The New Reality of Apple's Market Strategy: Compromise Over Innovation

Apple's latest release, which was recently touted as being priced at $399, has left many critics and enthusiasts alike scratching their heads. The device's outdated design is already generating laughter and ridicule, with some even questioning its relevance in today's market. However, as I'm about to argue, this phone represents a masterstroke of Apple's new strategy: compromise over innovation.

The latest data from Frank Tonelli, a reliable source for iPhone-related news, suggests that the newest iPhone will outsell the Galaxy S20 and Note device this year. While it may not be the best device in terms of specs or design, this phone is going to be a game-changer in the market because it's exactly what Apple knows works: a well-designed, user-friendly device that appeals to the masses. The fact that nine out of the top 10 most activated devices in the US are iPhones is a testament to Apple's ability to tap into the desires and needs of its customers.

But what really sets this phone apart is its pricing strategy. For years, Apple has been pushing the notion that innovation requires sacrificing user experience for the sake of aesthetics and performance. However, with the latest release, it seems like Apple has finally figured out that sometimes, compromise is key. By releasing a device that is more approachable to new customers, Apple is effectively pricing its way into the market. The fact that this phone's specs are significantly lower than those of previous models suggests that Apple is willing to take a hit on hardware costs in order to make up for it with market share.

This strategy is not a new one for Apple. Remember last year when they revised their Q1 guidance and initially lowered expectations? It was a bold move, but ultimately paid off as the company closed at a record $300 per share for the first time ever. Since then, Apple has been trying to squeeze more out of each customer by making them an offer they can't refuse: buy an iPhone, and you're likely also going to need one or more of Apple's many subscription services.

But here's the thing: specs don't matter as much as they used to. Software has always been more important than hardware, and it never was more true than right now. The latest release is a perfect example of this. By focusing on user experience and design over raw performance and capabilities, Apple is finally tapping into what really matters: the emotional connection customers have with their devices.

The reactions from YouTube comment sections and Reddit are already rolling in, with many critics dismissing my argument as being too harsh or dismissive of Apple's efforts. However, I'd like to challenge that assumption. The mass market doesn't care about innovation; they just want a phone that works well and is easy to use. They don't care about the specs; they care about having a device that meets their needs and makes their life easier.

So, let's take a closer look at what this means for Apple's strategy going forward. The fact that we're seeing six new iPhone releases this year suggests that Apple is trying to appeal to a wider audience by offering different devices at different price points. This is exactly the kind of market-driven approach that Apple needs to succeed in today's competitive landscape.

And let's not forget about the lessons learned from last year's Q1 guidance revision. By initially lowering expectations and then exceeding them, Apple showed that it's willing to adapt its strategy based on customer feedback and market trends. This is a key takeaway for anyone who wants to understand how the market really works.

So, there you have it – my take on why this phone matters. It may not be the most exciting device in terms of specs or design, but it represents Apple's commitment to compromise over innovation. And that's exactly what the market needs right now: a company that knows how to tap into its customers' desires and make them happy.

