**A Beginner's Guide to X: How to Make It Valuable and Time-Efficient**

If you can make X as valuable as possible and Y as low as possible, then you're going to be getting a lot of value for people watching the videos, which is great for people with short attention spans. You can also do things like Advanced guide to X now. I know I said beginners is best, but there's actually a big poll of people who crave advanced stuff as well.

You can see on my channel, I've got like 200,000 views on a video that's an advanced guide to X. People actually do crave stepping up to something more difficult and also testing their skills. And people naturally overvalue their level of expertise and their skills. So when you say Advanced guide, everyone kind of thinks that they can be an advanced guide to some degree.

**5 Ways to Use X in Your Business**

We've also got five ways to use X in your business. Five ways to use voice AI systems or voice AI bots in your business - a helpful listicle. People like list-based videos. And finally, how to solve common problems you faced during this process that you noted down in X minutes.

Whether you're doing VAPY or voice AI, how to solve this painful little problem in X minutes so you can get a couple quick videos out really start to build out your channel. So that you've got 5-10-20 different videos on the same topic. And then finally, you need to start directing that traffic to some kind of basic website or landing page that allows them to book calls with you.

**Using Inbound Marketing Methods for AI Agencies**

You can use something like Blink for this. This is what I use because bitly doesn't allow you to send multiple links to the same address. So, I've just used this other one works fine for me. You can determine what content is actually converting people from viewers into website visitors.

And then you can use something like Card or Clickfunnels to create a very quick website. Don't waste too much time on it. As we've shown before, if you're just trying to convert people from visitors into booked calls, you don't need anything crazy - just a landing page with a short video view or some kind of slideshow that you've presented.

**Step-by-Step Guide**

And that's the step-by-step I think you can figure it out from there. But pick something to learn, learn it, take notes, make videos, give away value, give away resources, collect those emails, direct them to the website, and give it into calls. And start closing them from there.

That's all for the video. I hope this has been helpful. Inbound marketing methods are working for AI agencies right now. We have tons of people in the accelerator who are all pivoting over to using LinkedIn or YouTube, and they're successfully generating leads using these inbound marketing methods.

Which is attracting those early adopters by putting yourself out there making content that people want to see, and don't click on I'm an example of it. My whole career here has been based off me making videos and attracting business to me. You guys can do the exact same thing. It's not that hard.

If you don't want to be a YouTuber, just sign on for a bit - you don't have to do YouTube, you can do other platforms, but YouTube is the best one right now. And all you need to do is spend a month or two learning a topic and start to share on that.

**Resources**

So this mirror board I'm going to leave a link to it um on my free school community. If you want to jump on there, there'll be a link in description for school um, there'll also be a link to Janis's channel down below if you want to check him out - solid guy very smart.

And something you guys should be watching as well. If you guys have anything else that you want me to cover that you're struggling with with your agencies, be sure to let me know down below cuz I do read the comments and I'll be checking those out.

So you might see videos addressing that at a later date but that's all for the video thank you so much for watching and I will see you in the next one.

