of Mac" turned out. I haven't actually looked at it in 10 years, but I'm pleased with how it did. The book captured the essence of Apple's culture during its heyday in the late 1990s, when the company was on the ropes and only survived thanks to its passionate customers and fans.

At that time, the internet was still relatively new, and a phenomenon emerged of active and passionate customers organizing online to support their favorite brand. These fans would volunteer their time to sell Apple products at old computer stores like CompUSA, fixing up broken computers and putting them on display for potential buyers. It's crazy to think about now, but these guys were essentially the original Mac enthusiasts.

One section in the book focuses on customers who got Apple tattoos – yes, you read that right! There's a story about Christoph Card, one of the world's leading brain scientists, who has an impressive array of tattoos, including an Apple logo on his shoulder. It turns out that Christoph is also an expert in crypto-genetics, the study of turning neurons on by stimulating them with crazy stuff and cracking the neural code.

In another fascinating story, there's a kid who was a big fantasy Mac maker, creating mock-ups of rumored Apple products like the Cube and PowerBook. He'd make 3D renderings based on the rumors, and now he works in the level design department, bringing those ideas to life for real. It's amazing to see how far the fan community has come since then.

Over the past decade, a lot has changed in Apple culture. The company has expanded internationally, with new store openings and product launches that have generated buzz around the world. With this updated version of "God of Mac," we'll be reporting on all the latest developments and exploring what's new in Apple culture today.

We'll also be collecting more stories like these into a book, which will give fans a deeper understanding of the company's history and the people behind it. It's going to be an exciting journey, and I'm honored to be at the helm of this project. Stay tuned for updates from Cult of Mac.com, and don't forget to check out our other channels for the latest news and analysis on all things Apple.

"WEBVTTKind: captionsLanguage: enhi I'm landok any publisher and editor of hello I'm mandakini editor and publisher of cult of mac com and this is Kane is corner my weekly rant about whatever is getting on mate so I'm pleased to announce that we're doing version 2 of God the Mac the book that launched an empire so the publisher has asked us to update the book next year and take a look at what's been going on in Apple culture in the last 10 years since the book first came out and I haven't actually looked at it in 10 years but was actually quite pleased with with how it was you know like I'm always faintly embarrassed about my books and this one particularly but this one worked out pretty good you know like I was surprised that there was actually some really good stories and then I laughed out loud a couple of times and pretty good jokes I'm really excited about the the new version because there's a lot been going on in Apple culture since then this is a product of the late nineties when Apple was on the rods and the only thing that kept the company alive was its its customers and its fans and they were organizing online so that and of course the internet was new then too so this is crazy phenomenon of this this active passionate group of customers who were sort of organizing primarily online but they're also doing other things too i mean there's a section in here about the customers that used to go to the old computer stores and they would volunteer their nights of weekends as unpaid sales people and fix up all the broken you know the max the neglected max in places like compusa with it they would they were put on a back dusty shelf and they were switched off and these guys are going and switching mind then stay there for hours trying to sell and these computers to people that were ball team looking for a new pc so another crazy story that completely forgotten about in the book was in the chapter on ample tattoos this is all the people who get apple tattoos and there's this guy here christophe card who's got crazy here and rainbow tattoo on his shoulder turns out Christoph is one of the world's leading brain scientists he's an expert in crypto genetics which is the new study of turning on neurons by stimulate them with like crazy stuff cracking the neural code and here he is with his own apple tattoo another great so I forgotten about his concerns this kid who was a big fantasy Mac maker he would make mock-ups of rumored Apple products at the time it was so yeah you know things like the cube and the powerbook and he would make these 3d renderings based on the rumors and now he works the level design department making them for real so in the minute in the intervening ten years a lot of stuff has been going on and you know the phenomenon around all the product launches of the Apple stores the new store openings and of course now Apple is much more international as a lot going on another country so i'm super excited to be looking into that and we'll be reporting on it for the next year or so am i going to collect all the stories into a book that was Kane is gone up more Contin Contin brought to you for Colton mediacorp don't forget to check out called the bank every day and pull us on Twitter Colton back I'd call them backhi I'm landok any publisher and editor of hello I'm mandakini editor and publisher of cult of mac com and this is Kane is corner my weekly rant about whatever is getting on mate so I'm pleased to announce that we're doing version 2 of God the Mac the book that launched an empire so the publisher has asked us to update the book next year and take a look at what's been going on in Apple culture in the last 10 years since the book first came out and I haven't actually looked at it in 10 years but was actually quite pleased with with how it was you know like I'm always faintly embarrassed about my books and this one particularly but this one worked out pretty good you know like I was surprised that there was actually some really good stories and then I laughed out loud a couple of times and pretty good jokes I'm really excited about the the new version because there's a lot been going on in Apple culture since then this is a product of the late nineties when Apple was on the rods and the only thing that kept the company alive was its its customers and its fans and they were organizing online so that and of course the internet was new then too so this is crazy phenomenon of this this active passionate group of customers who were sort of organizing primarily online but they're also doing other things too i mean there's a section in here about the customers that used to go to the old computer stores and they would volunteer their nights of weekends as unpaid sales people and fix up all the broken you know the max the neglected max in places like compusa with it they would they were put on a back dusty shelf and they were switched off and these guys are going and switching mind then stay there for hours trying to sell and these computers to people that were ball team looking for a new pc so another crazy story that completely forgotten about in the book was in the chapter on ample tattoos this is all the people who get apple tattoos and there's this guy here christophe card who's got crazy here and rainbow tattoo on his shoulder turns out Christoph is one of the world's leading brain scientists he's an expert in crypto genetics which is the new study of turning on neurons by stimulate them with like crazy stuff cracking the neural code and here he is with his own apple tattoo another great so I forgotten about his concerns this kid who was a big fantasy Mac maker he would make mock-ups of rumored Apple products at the time it was so yeah you know things like the cube and the powerbook and he would make these 3d renderings based on the rumors and now he works the level design department making them for real so in the minute in the intervening ten years a lot of stuff has been going on and you know the phenomenon around all the product launches of the Apple stores the new store openings and of course now Apple is much more international as a lot going on another country so i'm super excited to be looking into that and we'll be reporting on it for the next year or so am i going to collect all the stories into a book that was Kane is gone up more Contin Contin brought to you for Colton mediacorp don't forget to check out called the bank every day and pull us on Twitter Colton back I'd call them back\n"