"WEBVTTKind: captionsLanguage: enhello hi John Posner here reporting live standing outside of Apple as you can see it's complete chaos here really there's fire happen everything is burning down and the company is doomed we're being told that as I as I speak right now Tim Cook is calling his mommy what daily tech news in a way that doesn't suck of course you do that subscribe button and turn on notifications so you don't miss the next episode what's going on guys welcome back front page deck of course show that gives you all the latest tech news one way to know that is you today we're talking about the top 10 things at CES yeah yes oh my god I am just kidding don't worry we know every video this week in your subscription feed you're getting the same video from every other youtuber that's at CES because they think they have to be there CES even tried to work something out with my manager to pay me to be there and hosts last gadget standing or whatever it's called you can literally not pay me enough to attend that circus ok normal episode of front page tag here we go ok so let's talk about this brand new leak that we got for the iPhone se 2 for 2020 this year or the iPhone 9 some people are calling it the iPhone 9 which by the way if that was the name for this phone that would be a hilariously terrible marketing move let's just hope they don't call it the iPhone 9 either way here it is this is it renders courtesy of Steve from on leaks and just as the rumors have been stating for months now this thing looks a lot like the iPhone 8 design so no surprise there has a 4.7 inch display touch ID a single lens camera on the back which we can assume is from the 10 R and a 13 processor and a frosted glass back all for at least what Ming chief Kuo claimed a few months ago will be $399 now listen I know I can already hear you I can hear your laughs from here you're probably laughing at how outdated this thing looks and if you read Forbes at all then you think this is more bad news for Apple yeah okay Frank you Gordon's smelly got him I'm all right but regardless of your opinion about this device Apple is going to sell millions of these things or in more precise terms a frank ton in fact I'm a go on record right now and say that this real silly outdated phone will most likely outsell the Galaxy S 20 or note device for this year and while it's certainly nowhere close to the best that companies like Samsung or other competition for Apple has to offer I mean it's not even close to what the best of Apple has to offer but this phone right here and by the way I'm not gonna buy one I just want to make that clear this phone though is going to be a very great lesson for most of you all the nerds out there about how the market actually works I mean I'm pretty sure somebody's keeping track somewhere somebody's counting the times that I've said that the market does not need innovation right now it needs compromise and that is exactly this this is what that is this is the new Apple and it's working over Christmas and through new years out of the top 10 most activated devices in the u.s. nine of them were iPhones nine and if you look the top four right here we're all cheaper model iPhones I mean it's kind of hard to fail the test when the answers to the tests are right in front of you the market is screaming this that they don't want or need innovation that they aren't ready for yet they just want the phone in your pocket period to be an iPhone does not matter which one I think what are the rumors this year what are the reports saying that like in 2020 alone we're getting like six six new iPhones so this year and last year we've been seeing a lot of new stuff from Apple stuff that were not necessarily used to because this is about them Apple littering the market with options different phones at different price points for different people who don't have iPhones yet oh so they can get you nice and comfy and locked in to all of Apple's new services the iPhone isn't the end game anymore now the iPhone is a vehicle more than anything you might remember this one this time last year Apple had made a revision to their q1 guidance for 2019 and everyone lost it it was pretty much unheard of for them to come out and lower expectations and not do as well as they were supposed to and the whole Apple is doomed train took off again it has been almost exactly one year since those articles and now a year later Apple closed at a record of $300 per share for the first time ever I've said this before but not only for the first time ever is Apple willing to take a loss on this hardware charge less for these phones in exchange for market share like they're trying to get new customers but now they're able to squeeze way more out of each customer now each customer is worth way more than just the price of the iPhone that they paid for because after they solidify and make that purchase of the iPhone or iPad or whatever they're likely also going to pay for one or more of Apple's many subscription services right now if you're an Apple customer and you already bought the house the iPhone Apple is also now convincing you to rent all of the furniture inside the house whether you see it or not software has always been more important than hardware and it has never been more true than right now if you're paying attention there's actually a lot to learn it is all happening right in front of us this is Apple after the iPhone this is why specs don't matter ever and I know there's probably a lot of you right now that just don't like what I'm saying that's cool and this will probably be another one of those episodes where a ton of people just run down in the comment section to dismiss me calling me an Apple sheep that's fine too you can ignore how the market actually works all you want I mean yes the Nerds will laugh at this phone we'll look at it be like that's depressing or whatever YouTube I know you want to use for this but I really really encourage you to see that most of the opinions that you might see in YouTube comments sections or on reddit are literally the exact opposite of how the mass market really works you might be one of those people that hates the term average consumer but just because you hate it doesn't mean they aren't real understanding specs and understanding tech is one thing but understanding the people that buy it and why they buy it is even more valuable