WEBVTTKind: captionsLanguage: enhey guys Liam otley here and today I have a super valuable video for you all where we're going to be breaking down a real world case study of someone in our community using just one YouTube video to generate over $110,000 worth of potential leads for the AI agency so we're going to be jumping in and breaking down exactly how he was able to get these kind of results what he could have done better and at the end of the video I'll be giving you a step-by-step blueprint on how you can do the same if you are new to the channel and don't know who I am my name is Liam otley and I'm the founder of my own AI agency called morning side AI I'm also the creator of the AI automation agency model as a whole or AAA as we call it and on this channel I teach people how to start and scale their own AAA so jumping into things here I have a big mirror board that we need to cover today a lot to cover at the end here I have your step-by-step blueprint so that's really what you're waiting for but we have a lot to cover before then so starting off we have an inbound marketing case study of my friend jannis Moore um jannis is actually a member of my closed AI content creators group so I've kind of rounded up a couple key guys in the space that I think are really good and doing good things in the space and they're actually meeting me in in Dubai in a week or two for a mastermind that we're doing so solid dude knows his stuff very smart and he actually has his own channel here as you can see and I want to use him as a case study of showing how small channels and not just myself with my big number next to my name that I've I've had to do a lot of work to get there smaller people who are starting YouTube channels or even just Linked In in smaller platforms can still win big in the AAA Space by doing the right things and jannis has done it right and we're going to be breaking down in this video exactly how he's done that so jannis here you can see he's got his channel jannis more AI automation he has 31,000 subscri subscribers 59 videos and this is the video that we're going to be talking about in particular that was able to generate him over $110,000 of potential earnings not actual earnings he hasn't made 100 Grand from one video but he has attracted 21 leads to his business through his contact form and other methods as we're going to go into and it only took him 3 hours to create this video really 1 hour to plan it as you'll see later I've actually got an interview with him that I'm going to insert later in this video so he's going to tell us a little bit more about how he did this and what worked for him it only took him 2 hours to film you can see here that it's an hour and 20 minutes long and we're going to jump into that in a second but here's the high level overview he's got 21 leads so far and these are at an average value of around $55,000 so before I can give you some kind of step-by-step strategy on replicating this you need to understand YouTube organic as a as a platform for acquiring customers for your agency now this is actually the whole thing here is kind of an except from the YouTube organic module that I'm doing within my program so if you guys are from the accelerator don't worry you're going to be getting a a massive module full of this and and much much more um but I wanted to release this on the channel as I saw jannis as example and thought that's a cool way of doing a little case study for you guys here on the channel as well so you guys are going to get a sneak peek or a sneak preview of the stuff that I'm sharing in the accelerator so first things first in order to succeed with getting clients in the same way yanis says is to understand YouTube as a platform and how you can use it to acquire customers um now I've learned this and experienced this over the past 12 to 14 months I never thought I'd be a YouTuber you probably didn't think you would either um but I think after this video you might be changing in mine because I've generated over 1,500 leads for my agency I counted it up the other day so jannis is is done 20 within 7 days you guys can do the same but you need to understand how this works on a fundamental level so this funnel here is breaking down how Impressions on YouTube are converted into closed deals and how you can uh the sort of components as well that we need to understand that convert people from stage to Stage so starting off at the top when you post a YouTube video like Yannis post this an AI phone assistant in 2 hours YouTube goes okay I'm going to try and show that video to some people in this case Yannis has got 33 uh 3,300 views 3.3k and there's usually about a a 5 to 6% conversion rate of uh people who are showing the video and the views that it actually gets so I'm assuming it's been shown to around 50,000 people here and so when YouTube shows your videos to people it's then up to the title and thumbnail of the video that you've posted to convert people from Impressions into views so if they click on the video because the thumbnail is appealing it catches their eye thumbnail is usually the first thing and then the title is what they read after so thumbnail catches the attention title converts it into a bit of interest and then they go through and they click onto the video so if video click through click through rate is what converts Impressions into views and then in order to convert views into uh link clicks or website visitors sorry the the end goal of this obviously is to get closed deals and clients for your agency but there's a couple steps in between that so you need to then convert those views into people who actually go on and visit your website and so what does this is these these key things here so as soon as people click on the video they are hit with the hook of your video so at the start of this video I had a hook explaining what I'm going to cover um the value that you can expect from it Etc and then the actual content of the video is is building up trust and saying is this guy an idiot or not and at the end or somewhere through it you need to have a call to action or or a CTA and this combination of factors is what's going to determine whether people view your video and then end up clicking on the link in your description to visit your website um there's also the the description itself which we'll go into in a second but the way that you lay out your description will also determine how many people are able to click over to your website with interest to to start working with you now as a whole um the things we're optimizing for when we create videos is this description click through rate how many people can we convert from viewers so once they've watched the video and they like what they've seen and they're interested in working with you because you've made a call to action saying hey if you want to work with me you can click the link in the description down they come to being a website visitor so they land on your website and they have a look around and in this case you might get a 1% conversion rate from views to link clicks or website visitors which would be pretty good um and then you have your website conversion rate which is going to determine how many of those website visitors convert into engage leads how many of them are reaching out to you and saying hey I'm interested in your services so while in this case Yan has only got 10 form submissions on his website which I'm going to break down his funnel uh shortly just over over here so hold fire for that but in total it was 21 leads and this is how they came in so firstly it was an email there was 10 of them come from a a web form submission on his website four came from direct Outreach via his YouTube um business email so there's the email that he has on his profile um two came through Linkedin and five came through Instagram which is which is pretty interesting considering he do push that anywhere and it's not really a major platform for him so then from these 10 people who submitted the form on his website I'm actually making it the total 21 here Jan's decided to book in four calls because he's been quite picky and here you get your qualification rate so are these people actually qualified or are the people I can help do they have the budget are they in the right Niche Etc um the qualification rate will determine how much is of of this is is is crap basically you might get a ton of AI agency owners hitting you up I get a bunch of people using my contact form on morning side to try and ask me questions about how to start an agency I'm sure Jan's got it too off this video of people who are wanting to sell voice AI Solutions but in short you're not going to get everyone who's is qualified for a call and so you're going to see a bit of a drop off here as well now from these calls not all of the deals are going to go through and so you might get two to four of them closed out of that and what affects this the conversion from booking in a discovery call into a closed deal are things like your offer and your brand and positioning which we're going to go into in a little bit as well and if you watch my recent video on I don't I always forget which side to put it on it'll be up there on exploration milestones and how you can uh drastically increase your close rate for your agency uh the expiration Milestone can be a real key key tool to tool to use here at least that's what I use at my agency so as a whole this system is converting The Impressions that YouTube is is sending out it's putting your videos in front of people and you're trying to optimize to get it down to closed deals at the end and there's certain key points along the way that you can address and focus on to try to push up these metrics so with that high level overview of YouTube organic uh acquisition we can jump into uh things like breaking down this video in particular so obviously if you're going to try to create YouTube content you need to have a topic you need to have some kind of value that you're given away or some Focus area in this case jannis was doing it on uh voice AI systems which I've been talking about a lot and so we can break down this topic and why he was able to get um in this case 3,300 views but also the 20 leads that he's got off at so far helpful thing to do when analyzing these Trends is to look at basic stuff like Google Trends and here you can see over the past four 5 months voice AI has really been heating up and I've been talking about this constantly on the channel in fact you can see that I've made four videos on this now with all these different voice AI systems when you look at trends like this where there's more and more interest coming into the space you can see prior examples of people in the space making videos like this and getting views then it's safe to say that it's if you are to make some kind of good content in that area then you will get views and there is a tension so um voice AI was clearly trending um and I think it's still fairly early in my opinion I think this is just I mean the whole world can really use this stuff basically any business on the planet can benefit from some kind of voice AI system so now is just going a time any to get in and create content and I think these kind of long form videos are going to do very well so jannis has has been quite strategic and doing the long form video as well so jannis had some data of the stuff working already which is great and then he was able to come in and make an hour and 21 minute long video um that's addressed at beginners so long video typically means lots of value this is what worked for him I think and it's ideal for beginners when you make a longer video I've done a lot on my channel and they perform very well because someone who's new to AI wants to feel like they're being being walk step by step and not compressed down and skipping Key Parts so so very long videos showing you every step of the way is more appealing to beginners and the beginner Market on YouTube on anything the beginners represent the top of the final in any kind of um any skill right so you're going to have the most people at the top and the most people are going to be beginners that means you're going to have bigger potential reach and a wider Market of people who can watch your video and get value from it so there's also this Loom Style part of the thumbnail which shows quite a Hands-On tutorial you can see him here showing you what you're doing which is is signaling to people that this is going to be a tutorial and when it comes to YouTube it's about matching their expectations when they click on a video you need to match the expectations like when you clicked on this video the thumbnail is going to present some kind of implied experience of the video and in this case he's showing an implied experience of a 2hour tutorial showing you how to do a step by step which is again appealing to beginners um and in the video he's actually got a call to action at the end which is saying you can get in touch with me with my link in the description so I'll leave a link um here's this video here I'll leave a link to the video down below if you want to go watch it and see how we did it but that's a that's a summary of the video itself and the trend that it was built upon then we can actually start to break down his funnel so how is he converting this attention going back to this how is he converting this these Impressions and these views into link clicks and people landing on his site so that he can try to funnel them down towards being en closed deals so as I said at the end of the video he had a call to action where he was saying hey if you want to work with me or you're interested in these solutions for your business you can contact me below and down in the description we have this here which is a nice description link to the resources he mentioned so I believe he's capturing emails doing that which is a good way to start building a list as well um but then he has this worked with us uh link as well which directly goes to his website here so it's good description short and sweet not too many links um and then it's got a link to work with us here which takes to his website up the top right is a contact us button which takes visitors down to the contact form and they're able to fill in the subject of the inquiry the name email budget how they can help you Etc so that's the funnel as it stands and we're going to go into ways that he could have improved this a little later and so at this stage once I've submitted that form you can see that we're now at this form submission part and now we need to do some kind of qualifying to determine who we want to get on calls with and then we can try to close those from there so the qualification rate of these inbound leads into people that you actually want to hop on calls with is entirely up to you in your agency and how you want to run it whether you want to be taking on a couple big clients a month which are a bit more custom or simpler ones that are sort of faster and easy to do I've covered this in a video on my 5 to $105,000 client which I put a link to up here so you can understand the difference between the different sizes of clients cuz done 5K to $100,000 and everything in between different sizes of clients have different baggage Associated so you need to decide what kind of client you're trying to get out of these inbound leads then once you get on the Discovery call with one of these qualified leads it's up to you to present a good offer and have good brand and positioning in order to close them because they're not going to end up signing with you if they don't trust you or believe that you can deliver what you say you're going to do whether you are the guy for the job and this comes down to the offer for one if you can put some kind of guarantee on it that's going to help you to close it but for most of us if you're looking to do YouTube organic and an inbound marketing like this a lot of it's going to come down to your brand and your positioning so using me as an example people can look at my YouTube channel and see I've got a lot of subscribers and I and I get views on my videos and I've got lots of knowledge on the topic because I talk about it like this that builds a lot of trust and really helps my positioning to get those deals closed on the call so in this case we can analyze janis's brand his personal brand across platforms on YouTube of course we have a clearly specializing in AI automation on his banner and and profile he has a link in his bio so they can contact him if they want and I think most importantly here he has been consistently posting on YouTube and he has a track history of covering specifically AI voice solution so as you can see here he's got 1 2 3 4 5 6 seven seven videos on AI voice in the past month so this is really going to help with his positioning when he gets on those calls and having some kind of authority and yes I'm the guy for the job I've shown that I know this stuff inside out I can do this for you and it's really going to build that trust with the customer or with the potential client and then looking at other platforms as well it's important to be congruent cuz as you saw back here um he didn't just get all of them through his uh his website he actually got two through Linkedin and then five of them came through Instagram so you guys need to be cautious and and aware that people are going to look at you on multiple Platforms in this case he had it in the bio he had his LinkedIn and his Instagram so make sure if you're putting that stuff in your bio the profile is optimized towards presenting the right kind of the right side of you that you want your potential clients to see so over here here we can see that his LinkedIn is very professional um nice B very clearly shows that he's Ai and he's doing certain things there's a bio as well so very good on the LinkedIn side also here on Instagram it's consistent and congruent with the channel branding as well so he's over here posting about ways that you can do AI automations for your business Etc and continues to build upon the authority that he's built with his YouTube channel and I mean it's not he's got 3,000 subscribers he's got a few hundred connections on here and he's got 300 followers on Instagram so this any of you are still thinking that oh Liam can't do YouTube or I can't do nbound marketing because I mean Liam he's got all these subscribers and he's been doing it for a long time 300 followers and these guys are reaching out five people reached out after seeing that and saying yes this is still my guy so there's no excuse for you guys to to not commit 1 2 3 4 months to trying to build up some kind of following on any of these platforms and start to do marketing like this and positioning yourself as an expert because it goes to show that you don't need a massive audience to be able to generate high quality leads and large volume of leads next I want to jump into a bit of a an analysis of how we could have done things better I know in janis's case he's not really looking to to optimize and maximize how much money he's making from these kind of these deals that come out of the channel he's working on a on a SAS at the moment I believe and it's going to be in the AI voice space so he's kind of funneling them into the channel and getting attention for that this way but if this was one of your channels and I was sitting down helping you this is the kind of changes that I would I would make to improve this funnel and make it perform better firstly on the video and content side I think changing the title to being clearly a beginner's guide would uh allow it to tap into a bigger audience um and also statements work better than questions so in this case it could be uh how to create an AI phone assistant complete beginner guide I think in here saying it's 2 hours when it is an hour an hour 20 you're making it sound longer than it actually is um which might be might be an issue you could probably run that down to 1 hour but at least in my experience if you're going to put time in the title it should be as small as possible so you see some of my videos it's like how to build X in in 3 minutes so the shorter you make it the better that's the changes I'd make to the title and then for the thumbnail I'd be simplifying it down a bit more to be just one or two components Max so myself and then one or two things it might be some words and then one image or icon the more layers you add into the thumbnail um the more compx it becomes and the less less Clarity they have to okay this is what the video is actually about um and finally I'd add more call to action throughout the video so if you're really trying to optimize for as many people clicking through your website as possible he's left it to the end of an hour 21 to say hey you can work with me I'll probably mention it at the start just before they jumped into it like hey if you're interested in doing this uh you can contact me below I'd also put a couple little popups at bottom um throughout the video maybe one or two just saying hey if you're interested in these Services contact me below cuz they might get to that part in the tutorial and go like oh this is really hard and then that pops up perfect timing they go down and click and instead of them trying to do it themselves they just come to you for it perfect presenting this solution to the problem as soon as they experience it kind of thing then for the description I'll be changing this work with us as you can see over here it says work with us and then it has this link I'd be changing it to something stronger a stronger call to action um something like interested in AI voice solutions for your business work with me here and then link as you can see on my morning side AI Channel which is what we use to generate leads for our business mainly now um you can see you're interested in exploring what AI can do for your business get in touch with the morning side AI team here so this is what I use for my business when I'm making content specifically targeted at getting business leads for us obviously here on this channel I'm more focused towards helping you guys start your agencies um so I don't need to have that strong call to action um I'd also be moving the link up to being the first link so people are going to dig people are going to dig down for those resources no matter what because that's what they came for so you can get your link to work with us right at the top it's a very minor change um but you can technically put this link to the resources further down and they're going to have to walk past they're going to have to look past your work with us and your My Links Etc and there's a high chance of them clicking on