see you tomorrowhello hi John Posner here reporting live standing outside of Apple as you can see it's complete chaos here really there's fire happen everything is burning down and the company is doomed we're being told that as I as I speak right now Tim Cook is calling his mommy what daily tech news in a way that doesn't suck of course you do that subscribe button and turn on notifications so you don't miss the next episode what's going on guys welcome back front page deck of course show that gives you all the latest tech news one way to know that is you today we're talking about the top 10 things at CES yeah yes oh my god I am just kidding don't worry we know every video this week in your subscription feed you're getting the same video from every other youtuber that's at CES because they think they have to be there CES even tried to work something out with my manager to pay me to be there and hosts last gadget standing or whatever it's called you can literally not pay me enough to attend that circus ok normal episode of front page tag here we go ok so let's talk about this brand new leak that we got for the iPhone se 2 for 2020 this year or the iPhone 9 some people are calling it the iPhone 9 which by the way if that was the name for this phone that would be a hilariously terrible marketing move let's just hope they don't call it the iPhone 9 either way here it is this is it renders courtesy of Steve from on leaks and just as the rumors have been stating for months now this thing looks a lot like the iPhone 8 design so no surprise there has a 4.7 inch display touch ID a single lens camera on the back which we can assume is from the 10 R and a 13 processor and a frosted glass back all for at least what Ming chief Kuo claimed a few months ago will be $399 now listen I know I can already hear you I can hear your laughs from here you're probably laughing at how outdated this thing looks and if you read Forbes at all then you think this is more bad news for Apple yeah okay Frank you Gordon's smelly got him I'm all right but regardless of your opinion about this device Apple is going to sell millions of these things or in more precise terms a frank ton in fact I'm a go on record right now and say that this real silly outdated phone will most likely outsell the Galaxy S 20 or note device for this year and while it's certainly nowhere close to the best that companies like Samsung or other competition for Apple has to offer I mean it's not even close to what the best of Apple has to offer but this phone right here and by the way I'm not gonna buy one I just want to make that clear this phone though is going to be a very great lesson for most of you all the nerds out there about how the market actually works I mean I'm pretty sure somebody's keeping track somewhere somebody's counting the times that I've said that the market does not need innovation right now it needs compromise and that is exactly this this is what that is this is the new Apple and it's working over Christmas and through new years out of the top 10 most activated devices in the u.s. nine of them were iPhones nine and if you look the top four right here we're all cheaper model iPhones I mean it's kind of hard to fail the test when the answers to the tests are right in front of you the market is screaming this that they don't want or need innovation that they aren't ready for yet they just want the phone in your pocket period to be an iPhone does not matter which one I think what are the rumors this year what are the reports saying that like in 2020 alone we're getting like six six new iPhones so this year and last year we've been seeing a lot of new stuff from Apple stuff that were not necessarily used to because this is about them Apple littering the market with options different phones at different price points for different people who don't have iPhones yet oh so they can get you nice and comfy and locked in to all of Apple's new services the iPhone isn't the end game anymore now the iPhone is a vehicle more than anything you might remember this one this time last year Apple had made a revision to their q1 guidance for 2019 and everyone lost it it was pretty much unheard of for them to come out and lower expectations and not do as well as they were supposed to and the whole Apple is doomed train took off again it has been almost exactly one year since those articles and now a year later Apple closed at a record of $300 per share for the first time ever I've said this before but not only for the first time ever is Apple willing to take a loss on this hardware charge less for these phones in exchange for market share like they're trying to get new customers but now they're able to squeeze way more out of each customer now each customer is worth way more than just the price of the iPhone that they paid for because after they solidify and make that purchase of the iPhone or iPad or whatever they're likely also going to pay for one or more of Apple's many subscription services right now if you're an Apple customer and you already bought the house the iPhone Apple is also now convincing you to rent all of the furniture inside the house whether you see it or not software has always been more important than hardware and it has never been more true than right now if you're paying attention there's actually a lot to learn it is all happening right in front of us this is Apple after the iPhone this is why specs don't matter ever and I know there's probably a lot of you right now that just don't like what I'm saying that's cool and this will probably be another one of those episodes where a ton of people just run down in the comment section to dismiss me calling me an Apple sheep that's fine too you can ignore how the market actually works all you want I mean yes the Nerds will laugh at this phone we'll look at it be like that's depressing or whatever YouTube I know you want to use for this but I really really encourage you to see that most of the opinions that you might see in YouTube comments sections or on reddit are literally the exact opposite of how the mass market really works you might be one of those people that hates the term average consumer but just because you hate it doesn't mean they aren't real understanding specs and understanding tech is one thing but understanding the people that buy it and why they buy it is even more valuable see you tomorrow\n"