that that link first and finally I'll be setting up tracking links to determine which videos are sending the most traffic to my website um I have a a platform over here um called blink bl. is what I use it's a link short and a like bitly but you can do multiple links to the same address um so that's what I use and you can put a unique tracking link um with each video so here we could have if you're interested in AI voice Solutions contact us here and that's a unique link where he can track the number of clicks from this video specifically and that comes back to this YouTube fnal breakdown which is okay what are we actually optimizing for here what is the the Target and what's the goal of each piece of content we put out how can we determine the success and primarily for YouTube videos yes we are trying to get closed deals at the end but the most the closest thing to our YouTube content being successful and a metric that we can measure is to attract people to click on the video and then convert those viewers into website viewers through our hook our content our call to action our description so this is really what we're optimizing for so if you start to measure on the video level the amount of clicks that are coming through and you can do the same thing with LinkedIn post Etc you can go okay yes this video got 1,000 views but I got 100 link clicks and I got five calls booked or it got 10,000 views but it only got 50 link clicks so you may be distracted and say oh but these things are getting more views so it must be better for my business but at the end of the day if you're using this to get leads and to to get clients for your agency you need to be looking at what's actually the needle so this has been helpful for me and my business as well in changing around how we optimize our content rather than trying to reach half a million people I'd rather reach 10 to 20,000 people of my core audience who are going to be uh better better people for for what I'm trying to do so heading back over here set up the tracking links that's one for the description and then the website so on this website here you can see that it's it's similar to what I have at morning II which is kind of a a a billboard for the company saying what we do uh making us look really good and really professional and now while these are handy for putting on profiles and people naturally finding your site I think if you have like mornings side. it should be one of these star websites but if you're trying to convert as optimally as possible people from viewers into close deals this is coming back again to this part yes now we've got them onto the website what can we change about our website conversion rate that's going to be the landing page itself so instead of having a very Broad and very general website that looks like this we we can convert it into a landing page that's more like a funnel that has a a video sales letter or vssl on it and in this you could have a case study saying this is an example of a client that we just did this with my name is jannis I do this or my name is Liam and I'm expert in this I've been doing it for a while you get a chance to tell your story and why and build that trust so that they're more likely to book a call with you and when they get on that call they're more likely to sign with you because they know more about and more context about you and your expertise so converting the link in the description to stand to a landing page like this would be something that I would change I'd also have a cly booking link on the page here so that they can book directly in with you and then you can go through and and put screening questions you can say what's your budget Etc and if they're not a certain budget you can say okay sorry I'm not interested in working with you and you just ignore those those guys are not qualified anymore and also for you guys who were just starting as I mentioned if you making YouTube content you're going to get both AI agency owners like you guys here and you're also going to get business owners so you get a mix of both these qualifying questions that you can put on your caly page will be helpful to say what kind of business do you run and they'll say oh I run an AI agency then you can say sorry man I'm not I'm not interested in in giving away my source on how I'm selling these Solutions you can go and figure it out for yourself I've made the video but you're not going to get on a call with me I only take calls with business own who I can actually sell to and you also get a lot of guys like hey I want a partner partner means they want to get you to do it for free and not pay and so if they're asking to partner please be very careful to not waste a lot of time talking to them um because they might just be tie kickers and wasting your time and finally here as I said normal websites are good for having on your profiles and letting people find you organically uh but they're not really optimized for conversion cuz people have to come on here and click contact us and fill it out it's not exactly optimized for uh retaining people and converting website visitors into leads now finally before we get into the step-by-step guide here I've just had a qu cool with yest where he breaks down some really interesting things we can jump into that now yeah awesome so I'd say the success of the video actually was pretty pre-planned kind of because I started working with vapi like one and a half month before that since I basically started integrating that into my own Sal product and I just gained so much knowledge that I said yeah why not just share that with the world you know I'm anyways in the AI space and make some videos about it and then I just use vid IQ to figure out which kind of keywords work well what are people looking for and then I released that first video about the the difference of a a static assistant and transient based assistant on AP which everyone just loved and that was the moment when I realized ah okay there's actually some really good demand there and from there I started making more videos about it and I think the the strategy is literally just super simple just bring out value like I delivered value that they could just Implement without much of the technical knowledge and they loved it and I think that's why they come back M yeah I mean you went I think that's your first video that you did the big hourong kind of style um how much planning how much planning went into that beforehand cuz you made it something that you're kind of freestyling it but I know there's always a bit of a set up beforehand so how much time did you actually invest so we can calculate okay that's how much time is required to make a content of this of this level um and this the kind of results that we can get once we've sort of talled up your your leads yeah well if you would say for the video itself I would probably say not more than one one and a half hours but for the knowledge that I gathered with it it was probably like one one and a half month okay so you just not just like half time I was literally working most of the time with vippy with voice AI agents figuring out how they work so yeah that's that's it so so would you recommend going deep on on one particular area like this um for other people who looking to rip 100% because in the end it is just about what you master because the the small nuances are What What In the End matter so if you just Niche down to one thing you can still deliver a super super great service to them which they will be very happy with right MH and and I know you're busy with your with your SS how many of these leads are you actually and take on o that's a very good question I'm I'm trying Pi the best ones yeah yeah I mean I have I have Partners we know through YouTube really cool other guys that are very good in the industry and just partnering up trying to serve as many people as possible so we can get them as many value value as we possibly can and I'll just take on the more complex stuff the one that's really interesting for me where I have to dive deep where I have to actually figure out find some new areas to connect things to and this is just just where I'm literally just validating I'd say from all of the leads I'm getting in it's probably less than 3% that I'm actually like really taking on seriously and so if you were to give advice to to another an aspiring young uh AAA owner how would you recommend that they they go about creating content like this what a step by step you give them I'd say the first thing is do your research on the topic do your research on one tool that you actually work with where you can see value in it where you can see that other people maybe even do something and you know yourself yeah with a dedication you can get some similar result or probably even better than that and you literally just dive into the document a figure out all of the nuances talk with their support try to get as many value as you can out of them so that you can leverage that inside of your business and I think once you have done that you have the pretty solid basement to actually already start making videos about it right because then you also know where the pitfalls are where people are struggling with you get a better understanding of that you can learn from you can look at at your failures or like the problems that you've figured out and make content about that and this is basically how you can get started and how you actually find a I say a community that actually makes sense mhm yeah I think that's it's a really good way of doing it if you could just pick an area and start to start to dig into it more and as you're going there's something that I should probably be doing more often as well is noting down the the struggles that I have um and then you can just piece that together into in your case something that I've done on the channel to great success now you're doing it as well just those massive videos it's like everyone needs to begin a guide the AI space these all mistakes so it's it's a win for all of us right if we if we make a mistake we share with others maybe we avoid it for even one or two other people to make the same thing so mhm it's it's just pure value which I like a lot awesome yianis that's been a massive help um it's great to get you into the video that I'm uh I'm hyping you up so much so I appreciate you man and I'm sure Community will be checking out your channel as well all right now we can get into a step-by-step guide on how you can actually do this for yourself how you can start to generate leads within marketing so first off as Jana said he spent a month learning a particular Topic in this case he was learning voice Ai and vapy in particular so he spent a month learning that and then he said it only took him 1 hour to plan the video so it's a month of learning and then an hour of planning for that video so first things first you need to pick something to learn whether that's going to be Voice assistance or Bland AI in particular or vapy AI or anything or might be assistance API and building text-based agents it might be doing automations but you got to pick something look at the trends that are going on in the space voice AI this assistance API that you've got lots of different options in the market just do a bit of research and pick something that you want to learn and start to specialize in initially now you need to go out and actually learn this thing that starts with going onto YouTube and searching up the topic and saying how to build x with y ing all of these videos building your own projects learning something and along the way take notes as Jana said of the tricky Parts where you can be the bridge and the guide to help people through that in future when you start to make your content then once you've got a good base don't wait too long you have to start at some point don't wait 3 6 months trust me it's within a month of of hard work on a topic you're going to know more than 99% of people you're ready to start making videos and teaching other people how to build cool stuff I mean I don't need to make it much more complex than that but just build cool things follow your own interest and things that you are interested in building and once you build that package it into a video and share it then you can give away cool resources as well as the value that makes them come back each time so when you give away the value you can be capturing emails as Yannis is and as I did on my free resource Hub I have a email list of 60,000 people now because when I was doing this process I was giving away free value and I was making them give me their email and exchange for the value so you can build an email list start a regular newsletter talking about the solutions that you're building great way to start building up a a pool of of people that you get to Market to on your own lists and when it comes to video ideas I can spoon feed you some of these right now this is what's worked for me in my channel how to X complete beginner's guide again beginners top of funnel most people how to do X and Y minutes if you can make X as valuable as possible and Y as low as possible then you're going to be getting a lot of value um then the people watching the videos are going to be getting a lot of value in a small amount of time which is great for people with short attention spans then you can do things like Advanced guide to X now I know I said beginners is best but there's actually a big poll of people who crave advanced stuff as well and you can see on my channel I've got like 200,000 views on a video that's an advanced guide gpts cuz people actually do crave stepping up to something something more more more difficult and also testing their skills and people naturally overvalue their level of of expertise and their skills So when you say Advanced guide everyone kind of thinks that they can be an advanced guide to some degree so we've also got five ways to use x in your business so five ways to use voice AI systems or voice AI bots in your business helpful listicle people like list based videos and finally how to solve how to solve common problem you faced during this process that you noted down in X minutes so whether you're doing vapy or voice AI how to solve this painful little problem in X minutes so you can get a couple quick videos out really start to build out your channel so that you've got 5 10 20 different videos on the same topic and then finally you need to start directing that traffic to some kind of basic website or landing page that allows them to book calls in with you as I said you can use something like bl. K blink this is what I use because bitly doesn't allow you to send multiple links to the same address so I've just use this other one works fine for me so you can determine what content is actually converting people from viewers into websit visitors and you can use something like card or clickfunnels to create a very quick website don't waste too much time on it um as we've shown before if you're just trying to convert people from visitors into uh booked calls you don't need anything crazy just a landing page with a short video view or some kind of slideshow that you've presented um and that's going to help them to convert website visitors into book calls so that's the step by step I think you can figure it out from there but pick something to learn learn it take notes make videos give away value give away resources collect those emails direct them to the website give it into calls and start closing them from there that's all for the video I hope this has been helpful Yannis is just one example of inbound marketing methods working for AI agencies right now we have tons of people in the accelerator who are all pivoting over to using LinkedIn or YouTube and they're successfully generating leads using these inbound marketing methods which is attracting those early adopters by putting yourself out there making content that people want to see and they don't that they're going to click on I'm an example of it my whole career here has been based off me making videos and attracting business to me you guys can do the exact same thing it's not that hard if you don't want to be a YouTuber just s on it for a bit you don't have to do YouTube you can do other platforms but YouTube is the best one for it right now and all you need to do is spend a month or two learning a topic and start to share on that so this miror board I'm going to leave a link to it um on my free school community so if you want to jump on there there'll be a link in description for school um there'll also be a link to janis's channel down below if you want to check him out solid guy very smart and something you guys should be watching as well if you guys have anything else that you want me to cover that you're struggling with with your agencies be sure to let me know down below cuz I do read the comments and I'll be checking those out so you might see videos addressing that at a later date but that's all for the video thank you so much for watching and I will see you in the next onehey guys Liam otley here and today I have a super valuable video for you all where we're going to be breaking down a real world case study of someone in our community using just one YouTube video to generate over $110,000 worth of potential leads for the AI agency so we're going to be jumping in and breaking down exactly how he was able to get these kind of results what he could have done better and at the end of the video I'll be giving you a step-by-step blueprint on how you can do the same if you are new to the channel and don't know who I am my name is Liam otley and I'm the founder of my own AI agency called morning side AI I'm also the creator of the AI automation agency model as a whole or AAA as we call it and on this channel I teach people how to start and scale their own AAA so jumping into things here I have a big mirror board that we need to cover today a lot to cover at the end here I have your step-by-step blueprint so that's really what you're waiting for but we have a lot to cover before then so starting off we have an inbound marketing case study of my friend jannis Moore um jannis is actually a member of my closed AI content creators group so I've kind of rounded up a couple key guys in the space that I think are really good and doing good things in the space and they're actually meeting me in in Dubai in a week or two for a mastermind that we're doing so solid dude knows his stuff very smart and he actually has his own channel here as you can see and I want to use him as a case study of showing how small channels and not just myself with my big number next to my name that I've I've had to do a lot of work to get there smaller people who are starting YouTube channels or even just Linked In in smaller platforms can still win big in the AAA Space by doing the right things and jannis has done it right and we're going to be breaking down in this video exactly how he's done that so jannis here you can see he's got his channel jannis more AI automation he has 31,000 subscri subscribers 59 videos and this is the video that we're going to be talking about in particular that was able to generate him over $110,000 of potential earnings not actual earnings he hasn't made 100 Grand from one video but he has attracted 21 leads to his business through his contact form and other methods as we're going to go into and it only took him 3 hours to create this video really 1 hour to plan it as you'll see later I've actually got an interview with him that I'm going to insert later in this video so he's going to tell us a little bit more about how he did this and what worked for him it only took him 2 hours to film you can see here that it's an hour and 20 minutes long and we're going to jump into that in a second but here's the high level overview he's got 21 leads so far and these are at an average value of around $55,000 so before I can give you some kind of step-by-step strategy on replicating this you need to understand YouTube organic as a as a platform for acquiring customers for your agency now this is actually the whole thing here is kind of an except from the YouTube organic module that I'm doing within my program so if you guys are from the accelerator don't worry you're going to be getting a a massive module full of this and and much much more um but I wanted to release this on the channel as I saw jannis as example and thought that's a cool way of doing a little case study for you guys here on the channel as well so you guys are going to get a sneak peek or a sneak preview of the stuff that I'm sharing in the accelerator so first things first in order to succeed with getting clients in the same way yanis says is to understand YouTube as a platform and how you can use it to acquire customers um now I've learned this and experienced this over the past 12 to 14 months I never thought I'd be a YouTuber you probably didn't think you would either um but I think after this video you might be changing in mine because I've generated over 1,500 leads for my agency I counted it up the other day so jannis is is done 20 within 7 days you guys can do the same but you need to understand how this works on a fundamental level so this funnel here is breaking down how Impressions on YouTube are converted into closed deals and how you can uh the sort of components as well that we need to understand that convert people from stage to Stage so starting off at the top when you post a YouTube video like Yannis post this an AI phone assistant in 2 hours YouTube goes okay I'm going to try and show that video to some people in this case Yannis has got 33 uh 3,300 views 3.3k and there's usually about a a 5 to 6% conversion rate of uh people who are showing the video and the views that it actually gets so I'm assuming it's been shown to around 50,000 people here and so when YouTube shows your videos to people it's then up to the title and thumbnail of the video that you've posted to convert people from Impressions into views so if they click on the video because the thumbnail is appealing it catches their eye thumbnail is usually the first thing and then the title is what they read after so thumbnail catches the attention title converts it into a bit of interest and then they go through and they click onto the video so if video click through click through rate is what converts Impressions into views and then in order to convert views into uh link clicks or website visitors sorry the the end goal of this obviously is to get closed deals and clients for your agency but there's a couple steps in between that so you need to then convert those views into people who actually go on and visit your website and so what does this is these these key things here so as soon as people click on the video they are hit with the hook of your video so at the start of this video I had a hook explaining what I'm going to cover um the value that you can expect from it Etc and then the actual content of the video is is building up trust and saying is this guy an idiot or not and at the end or somewhere through it you need to have a call to action or or a CTA and this combination of factors is what's going to determine whether people view your video and then end up clicking on the link in your description to visit your website um there's also the the description itself which we'll go into in a second but the way that you lay out your description will also determine how many people are able to click over to your website with interest to to start working with you now as a whole um the things we're optimizing for when we create videos is this description click through rate how many people can we convert from viewers so once they've watched the video and they like what they've seen and they're interested in working with you because you've made a call to action saying hey if you want to work with me you can click the link in the description down they come to being a website visitor so they land on your website and they have a look around and in this case you might get a 1% conversion rate from views to link clicks or website visitors which would be pretty good um and then you have your website conversion rate which is going to determine how many of those website visitors convert into engage leads how many of them are reaching out to you and saying hey I'm interested in your services so while in this case Yan has only got 10 form submissions on his website which I'm going to break down his funnel uh shortly just over over here so hold fire for that but in total it was 21 leads and this is how they came in so firstly it was an email there was 10 of them come from a a web form submission on his website four came from direct Outreach via his YouTube um business email so there's the email that he has on his profile um two came through Linkedin and five came through Instagram which is which is pretty interesting considering he do push that anywhere and it's not really a major platform for him so then from these 10 people who submitted the form on his website I'm actually making it the total 21 here Jan's decided to book in four calls because he's been quite picky and here you get your qualification rate so are these people actually qualified or are the people I can help do they have the budget are they in the right Niche Etc um the qualification rate will determine how much is of of this is is is crap basically you might get a ton of AI agency owners hitting you up I get a bunch of people using my contact form on morning side to try and ask me questions about how to start an agency I'm sure Jan's got it too off this video of people who are wanting to sell voice AI Solutions but in short you're not going to get everyone who's is qualified for a call and so you're going to see a bit of a drop off here as well now from these calls not all of the deals are going to go through and so you might get two to four of them closed out of that and what affects this the conversion from booking in a discovery call into a closed deal are things like your offer and your brand and positioning which we're going to go into in a little bit as well and if you watch my recent video on I don't I always forget which side to put it on it'll be up there on exploration milestones and how you can uh drastically increase your close rate for your agency uh the expiration Milestone can be a real key key tool to tool to use here at least that's what I use at my agency so as a whole this system is converting The Impressions that YouTube is is sending out it's putting your videos in front of people and you're trying to optimize to get it down to closed deals at the end and there's certain key points along the way that you can address and focus on to try to push up these metrics so with that high level overview of YouTube organic uh acquisition we can jump into uh things like breaking down this video in particular so obviously if you're going to try to create YouTube content you need to have a topic you need to have some kind of value that you're given away or some Focus area in this case jannis was doing it on uh voice AI systems which I've been talking about a lot and so we can break down this topic and why he was able to get um in this case 3,300 views but also the 20 leads that he's got off at so far helpful thing to do when analyzing these Trends is to look at basic stuff like Google Trends and here you can see over the past four 5 months voice AI has really been heating up and I've been talking about this constantly on the channel in fact you can see that I've made four videos on this now with all these different voice AI systems when you look at trends like this where there's more and more interest coming into the space you can see prior examples of people in the space making videos like this and getting views then it's safe to say that it's if you are to make some kind of good content in that area then you will get views and there is a tension so um voice AI was clearly trending um and I think it's still fairly early in my opinion I think this is just I mean the whole world can really use this stuff basically any business on the planet can benefit from some kind of voice AI system so now is just going a time any to get in and create content and I think these kind of long form videos are going to do very well so jannis has has been quite strategic and doing the long form video as well so jannis had some data of the stuff working already which is great and then he was able to come in and make an hour and 21 minute long video um that's addressed at beginners so long video typically means lots of value this is what worked for him I think and it's ideal for beginners when you make a longer video I've done a lot on my channel and they perform very well because someone who's new to AI wants to feel like they're being being walk step by step and not compressed down and skipping Key Parts so so very long videos showing you every step of the way is more appealing to beginners and the beginner Market on YouTube on anything the beginners represent the top of the final in any kind of um any skill right so you're going to have the most people at the top and the most people are going to be beginners that means you're going to have bigger potential reach and a wider Market of people who can watch your video and get value from it so there's also this Loom Style part of the thumbnail which shows quite a Hands-On tutorial you can see him here showing you what you're doing which is is signaling to people that this is going to be a tutorial and when it comes to YouTube it's about matching their expectations when they click on a video you need to match the expectations like when you clicked on this video the thumbnail is going to present some kind of implied experience of the video and in this case he's showing an implied experience of a 2hour tutorial showing you how to do a step by step which is again appealing to beginners um and in the video he's actually got a call to action at the end which is saying you can get in touch with me with my link in the description so I'll leave a link um here's this video here I'll leave a link to the video down below if you want to go watch it and see how we did it but that's a that's a summary of the video itself and the trend that it was built upon then we can actually start to break down his funnel so how is he converting this attention going back to this how is he converting this these Impressions and these views into link clicks and people landing on his site so that he can try to funnel them down towards being en closed deals so as I said at the end of the video he had a call to action where he was saying hey if you want to work with me or you're interested in these solutions for your business you can contact me below and down in the description we have this here which is a nice description link to the resources he mentioned so I believe he's capturing emails doing that which is a good way to start building a list as well um but then he has this worked with us uh link as well which directly goes to his website here so it's good description short and sweet not too many links um and then it's got a link to work with us here which takes to his website up the top right is a contact us button which takes visitors down to the contact form and they're able to fill in the subject of the inquiry the name email budget how they can help you Etc so that's the funnel as it stands and we're going to go into ways that he could have improved this a little later and so at this stage once I've submitted that form you can see that we're now at this form submission part and now we need to do some kind of qualifying to determine who we want to get on calls with and then we can try to close those from there so the qualification rate of these inbound leads into people that you actually want to hop on calls with is entirely up to you in your agency and how you want to run it whether you want to be taking on a couple big clients a month which are a bit more custom or simpler ones that are sort of faster and easy to do I've covered this in a video on my 5 to $105,000 client which I put a link to up here so you can understand the difference between the different sizes of clients cuz done 5K to $100,000 and everything in between different sizes of clients have different baggage Associated so you need to decide what kind of client you're trying to get out of these inbound leads then once you get on the Discovery call with one of these qualified leads it's up to you to present a good offer and have good brand and positioning in order to close them because they're not going to end up signing with you if they don't trust you or believe that you can deliver what you say you're going to do whether you are the guy for the job and this comes down to the offer for one if you can put some kind of guarantee on it that's going to help you to close it but for most of us if you're looking to do YouTube organic and an inbound marketing like this a lot of it's going to come down to your brand and your positioning so using me as an example people can look at my YouTube channel and see I've got a lot of subscribers and I and I get views on my videos and I've got lots of knowledge on the topic because I talk about it like this that builds a lot of trust and really helps my positioning to get those deals closed on the call so in this case we can analyze janis's brand his personal brand across platforms on YouTube of course we have a clearly specializing in AI automation on his banner and and profile he has a link in his bio so they can contact him if they want and I think most importantly here he has been consistently posting on YouTube and he has a track history of covering specifically AI voice solution so as you can see here he's got 1 2 3 4 5 6 seven seven videos on AI voice in the past month so this is really going to help with his positioning when he gets on those calls and having some kind of authority and yes I'm the guy for the job I've shown that I know this stuff inside out I can do this for you and it's really going to build that trust with the customer or with the potential client and then looking at other platforms as well it's important to be congruent cuz as you saw back here um he didn't just get all of them through his uh his website he actually got two through Linkedin and then five of them came through Instagram so you guys need to be cautious and and aware that people are going to look at you on multiple Platforms in this case he had it in the bio he had his LinkedIn and his Instagram so make sure if you're putting that stuff in your bio the profile is optimized towards presenting the right kind of the right side of you that you want your potential clients to see so over here here we can see that his LinkedIn is very professional um nice B very clearly shows that he's Ai and he's doing certain things there's a bio as well so very good on the LinkedIn side also here on Instagram it's consistent and congruent with the channel branding as well so he's over here posting about ways that you can do AI automations for your business Etc and continues to build upon the authority that he's built with his YouTube channel and I mean it's not he's got 3,000 subscribers he's got a few hundred connections on here and he's got 300 followers on Instagram so this any of you are still thinking that oh Liam can't do YouTube or I can't do nbound marketing because I mean Liam he's got all these subscribers and he's been doing it for a long time 300 followers and these guys are reaching out five people reached out after seeing that and saying yes this is still my guy so there's no excuse for you guys to to not commit 1 2 3 4 months to trying to build up some kind of following on any of these platforms and start to do marketing like this and positioning yourself as an expert because it goes to show that you don't need a massive audience to be able to generate high quality leads and large volume of leads next I want to jump into a bit of a an analysis of how we could have done things better I know in janis's case he's not really looking to to optimize and maximize how much money he's making from these kind of these deals that come out of the channel he's working on a on a SAS at the moment I believe and it's going to be in the AI voice space so he's kind of funneling them into the channel and getting attention for that this way but if this was one of your channels and I was sitting down helping you this is the kind of changes that I would I would make to improve this funnel and make it perform better firstly on the video and content side I think changing the title to being clearly a beginner's guide would uh allow it to tap into a bigger audience um and also statements work better than questions so in this case it could be uh how to create an AI phone assistant complete beginner guide I think in here saying it's 2 hours when it is an hour an hour 20 you're making it sound longer than it actually is um which might be might be an issue you could probably run that down to 1 hour but at least in my experience if you're going to put time in the title it should be as small as possible so you see some of my videos it's like how to build X in in 3 minutes so the shorter you make it the better that's the changes I'd make to the title and then for the thumbnail I'd be simplifying it down a bit more to be just one or two components Max so myself and then one or two things it might be some words and then one image or icon the more layers you add into the thumbnail um the more compx it becomes and the less less Clarity they have to okay this is what the video is actually about um and finally I'd add more call to action throughout the video so if you're really trying to optimize for as many people clicking through your website as possible he's left it to the end of an hour 21 to say hey you can work with me I'll probably mention it at the start just before they jumped into it like hey if you're interested in doing this uh you can contact me below I'd also put a couple little popups at bottom um throughout the video maybe one or two just saying hey if you're interested in these Services contact me below cuz they might get to that part in the tutorial and go like oh this is really hard and then that pops up perfect timing they go down and click and instead of them trying to do it themselves they just come to you for it perfect presenting this solution to the problem as soon as they experience it kind of thing then for the description I'll be changing this work with us as you can see over here it says work with us and then it has this link I'd be changing it to something stronger a stronger call to action um something like interested in AI voice solutions for your business work with me here and then link as you can see on my morning side AI Channel which is what we use to generate leads for our business mainly now um you can see you're interested in exploring what AI can do for your business get in touch with the morning side AI team here so this is what I use for my business when I'm making content specifically targeted at getting business leads for us obviously here on this channel I'm more focused towards helping you guys start your agencies um so I don't need to have that strong call to action um I'd also be moving the link up to being the first link so people are going to dig people are going to dig down for those resources no matter what because that's what they came for so you can get your link to work with us right at the top it's a very minor change um but you can technically put this link to the resources further down and they're going to have to walk past they're going to have to look past your work with us and your My Links Etc and there's a high chance of them clicking on that that link first and finally I'll be setting up tracking links to determine which videos are sending the most traffic to my website um I have a a platform over here um called blink bl. is what I use it's a link short and a like bitly but you can do multiple links to the same address um so that's what I use and you can put a unique tracking link um with each video so here we could have if you're interested in AI voice Solutions contact us here and that's a unique link where he can track the number of clicks from this video specifically and that comes back to this YouTube fnal breakdown which is okay what are we actually optimizing for here what is the the Target and what's the goal of each piece of content we put out how can we determine the success and primarily for YouTube videos yes we are trying to get closed deals at the end but the most the closest thing to our YouTube content being successful and a metric that we can measure is to attract people to click on the video and then convert those viewers into website viewers through our hook our content our call to action our description so this is really what we're optimizing for so if you start to measure on the video level the amount of clicks that are coming through and you can do the same thing with LinkedIn post Etc you can go okay yes this video got 1,000 views but I got 100 link clicks and I got five calls booked or it got 10,000 views but it only got 50 link clicks so you may be distracted and say oh but these things are getting more views so it must be better for my business but at the end of the day if you're using this to get leads and to to get clients for your agency you need to be looking at what's actually the needle so this has been helpful for me and my business as well in changing around how we optimize our content rather than trying to reach half a million people I'd rather reach 10 to 20,000 people of my core audience who are going to be uh better better people for for what I'm trying to do so heading back over here set up the tracking links that's one for the description and then the website so on this website here you can see that it's it's similar to what I have at morning II which is kind of a a a billboard for the company saying what we do uh making us look really good and really professional and now while these are handy for putting on profiles and people naturally finding your site I think if you have like mornings side. it should be one of these star websites but if you're trying to convert as optimally as possible people from viewers into close deals this is coming back again to this part yes now we've got them onto the website what can we change about our website conversion rate that's going to be the landing page itself so instead of having a very Broad and very general website that looks like this we we can convert it into a landing page that's more like a funnel that has a a video sales letter or vssl on it and in this you could have a case study saying this is an example of a client that we just did this with my name is jannis I do this or my name is Liam and I'm expert in this I've been doing it for a while you get a chance to tell your story and why and build that trust so that they're more likely to book a call with you and when they get on that call they're more likely to sign with you because they know more about and more context about you and your expertise so converting the link in the description to stand to a landing page like this would be something that I would change I'd also have a cly booking link on the page here so that they can book directly in with you and then you can go through and and put screening questions you can say what's your budget Etc and if they're not a certain budget you can say okay sorry I'm not interested in working with you and you just ignore those those guys are not qualified anymore and also for you guys who were just starting as I mentioned if you making YouTube content you're going to get both AI agency owners like you guys here and you're also going to get business owners so you get a mix of both these qualifying questions that you can put on your caly page will be helpful to say what kind of business do you run and they'll say oh I run an AI agency then you can say sorry man I'm not I'm not interested in in giving away my source on how I'm selling these Solutions you can go and figure it out for yourself I've made the video but you're not going to get on a call with me I only take calls with business own who I can actually sell to and you also get a lot of guys like hey I want a partner partner means they want to get you to do it for free and not pay and so if they're asking to partner please be very careful to not waste a lot of time talking to them um because they might just be tie kickers and wasting your time and finally here as I said normal websites are good for having on your profiles and letting people find you organically uh but they're not really optimized for conversion cuz people have to come on here and click contact us and fill it out it's not exactly optimized for uh retaining people and converting website visitors into leads now finally before we get into the step-by-step guide here I've just had a qu cool with yest where he breaks down some really interesting things we can jump into that now yeah awesome so I'd say the success of the video actually was pretty pre-planned kind of because I started working with vapi like one and a half month before that since I basically started integrating that into my own Sal product and I just gained so much knowledge that I said yeah why not just share that with the world you know I'm anyways in the AI space and make some videos about it and then I just use vid IQ to figure out which kind of keywords work well what are people looking for and then I released that first video about the the difference of a a static assistant and transient based assistant on AP which everyone just loved and that was the moment when I realized ah okay there's actually some really good demand there and from there I started making more videos about it and I think the the strategy is literally just super simple just bring out value like I delivered value that they could just Implement without much of the technical knowledge and they loved it and I think that's why they come back M yeah I mean you went I think that's your first video that you did the big hourong kind of style um how much planning how much planning went into that beforehand cuz you made it something that you're kind of freestyling it but I know there's always a bit of a set up beforehand so how much time did you actually invest so we can calculate okay that's how much time is required to make a content of this of this level um and this the kind of results that we can get once we've sort of talled up your your leads yeah well if you would say for the video itself I would probably say not more than one one and a half hours but for the knowledge that I gathered with it it was probably like one one and a half month okay so you just not just like half time I was literally working most of the time with vippy with voice AI agents figuring out how they work so yeah that's that's it so so would you recommend going deep on on one particular area like this um for other people who looking to rip 100% because in the end it is just about what you master because the the small nuances are What What In the End matter so if you just Niche down to one thing you can still deliver a super super great service to them which they will be very happy with right MH and and I know you're busy with your with your SS how many of these leads are you actually and take on o that's a very good question I'm I'm trying Pi the best ones yeah yeah I mean I have I have Partners we know through YouTube really cool other guys that are very good in the industry and just partnering up trying to serve as many people as possible so we can get them as many value value as we possibly can and I'll just take on the more complex stuff the one that's really interesting for me where I have to dive deep where I have to actually figure out find some new areas to connect things to and this is just just where I'm literally just validating I'd say from all of the leads I'm getting in it's probably less than 3% that I'm actually like really taking on seriously and so if you were to give advice to to another an aspiring young uh AAA owner how would you recommend that they they go about creating content like this what a step by step you give them I'd say the first thing is do your research on the topic do your research on one tool that you actually work with where you can see value in it where you can see that other people maybe even do something and you know yourself yeah with a dedication you can get some similar result or probably even better than that and you literally just dive into the document a figure out all of the nuances talk with their support try to get as many value as you can out of them so that you can leverage that inside of your business and I think once you have done that you have the pretty solid basement to actually already start making videos about it right because then you also know where the pitfalls are where people are struggling with you get a better understanding of that you can learn from you can look at at your failures or like the problems that you've figured out and make content about that and this is basically how you can get started and how you actually find a I say a community that actually makes sense mhm yeah I think that's it's a really good way of doing it if you could just pick an area and start to start to dig into it more and as you're going there's something that I should probably be doing more often as well is noting down the the struggles that I have um and then you can just piece that together into in your case something that I've done on the channel to great success now you're doing it as well just those massive videos it's like everyone needs to begin a guide the AI space these all mistakes so it's it's a win for all of us right if we if we make a mistake we share with others maybe we avoid it for even one or two other people to make the same thing so mhm it's it's just pure value which I like a lot awesome yianis that's been a massive help um it's great to get you into the video that I'm uh I'm hyping you up so much so I appreciate you man and I'm sure Community will be checking out your channel as well all right now we can get into a step-by-step guide on how you can actually do this for yourself how you can start to generate leads within marketing so first off as Jana said he spent a month learning a particular Topic in this case he was learning voice Ai and vapy in particular so he spent a month learning that and then he said it only took him 1 hour to plan the video so it's a month of learning and then an hour of planning for that video so first things first you need to pick something to learn whether that's going to be Voice assistance or Bland AI in particular or vapy AI or anything or might be assistance API and building text-based agents it might be doing automations but you got to pick something look at the trends that are going on in the space voice AI this assistance API that you've got lots of different options in the market just do a bit of research and pick something that you want to learn and start to specialize in initially now you need to go out and actually learn this thing that starts with going onto YouTube and searching up the topic and saying how to build x with y ing all of these videos building your own projects learning something and along the way take notes as Jana said of the tricky Parts where you can be the bridge and the guide to help people through that in future when you start to make your content then once you've got a good base don't wait too long you have to start at some point don't wait 3 6 months trust me it's within a month of of hard work on a topic you're going to know more than 99% of people you're ready to start making videos and teaching other people how to build cool stuff I mean I don't need to make it much more complex than that but just build cool things follow your own interest and things that you are interested in building and once you build that package it into a video and share it then you can give away cool resources as well as the value that makes them come back each time so when you give away the value you can be capturing emails as Yannis is and as I did on my free resource Hub I have a email list of 60,000 people now because when I was doing this process I was giving away free value and I was making them give me their email and exchange for the value so you can build an email list start a regular newsletter talking about the solutions that you're building great way to start building up a a pool of of people that you get to Market to on your own lists and when it comes to video ideas I can spoon feed you some of these right now this is what's worked for me in my channel how to X complete beginner's guide again beginners top of funnel most people how to do X and Y minutes if you can make X as valuable as possible and Y as low as possible then you're going to be getting a lot of value um then the people watching the videos are going to be getting a lot of value in a small amount of time which is great for people with short attention spans then you can do things like Advanced guide to X now I know I said beginners is best but there's actually a big poll of people who crave advanced stuff as well and you can see on my channel I've got like 200,000 views on a video that's an advanced guide gpts cuz people actually do crave stepping up to something something more more more difficult and also testing their skills and people naturally overvalue their level of of expertise and their skills So when you say Advanced guide everyone kind of thinks that they can be an advanced guide to some degree so we've also got five ways to use x in your business so five ways to use voice AI systems or voice AI bots in your business helpful listicle people like list based videos and finally how to solve how to solve common problem you faced during this process that you noted down in X minutes so whether you're doing vapy or voice AI how to solve this painful little problem in X minutes so you can get a couple quick videos out really start to build out your channel so that you've got 5 10 20 different videos on the same topic and then finally you need to start directing that traffic to some kind of basic website or landing page that allows them to book calls in with you as I said you can use something like bl. K blink this is what I use because bitly doesn't allow you to send multiple links to the same address so I've just use this other one works fine for me so you can determine what content is actually converting people from viewers into websit visitors and you can use something like card or clickfunnels to create a very quick website don't waste too much time on it um as we've shown before if you're just trying to convert people from visitors into uh booked calls you don't need anything crazy just a landing page with a short video view or some kind of slideshow that you've presented um and that's going to help them to convert website visitors into book calls so that's the step by step I think you can figure it out from there but pick something to learn learn it take notes make videos give away value give away resources collect those emails direct them to the website give it into calls and start closing them from there that's all for the video I hope this has been helpful Yannis is just one example of inbound marketing methods working for AI agencies right now we have tons of people in the accelerator who are all pivoting over to using LinkedIn or YouTube and they're successfully generating leads using these inbound marketing methods which is attracting those early adopters by putting yourself out there making content that people want to see and they don't that they're going to click on I'm an example of it my whole career here has been based off me making videos and attracting business to me you guys can do the exact same thing it's not that hard if you don't want to be a YouTuber just s on it for a bit you don't have to do YouTube you can do other platforms but YouTube is the best one for it right now and all you need to do is spend a month or two learning a topic and start to share on that so this miror board I'm going to leave a link to it um on my free school community so if you want to jump on there there'll be a link in description for school um there'll also be a link to janis's channel down below if you want to check him out solid guy very smart and something you guys should be watching as well if you guys have anything else that you want me to cover that you're struggling with with your agencies be sure to let me know down below cuz I do read the comments and I'll be checking those out so you might see videos addressing that at a later date but that's all for the video thank you so much for watching and I will see you in the next one